- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.23 | 0.94 | -3.87 | 0.29 | 16.0 | 45.0 | 0.15 | 15.38 | -6.25 | 0.16 | 0.0 | -5.88 | 8.98 | 14.92 | 50.84 | 4.64 | 14.31 | -2.48 | 4.95 | -0.93 | -2.09 | 0 | 0 | 0 |
| 23Q3 (19) | 3.2 | -0.62 | -18.37 | 0.25 | 13.64 | -16.67 | 0.13 | -13.33 | 8.33 | 0.16 | 6.67 | 100.0 | 7.81 | 14.35 | 2.08 | 4.06 | -12.79 | 32.71 | 5.00 | 7.33 | 145.0 | 0 | 0 | 0 |
| 23Q2 (18) | 3.22 | 8.05 | -27.96 | 0.22 | -12.0 | -35.29 | 0.15 | 15.38 | 0.0 | 0.15 | 7.14 | 66.67 | 6.83 | -18.56 | -10.18 | 4.66 | 6.78 | 38.82 | 4.66 | -0.84 | 131.37 | 0 | 0 | 0 |
| 23Q1 (17) | 2.98 | -11.31 | -29.55 | 0.25 | 25.0 | -32.43 | 0.13 | -18.75 | 44.44 | 0.14 | -17.65 | 55.56 | 8.39 | 40.94 | -4.09 | 4.36 | -8.39 | 105.03 | 4.70 | -7.15 | 120.81 | 0 | 0 | 0 |
| 22Q4 (16) | 3.36 | -14.29 | -13.62 | 0.2 | -33.33 | -33.33 | 0.16 | 33.33 | 14.29 | 0.17 | 112.5 | 1600.0 | 5.95 | -22.22 | -22.82 | 4.76 | 55.56 | 32.31 | 5.06 | 147.92 | 1868.15 | 0 | 0 | 0 |
| 22Q3 (15) | 3.92 | -12.3 | 7.99 | 0.3 | -11.76 | 3.45 | 0.12 | -20.0 | 9.09 | 0.08 | -11.11 | 60.0 | 7.65 | 0.62 | -4.2 | 3.06 | -8.78 | 1.02 | 2.04 | 1.36 | 48.16 | 0 | 0 | 0 |
| 22Q2 (14) | 4.47 | 5.67 | 13.74 | 0.34 | -8.11 | 41.67 | 0.15 | 66.67 | 25.0 | 0.09 | 0.0 | 50.0 | 7.61 | -13.04 | 24.55 | 3.36 | 57.72 | 9.9 | 2.01 | -5.37 | 31.88 | 0 | 0 | 0 |
| 22Q1 (13) | 4.23 | 8.74 | 20.17 | 0.37 | 23.33 | 76.19 | 0.09 | -35.71 | -10.0 | 0.09 | 800.0 | 0.0 | 8.75 | 13.42 | 46.62 | 2.13 | -40.88 | -25.11 | 2.13 | 727.66 | -16.78 | 0 | 0 | 0 |
| 21Q4 (12) | 3.89 | 7.16 | -32.23 | 0.3 | 3.45 | -6.25 | 0.14 | 27.27 | -22.22 | 0.01 | -80.0 | -88.89 | 7.71 | -3.47 | 38.34 | 3.60 | 18.77 | 14.77 | 0.26 | -81.34 | -83.6 | 0 | 0 | 0 |
| 21Q3 (11) | 3.63 | -7.63 | 0 | 0.29 | 20.83 | 0 | 0.11 | -8.33 | 0 | 0.05 | -16.67 | 0 | 7.99 | 30.82 | 0 | 3.03 | -0.76 | 0 | 1.38 | -9.78 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 3.93 | 11.65 | 0 | 0.24 | 14.29 | 0 | 0.12 | 20.0 | 0 | 0.06 | -33.33 | 0 | 6.11 | 2.36 | 0 | 3.05 | 7.48 | 0 | 1.53 | -40.29 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 3.52 | -38.68 | 0 | 0.21 | -34.38 | 0 | 0.1 | -44.44 | 0 | 0.09 | 0.0 | 0 | 5.97 | 7.01 | 0 | 2.84 | -9.41 | 0 | 2.56 | 63.07 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 5.74 | 0 | 0 | 0.32 | 0 | 0 | 0.18 | 0 | 0 | 0.09 | 0 | 0 | 5.57 | 0 | 0 | 3.14 | 0 | 0 | 1.57 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.62 | -21.03 | 1.01 | -15.13 | 0.56 | 7.69 | 0.61 | 41.86 | 8.00 | 7.47 | 4.44 | 36.36 | 4.83 | 79.63 | 0 | 0 |
| 2022 (9) | 15.98 | 6.75 | 1.19 | 14.42 | 0.52 | 15.56 | 0.43 | 104.76 | 7.45 | 7.19 | 3.25 | 8.25 | 2.69 | 91.82 | 0 | 0 |
| 2021 (8) | 14.97 | 29.05 | 1.04 | 55.22 | 0.45 | 28.57 | 0.21 | 5.0 | 6.95 | 20.28 | 3.01 | -0.37 | 1.40 | -18.64 | 0 | 0 |
| 2020 (7) | 11.6 | -12.19 | 0.67 | -27.96 | 0.35 | -10.26 | 0.2 | -13.04 | 5.78 | -17.96 | 3.02 | 2.2 | 1.72 | -0.97 | 0 | 0 |
| 2019 (6) | 13.21 | -1.34 | 0.93 | 1.09 | 0.39 | -13.33 | 0.23 | 9.52 | 7.04 | 2.46 | 2.95 | -12.15 | 1.74 | 11.02 | 0 | 0 |
| 2018 (5) | 13.39 | 41.84 | 0.92 | 29.58 | 0.45 | 55.17 | 0.21 | -12.5 | 6.87 | -8.65 | 3.36 | 9.4 | 1.57 | -38.31 | 0 | 0 |
| 2017 (4) | 9.44 | 24.05 | 0.71 | 9.23 | 0.29 | 38.1 | 0.24 | 14.29 | 7.52 | -11.94 | 3.07 | 11.32 | 2.54 | -7.87 | 0 | 0 |
| 2016 (3) | 7.61 | 2.15 | 0.65 | 0.0 | 0.21 | 5.0 | 0.21 | -4.55 | 8.54 | -2.1 | 2.76 | 2.79 | 2.76 | -6.55 | 53 | 0.0 |
| 2015 (2) | 7.45 | -9.81 | 0.65 | 14.04 | 0.2 | -52.38 | 0.22 | -12.0 | 8.72 | 26.43 | 2.68 | -47.2 | 2.95 | -2.43 | 53 | 0.0 |
| 2014 (1) | 8.26 | 0 | 0.57 | 0 | 0.42 | 0 | 0.25 | 0 | 6.90 | 0 | 5.08 | 0 | 3.03 | 0 | 53 | 0 |
