- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 47.35 | -8.25 | 61.77 | 0.45 | 2.27 | 4.65 | 1.62 | 7.28 | 15.71 | 1.0 | 21.95 | 12.36 | 0.95 | 11.47 | -35.31 | 3.42 | 16.94 | -28.47 | 2.11 | 32.92 | -30.54 | 5444 | 0.0 | 0.0 |
| 23Q3 (19) | 51.61 | 11.78 | 75.19 | 0.44 | -2.22 | -4.35 | 1.51 | 6.34 | -1.31 | 0.82 | -4.65 | -14.58 | 0.85 | -12.53 | -45.4 | 2.93 | -4.87 | -43.66 | 1.59 | -14.7 | -51.24 | 5444 | 0.0 | 6.81 |
| 23Q2 (18) | 46.17 | 41.76 | 28.93 | 0.45 | 0.0 | 0.0 | 1.42 | -2.07 | 6.77 | 0.86 | 3.61 | -8.51 | 0.97 | -29.46 | -22.44 | 3.08 | -30.92 | -17.19 | 1.86 | -26.91 | -29.04 | 5444 | 0.0 | 6.81 |
| 23Q1 (17) | 32.57 | 11.27 | -35.02 | 0.45 | 4.65 | -11.76 | 1.45 | 3.57 | -5.84 | 0.83 | -6.74 | 7.79 | 1.38 | -5.95 | 35.78 | 4.45 | -6.92 | 44.89 | 2.55 | -16.19 | 65.87 | 5444 | 0.0 | 6.81 |
| 22Q4 (16) | 29.27 | -0.64 | -45.9 | 0.43 | -6.52 | -20.37 | 1.4 | -8.5 | -42.62 | 0.89 | -7.29 | 8.54 | 1.47 | -5.91 | 47.18 | 4.78 | -7.9 | 6.05 | 3.04 | -6.69 | 100.61 | 5444 | 6.81 | 6.81 |
| 22Q3 (15) | 29.46 | -17.73 | -45.93 | 0.46 | 2.22 | -25.81 | 1.53 | 15.04 | 4.08 | 0.96 | 2.13 | 23.08 | 1.56 | 24.26 | 37.21 | 5.19 | 39.83 | 92.48 | 3.26 | 24.14 | 127.6 | 5097 | 0.0 | -6.6 |
| 22Q2 (14) | 35.81 | -28.55 | -25.26 | 0.45 | -11.76 | -28.57 | 1.33 | -13.64 | -17.39 | 0.94 | 22.08 | 16.05 | 1.26 | 23.49 | -4.44 | 3.71 | 20.88 | 10.52 | 2.62 | 70.86 | 55.26 | 5097 | 0.0 | -6.6 |
| 22Q1 (13) | 50.12 | -7.36 | 8.11 | 0.51 | -5.56 | -22.73 | 1.54 | -36.89 | 0.65 | 0.77 | -6.1 | -3.75 | 1.02 | 1.94 | -28.52 | 3.07 | -31.87 | -6.9 | 1.54 | 1.36 | -10.97 | 5097 | 0.0 | -6.6 |
| 21Q4 (12) | 54.1 | -0.7 | 20.09 | 0.54 | -12.9 | -19.4 | 2.44 | 65.99 | 47.88 | 0.82 | 5.13 | 12.33 | 1.00 | -12.29 | -32.89 | 4.51 | 67.15 | 23.14 | 1.52 | 5.87 | -6.46 | 5097 | -6.6 | -6.6 |
| 21Q3 (11) | 54.48 | 13.71 | 44.66 | 0.62 | -1.59 | -15.07 | 1.47 | -8.7 | -13.02 | 0.78 | -3.7 | 4.0 | 1.14 | -13.46 | -41.29 | 2.70 | -19.71 | -39.87 | 1.43 | -15.32 | -28.11 | 5457 | 0.0 | -1.28 |
| 21Q2 (10) | 47.91 | 3.34 | 44.39 | 0.63 | -4.55 | -1.56 | 1.61 | 5.23 | -5.85 | 0.81 | 1.25 | 14.08 | 1.31 | -7.63 | -31.83 | 3.36 | 1.82 | -34.8 | 1.69 | -2.03 | -20.99 | 5457 | 0.0 | -1.28 |
| 21Q1 (9) | 46.36 | 2.91 | 71.64 | 0.66 | -1.49 | -5.71 | 1.53 | -7.27 | -6.71 | 0.8 | 9.59 | 9.59 | 1.42 | -4.28 | -45.07 | 3.30 | -9.89 | -45.65 | 1.73 | 6.49 | -36.15 | 5457 | 0.0 | -10.28 |
| 20Q4 (8) | 45.05 | 19.62 | 44.07 | 0.67 | -8.22 | 9.84 | 1.65 | -2.37 | 42.24 | 0.73 | -2.67 | 19.67 | 1.49 | -23.27 | -23.76 | 3.66 | -18.38 | -1.27 | 1.62 | -18.63 | -16.93 | 5457 | -1.28 | -10.28 |
