- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.11 | 7.65 | -2.76 | 0.14 | 7.69 | 16.67 | 0.21 | -25.0 | 23.53 | 0.16 | 0.0 | 14.29 | 6.64 | 0.04 | 19.98 | 9.95 | -30.33 | 27.04 | 7.58 | -7.11 | 17.54 | 44 | 0.0 | 0.0 |
| 23Q3 (19) | 1.96 | 32.43 | -15.52 | 0.13 | 18.18 | 0.0 | 0.28 | 47.37 | 64.71 | 0.16 | 0.0 | 23.08 | 6.63 | -10.76 | 18.37 | 14.29 | 11.28 | 94.96 | 8.16 | -24.49 | 45.68 | 44 | 0.0 | 0.0 |
| 23Q2 (18) | 1.48 | -19.13 | -55.56 | 0.11 | -8.33 | -15.38 | 0.19 | -13.64 | -5.0 | 0.16 | 23.08 | 33.33 | 7.43 | 13.34 | 90.38 | 12.84 | 6.79 | 113.75 | 10.81 | 52.18 | 200.0 | 44 | 0.0 | 0.0 |
| 23Q1 (17) | 1.83 | -15.67 | -42.27 | 0.12 | 0.0 | 0.0 | 0.22 | 29.41 | -8.33 | 0.13 | -7.14 | 18.18 | 6.56 | 18.58 | 73.22 | 12.02 | 53.46 | 58.79 | 7.10 | 10.11 | 104.72 | 44 | 0.0 | 0.0 |
| 22Q4 (16) | 2.17 | -6.47 | -21.38 | 0.12 | -7.69 | 20.0 | 0.17 | 0.0 | 13.33 | 0.14 | 7.69 | 7.69 | 5.53 | -1.31 | 52.63 | 7.83 | 6.91 | 44.15 | 6.45 | 15.14 | 36.97 | 44 | 0.0 | 0.0 |
| 22Q3 (15) | 2.32 | -30.33 | -20.27 | 0.13 | 0.0 | 44.44 | 0.17 | -15.0 | 21.43 | 0.13 | 8.33 | 30.0 | 5.60 | 43.53 | 81.18 | 7.33 | 22.0 | 52.31 | 5.60 | 55.5 | 63.06 | 44 | 0.0 | 0.0 |
| 22Q2 (14) | 3.33 | 5.05 | 14.43 | 0.13 | 8.33 | 30.0 | 0.2 | -16.67 | 53.85 | 0.12 | 9.09 | 20.0 | 3.90 | 3.13 | 13.6 | 6.01 | -20.67 | 34.44 | 3.60 | 3.85 | 4.86 | 44 | 0.0 | 0.0 |
| 22Q1 (13) | 3.17 | 14.86 | 27.82 | 0.12 | 20.0 | 33.33 | 0.24 | 60.0 | 100.0 | 0.11 | -15.38 | 37.5 | 3.79 | 4.48 | 4.31 | 7.57 | 39.31 | 56.47 | 3.47 | -26.33 | 7.57 | 44 | 0.0 | 0.0 |
| 21Q4 (12) | 2.76 | -5.15 | 10.84 | 0.1 | 11.11 | 25.0 | 0.15 | 7.14 | 36.36 | 0.13 | 30.0 | 44.44 | 3.62 | 17.15 | 12.77 | 5.43 | 12.97 | 23.02 | 4.71 | 37.07 | 30.31 | 44 | 0.0 | 0.0 |
| 21Q3 (11) | 2.91 | 0.0 | 59.89 | 0.09 | -10.0 | 12.5 | 0.14 | 7.69 | 75.0 | 0.1 | 0.0 | 0.0 | 3.09 | -10.0 | -29.64 | 4.81 | 7.69 | 9.45 | 3.44 | 0.0 | -37.46 | 44 | 0.0 | -2.22 |
