- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.73 | -16.84 | -34.96 | 0.39 | -18.75 | -23.53 | 0.72 | 26.32 | 14.29 | 0.01 | -50.0 | 0 | 6.81 | -2.3 | 17.58 | 12.57 | 51.89 | 75.72 | 0.17 | -39.88 | 0 | 488 | 0.0 | 0.0 |
| 23Q3 (19) | 6.89 | -12.34 | -44.61 | 0.48 | 26.32 | -42.86 | 0.57 | 5.56 | -12.31 | 0.02 | 100.0 | 0 | 6.97 | 44.1 | 3.17 | 8.27 | 20.42 | 58.33 | 0.29 | 128.16 | 0 | 488 | 0.0 | 34.07 |
| 23Q2 (18) | 7.86 | 1.03 | -13.82 | 0.38 | 5.56 | -41.54 | 0.54 | 1.89 | 10.2 | 0.01 | 0 | 0 | 4.83 | 4.48 | -32.17 | 6.87 | 0.85 | 27.87 | 0.13 | 0 | 0 | 488 | 0.0 | 34.07 |
| 23Q1 (17) | 7.78 | -11.69 | 16.82 | 0.36 | -29.41 | -23.4 | 0.53 | -15.87 | 1.92 | 0 | 0 | -100.0 | 4.63 | -20.07 | -34.43 | 6.81 | -4.74 | -12.75 | 0.00 | 0 | -100.0 | 488 | 0.0 | 34.07 |
| 22Q4 (16) | 8.81 | -29.18 | 30.91 | 0.51 | -39.29 | -23.88 | 0.63 | -3.08 | 12.5 | 0 | 0 | 0 | 5.79 | -14.27 | -41.85 | 7.15 | 36.86 | -14.06 | 0.00 | 0 | 0 | 488 | 34.07 | 34.07 |
| 22Q3 (15) | 12.44 | 36.4 | 126.59 | 0.84 | 29.23 | 52.73 | 0.65 | 32.65 | 75.68 | 0 | 0 | -100.0 | 6.75 | -5.26 | -32.6 | 5.23 | -2.75 | -22.47 | 0.00 | 0 | -100.0 | 364 | 0.0 | 4.0 |
| 22Q2 (14) | 9.12 | 36.94 | 61.13 | 0.65 | 38.3 | 54.76 | 0.49 | -5.77 | 11.36 | 0 | -100.0 | 0 | 7.13 | 0.99 | -3.95 | 5.37 | -31.19 | -30.89 | 0.00 | -100.0 | 0 | 364 | 0.0 | 4.0 |
| 22Q1 (13) | 6.66 | -1.04 | 62.44 | 0.47 | -29.85 | 30.56 | 0.52 | -7.14 | 23.81 | 0.01 | 0 | 0.0 | 7.06 | -29.11 | -19.63 | 7.81 | -6.17 | -23.78 | 0.15 | 0 | -38.44 | 364 | 0.0 | 4.0 |
| 21Q4 (12) | 6.73 | 22.59 | 21.04 | 0.67 | 21.82 | 71.79 | 0.56 | 51.35 | 9.8 | 0 | -100.0 | 0 | 9.96 | -0.63 | 41.93 | 8.32 | 23.46 | -9.29 | 0.00 | -100.0 | 0 | 364 | 4.0 | 4.0 |
| 21Q3 (11) | 5.49 | -3.0 | 15.58 | 0.55 | 30.95 | 41.03 | 0.37 | -15.91 | 8.82 | 0.02 | 0 | 0 | 10.02 | 35.01 | 22.02 | 6.74 | -13.31 | -5.84 | 0.36 | 0 | 0 | 350 | 0.0 | -6.42 |
| 21Q2 (10) | 5.66 | 38.05 | 42.57 | 0.42 | 16.67 | 82.61 | 0.44 | 4.76 | 33.33 | 0 | -100.0 | -100.0 | 7.42 | -15.49 | 28.08 | 7.77 | -24.11 | -6.48 | 0.00 | -100.0 | -100.0 | 350 | 0.0 | -6.42 |
| 21Q1 (9) | 4.1 | -26.26 | 90.7 | 0.36 | -7.69 | 80.0 | 0.42 | -17.65 | 20.0 | 0.01 | 0 | 0.0 | 8.78 | 25.18 | -5.61 | 10.24 | 11.68 | -37.07 | 0.24 | 0 | -47.56 | 350 | 0.0 | -23.91 |
| 20Q4 (8) | 5.56 | 17.05 | 49.46 | 0.39 | 0.0 | 69.57 | 0.51 | 50.0 | 18.6 | 0 | 0 | 0 | 7.01 | -14.57 | 13.45 | 9.17 | 28.15 | -20.65 | 0.00 | 0 | 0 | 350 | -6.42 | -23.91 |
