- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.82 | -17.75 | 20.5 | 0.51 | -1.92 | 37.84 | 0.52 | -11.86 | -10.34 | 0.52 | 52.94 | 550.0 | 10.58 | 19.24 | 14.39 | 10.79 | 7.15 | -25.6 | 10.79 | 85.94 | 439.42 | 1681 | 0.0 | 0.0 |
| 23Q3 (19) | 5.86 | 24.15 | 32.88 | 0.52 | 13.04 | 23.81 | 0.59 | 3.51 | 11.32 | 0.34 | 70.0 | 21.43 | 8.87 | -8.95 | -6.83 | 10.07 | -16.63 | -16.22 | 5.80 | 36.93 | -8.62 | 1681 | 0.0 | 0.0 |
| 23Q2 (18) | 4.72 | 9.26 | -31.09 | 0.46 | 12.2 | -14.81 | 0.57 | -3.39 | 9.62 | 0.2 | -9.09 | -9.09 | 9.75 | 2.69 | 23.63 | 12.08 | -11.58 | 59.08 | 4.24 | -16.8 | 31.93 | 1681 | 0.0 | 0.0 |
| 23Q1 (17) | 4.32 | 8.0 | -51.19 | 0.41 | 10.81 | -28.07 | 0.59 | 1.72 | 9.26 | 0.22 | 175.0 | -8.33 | 9.49 | 2.6 | 47.36 | 13.66 | -5.81 | 123.83 | 5.09 | 154.63 | 87.79 | 1681 | 0.0 | 0.0 |
| 22Q4 (16) | 4.0 | -9.3 | -57.89 | 0.37 | -11.9 | -44.78 | 0.58 | 9.43 | 5.45 | 0.08 | -71.43 | -60.0 | 9.25 | -2.87 | 31.16 | 14.50 | 20.65 | 150.45 | 2.00 | -68.5 | -5.0 | 1681 | 0.0 | 0.0 |
| 22Q3 (15) | 4.41 | -35.62 | -52.07 | 0.42 | -22.22 | -34.38 | 0.53 | 1.92 | 8.16 | 0.28 | 27.27 | 33.33 | 9.52 | 20.81 | 36.9 | 12.02 | 58.32 | 125.65 | 6.35 | 97.69 | 178.16 | 1681 | 0.0 | 0.0 |
| 22Q2 (14) | 6.85 | -22.6 | -30.95 | 0.54 | -5.26 | -11.48 | 0.52 | -3.7 | 8.33 | 0.22 | -8.33 | 0.0 | 7.88 | 22.4 | 28.2 | 7.59 | 24.41 | 56.89 | 3.21 | 18.43 | 44.82 | 1681 | 0.0 | 0.0 |
| 22Q1 (13) | 8.85 | -6.84 | -42.27 | 0.57 | -14.93 | -21.92 | 0.54 | -1.82 | 3.85 | 0.24 | 20.0 | 0.0 | 6.44 | -8.68 | 35.25 | 6.10 | 5.39 | 79.88 | 2.71 | 28.81 | 73.22 | 1681 | 0.0 | 0.0 |
| 21Q4 (12) | 9.5 | 3.26 | -36.5 | 0.67 | 4.69 | -2.9 | 0.55 | 12.24 | 25.0 | 0.2 | -4.76 | -13.04 | 7.05 | 1.38 | 52.91 | 5.79 | 8.7 | 96.84 | 2.11 | -7.77 | 36.93 | 1681 | 0.0 | 0.0 |
| 21Q3 (11) | 9.2 | -7.26 | -38.13 | 0.64 | 4.92 | -12.33 | 0.49 | 2.08 | 2.08 | 0.21 | -4.55 | -19.23 | 6.96 | 13.13 | 41.7 | 5.33 | 10.07 | 65.0 | 2.28 | 2.92 | 30.55 | 1681 | 0.0 | 0.0 |
| 21Q2 (10) | 9.92 | -35.29 | -32.01 | 0.61 | -16.44 | -7.58 | 0.48 | -7.69 | -2.04 | 0.22 | -8.33 | -21.43 | 6.15 | 29.13 | 35.93 | 4.84 | 42.65 | 44.08 | 2.22 | 41.66 | 15.56 | 1681 | 0.0 | 0.0 |
| 21Q1 (9) | 15.33 | 2.47 | 47.97 | 0.73 | 5.8 | 32.73 | 0.52 | 18.18 | -5.45 | 0.24 | 4.35 | -7.69 | 4.76 | 3.24 | -10.3 | 3.39 | 15.33 | -36.11 | 1.57 | 1.83 | -37.62 | 1681 | 0.0 | 0.0 |
| 20Q4 (8) | 14.96 | 0.61 | 23.23 | 0.69 | -5.48 | 27.78 | 0.44 | -8.33 | -18.52 | 0.23 | -11.54 | -14.81 | 4.61 | -6.05 | 3.69 | 2.94 | -8.88 | -33.88 | 1.54 | -12.07 | -30.87 | 1681 | 0.0 | 0.0 |
