- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.55 | -76.12 | -78.38 | 0.05 | 25.0 | 66.67 | 0.3 | -43.4 | -38.78 | 0.38 | -44.12 | -41.54 | 3.23 | 423.39 | 670.97 | 19.35 | 137.01 | 183.21 | 24.52 | 133.98 | 170.43 | 605 | 0.0 | 0.0 |
| 23Q3 (19) | 6.49 | -8.85 | 6.39 | 0.04 | 0.0 | 0.0 | 0.53 | 3.92 | 29.27 | 0.68 | 61.9 | 112.5 | 0.62 | 9.71 | -6.01 | 8.17 | 14.01 | 21.5 | 10.48 | 77.62 | 99.73 | 605 | 0.0 | 3.07 |
| 23Q2 (18) | 7.12 | 13.02 | 25.13 | 0.04 | 0.0 | 33.33 | 0.51 | 10.87 | 34.21 | 0.42 | -6.67 | 5.0 | 0.56 | -11.52 | 6.55 | 7.16 | -1.9 | 7.26 | 5.90 | -17.42 | -16.09 | 605 | 0.0 | 3.07 |
| 23Q1 (17) | 6.3 | -12.13 | 93.85 | 0.04 | 33.33 | 33.33 | 0.46 | -6.12 | 31.43 | 0.45 | -30.77 | 125.0 | 0.63 | 51.75 | -31.22 | 7.30 | 6.84 | -32.2 | 7.14 | -21.21 | 16.07 | 605 | 0.0 | 3.07 |
| 22Q4 (16) | 7.17 | 17.54 | 87.7 | 0.03 | -25.0 | 0.0 | 0.49 | 19.51 | 11.36 | 0.65 | 103.12 | 333.33 | 0.42 | -36.19 | -46.72 | 6.83 | 1.68 | -40.67 | 9.07 | 72.81 | 130.87 | 605 | 3.07 | 3.07 |
| 22Q3 (15) | 6.1 | 7.21 | 123.44 | 0.04 | 33.33 | 33.33 | 0.41 | 7.89 | -29.31 | 0.32 | -20.0 | 14.29 | 0.66 | 24.37 | -40.33 | 6.72 | 0.64 | -68.36 | 5.25 | -25.38 | -48.85 | 587 | 0.0 | -24.06 |
| 22Q2 (14) | 5.69 | 75.08 | 10.49 | 0.03 | 0.0 | -50.0 | 0.38 | 8.57 | -43.28 | 0.4 | 100.0 | 2.56 | 0.53 | -42.88 | -54.75 | 6.68 | -37.99 | -48.67 | 7.03 | 14.24 | -7.17 | 587 | 0.0 | -24.06 |
| 22Q1 (13) | 3.25 | -14.92 | -21.5 | 0.03 | 0.0 | -40.0 | 0.35 | -20.45 | -12.5 | 0.2 | 33.33 | 100.0 | 0.92 | 17.54 | -23.57 | 10.77 | -6.5 | 11.46 | 6.15 | 56.72 | 154.77 | 587 | 0.0 | -24.06 |
| 21Q4 (12) | 3.82 | 39.93 | -35.03 | 0.03 | 0.0 | -57.14 | 0.44 | -24.14 | 25.71 | 0.15 | -46.43 | 66.67 | 0.79 | -28.53 | -34.03 | 11.52 | -45.78 | 93.51 | 3.93 | -61.71 | 156.54 | 587 | -24.06 | -24.06 |
| 21Q3 (11) | 2.73 | -46.99 | -49.16 | 0.03 | -50.0 | -40.0 | 0.58 | -13.43 | 34.88 | 0.28 | -28.21 | 154.55 | 1.10 | -5.68 | 18.02 | 21.25 | 63.3 | 165.32 | 10.26 | 35.44 | 400.7 | 773 | 0.0 | 778.41 |
| 21Q2 (10) | 5.15 | 24.4 | -9.01 | 0.06 | 20.0 | 50.0 | 0.67 | 67.5 | 31.37 | 0.39 | 290.0 | 290.0 | 1.17 | -3.53 | 64.85 | 13.01 | 34.65 | 44.38 | 7.57 | 213.51 | 328.62 | 773 | 0.0 | 778.41 |
| 21Q1 (9) | 4.14 | -29.59 | -17.53 | 0.05 | -28.57 | -16.67 | 0.4 | 14.29 | 0.0 | 0.1 | 11.11 | 11.11 | 1.21 | 1.45 | 1.05 | 9.66 | 62.32 | 21.26 | 2.42 | 57.81 | 34.73 | 773 | 0.0 | 696.91 |
| 20Q4 (8) | 5.88 | 9.5 | 10.11 | 0.07 | 40.0 | 16.67 | 0.35 | -18.6 | -18.6 | 0.09 | -18.18 | 28.57 | 1.19 | 27.86 | 5.95 | 5.95 | -25.66 | -26.08 | 1.53 | -25.28 | 16.76 | 773 | 778.41 | 696.91 |
