- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.06 | 19.06 | 69.87 | 0.59 | 18.0 | 34.09 | 0.65 | 51.16 | 71.05 | 0.22 | -4.35 | 100.0 | 14.53 | -0.89 | -21.06 | 16.01 | 26.96 | 0.69 | 5.42 | -19.66 | 17.73 | 184 | 0.0 | 0.0 |
| 23Q3 (19) | 3.41 | 9.29 | 98.26 | 0.5 | 2.04 | 85.19 | 0.43 | -46.25 | 38.71 | 0.23 | 21.05 | 109.09 | 14.66 | -6.64 | -6.59 | 12.61 | -50.82 | -30.04 | 6.74 | 10.76 | 5.47 | 184 | 0.0 | 0.0 |
| 23Q2 (18) | 3.12 | -6.87 | 52.2 | 0.49 | -3.92 | 63.33 | 0.8 | 35.59 | 73.91 | 0.19 | 5.56 | 26.67 | 15.71 | 3.16 | 7.32 | 25.64 | 45.59 | 14.27 | 6.09 | 13.34 | -16.77 | 184 | 0.0 | 0.0 |
| 23Q1 (17) | 3.35 | 40.17 | 120.39 | 0.51 | 15.91 | 75.86 | 0.59 | 55.26 | 40.48 | 0.18 | 63.64 | 80.0 | 15.22 | -17.31 | -20.21 | 17.61 | 10.77 | -36.26 | 5.37 | 16.74 | -18.33 | 184 | 0.0 | 0.0 |
| 22Q4 (16) | 2.39 | 38.95 | 97.52 | 0.44 | 62.96 | 76.0 | 0.38 | 22.58 | -33.33 | 0.11 | 0.0 | -60.71 | 18.41 | 17.28 | -10.9 | 15.90 | -11.78 | -66.25 | 4.60 | -28.03 | -80.11 | 184 | 0.0 | 0.0 |
| 22Q3 (15) | 1.72 | -16.1 | 95.45 | 0.27 | -10.0 | 17.39 | 0.31 | -32.61 | -6.06 | 0.11 | -26.67 | -26.67 | 15.70 | 7.27 | -39.94 | 18.02 | -19.68 | -51.94 | 6.40 | -12.6 | -62.48 | 184 | 0.0 | 0.0 |
| 22Q2 (14) | 2.05 | 34.87 | 54.14 | 0.3 | 3.45 | 3.45 | 0.46 | 9.52 | 4.55 | 0.15 | 50.0 | -21.05 | 14.63 | -23.3 | -32.88 | 22.44 | -18.79 | -32.17 | 7.32 | 11.22 | -48.78 | 184 | 0.0 | 0.0 |
| 22Q1 (13) | 1.52 | 25.62 | -3.8 | 0.29 | 16.0 | -12.12 | 0.42 | -26.32 | -8.7 | 0.1 | -64.29 | -28.57 | 19.08 | -7.66 | -8.65 | 27.63 | -41.34 | -5.09 | 6.58 | -71.57 | -25.75 | 184 | 0.0 | 0.0 |
| 21Q4 (12) | 1.21 | 37.5 | -29.65 | 0.25 | 8.7 | -32.43 | 0.57 | 72.73 | -63.46 | 0.28 | 86.67 | 0.0 | 20.66 | -20.95 | -3.95 | 47.11 | 25.62 | -48.06 | 23.14 | 35.76 | 42.15 | 184 | 0.0 | 0.0 |
| 21Q3 (11) | 0.88 | -33.83 | -33.33 | 0.23 | -20.69 | -57.41 | 0.33 | -25.0 | -87.91 | 0.15 | -21.05 | -57.14 | 26.14 | 19.87 | -36.11 | 37.50 | 13.35 | -81.87 | 17.05 | 19.32 | -35.71 | 184 | 0.0 | -71.25 |
| 21Q2 (10) | 1.33 | -15.82 | 26.67 | 0.29 | -12.12 | 7.41 | 0.44 | -4.35 | 12.82 | 0.19 | 35.71 | -26.92 | 21.80 | 4.4 | -15.2 | 33.08 | 13.63 | -10.93 | 14.29 | 61.22 | -42.31 | 184 | 0.0 | -72.74 |
| 21Q1 (9) | 1.58 | -8.14 | -48.87 | 0.33 | -10.81 | -37.74 | 0.46 | -70.51 | -17.86 | 0.14 | -50.0 | -64.1 | 20.89 | -2.91 | 21.77 | 29.11 | -67.9 | 60.65 | 8.86 | -45.57 | -29.8 | 184 | 0.0 | -72.74 |
| 20Q4 (8) | 1.72 | 30.3 | -54.62 | 0.37 | -31.48 | -45.59 | 1.56 | -42.86 | 75.28 | 0.28 | -20.0 | -61.64 | 21.51 | -47.42 | 19.9 | 90.70 | -56.15 | 286.23 | 16.28 | -38.6 | -15.48 | 184 | -71.25 | -72.74 |
