玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.12-10.8241.42-30.73-59.8-31.89-33.11-146.17-39.293.26131.41116.80.74124.5111.970.52141.94117.990.10-28.57-37.5-25.33-250.83-41.59114.43-7.08.0492.00-37.05-8.08.00117.33132.052.9320.0542.17
23Q3 (19)37.1411.1631.14-19.23-6.36-11918.75-13.4513.11-314.86-10.3831.58-352.55-3.0225.62-261.5-1.2429.94-218.10.147.69-39.13-7.2216.05-172.2123.0417.2418.98146.1520.360-46.15-223.08-142.3144.095.481.07
23Q2 (18)33.412.362.74-18.08-35.33-9944.44-15.48-17.36-1358.54-15.17-1.88-25383.33-4.064.92-13633.33-1.775.85-1461.540.13-7.14-45.83-8.60-28.94-265.07104.95-7.16.41121.4321.430-14.290-109.5241.839.1958.51
23Q1 (17)32.6439.374.92-13.3642.66-1047.52-13.1944.51-389.89-14.8923.29-767.71-4.2730.91-495.37-1.8834.95-403.230.14-12.5-39.13-6.6762.72-185.4112.976.676.79100.000.0200.0-0.00-100.0-100.038.312.954.29
22Q4 (16)23.42-17.3-20.85-23.30-14462.5-2812.5-23.77-479.71-1227.93-19.41-572.26-698.77-6.18-430.48-332.17-2.89-375.24-398.280.16-30.43-42.86-17.89-278.9-1476.15105.912.42-4.62100.000100.03.45-96.84-93.137.2352.958.49
22Q3 (15)28.32-12.92-12.48-0.1611.11-101.366.26408.94-48.094.116750.0-44.681.876133.33-62.61.05707.69-58.170.23-4.17-30.310.0091.94-31.83103.414.85-5.280.000-100.0109.09-27.273281.8224.35-7.7341.98
22Q2 (14)32.524.534.57-0.18-112.77-104.41.23-72.97-59.00.06-97.31-86.960.03-97.22-87.50.13-79.03-38.10.244.35-7.695.21-33.29-20.2198.63-6.77-5.520.00-100.0-100.0150.00125.0550.026.396.2819.2
22Q1 (13)31.115.144.781.41276.25128.484.55354.19205.082.23191.77146.071.08175.52152.170.62206.9163.270.23-17.864.557.81500.771380.33105.79-4.7313.1833.33-33.33-70.8366.6733.33566.6724.835.7-15.52
21Q4 (12)29.59-8.56-4.89-0.80-106.8-112.66-1.79-114.84-130.44-2.43-132.71-169.63-1.43-128.6-168.1-0.58-123.11-147.930.28-15.15-12.51.30-91.14-84.92111.041.7119.350.00-50.0-53.3350.001450.0800.023.4936.9747.37
21Q3 (11)32.364.0514.6311.76187.5364.9412.06302.019.527.431515.221.095.001983.335.712.511095.24-5.640.3326.92-5.7114.67124.6616.89109.174.5838.29100.00-25.041.183.23109.68-88.9417.15-22.54-4.14
21Q2 (10)31.104.7511.834.09182.632305.883.00169.28147.930.46109.5-70.510.24111.59-68.420.21121.43-57.140.2618.18-7.146.531170.4946.09104.3911.6821.67133.3316.670-33.33-133.33-133.3322.14-24.670
21Q1 (9)29.69-4.56-4.84-4.95-178.32-25.0-4.33-173.64-20.95-4.84-238.6830.96-2.07-198.5725.54-0.98-180.9941.320.22-31.25-12.0-0.61-107.08093.470.4236.43114.296.67-4.76-14.29-100.028.5729.3984.380
20Q4 (8)31.1110.211.116.32-11.36177.935.88-41.72149.043.49-52.52128.472.10-55.6143.391.21-54.51139.410.32-8.5723.088.62-31.31204.1193.0817.9173.85107.1451.2656.59-7.14-124.49-122.6215.94-10.9-43.01