| 20Q3 (7) | 37.66 | 13.5 | -12.13 | 0.73 | 14.06 | 10.61 | 1.69 | -1.17 | 4.32 | 0.75 | 5.63 | 2.74 | 1.94 | 0.49 | 25.88 | 4.49 | -12.93 | 18.73 | 1.99 | -6.93 | 16.93 | 5528 | 0.0 | -9.11 |
| 20Q2 (6) | 33.18 | 22.84 | -19.97 | 0.64 | -8.57 | -21.95 | 1.71 | 4.27 | 9.62 | 0.71 | -2.74 | -4.05 | 1.93 | -25.57 | -2.47 | 5.15 | -15.12 | 36.97 | 2.14 | -20.83 | 19.89 | 5528 | -9.11 | -9.11 |
| 20Q1 (5) | 27.01 | -13.62 | -37.07 | 0.7 | 14.75 | -15.66 | 1.64 | 41.38 | -8.89 | 0.73 | 19.67 | -9.88 | 2.59 | 32.85 | 34.02 | 6.07 | 63.68 | 44.78 | 2.70 | 38.55 | 43.21 | 6082 | 0.0 | 0.0 |
| 19Q4 (4) | 31.27 | -27.04 | 0.0 | 0.61 | -7.58 | 0.0 | 1.16 | -28.4 | 0.0 | 0.61 | -16.44 | 0.0 | 1.95 | 26.68 | 0.0 | 3.71 | -1.86 | 0.0 | 1.95 | 14.53 | 0.0 | 6082 | 0.0 | 0.0 |
| 19Q3 (3) | 42.86 | 3.38 | 0.0 | 0.66 | -19.51 | 0.0 | 1.62 | 3.85 | 0.0 | 0.73 | -1.35 | 0.0 | 1.54 | -22.14 | 0.0 | 3.78 | 0.45 | 0.0 | 1.70 | -4.57 | 0.0 | 6082 | 0.0 | 0.0 |
| 19Q2 (2) | 41.46 | -3.4 | 0.0 | 0.82 | -1.2 | 0.0 | 1.56 | -13.33 | 0.0 | 0.74 | -8.64 | 0.0 | 1.98 | 2.27 | 0.0 | 3.76 | -10.28 | 0.0 | 1.78 | -5.42 | 0.0 | 6082 | 0.0 | 0.0 |
| 19Q1 (1) | 42.92 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 1.8 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 1.93 | 0.0 | 0.0 | 4.19 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 6082 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 177.7 | 22.84 | 1.79 | -3.24 | 5.99 | 3.1 | 3.51 | -1.4 | 1.01 | -21.23 | 3.37 | -16.07 | 1.98 | -19.74 | 5444 | 0.0 |
| 2022 (9) | 144.66 | -28.68 | 1.85 | -24.8 | 5.81 | -17.71 | 3.56 | 10.9 | 1.28 | 5.45 | 4.02 | 15.39 | 2.46 | 55.51 | 5444 | 6.81 |
| 2021 (8) | 202.84 | 41.95 | 2.46 | -10.22 | 7.06 | 5.53 | 3.21 | 9.93 | 1.21 | -36.75 | 3.48 | -25.65 | 1.58 | -22.55 | 5097 | -6.6 |
| 2020 (7) | 142.9 | -9.85 | 2.74 | -6.48 | 6.69 | 8.78 | 2.92 | 0.69 | 1.92 | 3.74 | 4.68 | 20.67 | 2.04 | 11.7 | 5457 | -1.28 |
| 2019 (6) | 158.52 | -25.79 | 2.93 | -24.68 | 6.15 | -26.87 | 2.9 | -33.94 | 1.85 | 1.5 | 3.88 | -1.45 | 1.83 | -10.98 | 5528 | -9.11 |
| 2018 (5) | 213.62 | -23.51 | 3.89 | 6.87 | 8.41 | 5.92 | 4.39 | 6.81 | 1.82 | 39.72 | 3.94 | 38.48 | 2.06 | 39.64 | 6082 | -23.26 |
| 2017 (4) | 279.28 | -15.09 | 3.64 | -11.0 | 7.94 | -10.79 | 4.11 | 2.75 | 1.30 | 4.81 | 2.84 | 5.07 | 1.47 | 21.01 | 7925 | -15.2 |
| 2016 (3) | 328.91 | -20.11 | 4.09 | 3.54 | 8.9 | -20.46 | 4.0 | -10.51 | 1.24 | 29.61 | 2.71 | -0.44 | 1.22 | 12.02 | 9345 | -39.33 |
| 2015 (2) | 411.72 | -6.04 | 3.95 | 34.35 | 11.19 | 13.26 | 4.47 | -22.26 | 0.96 | 42.99 | 2.72 | 20.54 | 1.09 | -17.26 | 15404 | -24.84 |
| 2014 (1) | 438.18 | 17.85 | 2.94 | 29.52 | 9.88 | 20.05 | 5.75 | 27.21 | 0.67 | 0 | 2.25 | 0 | 1.31 | 0 | 20495 | 117.62 |