| 20Q3 (7) | 1.32 | 25.71 | -61.96 | 0.54 | 100.0 | -6.9 | 2.73 | 600.0 | 347.54 | 0.35 | 34.62 | -7.89 | 40.91 | 59.09 | 144.75 | 206.82 | 456.82 | 1076.49 | 26.52 | 7.08 | 142.13 | 640 | -5.19 | -5.19 |
| 20Q2 (6) | 1.05 | -66.02 | -70.17 | 0.27 | -49.06 | -57.81 | 0.39 | -30.36 | -32.76 | 0.26 | -33.33 | -54.39 | 25.71 | 49.92 | 41.43 | 37.14 | 104.95 | 125.42 | 24.76 | 96.19 | 52.92 | 675 | 0.0 | 0.0 |
| 20Q1 (5) | 3.09 | -18.47 | -14.17 | 0.53 | -22.06 | -14.52 | 0.56 | -37.08 | 36.59 | 0.39 | -46.58 | 2.63 | 17.15 | -4.4 | -0.41 | 18.12 | -22.82 | 59.13 | 12.62 | -34.47 | 19.57 | 675 | 0.0 | 0.0 |
| 19Q4 (4) | 3.79 | 9.22 | 0.0 | 0.68 | 17.24 | 0.0 | 0.89 | 45.9 | 0.0 | 0.73 | 92.11 | 0.0 | 17.94 | 7.34 | 0.0 | 23.48 | 33.58 | 0.0 | 19.26 | 75.89 | 0.0 | 675 | 0.0 | 0.0 |
| 19Q3 (3) | 3.47 | -1.42 | 0.0 | 0.58 | -9.38 | 0.0 | 0.61 | 5.17 | 0.0 | 0.38 | -33.33 | 0.0 | 16.71 | -8.07 | 0.0 | 17.58 | 6.69 | 0.0 | 10.95 | -32.37 | 0.0 | 675 | 0.0 | 0.0 |
| 19Q2 (2) | 3.52 | -2.22 | 0.0 | 0.64 | 3.23 | 0.0 | 0.58 | 41.46 | 0.0 | 0.57 | 50.0 | 0.0 | 18.18 | 5.57 | 0.0 | 16.48 | 44.68 | 0.0 | 16.19 | 53.41 | 0.0 | 675 | 0.0 | 0.0 |
| 19Q1 (1) | 3.6 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 17.22 | 0.0 | 0.0 | 11.39 | 0.0 | 0.0 | 10.56 | 0.0 | 0.0 | 675 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.94 | 81.51 | 2.09 | 60.77 | 2.48 | 57.96 | 0.83 | 76.6 | 14.99 | -11.43 | 17.79 | -12.97 | 5.95 | -2.71 | 184 | 0.0 |
| 2022 (9) | 7.68 | 53.6 | 1.3 | 17.12 | 1.57 | -13.26 | 0.47 | -37.33 | 16.93 | -23.75 | 20.44 | -43.53 | 6.12 | -59.2 | 184 | 0.0 |
| 2021 (8) | 5.0 | -30.26 | 1.11 | -35.09 | 1.81 | -65.39 | 0.75 | -41.86 | 22.20 | -6.92 | 36.20 | -50.37 | 15.00 | -16.63 | 184 | 0.0 |
| 2020 (7) | 7.17 | -50.14 | 1.71 | -32.41 | 5.23 | 109.2 | 1.29 | -37.38 | 23.85 | 35.55 | 72.94 | 319.57 | 17.99 | 25.59 | 184 | -71.25 |
| 2019 (6) | 14.38 | -93.36 | 2.53 | -95.6 | 2.5 | -90.19 | 2.06 | -71.86 | 17.59 | -33.75 | 17.39 | 47.65 | 14.33 | 323.66 | 640 | -5.19 |
| 2018 (5) | 216.48 | 11.63 | 57.49 | 21.59 | 25.49 | 25.63 | 7.32 | -9.18 | 26.56 | 8.92 | 11.77 | 12.54 | 3.38 | -18.65 | 675 | 6.97 |
| 2017 (4) | 193.92 | 28.94 | 47.28 | 34.32 | 20.29 | 13.73 | 8.06 | 55.6 | 24.38 | 4.17 | 10.46 | -11.79 | 4.16 | 20.68 | 631 | 8.42 |
| 2016 (3) | 150.4 | 121.44 | 35.2 | 123.92 | 17.84 | 133.81 | 5.18 | 317.74 | 23.40 | 1.12 | 11.86 | 5.59 | 3.44 | 88.65 | 582 | 15.02 |
| 2015 (2) | 67.92 | 655.51 | 15.72 | 1081.95 | 7.63 | 412.08 | 1.24 | -16.22 | 23.14 | 56.45 | 11.23 | -32.22 | 1.83 | -88.91 | 506 | 99.21 |
| 2014 (1) | 8.99 | 21.16 | 1.33 | 26.67 | 1.49 | 83.95 | 1.48 | 14.73 | 14.79 | 0 | 16.57 | 0 | 16.46 | 0 | 254 | 0.79 |
