- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.59 | -7.5 | -10.38 | 0.08 | 0.0 | -27.27 | 0.26 | 18.18 | 4.0 | 0.26 | 136.36 | 116.67 | 3.09 | 8.11 | -18.85 | 10.04 | 27.76 | 16.05 | 10.04 | 155.53 | 141.76 | 422 | 0.0 | 0.0 |
| 23Q3 (19) | 2.8 | -4.44 | 1.45 | 0.08 | -42.86 | -20.0 | 0.22 | -4.35 | -12.0 | 0.11 | -15.38 | -45.0 | 2.86 | -40.2 | -21.14 | 7.86 | 0.09 | -13.26 | 3.93 | -11.46 | -45.79 | 422 | 0.0 | -6.84 |
| 23Q2 (18) | 2.93 | -2.33 | -2.33 | 0.14 | 0.0 | 0.0 | 0.23 | -11.54 | -11.54 | 0.13 | 18.18 | -31.58 | 4.78 | 2.39 | 2.39 | 7.85 | -9.43 | -9.43 | 4.44 | 21.01 | -29.94 | 422 | 0.0 | -6.84 |
| 23Q1 (17) | 3.0 | 3.81 | -9.09 | 0.14 | 27.27 | 40.0 | 0.26 | 4.0 | -18.75 | 0.11 | -8.33 | -31.25 | 4.67 | 22.61 | 54.0 | 8.67 | 0.19 | -10.62 | 3.67 | -11.69 | -24.38 | 422 | 0.0 | -6.84 |
| 22Q4 (16) | 2.89 | 4.71 | -25.52 | 0.11 | 10.0 | -15.38 | 0.25 | 0.0 | 0.0 | 0.12 | -40.0 | -60.0 | 3.81 | 5.05 | 13.6 | 8.65 | -4.5 | 34.26 | 4.15 | -42.7 | -46.3 | 422 | -6.84 | -6.84 |
| 22Q3 (15) | 2.76 | -8.0 | -42.26 | 0.1 | -28.57 | -28.57 | 0.25 | -3.85 | -19.35 | 0.2 | 5.26 | -4.76 | 3.62 | -22.36 | 23.71 | 9.06 | 4.52 | 39.67 | 7.25 | 14.42 | 64.94 | 453 | 0.0 | 2.03 |
| 22Q2 (14) | 3.0 | -9.09 | -34.64 | 0.14 | 40.0 | 40.0 | 0.26 | -18.75 | -7.14 | 0.19 | 18.75 | 90.0 | 4.67 | 54.0 | 114.2 | 8.67 | -10.62 | 42.07 | 6.33 | 30.63 | 190.7 | 453 | 0.0 | 2.03 |
| 22Q1 (13) | 3.3 | -14.95 | -24.66 | 0.1 | -23.08 | -9.09 | 0.32 | 28.0 | 45.45 | 0.16 | -46.67 | 33.33 | 3.03 | -9.56 | 20.66 | 9.70 | 50.5 | 93.06 | 4.85 | -37.29 | 76.97 | 453 | 0.0 | 2.03 |
| 21Q4 (12) | 3.88 | -18.83 | 0.52 | 0.13 | -7.14 | 8.33 | 0.25 | -19.35 | 13.64 | 0.3 | 42.86 | 900.0 | 3.35 | 14.4 | 7.77 | 6.44 | -0.65 | 13.05 | 7.73 | 75.99 | 894.85 | 453 | 2.03 | 2.03 |
| 21Q3 (11) | 4.78 | 4.14 | 33.89 | 0.14 | 40.0 | 55.56 | 0.31 | 10.71 | 63.16 | 0.21 | 110.0 | 425.0 | 2.93 | 34.44 | 16.18 | 6.49 | 6.31 | 21.86 | 4.39 | 101.65 | 292.1 | 444 | 0.0 | 4.47 |
| 21Q2 (10) | 4.59 | 4.79 | 49.03 | 0.1 | -9.09 | 25.0 | 0.28 | 27.27 | 64.71 | 0.1 | -16.67 | -41.18 | 2.18 | -13.25 | -16.12 | 6.10 | 21.45 | 10.52 | 2.18 | -20.48 | -60.53 | 444 | 0.0 | 4.47 |
| 21Q1 (9) | 4.38 | 13.47 | 74.5 | 0.11 | -8.33 | 37.5 | 0.22 | 0.0 | 22.22 | 0.12 | 300.0 | -53.85 | 2.51 | -19.22 | -21.2 | 5.02 | -11.87 | -29.96 | 2.74 | 252.51 | -73.55 | 444 | 0.0 | -9.39 |
| 20Q4 (8) | 3.86 | 8.12 | 24.52 | 0.12 | 33.33 | 50.0 | 0.22 | 15.79 | 15.79 | 0.03 | -25.0 | -90.0 | 3.11 | 23.32 | 20.47 | 5.70 | 7.09 | -7.01 | 0.78 | -30.63 | -91.97 | 444 | 4.47 | -9.39 |
