玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.070.825.294.1857.74125.953.5015.89119.144.1438.93123.821.3246.67128.210.8336.07135.170.157.147.1418.70-6.223116.13109.472.2918.42115.3828.211234.62-15.38-253.85-113.9620.93-8.61.7
23Q3 (19)31.8112.092.282.65175.559.643.02197.73-29.442.98176.41-23.980.90188.24-7.220.61260.53-3.170.147.697.6919.9425.25-14.64107.02-3.3925.0890.00-19.0134.010.00190.0-83.7522.90-3.01-3.9
23Q2 (18)28.38-2.27-13.32-3.51-69.57-213.23-3.09-12.77-151.5-3.90-38.79-170.52-1.02-52.24-175.0-0.38-72.73-144.710.130.0-7.1415.92-7.17-37.35110.7729.0133.31111.1148.15122.22-11.11-144.44-122.2223.61-0.59-0.34
23Q1 (17)29.04-4.66-14.18-2.07-211.89-153.49-2.7485.02-154.58-2.8183.83-161.89-0.6785.68-165.69-0.2290.68-133.850.13-7.140.017.152866.13-35.8685.86-7.129.2575.00837.5-4.5525.00-77.3116.6723.7515.4-3.34
22Q4 (16)30.46-2.06-17.631.8511.45-73.38-18.29-527.34-410.0-17.38-543.37-407.07-4.68-582.47-412.0-2.36-474.6-359.340.147.69-6.67-0.62-102.65-102.4392.448.0412.43-10.17-126.44-108.72110.1779.03761.0220.58-13.64-3.61
22Q3 (15)31.10-5.01-15.281.66-46.45-73.274.28-28.67-40.143.92-29.11-41.490.97-28.68-44.250.63-25.88-40.570.13-7.14-7.1423.36-8.07-14.0585.562.976.2138.46-23.08-55.1361.5423.08330.7723.830.592.58
22Q2 (14)32.74-3.25-10.943.10-19.9-55.786.0019.527.535.5321.8113.091.3633.334.620.8530.773.660.147.69-6.6725.41-4.97-1.8983.095.733.5650.00-36.36-59.5250.00133.33312.523.69-3.588.52
22Q1 (13)33.84-8.49-0.563.87-44.3219.085.02-14.9218.684.54-19.7978.041.02-32.075.860.65-28.5751.160.13-13.330.026.744.9-6.9678.59-4.412.578.57-32.658.0421.43228.57-21.4324.5715.084.64
21Q4 (12)36.980.7421.566.9511.92447.245.90-17.48617.545.66-15.523942.861.50-13.794900.00.91-14.15658.330.157.147.1425.49-6.2215.7682.222.061.63116.6736.11187.5-16.67-216.67-107.1421.35-8.09-7.66
21Q3 (11)36.71-0.149.036.21-11.41156.617.1528.14668.826.7037.011761.111.7433.851833.331.0629.27606.670.14-6.677.6927.184.946.2580.560.41-1.085.71-30.61-71.4314.29160.71107.1423.236.4119.37
21Q2 (10)36.768.021.727.01115.69189.675.5831.91208.294.8991.76496.341.30124.14622.220.8290.7290.480.1515.3825.025.90-9.88-7.8680.234.64-5.55123.5369.852.94-23.53-186.2741.1821.83-7.030
21Q1 (9)34.0311.870.983.25155.91185.084.23471.05269.22.551721.43190.110.581833.33207.410.43258.33315.00.13-7.1418.1828.7430.527.7676.67-5.232.5172.73154.55-51.5227.27-88.31154.5523.481.56-1.1
20Q4 (8)30.42-9.65-6.541.27-47.52-30.98-1.14-222.58-157.870.14-61.11-91.950.03-66.67-92.860.12-20.0-64.710.147.690.022.02-13.92-10.4180.90-0.589.22-133.33-144.44-260.0233.33216.67023.1218.81956.3
