玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.64-1.05-5.6422.00-0.36-12.3523.345.09-10.2718.544.33-9.434.930.2-10.854.116.48-11.230.220.0-4.3524.805.44-8.6921.173.980.4394.96-4.19-2.05.88564.7151.7612.41-8.011.31
23Q3 (19)37.031.4-9.4222.086.41-8.8422.214.13-8.3417.773.98-8.354.9215.76-8.043.8614.54-8.530.2210.00.023.523.61-8.0220.36-43.057.2799.122.18-0.880.88-70.5013.49-3.575.72
23Q2 (18)36.52-0.49-7.8220.75-4.38-8.1521.33-2.69-7.2617.09-2.51-2.954.25-0.230.03.37-5.60.60.200.05.2622.70-2.32-6.8135.7591.18-1.9297.00-2.05-1.03.00209.048.513.992.87-0.43
23Q1 (17)36.70-5.49-5.6321.70-13.55-8.2821.92-15.72-7.2817.53-14.36-7.354.26-22.97-4.053.57-22.89-4.550.20-13.040.023.24-14.43-7.6718.70-11.29-0.0599.032.2-0.970.97-74.95013.6011.02-7.98
22Q4 (16)38.83-5.01-6.7325.103.63-6.6226.017.35-3.2720.475.57-5.675.533.36-5.474.639.72-2.530.234.554.5527.166.22-3.6221.0811.062.9396.90-3.1-3.13.880012.25-4.0-2.7
22Q3 (15)40.883.18-6.024.227.22-7.1324.235.35-6.1619.3910.11-6.15.3525.886.574.2225.973.180.2215.7910.025.574.97-6.1718.98-47.93-30.27100.002.06-0.910.00-100.0100.012.76-9.18-12.24
22Q2 (14)39.621.880.122.59-4.525.7623.00-2.715.817.61-6.921.54.25-4.281.433.35-10.43-5.10.19-5.0-5.024.36-3.225.2336.4594.8289.7497.98-2.02-0.932.020-8.0814.05-4.94-1.82
22Q1 (13)38.89-6.580.6223.66-11.987.8923.64-12.098.8418.92-12.818.864.44-24.13.53.74-21.264.760.20-9.090.025.17-10.687.7518.71-8.64-5.12100.000.0-1.110.000100.014.7817.391.09
21Q4 (12)41.63-4.286.5526.883.0714.5826.894.1413.9421.705.0813.025.8516.5314.264.7516.1411.760.2210.00.028.183.4112.4520.48-24.76-6.48100.00-0.911.010.00100.0-100.012.59-13.41-13.71
21Q3 (11)43.499.881.9226.0822.1-2.6925.8218.77-12.0320.6519.02-12.055.0219.81-24.854.0915.86-21.50.200.0-9.0927.2517.71-12.0727.2241.735.69100.922.0410.66-0.92-141.74-110.4314.541.615.06
21Q2 (10)39.582.41-6.2321.36-2.6-15.3421.740.09-14.5117.35-0.17-14.624.19-2.33-18.963.53-1.12-12.620.200.00.023.15-0.9-14.2319.21-2.59-49.4398.90-2.2-0.092.20295.6117.5814.31-2.12-5.23
21Q1 (9)38.65-1.07-4.7821.93-6.52-8.3621.72-7.97-10.4317.38-9.48-10.414.29-16.21-15.053.57-16.0-14.590.20-9.09-4.7623.36-6.78-9.019.72-9.95-2.86101.122.152.16-1.12-212.36-211.2414.620.211.18
20Q4 (8)39.07-8.440.4423.46-12.463.8123.60-19.593.619.20-18.234.925.12-23.351.194.25-18.431.670.220.0-4.3525.06-19.143.5121.909.17-4.299.008.550.061.00-88.64-6.014.595.421.46
20Q3 (7)42.671.091.7226.806.225.7629.3515.4113.9423.4815.5513.936.6829.2111.715.2128.9612.040.2210.00.030.9914.8213.4320.06-47.2-1.6291.20-7.87-7.058.80771.2366.413.84-8.34-1.42
20Q2 (6)42.213.997.625.235.438.8925.434.877.3920.324.747.235.172.384.444.04-3.354.660.20-4.760.026.995.147.437.9987.14-2.0498.990.01.241.010.0-54.5515.104.55.01
20Q1 (5)40.594.3420.1623.935.8838.6424.256.4539.2119.406.0139.275.05-0.242.664.180.042.180.21-8.70.025.676.0335.8220.30-11.20.398.990.05-1.011.01-5.05-33.3314.450.49-0.55
19Q4 (4)38.90-7.270.022.60-10.810.022.78-11.570.018.30-11.210.05.06-15.380.04.18-10.110.00.234.550.024.21-11.380.022.8612.110.098.940.840.01.06-43.620.014.382.420.0
19Q3 (3)41.956.930.025.349.370.025.768.780.020.618.760.05.9820.810.04.6520.470.00.2210.00.027.328.710.020.39-47.420.098.110.340.01.89-15.090.014.04-2.360.0
19Q2 (2)39.2316.130.023.1734.240.023.6835.940.018.9536.040.04.9539.830.03.8631.290.00.20-4.760.025.1332.960.038.7891.60.097.78-2.220.02.2246.670.014.38-1.030.0
19Q1 (1)33.780.00.017.260.00.017.420.00.013.930.00.03.540.00.02.940.00.00.210.00.018.900.00.020.240.00.0100.000.00.01.520.00.014.530.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.73-7.1521.65-9.571.18-1.4522.23-8.4417.75-7.3117.98-5.9114.92-6.160.841.223.59-7.9221.170.4397.47-1.212.5388.820.00013.35-0.37
2022 (9)39.56-3.2123.94-0.911.19-6.4124.280.5819.15-1.0819.11-1.7515.90-1.490.830.025.620.1621.082.9398.66-1.581.3400.00013.40-4.08
2021 (8)40.87-0.6124.16-2.821.28-4.4124.14-6.019.36-6.1119.45-9.5316.14-8.610.83-2.3525.58-5.8920.48-6.48100.243.420.0000.00013.97-3.52
2020 (7)41.126.6924.8612.181.335.6625.6814.2320.6214.5621.5013.3417.6613.50.85-1.1627.1813.5321.90-4.296.93-1.693.31135.650.00014.481.12
2019 (6)38.545.0422.1610.411.26-0.7922.488.8118.009.0218.9713.2515.5612.180.862.3823.947.9422.862.3398.601.561.40-51.940.00014.320.77
2018 (5)36.69-3.6820.07-5.61.27-5.2920.66-8.0616.51-11.9516.75-12.1213.87-12.160.840.022.18-7.5422.348.4597.082.92.92-45.340.00014.21-5.14
2017 (4)38.094.9921.2610.11.344.4422.4714.718.7516.5319.067.8715.798.370.84-6.6723.9914.0820.60-6.1994.34-4.265.35266.190.00014.981.49
2016 (3)36.286.2719.3116.121.29-6.5819.5915.316.0915.2617.6715.9414.5715.450.900.021.0313.4921.960.1898.540.811.46-35.180.00014.76-1.34
2015 (2)34.1410.4516.6326.951.38-5.6716.9927.0813.9624.4215.2428.1712.6227.090.902.2718.5323.3721.923.2597.750.182.2523.870.00014.961.29
2014 (1)30.91013.1001.4617.7613.37011.22011.8909.9300.88-1.1215.02-2.9121.235.2697.58-4.681.8200.00014.77-1.27

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