- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 17.14 | 20.11 | 442.41 | 0.88 | 3.53 | 76.0 | 0.22 | 57.14 | 144.44 | 0 | 0 | 0 | 5.13 | -13.81 | -67.55 | 1.28 | 30.83 | -54.93 | 0.00 | 0 | 0 | 505 | 0.0 | 0.0 |
| 23Q3 (19) | 14.27 | 26.06 | 1140.87 | 0.85 | 44.07 | 142.86 | 0.14 | 0.0 | 75.0 | 0 | 0 | 0 | 5.96 | 14.29 | -80.43 | 0.98 | -20.67 | -85.9 | 0.00 | 0 | 0 | 505 | 0.0 | 0.0 |
| 23Q2 (18) | 11.32 | 52.77 | 1668.75 | 0.59 | 22.92 | 96.67 | 0.14 | 27.27 | 180.0 | 0 | 0 | 0 | 5.21 | -19.54 | -88.88 | 1.24 | -16.69 | -84.17 | 0.00 | 0 | 0 | 505 | 0.0 | 0.0 |
| 23Q1 (17) | 7.41 | 134.49 | 1040.0 | 0.48 | -4.0 | 65.52 | 0.11 | 22.22 | 83.33 | 0 | 0 | 0 | 6.48 | -59.06 | -85.48 | 1.48 | -47.88 | -83.92 | 0.00 | 0 | 0 | 505 | 0.0 | 0.0 |
| 22Q4 (16) | 3.16 | 174.78 | 426.67 | 0.5 | 42.86 | 85.19 | 0.09 | 12.5 | 80.0 | 0 | 0 | 0 | 15.82 | -48.01 | -64.84 | 2.85 | -59.06 | -65.82 | 0.00 | 0 | 0 | 505 | 0.0 | 0.0 |
| 22Q3 (15) | 1.15 | 79.69 | 721.43 | 0.35 | 16.67 | 40.0 | 0.08 | 60.0 | 33.33 | 0 | 0 | 0 | 30.43 | -35.07 | -82.96 | 6.96 | -10.96 | -83.77 | 0.00 | 0 | 0 | 505 | 0.0 | 0.0 |
| 22Q2 (14) | 0.64 | -1.54 | -8.57 | 0.3 | 3.45 | 7.14 | 0.05 | -16.67 | -16.67 | 0 | 0 | 0 | 46.88 | 5.06 | 17.19 | 7.81 | -15.36 | -8.85 | 0.00 | 0 | 0 | 505 | 0.0 | 0.0 |
| 22Q1 (13) | 0.65 | 8.33 | 12.07 | 0.29 | 7.41 | -19.44 | 0.06 | 20.0 | -14.29 | 0 | 0 | 0 | 44.62 | -0.85 | -28.12 | 9.23 | 10.77 | -23.52 | 0.00 | 0 | 0 | 505 | 0.0 | 0.0 |
| 21Q4 (12) | 0.6 | 328.57 | -58.33 | 0.27 | 8.0 | -10.0 | 0.05 | -16.67 | -16.67 | 0 | 0 | 0 | 45.00 | -74.8 | 116.0 | 8.33 | -80.56 | 100.0 | 0.00 | 0 | 0 | 505 | 0.0 | 0.0 |
| 21Q3 (11) | 0.14 | -80.0 | -85.86 | 0.25 | -10.71 | -46.81 | 0.06 | 0.0 | 20.0 | 0 | 0 | 0 | 178.57 | 346.43 | 276.14 | 42.86 | 400.0 | 748.57 | 0.00 | 0 | 0 | 505 | 0.0 | 0.0 |
| 21Q2 (10) | 0.7 | 20.69 | 204.35 | 0.28 | -22.22 | -50.0 | 0.06 | -14.29 | -14.29 | 0 | 0 | 0 | 40.00 | -35.56 | -83.57 | 8.57 | -28.98 | -71.84 | 0.00 | 0 | 0 | 505 | 0.0 | 2.85 |
| 21Q1 (9) | 0.58 | -59.72 | -92.04 | 0.36 | 20.0 | -54.43 | 0.07 | 16.67 | -36.36 | 0 | 0 | 0 | 62.07 | 197.93 | 472.76 | 12.07 | 189.66 | 699.84 | 0.00 | 0 | 0 | 505 | 0.0 | 2.85 |
| 20Q4 (8) | 1.44 | 45.45 | -88.52 | 0.3 | -36.17 | -66.29 | 0.06 | 20.0 | -33.33 | 0 | 0 | 0 | 20.83 | -56.12 | 193.54 | 4.17 | -17.5 | 480.56 | 0.00 | 0 | 0 | 505 | 0.0 | 2.85 |
