- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.05 | 23.8 | 0.22 | 1.38 | 11.29 | 3.76 | 0.68 | 17.24 | 28.3 | 0.63 | 31.25 | -11.27 | 15.25 | -10.11 | 3.53 | 7.51 | -5.3 | 28.02 | 6.96 | 6.02 | -11.46 | 702 | 0.0 | 0.0 |
| 23Q3 (19) | 7.31 | -25.26 | -40.18 | 1.24 | 7.83 | -4.62 | 0.58 | -6.45 | 3.57 | 0.48 | 100.0 | 45.45 | 16.96 | 44.26 | 59.45 | 7.93 | 25.16 | 73.14 | 6.57 | 167.58 | 143.15 | 702 | 0.0 | 7.5 |
| 23Q2 (18) | 9.78 | 10.76 | 50.93 | 1.15 | -4.17 | 16.16 | 0.62 | 14.81 | 24.0 | 0.24 | -14.29 | -22.58 | 11.76 | -13.48 | -23.03 | 6.34 | 3.66 | -17.84 | 2.45 | -22.61 | -48.7 | 702 | 0.0 | 7.5 |
| 23Q1 (17) | 8.83 | -2.21 | 13.79 | 1.2 | -9.77 | 8.11 | 0.54 | 1.89 | -1.82 | 0.28 | -60.56 | -30.0 | 13.59 | -7.73 | -4.99 | 6.12 | 4.19 | -13.72 | 3.17 | -59.67 | -38.48 | 702 | 0.0 | 7.5 |
| 22Q4 (16) | 9.03 | -26.1 | -14.16 | 1.33 | 2.31 | 9.92 | 0.53 | -5.36 | -10.17 | 0.71 | 115.15 | 86.84 | 14.73 | 38.45 | 28.05 | 5.87 | 28.08 | 4.65 | 7.86 | 191.16 | 117.67 | 702 | 7.5 | 7.5 |
| 22Q3 (15) | 12.22 | 88.58 | 17.61 | 1.3 | 31.31 | 9.24 | 0.56 | 12.0 | 0.0 | 0.33 | 6.45 | 22.22 | 10.64 | -30.37 | -7.12 | 4.58 | -40.61 | -14.98 | 2.70 | -43.55 | 3.92 | 653 | 0.0 | 0.0 |
| 22Q2 (14) | 6.48 | -16.49 | -31.86 | 0.99 | -10.81 | -4.81 | 0.5 | -9.09 | -9.09 | 0.31 | -22.5 | 6.9 | 15.28 | 6.81 | 39.7 | 7.72 | 8.87 | 33.42 | 4.78 | -7.19 | 56.88 | 653 | 0.0 | 0.0 |
| 22Q1 (13) | 7.76 | -26.24 | 3.05 | 1.11 | -8.26 | 5.71 | 0.55 | -6.78 | 10.0 | 0.4 | 5.26 | 11.11 | 14.30 | 24.36 | 2.58 | 7.09 | 26.38 | 6.74 | 5.15 | 42.7 | 7.82 | 653 | 0.0 | 0.0 |
| 21Q4 (12) | 10.52 | 1.25 | 57.25 | 1.21 | 1.68 | 26.04 | 0.59 | 5.36 | 3.51 | 0.38 | 40.74 | 22.58 | 11.50 | 0.42 | -19.85 | 5.61 | 4.06 | -34.18 | 3.61 | 39.0 | -22.05 | 653 | 0.0 | 0.0 |
| 21Q3 (11) | 10.39 | 9.25 | 46.54 | 1.19 | 14.42 | 35.23 | 0.56 | 1.82 | 19.15 | 0.27 | -6.9 | 17.39 | 11.45 | 4.73 | -7.72 | 5.39 | -6.81 | -18.69 | 2.60 | -14.78 | -19.89 | 653 | 0.0 | -11.76 |
| 21Q2 (10) | 9.51 | 26.29 | 22.24 | 1.04 | -0.95 | 0.0 | 0.55 | 10.0 | -3.51 | 0.29 | -19.44 | 7.41 | 10.94 | -21.57 | -18.19 | 5.78 | -12.9 | -21.06 | 3.05 | -36.22 | -12.13 | 653 | 0.0 | -11.76 |
| 21Q1 (9) | 7.53 | 12.56 | 54.94 | 1.05 | 9.38 | 16.67 | 0.5 | -12.28 | 0.0 | 0.36 | 16.13 | 71.43 | 13.94 | -2.83 | -24.7 | 6.64 | -22.07 | -35.46 | 4.78 | 3.17 | 10.64 | 653 | 0.0 | -14.86 |
| 20Q4 (8) | 6.69 | -5.64 | -33.89 | 0.96 | 9.09 | -30.43 | 0.57 | 21.28 | -9.52 | 0.31 | 34.78 | -34.04 | 14.35 | 15.61 | 5.23 | 8.52 | 28.53 | 36.86 | 4.63 | 42.84 | -0.23 | 653 | -11.76 | -14.86 |
