- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 21.51 | -18.77 | -31.1 | 0.46 | 2.22 | 2.22 | 1.96 | 2.08 | -2.97 | 2.01 | -11.84 | -7.8 | 2.14 | 25.84 | 48.37 | 9.11 | 25.67 | 40.83 | 9.34 | 8.53 | 33.82 | 2262 | 0.0 | 0.0 |
| 23Q3 (19) | 26.48 | 4.09 | -22.14 | 0.45 | 12.5 | -36.62 | 1.92 | -4.0 | -9.43 | 2.28 | -13.64 | 0.0 | 1.70 | 8.08 | -18.6 | 7.25 | -7.77 | 16.32 | 8.61 | -17.03 | 28.44 | 2262 | 0.0 | 2.49 |
| 23Q2 (18) | 25.44 | -5.95 | -18.36 | 0.4 | -2.44 | -35.48 | 2.0 | 7.53 | 32.45 | 2.64 | 9.54 | 41.94 | 1.57 | 3.74 | -20.98 | 7.86 | 14.33 | 62.23 | 10.38 | 16.48 | 73.85 | 2262 | 0.0 | 2.49 |
| 23Q1 (17) | 27.05 | -13.36 | -10.96 | 0.41 | -8.89 | -32.79 | 1.86 | -7.92 | -1.59 | 2.41 | 10.55 | 16.99 | 1.52 | 5.16 | -24.51 | 6.88 | 6.27 | 10.53 | 8.91 | 27.59 | 31.39 | 2262 | 0.0 | 2.49 |
| 22Q4 (16) | 31.22 | -8.2 | 6.44 | 0.45 | -36.62 | -45.12 | 2.02 | -4.72 | -5.61 | 2.18 | -4.39 | -11.38 | 1.44 | -30.96 | -48.44 | 6.47 | 3.8 | -11.32 | 6.98 | 4.16 | -16.75 | 2262 | 2.49 | 2.49 |
| 22Q3 (15) | 34.01 | 9.15 | 29.36 | 0.71 | 14.52 | 12.7 | 2.12 | 40.4 | 25.44 | 2.28 | 22.58 | 12.32 | 2.09 | 4.92 | -12.88 | 6.23 | 28.63 | -3.03 | 6.70 | 12.31 | -13.18 | 2207 | 0.0 | 11.24 |
| 22Q2 (14) | 31.16 | 2.57 | 25.49 | 0.62 | 1.64 | 1.64 | 1.51 | -20.11 | 3.42 | 1.86 | -9.71 | 44.19 | 1.99 | -0.9 | -19.01 | 4.85 | -22.11 | -17.59 | 5.97 | -11.97 | 14.9 | 2207 | 0.0 | 11.24 |
| 22Q1 (13) | 30.38 | 3.58 | 32.32 | 0.61 | -25.61 | -8.96 | 1.89 | -11.68 | 32.17 | 2.06 | -16.26 | 88.99 | 2.01 | -28.18 | -31.19 | 6.22 | -14.73 | -0.11 | 6.78 | -19.15 | 42.83 | 2207 | 0.0 | 11.24 |
| 21Q4 (12) | 29.33 | 11.56 | 50.26 | 0.82 | 30.16 | 43.86 | 2.14 | 26.63 | 3.88 | 2.46 | 21.18 | 115.79 | 2.80 | 16.67 | -4.26 | 7.30 | 13.5 | -30.86 | 8.39 | 8.62 | 43.61 | 2207 | 11.24 | 11.24 |
| 21Q3 (11) | 26.29 | 5.88 | 40.14 | 0.63 | 3.28 | 23.53 | 1.69 | 15.75 | -9.63 | 2.03 | 57.36 | 109.28 | 2.40 | -2.46 | -11.85 | 6.43 | 9.33 | -35.51 | 7.72 | 48.63 | 49.34 | 1984 | 0.0 | 9.19 |
| 21Q2 (10) | 24.83 | 8.14 | 33.42 | 0.61 | -8.96 | 1.67 | 1.46 | 2.1 | -5.19 | 1.29 | 18.35 | 55.42 | 2.46 | -15.81 | -23.8 | 5.88 | -5.59 | -28.94 | 5.20 | 9.44 | 16.49 | 1984 | 0.0 | 9.19 |
| 21Q1 (9) | 22.96 | 17.62 | 32.49 | 0.67 | 17.54 | 45.65 | 1.43 | -30.58 | -0.69 | 1.09 | -4.39 | 39.74 | 2.92 | -0.07 | 9.94 | 6.23 | -40.98 | -25.05 | 4.75 | -18.71 | 5.48 | 1984 | 0.0 | 17.33 |
| 20Q4 (8) | 19.52 | 4.05 | 11.8 | 0.57 | 11.76 | 16.33 | 2.06 | 10.16 | 21.18 | 1.14 | 17.53 | 70.15 | 2.92 | 7.41 | 4.05 | 10.55 | 5.87 | 8.39 | 5.84 | 12.95 | 52.19 | 1984 | 9.19 | 17.33 |
