玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)45.091.08-17.558.97-15.46276.23-25.3192.22-191.7-21.7292.5-395.11-0.4591.14-600.0-0.1495.94-200.00.02100.0100.0-0.9999.67-102.4433.57-19.598.89-34.95-976.7-92.23134.9530.5914.1927.130.938.26
23Q3 (19)44.61-2.19-20.7210.61646.91-30.56-325.204.6863.95-289.414.8958.8-5.08-8.3217.93-3.45-5.1824.670.010.00.0-297.954.5666.4641.755.3817.24-3.25-676.19-94.15103.343.921.6426.8897.539.85
23Q2 (18)45.618.7-9.95-1.94-153.89-103.93-341.17-198.22-188.98-304.30-204.22-168.7-4.69-195.71-326.36-3.28-186.77-310.00.010.00.0-312.18-185.16-190.8939.6217.2225.980.56-45.35101.3599.440.47-29.8413.61-68.21-41.84
23Q1 (17)41.96-23.28-15.043.60170.73-96.76347.361158.55-53.75291.983867.12-47.764.905344.4425.03.782600.029.450.010.00.0366.57803.1-52.733.809.636.731.03105.67-93.0398.97-16.2616.1642.8170.8332.29
22Q4 (16)54.69-2.812.84-5.09-133.31-107.0427.60103.06102.197.36101.05100.640.09101.45101.430.14103.06103.230.010.0040.59104.57103.2930.83-13.42-30.44-18.18-987.41-215.5118.1816.2411.7425.0630.39-22.34
22Q3 (15)56.2711.112.2315.28-69.06-89.9-902.04-664.0549.75-702.52-520.3355.76-6.19-462.73-7.47-4.58-472.5-11.170.010.00-888.37-727.7849.3335.6113.23-13.13-1.6795.9980.16101.67-28.27-6.2319.22-17.86-49.15
22Q2 (14)50.652.554.5649.39-55.54142.14-118.06-115.72-108.09-113.25-120.26-109.34-1.10-128.06-116.9-0.80-127.4-116.290.010.00-107.32-113.85-107.2531.45-0.69-10.4-41.74-382.02-420.48141.7466.3531.1523.40-27.69-38.24
22Q1 (13)49.39-7.13-9.95111.0853.72155.08751.09159.65-68.42558.89148.93-73.423.92162.32-73.762.92167.28-73.910.0100.0775.00162.89-67.7731.67-28.54-6.014.80356.79274.7585.20-19.44-21.4532.360.28-11.66
21Q4 (12)53.186.06-1.7472.26-52.25197.35-1259.1529.86-198.55-1142.1328.07-214.27-6.29-9.2-172.22-4.34-5.34-165.860.000-100.0-1232.2329.72-195.1744.328.1226.45-5.7631.621.08105.76-2.46-0.0632.27-14.63-4.7
21Q3 (11)50.143.5114.95151.32229.11165.56-1795.28-223.09-218.55-1587.87-230.94-232.04-5.76-188.48-163.79-4.12-183.91-160.590.000-100.0-1753.41-218.5-214.6440.9916.7828.54-8.43-5.1144.77108.430.33-5.9337.80-0.24-47.44
21Q2 (10)48.44-11.69-11.1-117.2041.89-249.751458.49-38.684.561212.68-42.33-2.256.51-56.43-18.524.91-56.12-16.920.00-100.001479.70-38.464.0635.104.19-4.31-8.025.31-235.18108.07-0.375.5537.893.440
21Q1 (9)54.851.3518.65-201.67-171.68-11490.232378.5686.172027.892102.61110.362181.7314.9471.53734.6411.1969.8735.070.010.00.02404.4385.71762.0233.69-3.88-8.97-8.47-45.35-484.31108.472.56.9236.638.180
20Q4 (8)54.1224.0725.34-74.2367.84-321.761277.62-15.632597.79999.54-16.882076.948.71-3.54780.476.59-3.09990.540.010.0-50.01294.77-15.353789.8535.059.91-26.86-5.8361.82-116.87105.83-8.1961.6633.86-52.9238.6
