- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 814.5 | -1.31 | 7.47 | 216.86 | 1.33 | 6.76 | 32.22 | 4.99 | 25.08 | 0 | 0 | 0 | 26.62 | 2.67 | -0.66 | 3.96 | 6.38 | 16.38 | 0.00 | 0 | 0 | 41607 | 0.0 | 0.0 |
| 23Q3 (19) | 825.31 | 6.37 | 8.81 | 214.02 | 7.7 | 9.88 | 30.69 | 12.13 | 10.12 | 0 | 0 | 0 | 25.93 | 1.25 | 0.98 | 3.72 | 5.41 | 1.2 | 0.00 | 0 | 0 | 41607 | 0.0 | 8.32 |
| 23Q2 (18) | 775.86 | 2.8 | 9.07 | 198.71 | 1.91 | 10.39 | 27.37 | -5.62 | 6.58 | 0 | 0 | 0 | 25.61 | -0.86 | 1.21 | 3.53 | -8.19 | -2.29 | 0.00 | 0 | 0 | 41607 | 0.0 | 8.32 |
| 23Q1 (17) | 754.74 | -0.42 | 11.54 | 194.98 | -4.01 | 12.25 | 29.0 | 12.58 | 19.79 | 0 | 0 | 0 | 25.83 | -3.61 | 0.64 | 3.84 | 13.05 | 7.39 | 0.00 | 0 | 0 | 41607 | 0.0 | 8.32 |
| 22Q4 (16) | 757.89 | -0.08 | 10.41 | 203.12 | 4.29 | 13.65 | 25.76 | -7.57 | 13.78 | 0 | 0 | 0 | 26.80 | 4.37 | 2.94 | 3.40 | -7.5 | 3.06 | 0.00 | 0 | 0 | 41607 | 8.32 | 8.32 |
| 22Q3 (15) | 758.47 | 6.63 | 15.9 | 194.77 | 8.21 | 14.09 | 27.87 | 8.53 | 30.85 | 0 | 0 | 0 | 25.68 | 1.48 | -1.55 | 3.67 | 1.78 | 12.9 | 0.00 | 0 | 0 | 38411 | 0.0 | -0.45 |
| 22Q2 (14) | 711.31 | 5.12 | 11.85 | 180.0 | 3.63 | 7.04 | 25.68 | 6.07 | 15.26 | 0 | 0 | 0 | 25.31 | -1.42 | -4.3 | 3.61 | 0.91 | 3.05 | 0.00 | 0 | 0 | 38411 | 0.0 | -0.45 |
| 22Q1 (13) | 676.67 | -1.42 | 4.02 | 173.7 | -2.81 | 5.45 | 24.21 | 6.93 | -4.27 | 0 | 0 | 0 | 25.67 | -1.4 | 1.38 | 3.58 | 8.48 | -7.97 | 0.00 | 0 | 0 | 38411 | 0.0 | -0.45 |
| 21Q4 (12) | 686.45 | 4.89 | 3.77 | 178.72 | 4.69 | 5.83 | 22.64 | 6.29 | -7.78 | 0 | 0 | 0 | 26.04 | -0.19 | 1.98 | 3.30 | 1.33 | -11.13 | 0.00 | 0 | 0 | 38411 | -0.45 | -0.45 |
| 21Q3 (11) | 654.44 | 2.91 | -3.48 | 170.71 | 1.52 | -0.13 | 21.3 | -4.4 | -19.71 | 0 | 0 | 0 | 26.08 | -1.35 | 3.47 | 3.25 | -7.1 | -16.82 | 0.00 | 0 | 0 | 38583 | 0.0 | -1.93 |
| 21Q2 (10) | 635.93 | -2.24 | 3.42 | 168.16 | 2.09 | 5.46 | 22.28 | -11.9 | 1.04 | 0 | 0 | 0 | 26.44 | 4.43 | 1.98 | 3.50 | -9.88 | -2.29 | 0.00 | 0 | 0 | 38583 | 0.0 | -1.93 |
| 21Q1 (9) | 650.53 | -1.66 | 3.18 | 164.72 | -2.46 | 1.79 | 25.29 | 3.01 | 3.18 | 0 | 0 | 0 | 25.32 | -0.82 | -1.35 | 3.89 | 4.75 | 0.01 | 0.00 | 0 | 0 | 38583 | 0.0 | -2.07 |
| 20Q4 (8) | 661.49 | -2.44 | 1.87 | 168.88 | -1.21 | 1.96 | 24.55 | -7.46 | -0.57 | 0 | 0 | 0 | 25.53 | 1.27 | 0.09 | 3.71 | -5.15 | -2.39 | 0.00 | 0 | 0 | 38583 | -1.93 | -2.07 |
| 20Q3 (7) | 678.04 | 10.26 | 2.59 | 170.94 | 7.21 | 0.67 | 26.53 | 20.32 | 10.22 | 0 | 0 | 0 | 25.21 | -2.77 | -1.87 | 3.91 | 9.12 | 7.43 | 0.00 | 0 | 0 | 39341 | 0.0 | -0.14 |