| 21Q2 (10) | 2.91 | 17.34 | 16.4 | 0.1 | 11.11 | -28.57 | 0.13 | 8.33 | -13.33 | 0.1 | 25.0 | -44.44 | 3.44 | -5.31 | -38.64 | 4.47 | -7.67 | -25.54 | 3.44 | 6.53 | -52.27 | 44 | 0.0 | -2.22 |
| 21Q1 (9) | 2.48 | -0.4 | 0 | 0.09 | 12.5 | 0 | 0.12 | 9.09 | 0 | 0.08 | -11.11 | 0 | 3.63 | 12.95 | 0 | 4.84 | 9.53 | 0 | 3.23 | -10.75 | 0 | 44 | 0.0 | 0 |
| 20Q4 (8) | 2.49 | 36.81 | 0 | 0.08 | 0.0 | 0 | 0.11 | 37.5 | 0 | 0.09 | -10.0 | 0 | 3.21 | -26.91 | 0 | 4.42 | 0.5 | 0 | 3.61 | -34.22 | 0 | 44 | -2.22 | 0 |
| 20Q3 (7) | 1.82 | -27.2 | 0 | 0.08 | -42.86 | 0 | 0.08 | -46.67 | 0 | 0.1 | -44.44 | 0 | 4.40 | -21.51 | 0 | 4.40 | -26.74 | 0 | 5.49 | -23.69 | 0 | 45 | 0.0 | 0 |
| 20Q2 (6) | 2.5 | 0 | 0 | 0.14 | 0 | 0 | 0.15 | 0 | 0 | 0.18 | 0 | 0 | 5.60 | 0 | 0 | 6.00 | 0 | 0 | 7.20 | 0 | 0 | 45 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.39 | -32.7 | 0.5 | 0.0 | 0.89 | 14.1 | 0.61 | 19.61 | 6.77 | 48.58 | 12.04 | 69.53 | 8.25 | 77.71 | 0 | 0 |
| 2022 (9) | 10.98 | -0.72 | 0.5 | 31.58 | 0.78 | 41.82 | 0.51 | 27.5 | 4.55 | 32.54 | 7.10 | 42.85 | 4.64 | 28.43 | 0 | 0 |
| 2021 (8) | 11.06 | 62.65 | 0.38 | 26.67 | 0.55 | 61.76 | 0.4 | 8.11 | 3.44 | -22.12 | 4.97 | -0.54 | 3.62 | -33.53 | 44 | 0.0 |
| 2020 (7) | 6.8 | 4.94 | 0.3 | -9.09 | 0.34 | -10.53 | 0.37 | -13.95 | 4.41 | -13.37 | 5.00 | -14.74 | 5.44 | -18.0 | 44 | -2.22 |
| 2019 (6) | 6.48 | -21.36 | 0.33 | -17.5 | 0.38 | -2.56 | 0.43 | 4.88 | 5.09 | 4.91 | 5.86 | 23.9 | 6.64 | 33.36 | 45 | -6.25 |
| 2018 (5) | 8.24 | 41.34 | 0.4 | 21.21 | 0.39 | 39.29 | 0.41 | 13.89 | 4.85 | -14.24 | 4.73 | -1.45 | 4.98 | -19.42 | 48 | 17.07 |
| 2017 (4) | 5.83 | 36.85 | 0.33 | 26.92 | 0.28 | -9.68 | 0.36 | 20.0 | 5.66 | -7.26 | 4.80 | -34.0 | 6.17 | -12.32 | 41 | -4.65 |
| 2016 (3) | 4.26 | -8.39 | 0.26 | -7.14 | 0.31 | 0.0 | 0.3 | 3.45 | 6.10 | 1.36 | 7.28 | 9.15 | 7.04 | 12.92 | 43 | 16.22 |
| 2015 (2) | 4.65 | -5.49 | 0.28 | 12.0 | 0.31 | 10.71 | 0.29 | -6.45 | 6.02 | 18.5 | 6.67 | 17.14 | 6.24 | -1.02 | 37 | 8.82 |
| 2014 (1) | 4.92 | 0 | 0.25 | 0 | 0.28 | 0 | 0.31 | 0 | 5.08 | 0 | 5.69 | 0 | 6.30 | 0 | 34 | 0 |
