- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.24 | -36.34 | 60.61 | 1.33 | -3.62 | 15.65 | 2.32 | 7.41 | -22.15 | 0 | 0 | 0 | 31.37 | 51.38 | -27.99 | 54.72 | 68.71 | -51.53 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 23Q3 (19) | 6.66 | 94.17 | 95.31 | 1.38 | 28.97 | -2.13 | 2.16 | 34.16 | 12.5 | 0 | 0 | 0 | 20.72 | -33.58 | -49.89 | 32.43 | -30.9 | -42.4 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 23Q2 (18) | 3.43 | -85.37 | -16.14 | 1.07 | 13.83 | -10.08 | 1.61 | -19.5 | 8.05 | 0 | 0 | 0 | 31.20 | 678.22 | 7.22 | 46.94 | 450.36 | 28.85 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 23Q1 (17) | 23.45 | 788.26 | 639.75 | 0.94 | -18.26 | -6.93 | 2.0 | -32.89 | 9.29 | 0 | 0 | 0 | 4.01 | -90.8 | -87.42 | 8.53 | -92.44 | -85.23 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 22Q4 (16) | 2.64 | -22.58 | -87.91 | 1.15 | -18.44 | -43.35 | 2.98 | 55.21 | 46.8 | 0 | 0 | 0 | 43.56 | 5.35 | 368.44 | 112.88 | 100.48 | 1113.86 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 22Q3 (15) | 3.41 | -16.63 | -9.79 | 1.41 | 18.49 | -3.42 | 1.92 | 28.86 | 37.14 | 0 | 0 | 0 | 41.35 | 42.12 | 7.05 | 56.30 | 54.56 | 52.02 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 22Q2 (14) | 4.09 | 29.02 | -44.8 | 1.19 | 17.82 | -13.14 | 1.49 | -18.58 | -30.37 | 0 | 0 | 0 | 29.10 | -8.68 | 57.37 | 36.43 | -36.89 | 26.14 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 22Q1 (13) | 3.17 | -85.48 | 84.3 | 1.01 | -50.25 | -12.17 | 1.83 | -9.85 | -6.63 | 0 | 0 | 0 | 31.86 | 242.63 | -52.35 | 57.73 | 520.8 | -49.34 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 21Q4 (12) | 21.83 | 477.51 | -40.61 | 2.03 | 39.04 | 167.11 | 2.03 | 45.0 | -45.28 | 0 | 0 | 0 | 9.30 | -75.92 | 349.78 | 9.30 | -74.89 | -7.86 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 21Q3 (11) | 3.78 | -48.99 | -63.51 | 1.46 | 6.57 | 10.61 | 1.4 | -34.58 | -13.58 | 0 | 0 | 0 | 38.62 | 108.91 | 203.14 | 37.04 | 28.25 | 136.85 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 21Q2 (10) | 7.41 | 330.81 | 0.54 | 1.37 | 19.13 | 47.31 | 2.14 | 9.18 | 51.77 | 0 | 0 | 0 | 18.49 | -72.35 | 46.52 | 28.88 | -74.66 | 50.95 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 21Q1 (9) | 1.72 | -95.32 | -63.09 | 1.15 | 51.32 | 6.48 | 1.96 | -47.17 | 24.05 | 0 | 0 | 0 | 66.86 | 3133.94 | 188.49 | 113.95 | 1029.09 | 236.09 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 20Q4 (8) | 36.76 | 254.83 | -16.19 | 0.76 | -42.42 | -58.24 | 3.71 | 129.01 | 93.23 | 0 | 0 | 0 | 2.07 | -83.77 | -50.18 | 10.09 | -35.46 | 130.55 