| 20Q2 (6) | 614.93 | -2.47 | -3.84 | 159.45 | -1.47 | -2.76 | 22.05 | -10.04 | 1.52 | 0 | 0 | 0 | 25.93 | 1.02 | 1.13 | 3.59 | -7.76 | 5.57 | 0.00 | 0 | 0 | 39341 | -0.14 | -0.14 |
| 20Q1 (5) | 630.5 | -2.91 | 3.22 | 161.83 | -2.29 | 4.45 | 24.51 | -0.73 | 6.24 | 0 | 0 | 0 | 25.67 | 0.63 | 1.19 | 3.89 | 2.24 | 2.93 | 0.00 | 0 | 0 | 39398 | 0.0 | 0.0 |
| 19Q4 (4) | 649.37 | -1.74 | 0.0 | 165.63 | -2.46 | 0.0 | 24.69 | 2.58 | 0.0 | 0 | 0 | 0.0 | 25.51 | -0.73 | 0.0 | 3.80 | 4.4 | 0.0 | 0.00 | 0 | 0.0 | 39398 | 0.0 | 0.0 |
| 19Q3 (3) | 660.89 | 3.35 | 0.0 | 169.8 | 3.56 | 0.0 | 24.07 | 10.82 | 0.0 | 0 | 0 | 0.0 | 25.69 | 0.2 | 0.0 | 3.64 | 7.23 | 0.0 | 0.00 | 0 | 0.0 | 39398 | 0.0 | 0.0 |
| 19Q2 (2) | 639.48 | 4.69 | 0.0 | 163.97 | 5.83 | 0.0 | 21.72 | -5.85 | 0.0 | 0 | 0 | 0.0 | 25.64 | 1.09 | 0.0 | 3.40 | -10.07 | 0.0 | 0.00 | 0 | 0.0 | 39398 | 0.0 | 0.0 |
| 19Q1 (1) | 610.85 | 0.0 | 0.0 | 154.94 | 0.0 | 0.0 | 23.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 25.36 | 0.0 | 0.0 | 3.78 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 39398 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3170.42 | 9.16 | 824.58 | 9.71 | 119.28 | 15.22 | 0 | 0 | 26.01 | 0.5 | 3.76 | 5.55 | 0.00 | 0 | 41607 | 0.0 |
| 2022 (9) | 2904.34 | 10.54 | 751.59 | 10.16 | 103.52 | 13.14 | 0 | 0 | 25.88 | -0.35 | 3.56 | 2.35 | 0.00 | 0 | 41607 | 8.32 |
| 2021 (8) | 2627.35 | 1.64 | 682.3 | 3.21 | 91.5 | -6.28 | 0 | 0 | 25.97 | 1.54 | 3.48 | -7.79 | 0.00 | 0 | 38411 | -0.45 |
| 2020 (7) | 2584.95 | 0.95 | 661.11 | 1.03 | 97.63 | 4.35 | 0 | 0 | 25.58 | 0.08 | 3.78 | 3.37 | 0.00 | 0 | 38583 | -1.93 |
| 2019 (6) | 2560.59 | 4.56 | 654.34 | 4.63 | 93.56 | 7.68 | 0 | 0 | 25.55 | 0.07 | 3.65 | 2.98 | 0.00 | 0 | 39341 | -0.14 |
| 2018 (5) | 2448.88 | 10.74 | 625.36 | 16.6 | 86.89 | -7.38 | 0 | 0 | 25.54 | 5.29 | 3.55 | -16.36 | 0.00 | 0 | 39398 | -1.8 |
| 2017 (4) | 2211.32 | 2.68 | 536.31 | 3.9 | 93.81 | 9.31 | 0 | 0 | 24.25 | 1.18 | 4.24 | 6.46 | 0.00 | 0 | 40119 | 0.09 |
| 2016 (3) | 2153.59 | 4.81 | 516.2 | 6.36 | 85.82 | 5.46 | 0 | 0 | 23.97 | 1.48 | 3.98 | 0.62 | 0.00 | 0 | 40084 | 23.31 |
| 2015 (2) | 2054.81 | 2.52 | 485.33 | 6.72 | 81.38 | 5.98 | 0 | 0 | 23.62 | 4.11 | 3.96 | 3.38 | 0.00 | 0 | 32506 | 10.04 |
| 2014 (1) | 2004.38 | -0.09 | 454.75 | 0.81 | 76.79 | -5.36 | 0 | 0 | 22.69 | 0 | 3.83 | 0 | 0.00 | 0 | 29540 | 6.7 |