20Q3 (7)28.231.51-4.247.134094.12158.0110.09733.88184.867.35371.15169.214.73522.37244.212.66442.86226.070.3525.075.012.55180.76265.5778.94-8.044.5870.830-29.1729.17-70.83566.6717.890-43.67
20Q2 (6)27.81-10.87-6.680.17104.29105.091.21133.8132.011.56122.25155.320.76127.34175.250.49129.34177.780.2812.016.674.470085.8025.2476.580.00-100.0-100.0100.00600.0500.00.000-100.0
20Q1 (5)31.2011.43-8.75-3.9651.17-187.42-3.5870.14-219.33-7.0142.82-731.53-2.7842.56-778.05-1.6745.6-606.060.25-3.850.00.00100.0-100.068.5127.9633.73120.0075.38-25.0-20.00-163.3366.670.00-100.0-100.0
19Q4 (4)28.00-5.020.0-8.1134.010.0-11.99-0.840.0-12.26-15.440.0-4.84-47.560.0-3.07-45.50.00.2630.00.0-8.28-9.230.053.54-1.940.068.42-31.580.031.58605.260.027.97-11.930.0
19Q3 (3)29.48-1.070.0-12.29-267.960.0-11.89-214.550.0-10.62-276.60.0-3.28-224.750.0-2.11-234.920.00.20-16.670.0-7.5800.054.6012.370.0100.0020.00.0-6.25-137.50.031.7629.690.0
19Q2 (2)29.80-12.840.0-3.34-173.730.0-3.78-226.00.0-2.82-354.050.0-1.01-346.340.0-0.63-290.910.00.24-4.00.0-0.00-100.00.048.59-5.150.083.33-47.920.016.67127.780.024.495.020.0
19Q1 (1)34.190.00.04.530.00.03.000.00.01.110.00.00.410.00.00.330.00.00.250.00.06.290.00.051.230.00.0160.000.00.0-60.000.00.023.320.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.1116.02-19.6204.0563.83-17.880-10.090-10.590-4.3800.50-41.86-10.810114.438.04110.61-71.32-9.0900.847.2743.6859.65
2022 (9)29.40-4.55-3.8602.4724.31-0.990-1.750-3.150-1.0500.86-20.373.06-50.72105.91-4.62385.71245.81-285.7100.787.8227.3622.2
2021 (8)30.804.33.353.081.99-6.323.04-29.470.77-65.471.68-63.241.19-59.111.08-8.476.21-15.85111.0419.3111.5445.86-11.5400.73-8.5922.3910.57
2020 (7)29.53-3.213.2502.12-25.984.3102.2304.5702.9101.1821.657.38093.0873.8576.472.9423.53-8.50.79-20.920.25-23.76
2019 (6)30.51-14.71-4.2202.8781.64-5.650-5.730-8.290-5.3300.97-3.96-2.07053.5416.2674.29-41.3525.7101.0016.3926.5611.5
2018 (5)35.77-7.025.42-30.961.583.844.35-39.332.64-43.953.78-37.422.81-39.961.014.126.75-27.2646.0520.14126.6714.49-23.3300.86023.821.66
2017 (4)38.4710.297.85-27.111.5245.277.17-35.584.71-45.236.04-57.554.68-58.140.97-25.389.28-25.5238.3348.51110.6415.45-8.5100.00023.4322.22
2016 (3)34.886.1810.77-19.631.059.7511.13-22.68.60-23.6214.23-35.2611.18-29.861.30-7.812.46-19.6625.81-12.3395.833.533.12-52.730.00019.1722.18
2015 (2)32.85-9.6513.40-13.10.9519.1714.38-10.7911.26-11.4821.98-29.6915.94-22.091.41-11.8815.51-9.2529.44-42.3492.56-3.456.6160.00.00015.69-2.85
2014 (1)36.36015.4200.80-27.7716.12012.72031.26020.4601.607.3817.0920.151.06-10.7395.871.774.13-42.980.00016.1511.69

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