- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.42 | -1.39 | -10.69 | 0.11 | 10.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.05 | 66.67 | 150.0 | 7.75 | 11.55 | 11.97 | 11.27 | 1.41 | 11.97 | 3.52 | 69.01 | 179.93 | 0 | 0 | 0 |
| 23Q3 (19) | 1.44 | 13.39 | -4.0 | 0.1 | 11.11 | 0.0 | 0.16 | 0.0 | -11.11 | 0.03 | 50.0 | 200.0 | 6.94 | -2.01 | 4.17 | 11.11 | -11.81 | -7.41 | 2.08 | 32.29 | 212.5 | 0 | 0 | 0 |
| 23Q2 (18) | 1.27 | 10.43 | -35.53 | 0.09 | 12.5 | -50.0 | 0.16 | -5.88 | 6.67 | 0.02 | 0.0 | 0.0 | 7.09 | 1.87 | -22.44 | 12.60 | -14.78 | 65.46 | 1.57 | -9.45 | 55.12 | 0 | 0 | 0 |
| 23Q1 (17) | 1.15 | -27.67 | -27.67 | 0.08 | -27.27 | -52.94 | 0.17 | 6.25 | -19.05 | 0.02 | 0.0 | 0.0 | 6.96 | 0.55 | -34.94 | 14.78 | 46.9 | 11.93 | 1.74 | 38.26 | 38.26 | 0 | 0 | 0 |
| 22Q4 (16) | 1.59 | 6.0 | -10.67 | 0.11 | 10.0 | -42.11 | 0.16 | -11.11 | -44.83 | 0.02 | 100.0 | -33.33 | 6.92 | 3.77 | -35.19 | 10.06 | -16.14 | -38.23 | 1.26 | 88.68 | -25.37 | 0 | 0 | 0 |
| 22Q3 (15) | 1.5 | -23.86 | -4.46 | 0.1 | -44.44 | -41.18 | 0.18 | 20.0 | -14.29 | 0.01 | -50.0 | -50.0 | 6.67 | -27.04 | -38.43 | 12.00 | 57.6 | -10.29 | 0.67 | -34.33 | -47.67 | 0 | 0 | 0 |
| 22Q2 (14) | 1.97 | 23.9 | 1.03 | 0.18 | 5.88 | 12.5 | 0.15 | -28.57 | 15.38 | 0.02 | 0.0 | 0.0 | 9.14 | -14.54 | 11.36 | 7.61 | -42.35 | 14.21 | 1.02 | -19.29 | -1.02 | 0 | 0 | 0 |
| 22Q1 (13) | 1.59 | -10.67 | -31.47 | 0.17 | -10.53 | -29.17 | 0.21 | -27.59 | -47.5 | 0.02 | -33.33 | -50.0 | 10.69 | 0.17 | 3.35 | 13.21 | -18.93 | -23.4 | 1.26 | -25.37 | -27.04 | 0 | 0 | 0 |
| 21Q4 (12) | 1.78 | 13.38 | -22.27 | 0.19 | 11.76 | 0.0 | 0.29 | 38.1 | 52.63 | 0.03 | 50.0 | -62.5 | 10.67 | -1.42 | 28.65 | 16.29 | 21.8 | 96.36 | 1.69 | 32.3 | -51.76 | 0 | 0 | 0 |
| 21Q3 (11) | 1.57 | -19.49 | -35.66 | 0.17 | 6.25 | -5.56 | 0.21 | 61.54 | 23.53 | 0.02 | 0.0 | -50.0 | 10.83 | 31.97 | 46.78 | 13.38 | 100.64 | 91.98 | 1.27 | 24.2 | -22.29 | 0 | 0 | 0 |
| 21Q2 (10) | 1.95 | -15.95 | 11.43 | 0.16 | -33.33 | 14.29 | 0.13 | -67.5 | 0.0 | 0.02 | -50.0 | -71.43 | 8.21 | -20.68 | 2.56 | 6.67 | -61.33 | -10.26 | 1.03 | -40.51 | -74.36 | 0 | 0 | 0 |
| 21Q1 (9) | 2.32 | 1.31 | 24.06 | 0.24 | 26.32 | 100.0 | 0.4 | 110.53 | 233.33 | 0.04 | -50.0 | -33.33 | 10.34 | 24.68 | 61.21 | 17.24 | 107.8 | 168.68 | 1.72 | -50.65 | -46.26 | 0 | 0 | 0 |
| 20Q4 (8) | 2.29 | -6.15 | -7.29 | 0.19 | 5.56 | 0.0 | 0.19 | 11.76 | 26.67 | 0.08 | 100.0 | -11.11 | 8.30 | 12.47 | 7.86 | 8.30 | 19.09 | 36.62 | 3.49 | 113.1 | -4.12 | 0 | 0 | 0 |
