- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 17.98 | 10.31 | 8.18 | 0.1 | 0.0 | 25.0 | 1.61 | -5.29 | -5.29 | 0 | 0 | 0 | 0.56 | -9.34 | 15.55 | 8.95 | -14.14 | -12.46 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 16.3 | 1.94 | 10.66 | 0.1 | 42.86 | 0.0 | 1.7 | 11.11 | 6.92 | 0 | 0 | 0 | 0.61 | 40.14 | -9.63 | 10.43 | 9.0 | -3.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 15.99 | -8.05 | 53.45 | 0.07 | 0.0 | 0.0 | 1.53 | 0.66 | 11.68 | 0 | 0 | 0 | 0.44 | 8.76 | -34.83 | 9.57 | 9.47 | -27.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 17.39 | 4.63 | 22.38 | 0.07 | -12.5 | 0.0 | 1.52 | -10.59 | 4.83 | 0 | 0 | 0 | 0.40 | -16.37 | -18.29 | 8.74 | -14.55 | -14.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 16.62 | 12.83 | 22.93 | 0.08 | -20.0 | -11.11 | 1.7 | 6.92 | -20.93 | 0 | 0 | 0 | 0.48 | -29.1 | -27.69 | 10.23 | -5.24 | -35.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 14.73 | 41.36 | 46.42 | 0.1 | 42.86 | -64.29 | 1.59 | 16.06 | -1.85 | 0 | 0 | 0 | 0.68 | 1.06 | -75.61 | 10.79 | -17.9 | -32.97 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 10.42 | -26.67 | 1.56 | 0.07 | 0.0 | -80.0 | 1.37 | -5.52 | -7.43 | 0 | 0 | 0 | 0.67 | 36.37 | -80.31 | 13.15 | 28.85 | -8.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 14.21 | 5.1 | -8.09 | 0.07 | -22.22 | -79.41 | 1.45 | -32.56 | -11.59 | 0 | 0 | 0 | 0.49 | -26.0 | -77.6 | 10.20 | -35.83 | -3.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 13.52 | 34.39 | -13.22 | 0.09 | -67.86 | -74.29 | 2.15 | 32.72 | 15.59 | 0 | 0 | 0 | 0.67 | -76.08 | -70.37 | 15.90 | -1.25 | 33.2 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 21Q3 (11) | 10.06 | -1.95 | -32.62 | 0.28 | -20.0 | -24.32 | 1.62 | 9.46 | -2.41 | 0 | 0 | 0 | 2.78 | -18.41 | 12.31 | 16.10 | 11.64 | 44.83 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 21Q2 (10) | 10.26 | -33.64 | 1.48 | 0.35 | 2.94 | 6.06 | 1.48 | -9.76 | 0.0 | 0 | 0 | 0 | 3.41 | 55.11 | 4.51 | 14.42 | 35.98 | -1.46 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 21Q1 (9) | 15.46 | -0.77 | 13.59 | 0.34 | -2.86 | -2.86 | 1.64 | -11.83 | 4.46 | 0 | 0 | 0 | 2.20 | -2.1 | -14.48 | 10.61 | -11.14 | -8.04 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 20Q4 (8) | 15.58 | 4.35 | -8.57 | 0.35 | -5.41 | -5.41 | 1.86 | 12.05 | 0.0 | 0 | 0 | 0 | 2.25 | -9.35 | 3.46 | 11.94 | 7.37 | 9.37 | 0.00 | 0 | 0 | 2965 | 0.0 | 0.0 |