| 20Q3 (7) | 18.76 | 0.81 | 7.32 | 0.51 | -15.0 | -5.56 | 1.87 | 21.43 | -27.52 | 0.97 | 16.87 | 8.99 | 2.72 | -15.68 | -12.0 | 9.97 | 20.46 | -32.46 | 5.17 | 15.93 | 1.55 | 1817 | 0.0 | 7.45 |
| 20Q2 (6) | 18.61 | 7.39 | -9.31 | 0.6 | 30.43 | 13.21 | 1.54 | 6.94 | -33.04 | 0.83 | 6.41 | 0.0 | 3.22 | 21.46 | 24.83 | 8.28 | -0.41 | -26.17 | 4.46 | -0.91 | 10.26 | 1817 | 7.45 | 7.45 |
| 20Q1 (5) | 17.33 | -0.74 | -18.64 | 0.46 | -6.12 | -11.54 | 1.44 | -15.29 | -14.29 | 0.78 | 16.42 | -7.14 | 2.65 | -5.42 | 8.73 | 8.31 | -14.66 | 5.35 | 4.50 | 17.29 | 14.13 | 1691 | 0.0 | 0.0 |
| 19Q4 (4) | 17.46 | -0.11 | 0.0 | 0.49 | -9.26 | 0.0 | 1.7 | -34.11 | 0.0 | 0.67 | -24.72 | 0.0 | 2.81 | -9.16 | 0.0 | 9.74 | -34.03 | 0.0 | 3.84 | -24.63 | 0.0 | 1691 | 0.0 | 0.0 |
| 19Q3 (3) | 17.48 | -14.81 | 0.0 | 0.54 | 1.89 | 0.0 | 2.58 | 12.17 | 0.0 | 0.89 | 7.23 | 0.0 | 3.09 | 19.61 | 0.0 | 14.76 | 31.68 | 0.0 | 5.09 | 25.88 | 0.0 | 1691 | 0.0 | 0.0 |
| 19Q2 (2) | 20.52 | -3.66 | 0.0 | 0.53 | 1.92 | 0.0 | 2.3 | 36.9 | 0.0 | 0.83 | -1.19 | 0.0 | 2.58 | 5.8 | 0.0 | 11.21 | 42.11 | 0.0 | 4.04 | 2.57 | 0.0 | 1691 | 0.0 | 0.0 |
| 19Q1 (1) | 21.3 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 0.84 | 0.0 | 0.0 | 2.44 | 0.0 | 0.0 | 7.89 | 0.0 | 0.0 | 3.94 | 0.0 | 0.0 | 1691 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 100.48 | -20.74 | 1.72 | -28.33 | 7.74 | 2.65 | 9.35 | 11.58 | 1.71 | -9.58 | 7.70 | 29.51 | 9.31 | 40.77 | 2262 | 0.0 |
| 2022 (9) | 126.77 | 22.59 | 2.4 | -11.76 | 7.54 | 12.37 | 8.38 | 21.98 | 1.89 | -28.02 | 5.95 | -8.34 | 6.61 | -0.5 | 2262 | 2.49 |
| 2021 (8) | 103.41 | 39.33 | 2.72 | 27.1 | 6.71 | -2.75 | 6.87 | 84.18 | 2.63 | -8.78 | 6.49 | -30.2 | 6.64 | 32.19 | 2207 | 11.24 |
| 2020 (7) | 74.22 | -3.32 | 2.14 | 2.88 | 6.9 | -16.36 | 3.73 | 15.48 | 2.88 | 6.42 | 9.30 | -13.49 | 5.03 | 19.45 | 1984 | 9.19 |
| 2019 (6) | 76.77 | -16.6 | 2.08 | 0.97 | 8.25 | 32.0 | 3.23 | -6.38 | 2.71 | 21.07 | 10.75 | 58.27 | 4.21 | 12.26 | 1817 | 7.45 |
| 2018 (5) | 92.05 | 44.35 | 2.06 | 8.99 | 6.25 | 47.06 | 3.45 | 21.91 | 2.24 | -24.49 | 6.79 | 1.88 | 3.75 | -15.55 | 1691 | -6.63 |
| 2017 (4) | 63.77 | 18.07 | 1.89 | 12.5 | 4.25 | 3.41 | 2.83 | 1.07 | 2.96 | -4.72 | 6.66 | -12.42 | 4.44 | -14.4 | 1811 | 21.14 |
| 2016 (3) | 54.01 | 0.61 | 1.68 | -7.18 | 4.11 | -2.38 | 2.8 | 4.09 | 3.11 | -7.75 | 7.61 | -2.97 | 5.18 | 3.45 | 1495 | 4.77 |
| 2015 (2) | 53.68 | -6.77 | 1.81 | 2.26 | 4.21 | -5.39 | 2.69 | -15.94 | 3.37 | 9.69 | 7.84 | 1.48 | 5.01 | -9.83 | 1427 | -12.24 |
| 2014 (1) | 57.58 | 5.73 | 1.77 | -31.66 | 4.45 | 6.71 | 3.2 | 10.34 | 3.07 | 0 | 7.73 | 0 | 5.56 | 0 | 1626 | -8.19 |
