- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.17 | -4.02 | -18.89 | 0.27 | -12.9 | -18.18 | 0.43 | 30.3 | -4.44 | 0.86 | -3.37 | -10.42 | 3.77 | -9.26 | 0.87 | 6.00 | 35.76 | 17.81 | 11.99 | 0.67 | 10.45 | 2319 | 0.0 | 0.0 |
| 23Q3 (19) | 7.47 | -8.57 | -44.21 | 0.31 | -8.82 | -18.42 | 0.33 | -28.26 | -38.89 | 0.89 | -9.18 | -21.24 | 4.15 | -0.28 | 46.23 | 4.42 | -21.54 | 9.54 | 11.91 | -0.67 | 41.18 | 2319 | 0.0 | 3.67 |
| 23Q2 (18) | 8.17 | 11.92 | -35.11 | 0.34 | 9.68 | 0.0 | 0.46 | 21.05 | -20.69 | 0.98 | 34.25 | -16.95 | 4.16 | -2.0 | 54.1 | 5.63 | 8.16 | 22.22 | 12.00 | 19.95 | 27.98 | 2319 | 0.0 | 3.67 |
| 23Q1 (17) | 7.3 | -17.42 | -39.27 | 0.31 | -6.06 | -13.89 | 0.38 | -15.56 | -28.3 | 0.73 | -23.96 | -35.96 | 4.25 | 13.76 | 41.79 | 5.21 | 2.26 | 18.06 | 10.00 | -7.92 | 5.44 | 2319 | 0.0 | 3.67 |
| 22Q4 (16) | 8.84 | -33.98 | -31.37 | 0.33 | -13.16 | -15.38 | 0.45 | -16.67 | -16.67 | 0.96 | -15.04 | -17.24 | 3.73 | 31.54 | 23.29 | 5.09 | 26.23 | 21.42 | 10.86 | 28.68 | 20.58 | 2319 | 3.67 | 3.67 |
| 22Q3 (15) | 13.39 | 6.35 | 17.25 | 0.38 | 11.76 | 2.7 | 0.54 | -6.9 | 1.89 | 1.13 | -4.24 | 14.14 | 2.84 | 5.09 | -12.41 | 4.03 | -12.46 | -13.1 | 8.44 | -9.96 | -2.65 | 2237 | 0.0 | 14.66 |
| 22Q2 (14) | 12.59 | 4.74 | 14.66 | 0.34 | -5.56 | -8.11 | 0.58 | 9.43 | 20.83 | 1.18 | 3.51 | 18.0 | 2.70 | -9.83 | -19.86 | 4.61 | 4.48 | 5.38 | 9.37 | -1.18 | 2.91 | 2237 | 0.0 | 14.66 |
| 22Q1 (13) | 12.02 | -6.68 | 16.14 | 0.36 | -7.69 | 2.86 | 0.53 | -1.85 | 10.42 | 1.14 | -1.72 | 22.58 | 3.00 | -1.09 | -11.43 | 4.41 | 5.17 | -4.92 | 9.48 | 5.31 | 5.55 | 2237 | 0.0 | 14.66 |
| 21Q4 (12) | 12.88 | 12.78 | 23.02 | 0.39 | 5.41 | 14.71 | 0.54 | 1.89 | 12.5 | 1.16 | 17.17 | -27.5 | 3.03 | -6.54 | -6.76 | 4.19 | -9.66 | -8.55 | 9.01 | 3.89 | -41.07 | 2237 | 14.66 | 14.66 |
| 21Q3 (11) | 11.42 | 4.01 | 3.91 | 0.37 | 0.0 | 5.71 | 0.53 | 10.42 | 3.92 | 0.99 | -1.0 | -39.26 | 3.24 | -3.85 | 1.73 | 4.64 | 6.16 | 0.01 | 8.67 | -4.81 | -41.55 | 1951 | 0.0 | -40.06 |
| 21Q2 (10) | 10.98 | 6.09 | 3.39 | 0.37 | 5.71 | 5.71 | 0.48 | 0.0 | -4.0 | 1.0 | 7.53 | -35.48 | 3.37 | -0.35 | 2.25 | 4.37 | -5.74 | -7.15 | 9.11 | 1.36 | -37.6 | 1951 | 0.0 | -40.06 |
| 21Q1 (9) | 10.35 | -1.15 | 48.49 | 0.35 | 2.94 | 6.06 | 0.48 | 0.0 | 6.67 | 0.93 | -41.88 | -32.12 | 3.38 | 4.13 | -28.58 | 4.64 | 1.16 | -28.17 | 8.99 | -41.2 | -54.29 | 1951 | 0.0 | -34.53 |
| 20Q4 (8) | 10.47 | -4.73 | -10.97 | 0.34 | -2.86 | -32.0 | 0.48 | -5.88 | -14.29 | 1.6 | -1.84 | -5.88 | 3.25 | 1.97 | -23.62 | 4.58 | -1.21 | -3.72 | 15.28 | 3.03 | 5.71 | 1951 | -40.06 | -34.53 |