| 20Q3 (7) | 14.93 | 47.68 | -7.44 | 0.37 | 12.12 | -2.63 | 1.66 | 12.16 | -2.92 | 0 | 0 | 0 | 2.48 | -24.08 | 5.19 | 11.12 | -24.05 | 4.88 | 0.00 | 0 | 0 | 2965 | 0.0 | 0.0 |
| 20Q2 (6) | 10.11 | -25.72 | -34.31 | 0.33 | -5.71 | -29.79 | 1.48 | -5.73 | -18.68 | 0 | 0 | 0 | 3.26 | 26.93 | 6.88 | 14.64 | 26.9 | 23.79 | 0.00 | 0 | 0 | 2965 | 0.0 | 0.0 |
| 20Q1 (5) | 13.61 | -20.13 | -18.99 | 0.35 | -5.41 | -25.53 | 1.57 | -15.59 | -27.98 | 0 | 0 | 0 | 2.57 | 18.43 | -8.08 | 11.54 | 5.68 | -11.1 | 0.00 | 0 | 0 | 2965 | 0.0 | 0.0 |
| 19Q4 (4) | 17.04 | 5.64 | 0.0 | 0.37 | -2.63 | 0.0 | 1.86 | 8.77 | 0.0 | 0 | 0 | 0.0 | 2.17 | -7.83 | 0.0 | 10.92 | 2.96 | 0.0 | 0.00 | 0 | 0.0 | 2965 | 0.0 | 0.0 |
| 19Q3 (3) | 16.13 | 4.81 | 0.0 | 0.38 | -19.15 | 0.0 | 1.71 | -6.04 | 0.0 | 0 | 0 | 0.0 | 2.36 | -22.86 | 0.0 | 10.60 | -10.35 | 0.0 | 0.00 | 0 | 0.0 | 2965 | 0.0 | 0.0 |
| 19Q2 (2) | 15.39 | -8.39 | 0.0 | 0.47 | 0.0 | 0.0 | 1.82 | -16.51 | 0.0 | 0 | 0 | 0.0 | 3.05 | 9.16 | 0.0 | 11.83 | -8.86 | 0.0 | 0.00 | 0 | 0.0 | 2965 | 0.0 | 0.0 |
| 19Q1 (1) | 16.8 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 2.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.80 | 0.0 | 0.0 | 12.98 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2965 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 67.65 | 20.87 | 0.34 | 3.03 | 6.37 | 4.26 | 0 | 0 | 0.50 | -14.76 | 9.42 | -13.74 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 55.97 | 13.51 | 0.33 | -68.57 | 6.11 | -11.32 | 0 | 0 | 0.59 | -72.31 | 10.92 | -21.87 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 49.31 | -9.07 | 1.05 | -25.0 | 6.89 | 4.87 | 0 | 0 | 2.13 | -17.52 | 13.97 | 15.33 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 54.23 | -17.03 | 1.4 | -17.16 | 6.57 | -13.21 | 0 | 0 | 2.58 | -0.16 | 12.12 | 4.6 | 0.00 | 0 | 2965 | 0.0 |
| 2019 (6) | 65.36 | -2.1 | 1.69 | -15.92 | 7.57 | -17.45 | 0 | 0 | 2.59 | -14.12 | 11.58 | -15.68 | 0.00 | 0 | 2965 | 0.0 |
| 2018 (5) | 66.76 | -4.7 | 2.01 | -10.67 | 9.17 | 4.44 | 0 | 0 | 3.01 | -6.26 | 13.74 | 9.59 | 0.00 | 0 | 2965 | 0.0 |
| 2017 (4) | 70.05 | 2.17 | 2.25 | 1.81 | 8.78 | 4.28 | 0 | 0 | 3.21 | -0.36 | 12.53 | 2.06 | 0.00 | 0 | 2965 | 0.0 |
| 2016 (3) | 68.56 | 2.7 | 2.21 | -0.45 | 8.42 | 2.18 | 0 | 0 | 3.22 | -3.06 | 12.28 | -0.5 | 0.00 | 0 | 2965 | 0.0 |
| 2015 (2) | 66.76 | 5.43 | 2.22 | -5.93 | 8.24 | -0.6 | 0 | 0 | 3.33 | -10.78 | 12.34 | -5.72 | 0.00 | 0 | 2965 | 14.26 |
| 2014 (1) | 63.32 | 10.39 | 2.36 | -4.07 | 8.29 | 10.68 | 0 | 0 | 3.73 | 0 | 13.09 | 0 | 0.00 | 0 | 2595 | 16.21 |
