- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.26 | 36.84 | 73.33 | 0.16 | 33.33 | 60.0 | 0.27 | -10.0 | 22.73 | 2.63 | 12.39 | 0.0 | 61.54 | -2.56 | -7.69 | 103.85 | -34.23 | -29.2 | 1011.54 | -17.87 | -42.31 | 0 | 0 | 0 |
| 23Q3 (19) | 0.19 | -5.0 | 35.71 | 0.12 | -14.29 | -7.69 | 0.3 | 3.45 | -14.29 | 2.34 | -3.31 | -10.34 | 63.16 | -9.77 | -31.98 | 157.89 | 8.89 | -36.84 | 1231.58 | 1.78 | -33.94 | 0 | 0 | 0 |
| 23Q2 (18) | 0.2 | -9.09 | -98.03 | 0.14 | 16.67 | 7.69 | 0.29 | -19.44 | -17.14 | 2.42 | 13.62 | 18.63 | 70.00 | 28.33 | 5376.15 | 145.00 | -11.39 | 4113.29 | 1210.00 | 24.98 | 5932.21 | 0 | 0 | 0 |
| 23Q1 (17) | 0.22 | 46.67 | 10.0 | 0.12 | 20.0 | 20.0 | 0.36 | 63.64 | 24.14 | 2.13 | -19.01 | 10.94 | 54.55 | -18.18 | 9.09 | 163.64 | 11.57 | 12.85 | 968.18 | -44.78 | 0.85 | 0 | 0 | 0 |
| 22Q4 (16) | 0.15 | 7.14 | -16.67 | 0.1 | -23.08 | 25.0 | 0.22 | -37.14 | -15.38 | 2.63 | 0.77 | 32.83 | 66.67 | -28.21 | 50.0 | 146.67 | -41.33 | 1.54 | 1753.33 | -5.95 | 59.39 | 0 | 0 | 0 |
| 22Q3 (15) | 0.14 | -98.62 | -41.67 | 0.13 | 0.0 | 44.44 | 0.35 | 0.0 | 59.09 | 2.61 | 27.94 | 31.82 | 92.86 | 7164.29 | 147.62 | 250.00 | 7164.29 | 172.73 | 1864.29 | 9194.01 | 125.97 | 0 | 0 | 0 |
| 22Q2 (14) | 10.17 | 4985.0 | 7723.08 | 0.13 | 30.0 | 160.0 | 0.35 | 20.69 | 52.17 | 2.04 | 6.25 | 34.21 | 1.28 | -97.44 | -96.68 | 3.44 | -97.63 | -98.05 | 20.06 | -97.91 | -98.28 | 0 | 0 | 0 |
| 22Q1 (13) | 0.2 | 11.11 | 81.82 | 0.1 | 25.0 | 0 | 0.29 | 11.54 | 26.09 | 1.92 | -3.03 | -25.87 | 50.00 | 12.5 | 0 | 145.00 | 0.38 | -30.65 | 960.00 | -12.73 | -59.23 | 0 | 0 | 0 |
| 21Q4 (12) | 0.18 | -25.0 | 260.0 | 0.08 | -11.11 | 0 | 0.26 | 18.18 | 18.18 | 1.98 | 0.0 | 8.2 | 44.44 | 18.52 | 0 | 144.44 | 57.58 | -67.17 | 1100.00 | 33.33 | -69.95 | 0 | 0 | -100.0 |
| 21Q3 (11) | 0.24 | 84.62 | 1100.0 | 0.09 | 80.0 | 0 | 0.22 | -4.35 | -24.14 | 1.98 | 30.26 | 94.12 | 37.50 | -2.5 | 0 | 91.67 | -48.19 | -93.68 | 825.00 | -29.44 | -83.82 | 0 | 0 | -100.0 |
| 21Q2 (10) | 0.13 | 18.18 | -59.38 | 0.05 | 0 | 0 | 0.23 | 0.0 | -30.3 | 1.52 | -41.31 | -17.39 | 38.46 | 0 | 0 | 176.92 | -15.38 | 71.56 | 1169.23 | -50.34 | 103.34 | 0 | 0 | -100.0 |
| 21Q1 (9) | 0.11 | 120.0 | 266.67 | 0 | 0 | 0 | 0.23 | 4.55 | -4.17 | 2.59 | 41.53 | 114.05 | 0.00 | 0 | 0 | 209.09 | -52.48 | -73.86 | 2354.55 | -35.67 | -41.62 | 0 | -100.0 | -100.0 |
| 20Q4 (8) | 0.05 | 150.0 | 150.0 | 0 | 0 | 0 | 0.22 | -24.14 | 0.0 | 1.83 | 79.41 | 60.53 | 0.00 | 0 | 0 | 440.00 | -69.66 | -60.0 | 3660.00 | -28.24 | -35.79 | 42 | 0.0 | 0.0 |
