玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)48.09-14.49-17.510.00-100.0-100.0-14.16-138.49-155.42-9.28-131.87-144.79-0.42-118.03-112.28-0.37-118.05-114.570.04-42.86-66.67-9.75-124.82-134.8611.29-14.34-63.92-0.00-100.0-100.0100.00142.86434.2146.1542.92125.56
23Q3 (19)56.24-10.45-3.1821.64-29.99-1.1936.797.07-4.1229.124.22-6.162.33-42.75-50.432.05-36.53-34.920.07-41.67-30.039.288.3-4.7113.18-11.6-68.2758.82-34.63.0941.18309.71-4.1132.2930.150.94
23Q2 (18)62.80-0.2911.6230.91-13.39-9.2834.36-2.94-10.5227.94-2.31-9.554.07-21.88-33.393.23-14.32-13.640.12-7.690.036.27-3.69-10.5514.91-68.33-75.3289.95-11.01.4910.051044.72-11.6424.81-7.111.06
23Q1 (17)62.988.037.8235.697.5318.5735.4038.55-3.9628.6038.03-3.485.2152.34-18.723.7748.43-6.450.138.330.037.6634.64-3.3147.0850.46-31.72101.06-22.2123.58-1.0696.44-105.8426.7130.555.36
22Q4 (16)58.300.36-0.4633.1951.55-1.1325.55-33.41-24.1620.72-33.23-22.163.42-27.23-40.832.54-19.37-35.370.1220.0-20.027.97-32.14-21.8731.29-24.68-40.32129.92127.730.53-29.92-169.68-6503.1520.46-36.04-2.85
22Q3 (15)58.093.25-9.3821.90-35.72-50.2438.37-0.08-15.0431.030.45-14.524.70-23.08-50.113.15-15.78-48.950.10-16.67-41.1841.221.65-12.1341.54-31.25-9.5857.06-35.62-41.4942.94277.521628.3831.9930.3143.39
22Q2 (14)56.26-3.68-6.4234.0713.19-11.1438.404.1812.3130.894.2518.816.11-4.68-17.323.74-7.2-17.80.12-7.69-29.4140.554.1113.7160.42-12.37-1.2488.638.37-20.7511.37-37.58192.8924.55-3.1624.75
22Q1 (13)58.41-0.27-7.8730.10-10.34-22.736.869.41-4.2829.6311.31-4.266.4110.9-24.414.032.54-27.260.13-13.33-27.7838.958.8-2.4168.9531.515.0781.78-17.84-19.1418.223799.561709.6325.3520.3720.31
21Q4 (12)58.57-8.63-2.4333.57-23.725.9733.69-25.420.7126.62-26.679.955.78-38.649.263.93-36.37.380.15-11.760.035.80-23.6819.8952.4314.1324.1299.532.07-12.340.47-81.19103.4521.06-5.6-0.33
21Q3 (11)64.106.627.6944.0114.7963.9745.1632.0995.6736.3039.62102.239.4227.47175.446.1735.6176.680.170.041.6746.9131.5585.3445.94-24.91-5.4197.52-12.81-16.22.48120.29115.1822.3113.36-10.83
21Q2 (10)60.12-5.17-10.838.34-1.54-9.4534.19-11.22-9.3826.00-15.99-14.677.39-12.85-22.374.55-17.87-17.270.17-5.56-5.5635.66-10.65-8.5661.18-6.77-0.71111.8410.58-0.63-12.24-981.63-0.7219.68-6.637.82
21Q1 (9)63.405.61-2.1838.9422.92-3.8338.5137.98-6.7330.9527.84-6.728.4860.3-28.445.5451.37-21.420.1820.0-14.2939.9133.66-6.2565.6255.35-27.46101.13-10.932.95-1.1391.64-164.0821.07-0.2811.3
20Q4 (8)60.030.866.2331.6818.0321.8927.9120.9348.9324.2134.8726.755.2954.6822.453.6664.1327.080.1525.00.029.8617.9844.4642.24-13.03-13.81113.55-2.42-18.48-13.5517.265.5121.13-15.5547.56