| 20Q3 (7) | 0.99 | 330.43 | -92.27 | 0.47 | -16.07 | -38.96 | 0.05 | -28.57 | -44.44 | 0 | 0 | 0 | 47.47 | -80.5 | 689.19 | 5.05 | -83.41 | 618.29 | 0.00 | 0 | 0 | 505 | 2.85 | 0.0 |
| 20Q2 (6) | 0.23 | -96.84 | -99.12 | 0.56 | -29.11 | -65.64 | 0.07 | -36.36 | -66.67 | 0 | 0 | 0 | 243.48 | 2146.78 | 3822.54 | 30.43 | 1917.0 | 3705.8 | 0.00 | 0 | 0 | 491 | 0.0 | -2.77 |
| 20Q1 (5) | 7.29 | -41.87 | -43.88 | 0.79 | -11.24 | 1.28 | 0.11 | 22.22 | 10.0 | 0 | 0 | 0 | 10.84 | 52.69 | 80.47 | 1.51 | 110.24 | 96.01 | 0.00 | 0 | 0 | 491 | 0.0 | -2.77 |
| 19Q4 (4) | 12.54 | -2.03 | 0.0 | 0.89 | 15.58 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0.0 | 7.10 | 17.98 | 0.0 | 0.72 | 2.07 | 0.0 | 0.00 | 0 | 0.0 | 491 | -2.77 | 0.0 |
| 19Q3 (3) | 12.8 | -51.26 | 0.0 | 0.77 | -52.76 | 0.0 | 0.09 | -57.14 | 0.0 | 0 | 0 | 0.0 | 6.02 | -3.09 | 0.0 | 0.70 | -12.08 | 0.0 | 0.00 | 0 | 0.0 | 505 | 0.0 | 0.0 |
| 19Q2 (2) | 26.26 | 102.16 | 0.0 | 1.63 | 108.97 | 0.0 | 0.21 | 110.0 | 0.0 | 0 | 0 | 0.0 | 6.21 | 3.37 | 0.0 | 0.80 | 3.88 | 0.0 | 0.00 | 0 | 0.0 | 505 | 0.0 | 0.0 |
| 19Q1 (1) | 12.99 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.00 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 505 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 50.14 | 796.96 | 2.79 | 93.75 | 0.6 | 106.9 | 0 | 0 | 5.56 | -78.4 | 1.20 | -76.93 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 5.59 | 176.73 | 1.44 | 25.22 | 0.29 | 20.83 | 0 | 0 | 25.76 | -54.75 | 5.19 | -56.34 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 2.02 | -79.7 | 1.15 | -46.01 | 0.24 | -17.24 | 0 | 0 | 56.93 | 165.94 | 11.88 | 307.65 | 0.00 | 0 | 505 | 0.0 |
| 2020 (7) | 9.95 | -80.72 | 2.13 | -35.26 | 0.29 | -25.64 | 0 | 0 | 21.41 | 235.75 | 2.91 | 285.62 | 0.00 | 0 | 505 | 0.0 |
| 2019 (6) | 51.6 | -0.58 | 3.29 | 1.86 | 0.39 | -7.14 | 0 | 0 | 6.38 | 2.45 | 0.76 | -6.6 | 0.00 | 0 | 505 | 0.0 |
| 2018 (5) | 51.9 | 2.25 | 3.23 | -3.58 | 0.42 | -10.64 | 0 | 0 | 6.22 | -5.7 | 0.81 | -12.6 | 0.00 | 0 | 505 | -5.78 |
| 2017 (4) | 50.76 | -4.78 | 3.35 | 2.13 | 0.47 | 20.51 | 0 | 0 | 6.60 | 7.26 | 0.93 | 26.57 | 0.00 | 0 | 536 | 0.0 |
| 2016 (3) | 53.31 | 9.76 | 3.28 | 0.92 | 0.39 | 0.0 | 0 | 0 | 6.15 | -8.05 | 0.73 | -8.89 | 0.00 | 0 | 536 | 0.0 |
| 2015 (2) | 48.57 | -4.58 | 3.25 | 1.25 | 0.39 | 11.43 | 0 | 0 | 6.69 | 6.1 | 0.80 | 16.77 | 0.00 | 0 | 536 | 0.0 |
| 2014 (1) | 50.9 | 8.99 | 3.21 | -13.94 | 0.35 | 6.06 | 0 | 0 | 6.31 | 0 | 0.69 | 0 | 0.00 | 0 | 536 | 7.2 |