| 20Q3 (7) | 10.99 | 3.48 | -9.02 | 0.35 | 0.0 | -18.6 | 0.51 | 2.0 | -19.05 | 1.63 | 5.16 | -3.55 | 3.18 | -3.37 | -10.53 | 4.64 | -1.43 | -11.02 | 14.83 | 1.62 | 6.02 | 3255 | 0.0 | 9.23 |
| 20Q2 (6) | 10.62 | 52.37 | -9.92 | 0.35 | 6.06 | -2.78 | 0.5 | 11.11 | -15.25 | 1.55 | 13.14 | -5.49 | 3.30 | -30.39 | 7.93 | 4.71 | -27.08 | -5.92 | 14.60 | -25.75 | 4.92 | 3255 | 9.23 | 9.23 |
| 20Q1 (5) | 6.97 | -40.73 | -44.51 | 0.33 | -34.0 | -2.94 | 0.45 | -19.64 | -6.25 | 1.37 | -19.41 | -5.52 | 4.73 | 11.36 | 74.9 | 6.46 | 35.58 | 68.94 | 19.66 | 35.97 | 70.26 | 2980 | 0.0 | 0.0 |
| 19Q4 (4) | 11.76 | -2.65 | 0.0 | 0.5 | 16.28 | 0.0 | 0.56 | -11.11 | 0.0 | 1.7 | 0.59 | 0.0 | 4.25 | 19.44 | 0.0 | 4.76 | -8.69 | 0.0 | 14.46 | 3.33 | 0.0 | 2980 | 0.0 | 0.0 |
| 19Q3 (3) | 12.08 | 2.46 | 0.0 | 0.43 | 19.44 | 0.0 | 0.63 | 6.78 | 0.0 | 1.69 | 3.05 | 0.0 | 3.56 | 16.58 | 0.0 | 5.22 | 4.22 | 0.0 | 13.99 | 0.57 | 0.0 | 2980 | 0.0 | 0.0 |
| 19Q2 (2) | 11.79 | -6.13 | 0.0 | 0.36 | 5.88 | 0.0 | 0.59 | 22.92 | 0.0 | 1.64 | 13.1 | 0.0 | 3.05 | 12.8 | 0.0 | 5.00 | 30.94 | 0.0 | 13.91 | 20.49 | 0.0 | 2980 | 0.0 | 0.0 |
| 19Q1 (1) | 12.56 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 1.45 | 0.0 | 0.0 | 2.71 | 0.0 | 0.0 | 3.82 | 0.0 | 0.0 | 11.54 | 0.0 | 0.0 | 2980 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.1 | -35.74 | 1.23 | -12.14 | 1.59 | -24.29 | 3.46 | -21.72 | 4.09 | 36.72 | 5.28 | 17.82 | 11.50 | 21.82 | 2319 | 0.0 |
| 2022 (9) | 46.84 | 2.65 | 1.4 | -5.41 | 2.1 | 3.45 | 4.42 | 8.6 | 2.99 | -7.85 | 4.48 | 0.78 | 9.44 | 5.79 | 2319 | 3.67 |
| 2021 (8) | 45.63 | 16.82 | 1.48 | 8.03 | 2.03 | 4.1 | 4.07 | -33.82 | 3.24 | -7.53 | 4.45 | -10.89 | 8.92 | -43.35 | 2237 | 14.66 |
| 2020 (7) | 39.06 | -18.96 | 1.37 | -15.95 | 1.95 | -13.72 | 6.15 | -5.24 | 3.51 | 3.72 | 4.99 | 6.47 | 15.75 | 16.94 | 1951 | -40.06 |
| 2019 (6) | 48.2 | -23.03 | 1.63 | 1.24 | 2.26 | -15.36 | 6.49 | -1.82 | 3.38 | 31.53 | 4.69 | 9.97 | 13.46 | 27.56 | 3255 | 9.23 |
| 2018 (5) | 62.62 | 40.56 | 1.61 | 9.52 | 2.67 | 3.09 | 6.61 | 21.96 | 2.57 | -22.08 | 4.26 | -26.66 | 10.56 | -13.24 | 2980 | 8.25 |
| 2017 (4) | 44.55 | 8.24 | 1.47 | -4.55 | 2.59 | -30.93 | 5.42 | 2.65 | 3.30 | -11.81 | 5.81 | -36.19 | 12.17 | -5.16 | 2753 | 5.16 |
| 2016 (3) | 41.16 | -7.71 | 1.54 | 21.26 | 3.75 | -2.34 | 5.28 | -14.42 | 3.74 | 31.39 | 9.11 | 5.82 | 12.83 | -7.27 | 2618 | 8.99 |
| 2015 (2) | 44.6 | -10.91 | 1.27 | 0.79 | 3.84 | 0.26 | 6.17 | -1.75 | 2.85 | 13.13 | 8.61 | 12.54 | 13.83 | 10.28 | 2402 | -14.94 |
| 2014 (1) | 50.06 | -4.81 | 1.26 | -14.86 | 3.83 | -2.3 | 6.28 | 18.05 | 2.52 | 0 | 7.65 | 0 | 12.54 | 0 | 2824 | -6.98 |
