玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)39.8515.989.330.3129.9717.9830.4323.3516.8624.7725.6124.979.3427.629.184.4335.8931.850.176.256.2539.2713.510.25114.86-1.1-6.5399.635.41.030.37-93.32-73.6124.98-6.86-4.77
23Q3 (19)34.36-6.27-3.2123.32-12.5-2.9524.67-16.74-0.3219.72-15.4-1.797.32-20.173.833.26-10.939.760.166.6714.2934.60-12.87-1.62116.14-21.65-6.0394.535.18-2.545.47-45.9681.5926.820.560.3
23Q2 (18)36.66-2.1950.8626.65-5.83153.5729.636.0190.4223.314.67122.219.172.23231.053.66-3.43229.730.15-11.7650.039.716.425.39148.23-11.35-13.889.87-11.2232.3610.13920.25-69.0526.673.17-20.41
23Q1 (17)37.482.810.3328.3010.1621.6227.957.3315.1622.2712.3612.538.9724.0744.683.7912.842.480.176.2530.7737.324.772.98167.2136.06-8.49101.232.665.52-1.23-189.09-130.4225.85-1.45-4.65
22Q4 (16)36.462.7-6.9725.696.9113.4726.045.210.1519.82-1.29-15.377.232.5514.43.3613.1310.890.1614.2933.3335.621.28-5.57122.89-0.578.4598.611.6813.441.39-54.02-89.1626.23-1.91-5.17
22Q3 (15)35.5046.09158.9424.03128.64573.0324.7559.06-84.5520.0891.42-86.667.05154.51-80.762.97167.57-80.410.1440.040.035.1711.05-80.11123.59-28.132.096.9942.833165.533.01-90.79-97.0826.74-20.2-30.53
22Q2 (14)24.30-28.4751.3110.51-54.83677.4715.56-35.8998.9810.49-46.99-4.722.77-55.32-17.071.11-58.27-13.280.10-23.080.031.67-12.6124.0171.97-5.89-2.2767.90-29.23385.932.72706.22-73.5633.5123.61-3.87
22Q1 (13)33.97-13.325.1123.272.7819.1524.27-6.654.8819.79-15.53.616.20-1.9-26.452.66-12.21-6.990.138.33-7.1436.24-3.921.31182.7361.27-19.3395.9410.3613.734.06-68.26-74.0627.11-1.99-0.99
21Q4 (12)39.19185.8526.1322.64545.6733.9626.00-83.7735.4923.42-84.4447.956.32-82.75-9.063.03-80.0123.670.1220.0-14.2937.72-78.6720.94113.31-6.49-43.3886.932847.73-1.1712.78-87.616.1827.66-28.14-5.08
21Q3 (11)13.71-14.63-55.73-5.08-179.12-129.21160.161948.08764.33150.511267.03900.0736.64997.01446.8715.161084.38573.780.100.0-28.57176.84592.4456.98121.17-31.14-42.44-3.1686.68-103.37103.16-16.641580.9638.4910.4144.37
21Q2 (10)16.06-50.31-26.5-1.82-109.32-145.397.82-66.21-31.411.01-42.367.313.34-60.384.71.28-55.2414.290.10-28.5711.1125.54-28.6-10.04175.97-22.31-25.46-23.75-128.15-166.62123.75691.1289.7534.8627.321.9
21Q1 (9)32.324.0221.1419.5315.5655.7423.1420.5865.6419.1020.6664.88.4321.2981.682.8616.7379.870.140.016.6735.7714.6823.86226.5113.19-6.2984.36-4.1-6.2715.6429.9248.627.38-6.04-10.23
20Q4 (8)31.070.32-6.4716.90-2.82-16.0519.193.56-19.3415.835.18-20.136.953.73-29.232.458.89-21.730.140.0-6.6731.19-1.76-12.88200.12-4.94-8.487.96-6.293.8612.0496.18-21.3529.149.35.81