| 20Q3 (7) | 7.09 | -8.87 | -18.51 | 0.88 | -15.38 | -29.6 | 0.47 | -17.54 | -20.34 | 0.23 | -14.81 | -25.81 | 12.41 | -7.15 | -13.61 | 6.63 | -9.52 | -2.25 | 3.24 | -6.52 | -8.96 | 740 | 0.0 | -3.52 |
| 20Q2 (6) | 7.78 | 60.08 | -1.27 | 1.04 | 15.56 | -2.8 | 0.57 | 14.0 | -9.52 | 0.27 | 28.57 | -15.62 | 13.37 | -27.81 | -1.55 | 7.33 | -28.79 | -8.36 | 3.47 | -19.68 | -14.54 | 740 | -3.52 | -3.52 |
| 20Q1 (5) | 4.86 | -51.98 | -29.26 | 0.9 | -34.78 | -21.74 | 0.5 | -20.63 | -12.28 | 0.21 | -55.32 | -25.0 | 18.52 | 35.8 | 10.63 | 10.29 | 65.26 | 24.0 | 4.32 | -6.96 | 6.02 | 767 | 0.0 | 0.0 |
| 19Q4 (4) | 10.12 | 16.32 | 0.0 | 1.38 | 10.4 | 0.0 | 0.63 | 6.78 | 0.0 | 0.47 | 51.61 | 0.0 | 13.64 | -5.09 | 0.0 | 6.23 | -8.2 | 0.0 | 4.64 | 30.34 | 0.0 | 767 | 0.0 | 0.0 |
| 19Q3 (3) | 8.7 | 10.41 | 0.0 | 1.25 | 16.82 | 0.0 | 0.59 | -6.35 | 0.0 | 0.31 | -3.12 | 0.0 | 14.37 | 5.81 | 0.0 | 6.78 | -15.18 | 0.0 | 3.56 | -12.26 | 0.0 | 767 | 0.0 | 0.0 |
| 19Q2 (2) | 7.88 | 14.7 | 0.0 | 1.07 | -6.96 | 0.0 | 0.63 | 10.53 | 0.0 | 0.32 | 14.29 | 0.0 | 13.58 | -18.88 | 0.0 | 7.99 | -3.64 | 0.0 | 4.06 | -0.36 | 0.0 | 767 | 0.0 | 0.0 |
| 19Q1 (1) | 6.87 | 0.0 | 0.0 | 1.15 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 16.74 | 0.0 | 0.0 | 8.30 | 0.0 | 0.0 | 4.08 | 0.0 | 0.0 | 767 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 34.98 | -1.44 | 4.97 | 5.07 | 2.42 | 13.08 | 1.63 | -7.39 | 14.21 | 6.61 | 6.92 | 14.73 | 4.66 | -6.04 | 702 | 0.0 |
| 2022 (9) | 35.49 | -6.51 | 4.73 | 5.58 | 2.14 | -3.17 | 1.76 | 36.43 | 13.33 | 12.93 | 6.03 | 3.57 | 4.96 | 45.93 | 702 | 7.5 |
| 2021 (8) | 37.96 | 43.68 | 4.48 | 18.21 | 2.21 | 4.25 | 1.29 | 26.47 | 11.80 | -17.73 | 5.82 | -27.45 | 3.40 | -11.98 | 653 | 0.0 |
| 2020 (7) | 26.42 | -21.3 | 3.79 | -21.86 | 2.12 | -12.4 | 1.02 | -26.09 | 14.35 | -0.71 | 8.02 | 11.31 | 3.86 | -6.08 | 653 | -11.76 |
| 2019 (6) | 33.57 | -13.97 | 4.85 | 13.05 | 2.42 | -33.15 | 1.38 | -12.1 | 14.45 | 31.41 | 7.21 | -22.3 | 4.11 | 2.17 | 740 | -3.52 |
| 2018 (5) | 39.02 | -2.62 | 4.29 | 13.19 | 3.62 | 9.37 | 1.57 | 0.64 | 10.99 | 16.24 | 9.28 | 12.31 | 4.02 | 3.35 | 767 | 0.79 |
| 2017 (4) | 40.07 | -4.32 | 3.79 | -27.95 | 3.31 | -0.9 | 1.56 | -3.11 | 9.46 | -24.69 | 8.26 | 3.58 | 3.89 | 1.27 | 761 | -3.55 |
| 2016 (3) | 41.88 | 21.43 | 5.26 | 34.53 | 3.34 | 11.71 | 1.61 | 45.05 | 12.56 | 10.79 | 7.98 | -8.01 | 3.84 | 19.45 | 789 | 3.14 |
| 2015 (2) | 34.49 | -13.97 | 3.91 | -13.3 | 2.99 | 3.46 | 1.11 | 16.84 | 11.34 | 0.77 | 8.67 | 20.26 | 3.22 | 35.81 | 765 | 4.08 |
| 2014 (1) | 40.09 | -1.96 | 4.51 | -5.25 | 2.89 | 1.05 | 0.95 | 23.38 | 11.25 | 0 | 7.21 | 0 | 2.37 | 0 | 735 | 3.09 |
