玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
25Q2 (20)3.288.97-14.810.34-8.11-20.930.3512.9-16.670.24-4.04.3510.37-15.67-7.1910.673.61-2.187.32-11.922.487550.0-6.67
25Q1 (19)3.01-24.37-12.50.37-11.95.710.31-16.22-26.190.25-10.7119.0512.2916.4820.8210.3010.78-15.658.3118.0636.057550.0-6.67
24Q4 (18)3.98-4.567.860.42-2.337.690.37-13.95-11.90.2821.7416.6710.552.34-0.159.30-9.85-18.327.0427.558.17755-6.67-6.67
24Q3 (17)4.178.3124.110.430.030.30.432.384.880.230.04.5510.31-7.674.9910.31-5.48-15.495.52-7.67-15.768090.0-10.71
24Q2 (16)3.8511.9233.220.4322.8616.220.420.020.00.239.52-14.8111.179.77-12.7610.91-10.65-9.925.97-2.14-36.068090.0-10.71
24Q1 (15)3.44-6.7825.550.35-10.2629.630.420.031.250.21-12.5-8.710.17-3.733.2512.217.274.546.10-6.14-27.288090.0-10.71
23Q4 (14)3.699.8214.60.3918.1818.180.422.4431.250.249.09-11.1110.577.613.1311.38-6.7214.536.50-0.67-22.43809-10.71-10.71
23Q3 (13)3.3616.2610.530.33-10.81-2.940.4117.1424.240.22-18.52-4.359.82-23.29-12.1812.200.7612.416.55-29.92-13.469060.026.54
23Q2 (12)2.895.47-4.620.3737.0427.590.359.382.940.2717.393.8512.8029.9233.7712.113.77.939.3411.38.889060.026.54
23Q1 (11)2.74-14.910.370.27-18.180.00.320.00.00.23-14.814.559.85-3.85-0.3611.6817.52-0.368.390.114.169060.026.54
22Q4 (10)3.225.925.230.33-2.940.00.32-3.030.00.2717.390.010.25-8.37-4.979.94-8.45-4.978.3910.83-4.9790626.5426.54
22Q3 (9)3.040.332.010.3417.249.680.33-2.94-19.510.23-11.544.5511.1816.867.5110.86-3.26-21.17.57-11.832.487160.01.13
22Q2 (8)3.0310.99-0.660.297.41-3.330.346.25-8.110.2618.188.339.57-3.23-2.711.22-4.27-7.58.586.489.057160.01.13
22Q1 (7)2.73-10.784.60.27-18.1812.50.320.0-11.110.22-18.520.09.89-8.297.5511.7212.09-15.028.06-8.67-4.47160.01.13
21Q4 (6)3.062.6810.470.336.4526.920.32-21.956.670.2722.733.8510.783.6714.8910.46-23.99-3.448.8219.52-6.07161.131.13
21Q3 (5)2.98-2.315.50.313.3310.710.4110.8117.140.22-8.33-8.3310.405.76-4.1513.7613.411.427.38-6.18-20.647080.0-0.56
21Q2 (4)3.0516.860.00.325.00.00.372.780.00.249.090.09.846.970.012.13-12.050.07.87-6.650.07080.00.0
21Q1 (3)2.61-5.780.00.24-7.690.00.3620.00.00.22-15.380.09.20-2.030.013.7927.360.08.43-10.20.07080.00.0
20Q4 (2)2.777.360.00.26-7.140.00.3-14.290.00.268.330.09.39-13.510.010.83-20.170.09.390.90.0708-0.560.0
20Q3 (1)2.580.00.00.280.00.00.350.00.00.240.00.010.850.00.013.570.00.09.300.00.07120.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)15.4421.771.6318.981.638.670.95-1.0410.56-2.2910.56-10.766.15-18.738090.0
2023 (9)12.685.491.3710.481.514.50.96-3.0310.804.7311.838.547.57-8.08809-10.71
2022 (8)12.022.741.245.081.31-9.660.995.3210.322.2910.90-12.068.242.5290626.54
2021 (7)11.715.961.182.611.458.210.9410.5910.09-11.5112.39-6.688.03-4.637161.13
2020 (6)10.09-4.541.15-12.211.34-2.190.850.011.40-8.0413.282.468.424.76708-0.56
2019 (5)10.57-12.641.31-8.391.37-5.520.8516.4412.394.8712.968.168.0433.297124.4
2018 (4)12.1-1.941.435.931.45-1.360.73-7.5911.828.0311.980.66.03-5.766822.71
2017 (3)12.34-6.941.35-6.251.47-10.910.791.2810.940.7411.91-4.276.408.83664-5.95
2016 (2)13.26-8.361.44-3.361.6516.20.78-17.0210.865.4612.4426.85.88-9.45706-15.75
2015 (1)14.478.881.49-1.971.424.410.94-17.5410.3009.8106.500838-19.73

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