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 20Q3 (7) | 10.36 | 40.57 | -36.09 | 1.32 | 41.94 | -31.61 | 1.62 | 14.89 | -8.99 | 0 | 0 | 0 | 12.74 | 0.97 | 7.01 | 15.64 | -18.27 | 42.4 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 20Q2 (6) | 7.37 | 58.15 | -25.48 | 0.93 | -13.89 | -45.29 | 1.41 | -10.76 | 34.29 | 0 | 0 | 0 | 12.62 | -45.55 | -26.59 | 19.13 | -43.57 | 80.2 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 20Q1 (5) | 4.66 | -89.38 | -42.26 | 1.08 | -40.66 | -25.0 | 1.58 | -17.71 | -30.09 | 0 | 0 | 0 | 23.18 | 458.52 | 29.88 | 33.91 | 674.53 | 21.07 | 0.00 | 0 | 0 | 156 | 0.0 | 0.0 |
| 19Q4 (4) | 43.86 | 170.57 | 0.0 | 1.82 | -5.7 | 0.0 | 1.92 | 7.87 | 0.0 | 0 | 0 | 0.0 | 4.15 | -65.15 | 0.0 | 4.38 | -60.13 | 0.0 | 0.00 | 0 | 0.0 | 156 | 0.0 | 0.0 |
| 19Q3 (3) | 16.21 | 63.9 | 0.0 | 1.93 | 13.53 | 0.0 | 1.78 | 69.52 | 0.0 | 0 | 0 | 0.0 | 11.91 | -30.73 | 0.0 | 10.98 | 3.43 | 0.0 | 0.00 | 0 | 0.0 | 156 | 0.0 | 0.0 |
| 19Q2 (2) | 9.89 | 22.55 | 0.0 | 1.7 | 18.06 | 0.0 | 1.05 | -53.54 | 0.0 | 0 | 0 | 0.0 | 17.19 | -3.67 | 0.0 | 10.62 | -62.09 | 0.0 | 0.00 | 0 | 0.0 | 156 | 0.0 | 0.0 |
| 19Q1 (1) | 8.07 | 0.0 | 0.0 | 1.44 | 0.0 | 0.0 | 2.26 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 17.84 | 0.0 | 0.0 | 28.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 156 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 37.79 | 184.14 | 4.73 | -0.42 | 8.08 | -1.7 | 0 | 0 | 12.52 | -64.95 | 21.38 | -65.4 | 0.00 | 0 | 156 | 0.0 |
| 2022 (9) | 13.3 | -61.72 | 4.75 | -21.1 | 8.22 | 9.02 | 0 | 0 | 35.71 | 106.1 | 61.80 | 184.76 | 0.00 | 0 | 156 | 0.0 |
| 2021 (8) | 34.74 | -41.28 | 6.02 | 47.55 | 7.54 | -9.48 | 0 | 0 | 17.33 | 151.27 | 21.70 | 54.14 | 0.00 | 0 | 156 | 0.0 |
| 2020 (7) | 59.16 | -24.19 | 4.08 | -40.7 | 8.33 | 23.04 | 0 | 0 | 6.90 | -21.77 | 14.08 | 62.31 | 0.00 | 0 | 156 | 0.0 |
| 2019 (6) | 78.04 | 6.71 | 6.88 | -4.71 | 6.77 | -22.63 | 0 | 0 | 8.82 | -10.7 | 8.68 | -27.5 | 0.00 | 0 | 156 | 0.0 |
| 2018 (5) | 73.13 | 48.88 | 7.22 | 74.82 | 8.75 | 13.93 | 0 | 0 | 9.87 | 17.42 | 11.96 | -23.47 | 0.00 | 0 | 156 | 4.0 |
| 2017 (4) | 49.12 | -34.04 | 4.13 | -21.93 | 7.68 | 2.54 | 0 | 0 | 8.41 | 18.36 | 15.64 | 55.45 | 0.00 | 0 | 150 | -38.78 |
| 2016 (3) | 74.47 | 54.31 | 5.29 | 7.3 | 7.49 | 8.08 | 0 | 0 | 7.10 | -30.46 | 10.06 | -29.96 | 0.00 | 0 | 245 | 0.0 |
| 2015 (2) | 48.26 | -4.47 | 4.93 | -24.5 | 6.93 | 14.74 | 0 | 0 | 10.22 | -20.97 | 14.36 | 20.11 | 0.00 | 0 | 245 | 0.0 |
| 2014 (1) | 50.52 | -35.21 | 6.53 | 20.26 | 6.04 | 43.47 | 0 | 0 | 12.93 | 0 | 11.96 | 0 | 0.00 | 0 | 245 | 0.0 |