| 20Q3 (7) | 4.75 | 19.65 | 4.86 | 0.39 | 69.57 | 50.0 | 0.34 | 3.03 | 0.0 | 0 | -100.0 | -100.0 | 8.21 | 41.72 | 43.05 | 7.16 | -13.89 | -4.63 | 0.00 | -100.0 | -100.0 | 374 | 0.0 | -18.7 |
| 20Q2 (6) | 3.97 | 84.65 | -32.48 | 0.23 | 15.0 | -34.29 | 0.33 | -5.71 | -15.38 | 0.01 | 0.0 | -50.0 | 5.79 | -37.72 | -2.67 | 8.31 | -48.94 | 25.32 | 0.25 | -45.84 | -25.94 | 374 | -18.7 | -18.7 |
| 20Q1 (5) | 2.15 | -42.2 | -39.27 | 0.2 | -13.04 | -23.08 | 0.35 | -18.6 | -16.67 | 0.01 | 0 | 0.0 | 9.30 | 50.46 | 26.65 | 16.28 | 40.83 | 37.21 | 0.47 | 0 | 64.65 | 460 | 0.0 | 0.0 |
| 19Q4 (4) | 3.72 | -17.88 | 0.0 | 0.23 | -11.54 | 0.0 | 0.43 | 26.47 | 0.0 | 0 | -100.0 | 0.0 | 6.18 | 7.72 | 0.0 | 11.56 | 54.01 | 0.0 | -0.00 | -100.0 | 0.0 | 460 | 0.0 | 0.0 |
| 19Q3 (3) | 4.53 | -22.96 | 0.0 | 0.26 | -25.71 | 0.0 | 0.34 | -12.82 | 0.0 | 0.01 | -50.0 | 0.0 | 5.74 | -3.58 | 0.0 | 7.51 | 13.16 | 0.0 | 0.22 | -35.1 | 0.0 | 460 | 0.0 | 0.0 |
| 19Q2 (2) | 5.88 | 66.1 | 0.0 | 0.35 | 34.62 | 0.0 | 0.39 | -7.14 | 0.0 | 0.02 | 100.0 | 0.0 | 5.95 | -18.96 | 0.0 | 6.63 | -44.1 | 0.0 | 0.34 | 20.41 | 0.0 | 460 | 0.0 | 0.0 |
| 19Q1 (1) | 3.54 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 7.34 | 0.0 | 0.0 | 11.86 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 460 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 28.27 | -23.64 | 1.6 | -34.96 | 2.36 | 3.06 | 0.04 | 100.0 | 5.66 | -14.83 | 8.35 | 34.95 | 0.14 | 161.9 | 488 | 0.0 |
| 2022 (9) | 37.02 | 68.5 | 2.46 | 23.0 | 2.29 | 28.65 | 0.02 | -50.0 | 6.65 | -27.0 | 6.19 | -23.65 | 0.05 | -70.33 | 488 | 34.07 |
| 2021 (8) | 21.97 | 33.72 | 2.0 | 63.93 | 1.78 | 16.34 | 0.04 | 33.33 | 9.10 | 22.6 | 8.10 | -13.0 | 0.18 | -0.29 | 364 | 4.0 |
| 2020 (7) | 16.43 | -7.07 | 1.22 | 10.91 | 1.53 | -3.16 | 0.03 | -40.0 | 7.43 | 19.35 | 9.31 | 4.2 | 0.18 | -35.44 | 350 | -6.42 |
| 2019 (6) | 17.68 | -34.23 | 1.1 | -44.44 | 1.58 | -15.51 | 0.05 | -28.57 | 6.22 | -15.54 | 8.94 | 28.46 | 0.28 | 8.6 | 374 | -18.7 |
| 2018 (5) | 26.88 | 18.73 | 1.98 | 26.92 | 1.87 | 1.63 | 0.07 | 75.0 | 7.37 | 6.9 | 6.96 | -14.4 | 0.26 | 47.4 | 460 | 8.24 |
| 2017 (4) | 22.64 | 9.58 | 1.56 | 0.65 | 1.84 | 8.24 | 0.04 | -33.33 | 6.89 | -8.16 | 8.13 | -1.23 | 0.18 | -39.16 | 425 | 18.06 |
| 2016 (3) | 20.66 | -8.46 | 1.55 | 0.65 | 1.7 | -5.03 | 0.06 | 0.0 | 7.50 | 9.95 | 8.23 | 3.75 | 0.29 | 9.24 | 360 | -2.17 |
| 2015 (2) | 22.57 | 1.17 | 1.54 | -17.65 | 1.79 | -8.67 | 0.06 | -25.0 | 6.82 | -18.6 | 7.93 | -9.73 | 0.27 | -25.86 | 368 | -7.3 |
| 2014 (1) | 22.31 | 18.99 | 1.87 | 47.24 | 1.96 | 26.45 | 0.08 | -55.56 | 8.38 | 0 | 8.79 | 0 | 0.36 | 0 | 397 | 29.32 |