| 20Q3 (7) | 0.02 | -93.75 | -60.0 | 0 | 0 | 0 | 0.29 | -12.12 | 38.1 | 1.02 | -44.57 | 61.9 | 0.00 | 0 | 0 | 1450.00 | 1306.06 | 245.24 | 5100.00 | 786.96 | 304.76 | 42 | 0.0 | 0.0 |
| 20Q2 (6) | 0.32 | 966.67 | 1500.0 | 0 | 0 | 0 | 0.33 | 37.5 | 135.71 | 1.84 | 52.07 | 397.3 | 0.00 | 0 | 0 | 103.12 | -87.11 | -85.27 | 575.00 | -85.74 | -68.92 | 42 | 0.0 | 0.0 |
| 20Q1 (5) | 0.03 | 50.0 | -25.0 | 0 | 0 | 0 | 0.24 | 9.09 | 84.62 | 1.21 | 6.14 | 404.17 | 0.00 | 0 | 0 | 800.00 | -27.27 | 146.15 | 4033.33 | -29.24 | 572.22 | 42 | 0.0 | 0.0 |
| 19Q4 (4) | 0.02 | -60.0 | 0.0 | 0 | 0 | 0.0 | 0.22 | 4.76 | 0.0 | 1.14 | 80.95 | 0.0 | 0.00 | 0 | 0.0 | 1100.00 | 161.9 | 0.0 | 5700.00 | 352.38 | 0.0 | 42 | 0.0 | 0.0 |
| 19Q3 (3) | 0.05 | 150.0 | 0.0 | 0 | 0 | 0.0 | 0.21 | 50.0 | 0.0 | 0.63 | 70.27 | 0.0 | 0.00 | 0 | 0.0 | 420.00 | -40.0 | 0.0 | 1260.00 | -31.89 | 0.0 | 42 | 0.0 | 0.0 |
| 19Q2 (2) | 0.02 | -50.0 | 0.0 | 0 | 0 | 0.0 | 0.14 | 7.69 | 0.0 | 0.37 | 54.17 | 0.0 | 0.00 | 0 | 0.0 | 700.00 | 115.38 | 0.0 | 1850.00 | 208.33 | 0.0 | 42 | 0.0 | 0.0 |
| 19Q1 (1) | 0.04 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 325.00 | 0.0 | 0.0 | 600.00 | 0.0 | 0.0 | 42 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.87 | -91.84 | 0.55 | 19.57 | 1.22 | 1.67 | 9.53 | 3.7 | 63.22 | 1365.02 | 140.23 | 1145.71 | 1095.40 | 1170.62 | 0 | 0 |
| 2022 (9) | 10.66 | 1515.15 | 0.46 | 100.0 | 1.2 | 27.66 | 9.19 | 14.02 | 4.32 | -87.62 | 11.26 | -92.1 | 86.21 | -92.94 | 0 | 0 |
| 2021 (8) | 0.66 | 57.14 | 0.23 | 0 | 0.94 | -12.15 | 8.06 | 36.84 | 34.85 | 0 | 142.42 | -44.1 | 1221.21 | -12.92 | 0 | 0 |
| 2020 (7) | 0.42 | 223.08 | 0 | 0 | 1.07 | 55.07 | 5.89 | 146.44 | 0.00 | 0 | 254.76 | -52.0 | 1402.38 | -23.72 | 42 | 0.0 |
| 2019 (6) | 0.13 | -31.58 | 0.01 | 0 | 0.69 | 50.0 | 2.39 | 154.26 | 7.69 | 0 | 530.77 | 119.23 | 1838.46 | 271.6 | 42 | 0.0 |
| 2018 (5) | 0.19 | 533.33 | 0 | 0 | 0.46 | -34.29 | 0.94 | 44.62 | 0.00 | 0 | 242.11 | -89.62 | 494.74 | -77.17 | 42 | 0.0 |
| 2017 (4) | 0.03 | -50.0 | 0.05 | 66.67 | 0.7 | 37.25 | 0.65 | 3.17 | 166.67 | 233.33 | 2333.33 | 174.51 | 2166.67 | 106.35 | 42 | 0.0 |
| 2016 (3) | 0.06 | -25.0 | 0.03 | -57.14 | 0.51 | 27.5 | 0.63 | 16.67 | 50.00 | -42.86 | 850.00 | 70.0 | 1050.00 | 55.56 | 42 | 0.0 |
| 2015 (2) | 0.08 | 60.0 | 0.07 | -12.5 | 0.4 | -23.08 | 0.54 | -11.48 | 87.50 | -45.31 | 500.00 | -51.92 | 675.00 | -44.67 | 42 | 75.0 |
| 2014 (1) | 0.05 | 0.0 | 0.08 | -20.0 | 0.52 | 44.44 | 0.61 | -18.67 | 160.00 | 0 | 1040.00 | 0 | 1220.00 | 0 | 24 | -22.58 |