| 20Q3 (7) | 2.44 | 39.43 | -2.4 | 0.18 | 28.57 | 5.88 | 0.17 | 30.77 | 30.77 | 0.04 | -42.86 | -55.56 | 7.38 | -7.79 | 8.49 | 6.97 | -6.21 | 33.98 | 1.64 | -59.02 | -54.46 | 0 | 0 | 0 |
| 20Q2 (6) | 1.75 | -6.42 | -31.1 | 0.14 | 16.67 | -26.32 | 0.13 | 8.33 | 30.0 | 0.07 | 16.67 | 0.0 | 8.00 | 24.67 | 6.95 | 7.43 | 15.76 | 88.69 | 4.00 | 24.67 | 45.14 | 0 | 0 | 0 |
| 20Q1 (5) | 1.87 | -24.29 | -22.73 | 0.12 | -36.84 | -25.0 | 0.12 | -20.0 | 0.0 | 0.06 | -33.33 | -25.0 | 6.42 | -16.58 | -2.94 | 6.42 | 5.67 | 29.41 | 3.21 | -11.94 | -2.94 | 0 | 0 | 0 |
| 19Q4 (4) | 2.47 | -1.2 | 0.0 | 0.19 | 11.76 | 0.0 | 0.15 | 15.38 | 0.0 | 0.09 | 0.0 | 0.0 | 7.69 | 13.12 | 0.0 | 6.07 | 16.79 | 0.0 | 3.64 | 1.21 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 2.5 | -1.57 | 0.0 | 0.17 | -10.53 | 0.0 | 0.13 | 30.0 | 0.0 | 0.09 | 28.57 | 0.0 | 6.80 | -9.09 | 0.0 | 5.20 | 32.08 | 0.0 | 3.60 | 30.63 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 2.54 | 4.96 | 0.0 | 0.19 | 18.75 | 0.0 | 0.1 | -16.67 | 0.0 | 0.07 | -12.5 | 0.0 | 7.48 | 13.14 | 0.0 | 3.94 | -20.6 | 0.0 | 2.76 | -16.63 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 2.42 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 6.61 | 0.0 | 0.0 | 4.96 | 0.0 | 0.0 | 3.31 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.29 | -20.33 | 0.37 | -32.73 | 0.64 | -8.57 | 0.13 | 85.71 | 6.99 | -15.56 | 12.10 | 14.76 | 2.46 | 133.11 | 0 | 0 |
| 2022 (9) | 6.64 | -12.86 | 0.55 | -28.57 | 0.7 | -31.37 | 0.07 | -41.67 | 8.28 | -18.03 | 10.54 | -21.24 | 1.05 | -33.06 | 0 | 0 |
| 2021 (8) | 7.62 | -8.74 | 0.77 | 24.19 | 1.02 | 67.21 | 0.12 | -52.0 | 10.10 | 36.09 | 13.39 | 83.23 | 1.57 | -47.4 | 0 | 0 |
| 2020 (7) | 8.35 | -15.91 | 0.62 | -12.68 | 0.61 | 24.49 | 0.25 | -24.24 | 7.43 | 3.85 | 7.31 | 48.05 | 2.99 | -9.91 | 0 | 0 |
| 2019 (6) | 9.93 | -8.39 | 0.71 | -6.58 | 0.49 | 13.95 | 0.33 | 0.0 | 7.15 | 1.98 | 4.93 | 24.4 | 3.32 | 9.16 | 0 | 0 |
| 2018 (5) | 10.84 | -1.54 | 0.76 | -11.63 | 0.43 | 16.22 | 0.33 | -5.71 | 7.01 | -10.24 | 3.97 | 18.04 | 3.04 | -4.24 | 0 | 0 |
| 2017 (4) | 11.01 | 1.66 | 0.86 | -8.51 | 0.37 | -5.13 | 0.35 | -5.41 | 7.81 | -10.01 | 3.36 | -6.68 | 3.18 | -6.95 | 0 | 0 |
| 2016 (3) | 10.83 | -1.19 | 0.94 | 5.62 | 0.39 | -2.5 | 0.37 | -9.76 | 8.68 | 6.89 | 3.60 | -1.33 | 3.42 | -8.67 | 177 | 0.0 |
| 2015 (2) | 10.96 | -14.11 | 0.89 | -3.26 | 0.4 | 5.26 | 0.41 | -8.89 | 8.12 | 12.63 | 3.65 | 22.55 | 3.74 | 6.07 | 177 | 0.0 |
| 2014 (1) | 12.76 | -6.38 | 0.92 | -5.15 | 0.38 | 0.0 | 0.45 | 12.5 | 7.21 | 0 | 2.98 | 0 | 3.53 | 0 | 177 | 0.0 |