| 20Q3 (7) | 3.57 | 15.91 | 25.26 | 0.09 | 12.5 | -18.18 | 0.19 | 11.76 | 0.0 | 0.04 | -76.47 | -78.95 | 2.52 | -2.94 | -34.68 | 5.32 | -3.58 | -20.17 | 1.12 | -79.7 | -83.19 | 425 | 0.0 | -13.27 |
| 20Q2 (6) | 3.08 | 22.71 | 2.67 | 0.08 | 0.0 | -42.86 | 0.17 | -5.56 | -19.05 | 0.17 | -34.62 | 30.77 | 2.60 | -18.51 | -44.34 | 5.52 | -23.03 | -21.15 | 5.52 | -46.72 | 27.37 | 425 | -13.27 | -13.27 |
| 20Q1 (5) | 2.51 | -19.03 | -15.49 | 0.08 | 0.0 | -33.33 | 0.18 | -5.26 | -5.26 | 0.26 | -13.33 | 30.0 | 3.19 | 23.51 | -21.12 | 7.17 | 17.01 | 12.1 | 10.36 | 7.04 | 53.82 | 490 | 0.0 | 0.0 |
| 19Q4 (4) | 3.1 | 8.77 | 0.0 | 0.08 | -27.27 | 0.0 | 0.19 | 0.0 | 0.0 | 0.3 | 57.89 | 0.0 | 2.58 | -33.14 | 0.0 | 6.13 | -8.06 | 0.0 | 9.68 | 45.16 | 0.0 | 490 | 0.0 | 0.0 |
| 19Q3 (3) | 2.85 | -5.0 | 0.0 | 0.11 | -21.43 | 0.0 | 0.19 | -9.52 | 0.0 | 0.19 | 46.15 | 0.0 | 3.86 | -17.29 | 0.0 | 6.67 | -4.76 | 0.0 | 6.67 | 53.85 | 0.0 | 490 | 0.0 | 0.0 |
| 19Q2 (2) | 3.0 | 1.01 | 0.0 | 0.14 | 16.67 | 0.0 | 0.21 | 10.53 | 0.0 | 0.13 | -35.0 | 0.0 | 4.67 | 15.5 | 0.0 | 7.00 | 9.42 | 0.0 | 4.33 | -35.65 | 0.0 | 490 | 0.0 | 0.0 |
| 19Q1 (1) | 2.97 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 4.04 | 0.0 | 0.0 | 6.40 | 0.0 | 0.0 | 6.73 | 0.0 | 0.0 | 490 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.32 | -5.27 | 0.44 | 0.0 | 0.96 | -11.11 | 0.6 | -10.45 | 3.89 | 5.57 | 8.48 | -6.16 | 5.30 | -5.46 | 422 | 0.0 |
| 2022 (9) | 11.95 | -32.22 | 0.44 | -8.33 | 1.08 | 1.89 | 0.67 | -8.22 | 3.68 | 35.24 | 9.04 | 50.31 | 5.61 | 35.41 | 422 | -6.84 |
| 2021 (8) | 17.63 | 35.3 | 0.48 | 29.73 | 1.06 | 39.47 | 0.73 | 46.0 | 2.72 | -4.12 | 6.01 | 3.08 | 4.14 | 7.91 | 453 | 2.03 |
| 2020 (7) | 13.03 | 9.4 | 0.37 | -15.91 | 0.76 | -3.8 | 0.5 | -39.02 | 2.84 | -23.14 | 5.83 | -12.07 | 3.84 | -44.27 | 444 | 4.47 |
| 2019 (6) | 11.91 | 1.19 | 0.44 | -2.22 | 0.79 | -15.96 | 0.82 | -17.17 | 3.69 | -3.37 | 6.63 | -16.95 | 6.88 | -18.15 | 425 | -13.27 |
| 2018 (5) | 11.77 | -4.7 | 0.45 | -35.71 | 0.94 | 18.99 | 0.99 | 15.12 | 3.82 | -32.55 | 7.99 | 24.85 | 8.41 | 20.79 | 490 | 0.62 |
| 2017 (4) | 12.35 | -1.44 | 0.7 | 45.83 | 0.79 | 29.51 | 0.86 | -13.13 | 5.67 | 47.96 | 6.40 | 31.4 | 6.96 | -11.87 | 487 | 8.46 |
| 2016 (3) | 12.53 | -10.05 | 0.48 | -29.41 | 0.61 | 0.0 | 0.99 | -5.71 | 3.83 | -21.52 | 4.87 | 11.17 | 7.90 | 4.82 | 449 | 0.9 |
| 2015 (2) | 13.93 | -10.76 | 0.68 | 47.83 | 0.61 | -3.17 | 1.05 | 5.0 | 4.88 | 65.65 | 4.38 | 8.5 | 7.54 | 17.66 | 445 | -25.08 |
| 2014 (1) | 15.61 | 17.99 | 0.46 | 142.11 | 0.63 | -5.97 | 1.0 | 26.58 | 2.95 | 0 | 4.04 | 0 | 6.41 | 0 | 594 | 14.23 |