20Q3 (7)43.62-19.95-1.96-230.80-588.75-20324.781514.368.562994.321202.53-3.075014.979.0313.021603.776.8015.061481.40.0100.01529.557.572238.0531.89-13.06-41.19-15.26-537.91-548.59115.2612.5712.6171.920137.75
20Q2 (6)54.4917.8733.75-33.51-1825.86-227.891394.921147.92915.371240.571246.251817.427.99346.37447.265.91341.04452.340.00-100.0-100.01421.901001.14828.6236.68-0.89-36.06-2.39-65.0767.9102.390.93-4.710.000-100.0
20Q1 (5)46.237.065.04-1.7490.11-136.71111.78318.53212.492.15282.26203.391.79239.84185.241.34281.08191.780.01-50.0-50.0129.13468.0251.4237.01-22.77-4.66-1.45-104.269.48101.4554.97-3.410.00-100.0-100.0
19Q4 (4)43.18-2.940.0-17.60-1457.520.0-51.15-204.520.0-50.56-315.060.0-1.28-341.510.0-0.74-272.090.00.02100.00.0-35.09-153.640.047.92-11.640.034.541567.780.065.46-36.040.024.43-19.240.0
19Q3 (3)44.499.20.0-1.1388.940.048.94-64.380.023.51-63.660.00.53-63.70.00.43-59.810.00.01-50.00.065.42-57.280.054.23-5.470.0-2.3568.430.0102.35-4.750.030.2510.810.0
19Q2 (2)40.74-7.430.0-10.22-315.610.0137.38238.140.064.70172.590.01.46169.520.01.07173.290.00.020.00.0153.12279.550.057.3747.780.0-7.45-56.960.0107.452.310.027.30-3.910.0
19Q1 (1)44.010.00.04.740.00.0-99.450.00.0-89.130.00.0-2.100.00.0-1.460.00.00.020.00.0-85.280.00.038.820.00.0-4.750.00.0105.030.00.028.410.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)44.34-16.215.64-84.767.1772.17-79.910-75.150-5.310-3.4000.0566.67-54.95033.578.89-7.090107.00-27.813.0625583.6427.8112.36
2022 (9)52.921.9337.0104.17-36.87-76.710-74.980-2.850-1.8300.0350.0-61.59030.83-30.44-48.220148.2235.010.0120.8724.75-31.46
2021 (8)51.926.28-50.8206.60-12.37519.02-37.95431.30-36.7110.34-61.827.68-60.680.02-33.33546.60-36.1544.3226.45-9.780109.781.770.01-45.0836.11-12.48
2020 (7)48.8513.31-65.8007.53-5.0836.4011831.53681.47027.08019.5300.03-57.14856.073664.635.05-26.86-7.870107.87-42.660.02-79.4941.2649.82
2019 (6)43.11-9.66-6.2207.93285.667.01-84.49-14.160-1.320-0.5500.07-90.5422.74-54.9647.9250.98-88.120188.12116.640.09-18.9927.5462.57
2018 (5)47.729.55.9529.912.06-2.5445.19515.6736.43763.2748.78873.6527.49861.190.7432.1450.49292.6131.74-75.0213.17-78.9186.83131.230.11016.94-1.91
2017 (4)43.584.844.5860.142.11-10.647.3486.774.22160.495.01215.092.86105.760.567.6912.8622.13127.0438.3362.45-14.1737.5537.850.00017.27-4.27
2016 (3)41.5717.032.8602.36-0.423.93-53.11.62-74.731.59-60.151.39-56.150.5244.4410.53-34.1591.844.9172.76027.24-74.840.00018.0426.24
2015 (2)35.52-11.31-0.6902.37-65.078.38-87.126.41-87.953.99-50.123.17-50.620.36200.015.99-78.0287.54126.61-8.260108.26-3.160.00014.29-48.76
2014 (1)40.050-7.7306.79-14.6765.07053.1808.0006.4200.12-25.072.75255.0538.63328.27-11.970111.79-23.140.00027.89-0.57

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