20Q3 (7)33.67-6.83-14.332.420.0-34.240.93-48.62-83.850.36-56.1-93.90.09-50.0-92.620.15-28.57-81.930.138.338.3325.58-9.0-16.1381.37-4.218.94300.00150.0350.0-200.00-400.0-700.019.460-29.87
20Q2 (6)36.147.24-3.882.42163.3556.131.81172.4-66.540.82128.98-82.10.18133.33-80.00.21205.0-67.690.129.090.028.115.4-8.2984.9413.5727.86120.00-20.0320.0-40.0020.0-156.00.00-100.0-100.0
20Q1 (5)33.703.53-15.56-3.82-307.61-192.05-2.50-226.9-165.45-2.83-262.64-184.23-0.54-228.57-191.53-0.20-158.82-141.670.11-21.430.026.678.5-13.4974.790.9729.15150.0080.035.0-50.000-350.023.74979.26-14.6
19Q4 (4)32.55-17.180.01.84-50.00.01.97-65.80.01.74-70.510.00.42-65.570.00.34-59.040.00.1416.670.024.58-19.410.074.078.270.083.3325.00.00.00-100.00.0-2.70-109.730.0
19Q3 (3)39.304.520.03.68137.420.05.766.470.05.9028.820.01.2235.560.00.8327.690.00.120.00.030.50-0.490.068.412.980.066.67133.330.033.33-53.330.027.75-5.480.0
19Q2 (2)37.60-5.790.01.55-62.650.05.4141.620.04.5836.310.00.9052.540.00.6535.420.00.129.090.030.65-0.580.066.4314.710.028.57-74.290.071.43742.860.029.365.610.0
19Q1 (1)39.910.00.04.150.00.03.820.00.03.360.00.00.590.00.00.480.00.00.110.00.030.830.00.057.910.00.0111.110.00.0-11.110.00.027.800.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)30.51-4.540.67-73.9315.77-11.820.5200.5000.5500.9000.550.018.06-0.88109.4718.42114.290-28.5700.45-32.5822.67-1.82
2022 (9)31.96-11.712.57-56.8117.89-8.61-1.170-1.250-1.290-0.2900.550.018.22-31.8992.4412.43-221.430321.4300.67-27.9723.092.94
2021 (8)36.208.425.95726.3919.57-18.735.7605.0305.0603.161070.370.5514.5826.755.0382.221.63104.480-2.9900.94-7.0422.435.85
2020 (7)33.39-10.050.72-73.7224.083.48-0.190-0.300-0.2500.27-88.560.48-5.8825.47-12.0280.909.22-350.000450.001220.01.0175.6721.198.06
2019 (6)37.12-5.62.74-70.3523.2728.594.17-56.743.83-52.243.19-55.072.36-52.320.51-12.0728.950.9474.0739.0765.91-31.1534.09697.730.5717.8219.61-19.57
2018 (5)39.32-10.089.24-35.7418.105.359.64-27.148.02-31.867.10-33.084.95-30.480.580.028.68-9.0153.261.6695.73-11.854.2700.49024.384.46
2017 (4)43.735.0714.3816.1617.18-7.7713.2316.3611.7715.5110.617.937.1214.470.583.5731.520.2252.39-14.37108.59-0.02-8.5900.00023.34-1.44
2016 (3)41.629.5612.389.0718.639.5711.3719.5610.1920.179.8310.086.2217.140.560.031.4511.861.18-23.8108.61-8.61-8.6100.00023.6856.82
2015 (2)37.99-0.5511.3542.7717.001.779.5112.418.4819.448.9321.05.3124.360.565.6628.135.080.29-14.07118.8425.57-19.5700.00015.10-17.21
2014 (1)38.2007.95016.7019.858.4607.1007.3804.2700.53-7.0226.79-5.9393.44-4.6294.646.396.25-43.380.00018.24-13.47

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