| 20Q3 (7) | 14.87 | 1.92 | 38.07 | 0.73 | 10.61 | 21.67 | 0.48 | -2.04 | -9.43 | 0.26 | -7.14 | 4.0 | 4.91 | 8.52 | -11.88 | 3.23 | -3.89 | -34.41 | 1.75 | -8.89 | -24.68 | 1681 | 0.0 | 0.0 |
| 20Q2 (6) | 14.59 | 40.83 | 55.21 | 0.66 | 20.0 | 1.54 | 0.49 | -10.91 | 2.08 | 0.28 | 7.69 | -6.67 | 4.52 | -14.79 | -34.58 | 3.36 | -36.74 | -34.23 | 1.92 | -23.53 | -39.87 | 1681 | 0.0 | 0.0 |
| 20Q1 (5) | 10.36 | -14.66 | 28.54 | 0.55 | 1.85 | -11.29 | 0.55 | 1.85 | 1.85 | 0.26 | -3.7 | -7.14 | 5.31 | 19.35 | -30.98 | 5.31 | 19.35 | -20.76 | 2.51 | 12.84 | -27.76 | 1681 | 0.0 | 0.0 |
| 19Q4 (4) | 12.14 | 12.72 | 0.0 | 0.54 | -10.0 | 0.0 | 0.54 | 1.89 | 0.0 | 0.27 | 8.0 | 0.0 | 4.45 | -20.16 | 0.0 | 4.45 | -9.61 | 0.0 | 2.22 | -4.19 | 0.0 | 1681 | 0.0 | 0.0 |
| 19Q3 (3) | 10.77 | 14.57 | 0.0 | 0.6 | -7.69 | 0.0 | 0.53 | 10.42 | 0.0 | 0.25 | -16.67 | 0.0 | 5.57 | -19.43 | 0.0 | 4.92 | -3.63 | 0.0 | 2.32 | -27.27 | 0.0 | 1681 | 0.0 | 0.0 |
| 19Q2 (2) | 9.4 | 16.63 | 0.0 | 0.65 | 4.84 | 0.0 | 0.48 | -11.11 | 0.0 | 0.3 | 7.14 | 0.0 | 6.91 | -10.11 | 0.0 | 5.11 | -23.78 | 0.0 | 3.19 | -8.13 | 0.0 | 1681 | 0.0 | 0.0 |
| 19Q1 (1) | 8.06 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 7.69 | 0.0 | 0.0 | 6.70 | 0.0 | 0.0 | 3.47 | 0.0 | 0.0 | 1681 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.73 | -18.17 | 1.91 | 1.06 | 2.27 | 4.61 | 1.28 | 56.1 | 9.68 | 23.49 | 11.51 | 27.83 | 6.49 | 90.75 | 1681 | 0.0 |
| 2022 (9) | 24.11 | -45.15 | 1.89 | -28.68 | 2.17 | 5.85 | 0.82 | -6.82 | 7.84 | 30.04 | 9.00 | 93.0 | 3.40 | 69.9 | 1681 | 0.0 |
| 2021 (8) | 43.96 | -19.77 | 2.65 | 0.38 | 2.05 | 4.59 | 0.88 | -15.38 | 6.03 | 25.11 | 4.66 | 30.36 | 2.00 | 5.46 | 1681 | 0.0 |
| 2020 (7) | 54.79 | 35.72 | 2.64 | 9.54 | 1.96 | -5.77 | 1.04 | -5.45 | 4.82 | -19.29 | 3.58 | -30.57 | 1.90 | -30.34 | 1681 | 0.0 |
| 2019 (6) | 40.37 | -13.05 | 2.41 | -24.92 | 2.08 | -2.8 | 1.1 | -23.61 | 5.97 | -13.65 | 5.15 | 11.79 | 2.72 | -12.14 | 1681 | 0.0 |
| 2018 (5) | 46.43 | -22.33 | 3.21 | 14.64 | 2.14 | -3.17 | 1.44 | 4.35 | 6.91 | 47.61 | 4.61 | 24.67 | 3.10 | 34.35 | 1681 | 0.0 |
| 2017 (4) | 59.78 | -3.14 | 2.8 | -5.08 | 2.21 | -1.34 | 1.38 | -2.82 | 4.68 | -2.0 | 3.70 | 1.86 | 2.31 | 0.34 | 1681 | 0.0 |
| 2016 (3) | 61.72 | 0.03 | 2.95 | 20.41 | 2.24 | -6.28 | 1.42 | -18.39 | 4.78 | 20.37 | 3.63 | -6.31 | 2.30 | -18.42 | 1681 | 0.0 |
| 2015 (2) | 61.7 | -13.27 | 2.45 | -0.81 | 2.39 | -3.24 | 1.74 | 6.1 | 3.97 | 14.37 | 3.87 | 11.57 | 2.82 | 22.33 | 1681 | 0.9 |
| 2014 (1) | 71.14 | 8.46 | 2.47 | 42.77 | 2.47 | 27.32 | 1.64 | 1.86 | 3.47 | 0 | 3.47 | 0 | 2.31 | 0 | 1666 | 3.09 |