| 20Q3 (7) | 5.37 | -5.12 | -14.49 | 0.05 | 25.0 | -37.5 | 0.43 | -15.69 | 4.88 | 0.11 | 10.0 | 175.0 | 0.93 | 31.75 | -26.91 | 8.01 | -11.13 | 22.65 | 2.05 | 15.94 | 221.6 | 88 | 0.0 | -9.28 |
| 20Q2 (6) | 5.66 | 12.75 | -13.59 | 0.04 | -33.33 | -60.0 | 0.51 | 27.5 | 34.21 | 0.1 | 11.11 | 150.0 | 0.71 | -40.87 | -53.71 | 9.01 | 13.08 | 55.31 | 1.77 | -1.45 | 189.31 | 88 | -9.28 | -9.28 |
| 20Q1 (5) | 5.02 | -5.99 | -1.95 | 0.06 | 0.0 | -25.0 | 0.4 | -6.98 | 11.11 | 0.09 | 28.57 | 125.0 | 1.20 | 6.37 | -23.51 | 7.97 | -1.05 | 13.32 | 1.79 | 36.77 | 129.48 | 97 | 0.0 | 0.0 |
| 19Q4 (4) | 5.34 | -14.97 | 0.0 | 0.06 | -25.0 | 0.0 | 0.43 | 4.88 | 0.0 | 0.07 | 75.0 | 0.0 | 1.12 | -11.8 | 0.0 | 8.05 | 23.34 | 0.0 | 1.31 | 105.81 | 0.0 | 97 | 0.0 | 0.0 |
| 19Q3 (3) | 6.28 | -4.12 | 0.0 | 0.08 | -20.0 | 0.0 | 0.41 | 7.89 | 0.0 | 0.04 | 0.0 | 0.0 | 1.27 | -16.56 | 0.0 | 6.53 | 12.53 | 0.0 | 0.64 | 4.3 | 0.0 | 97 | 0.0 | 0.0 |
| 19Q2 (2) | 6.55 | 27.93 | 0.0 | 0.1 | 25.0 | 0.0 | 0.38 | 5.56 | 0.0 | 0.04 | 0.0 | 0.0 | 1.53 | -2.29 | 0.0 | 5.80 | -17.49 | 0.0 | 0.61 | -21.83 | 0.0 | 97 | 0.0 | 0.0 |
| 19Q1 (1) | 5.12 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 7.03 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 97 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.45 | -3.42 | 0.16 | 14.29 | 1.8 | 11.11 | 1.93 | 22.93 | 0.75 | 18.33 | 8.39 | 15.05 | 9.00 | 27.29 | 605 | 0.0 |
| 2022 (9) | 22.21 | 40.21 | 0.14 | -17.65 | 1.62 | -22.86 | 1.57 | 70.65 | 0.63 | -41.27 | 7.29 | -44.98 | 7.07 | 21.71 | 605 | 3.07 |
| 2021 (8) | 15.84 | -27.8 | 0.17 | -26.09 | 2.1 | 24.26 | 0.92 | 135.9 | 1.07 | 2.38 | 13.26 | 72.11 | 5.81 | 226.74 | 587 | -24.06 |
| 2020 (7) | 21.94 | -5.8 | 0.23 | -28.12 | 1.69 | 6.96 | 0.39 | 95.0 | 1.05 | -23.7 | 7.70 | 13.54 | 1.78 | 107.0 | 773 | 778.41 |
| 2019 (6) | 23.29 | -14.59 | 0.32 | -65.59 | 1.58 | -13.19 | 0.2 | -57.45 | 1.37 | -59.71 | 6.78 | 1.65 | 0.86 | -50.17 | 88 | -9.28 |
| 2018 (5) | 27.27 | -54.29 | 0.93 | 20.78 | 1.82 | 29.08 | 0.47 | -28.79 | 3.41 | 164.23 | 6.67 | 182.39 | 1.72 | 55.79 | 97 | -91.28 |
| 2017 (4) | 59.66 | -18.75 | 0.77 | -25.24 | 1.41 | -38.96 | 0.66 | -24.14 | 1.29 | -7.99 | 2.36 | -24.87 | 1.11 | -6.63 | 1112 | 5.0 |
| 2016 (3) | 73.43 | -6.16 | 1.03 | 33.77 | 2.31 | 25.54 | 0.87 | 7.41 | 1.40 | 42.55 | 3.15 | 33.78 | 1.18 | 14.46 | 1059 | -5.02 |
| 2015 (2) | 78.25 | 19.39 | 0.77 | -30.0 | 1.84 | 20.26 | 0.81 | 12.5 | 0.98 | -41.37 | 2.35 | 0.73 | 1.04 | -5.77 | 1115 | 34.01 |
| 2014 (1) | 65.54 | 27.31 | 1.1 | 22.22 | 1.53 | 350.0 | 0.72 | 14.29 | 1.68 | 0 | 2.33 | 0 | 1.10 | 0 | 832 | 3.1 |