20Q3 (7)59.52-11.69-5.2526.84-36.61-28.9823.08-38.83-38.4217.95-41.09-40.723.42-64.08-67.772.23-59.45-59.890.12-33.33-33.3325.31-35.1-34.6348.57-21.18-9.82116.363.3915.41-16.36-34.6-1871.8225.0275.215.08
20Q2 (6)67.404.00.0642.344.57-16.1637.73-8.62-26.3230.47-8.17-26.249.52-19.66-53.855.50-21.99-32.760.18-14.29-10.039.00-8.39-24.761.62-31.88-53.69112.5514.5713.98-12.16-788.08-908.4314.28-24.56-23.18
20Q1 (5)64.8114.69-4.5540.4955.79-14.2741.29120.33-15.5633.1873.72-15.7211.85174.31-17.947.05144.79-2.620.2140.016.6742.57105.95-13.9790.4684.57-48.7698.23-29.471.641.77104.5-47.3218.9332.19-1.46
19Q4 (4)56.51-10.040.025.99-31.230.018.74-50.00.019.10-36.920.04.32-59.280.02.88-48.20.00.15-16.670.020.67-46.620.049.01-9.00.0139.2938.140.0-39.29-4633.930.014.32-39.860.0
19Q3 (3)62.82-6.740.037.79-25.170.037.48-26.810.030.28-26.70.010.61-48.570.05.56-32.030.00.18-10.00.038.72-25.240.053.86-59.520.0100.832.110.0-0.83-155.190.023.8128.080.0
19Q2 (2)67.36-0.80.050.506.920.051.214.720.041.314.930.020.6342.870.08.1812.980.00.2011.110.051.794.670.0133.06-24.630.098.752.170.01.50-55.160.018.59-3.230.0
19Q1 (1)67.900.00.047.230.00.048.900.00.039.370.00.014.440.00.07.240.00.00.180.00.049.480.00.0176.540.00.096.650.00.03.350.00.019.210.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)59.342.7426.03-13.642.3916.5928.75-17.6523.44-16.7310.07-49.178.52-39.490.36-28.031.23-16.0511.29-63.9290.514.799.49-30.370.00030.0018.16
2022 (9)57.76-6.2530.14-22.442.0540.6434.91-8.1328.15-6.3219.81-33.314.08-30.40.50-25.3737.20-6.2331.29-40.3286.38-15.5613.6200.00025.3920.73
2021 (8)61.61-2.7938.867.231.45-0.3438.0013.2630.0510.0729.705.5120.234.010.67-5.6339.6712.8652.4324.12102.30-5.35-2.3000.00021.038.74
2020 (7)63.38-1.6436.24-13.91.4654.6533.55-18.9427.30-19.8928.15-29.9619.45-27.040.71-8.9735.15-17.1642.24-13.81108.086.37-8.0800.00019.340.1
2019 (6)64.44-7.4542.09-17.320.94226.3341.39-20.634.08-18.940.19-43.7326.66-45.030.78-32.1742.43-19.0449.01-7.28101.614.05-1.7100.30019.3218.82
2018 (5)69.638.7650.9127.750.29-54.3452.1335.4742.0229.4171.4291.8348.5075.031.1535.2952.4133.9452.8638.8597.66-5.622.3400.00016.26-21.41
2017 (4)64.023.8139.8531.040.63-35.8738.4826.0432.4730.9837.2397.6127.7184.120.8539.3439.1323.8338.0728.31103.473.89-3.4700.00020.69-20.85
2016 (3)61.670.9330.411.940.99-24.6930.53-4.2324.79-2.1318.8425.4315.0520.790.6124.4931.60-5.0529.6745.3799.606.710.40-93.930.00026.14-10.69
2015 (2)61.1010.1929.8311.61.3122.5331.885.9525.33-3.6115.02-11.0212.46-10.30.49-7.5533.286.720.41-1.0793.335.076.67-40.30.00029.279.83
2014 (1)55.45026.7301.07155.4530.09026.28016.88013.8900.53-25.3531.19-9.9620.63-8.1588.83-7.3711.17172.490.00026.6536.04

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