20Q3 (7)30.9741.74-5.7817.39333.67-12.6618.5362.54-15.8515.0546.69-17.496.70110.03-18.792.25100.89-14.450.1455.560.031.7511.84-8.71210.51-10.83-15.8793.86163.273.86.14-90.59-35.9226.66-22.07-2.59
20Q2 (6)21.85-18.1-35.74.01-68.02-79.0611.40-18.4-65.4310.26-11.48-64.783.19-31.25-69.961.12-29.56-71.130.09-25.0-30.7728.39-1.7-38.97236.09-2.336.6635.65-60.39-38.6165.22519.5755.5434.2112.1623.1
20Q1 (5)26.68-19.69-21.312.54-37.7-30.7613.97-41.28-35.3211.59-41.52-36.074.64-52.75-31.961.59-49.2-51.670.12-20.0-29.4128.88-19.33-15.18241.7210.6454.590.006.277.4710.53-31.24-35.2430.5010.7514.53
19Q4 (4)33.221.060.020.131.10.023.798.040.019.828.660.09.8219.030.03.1319.010.00.157.140.035.802.930.0218.48-12.680.084.69-6.340.015.3159.840.027.540.620.0
19Q3 (3)32.87-3.270.019.913.970.022.02-33.230.018.24-37.380.08.25-22.320.02.63-32.220.00.147.690.034.78-25.240.0250.2213.040.090.4255.710.09.58-77.160.027.37-1.510.0
19Q2 (2)33.980.240.019.155.740.032.9852.690.029.1360.670.010.6255.720.03.8817.930.00.13-23.530.046.5236.620.0221.3541.480.058.07-30.660.041.93157.970.027.794.360.0
19Q1 (1)33.900.00.018.110.00.021.600.00.018.130.00.06.820.00.03.290.00.00.170.00.034.050.00.0156.450.00.083.750.00.016.250.00.026.630.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.1611.5627.2524.948.78-16.728.2121.0722.5724.3531.6353.6214.8550.00.6423.0837.758.07114.86-6.5396.543.113.46-45.680.20-1.3426.05-6.8
2022 (9)33.3123.2821.8199.7310.54-16.723.30-52.1718.15-60.0520.59-59.499.90-52.740.5215.5634.93-44.51122.898.4593.63318.056.37-91.790.204.9827.95-10.65
2021 (8)27.02-4.2510.92-19.3512.653.9848.71199.7545.43236.2750.83150.0220.95188.170.45-8.1662.95108.31113.31-43.3822.40-73.1277.56364.830.19-16.4331.285.18
2020 (7)28.22-15.7413.54-29.9512.1711.116.25-34.913.51-36.2420.33-42.237.27-52.30.49-27.9430.22-19.67200.12-8.483.317.5916.69-26.050.2312.4529.748.86
2019 (6)33.49-0.6819.3313.8410.9577.9424.96-0.4821.191.1935.191.515.24-17.930.68-21.8437.6217.89218.48162.7577.4414.4122.56-30.180.20-49.8927.32-2.88
2018 (5)33.72-1.2916.98-7.826.161.9525.0832.020.9434.9234.6721.1818.5724.630.87-7.4531.9124.2683.15-14.0767.68-30.1732.32949.150.41028.13-0.5
2017 (4)34.160.0918.42-1.076.04-3.9419.009.8315.529.8428.6114.4914.9013.140.943.325.685.8196.761.296.92-9.923.0800.00028.270.89
2016 (3)34.13-6.4418.62-10.526.2912.8217.30-14.9514.13-20.324.99-19.1813.17-18.60.912.2524.27-8.6695.611.3107.595.19-7.5900.00028.021.82
2015 (2)36.48-3.2620.81-0.385.5714.5620.34-6.1817.73-1.3430.92-2.9516.18-0.740.891.1426.57-3.194.38-1.64102.286.15-2.3600.00027.522.76
2014 (1)37.71020.8904.864.1121.68017.97031.86016.3000.880.027.42-5.8195.95-10.6696.365.883.64-59.850.00026.781.48

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