玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)18.38-3.01-6.376.35169.0746.318.00-53.0880.594.31-71.2534.271.93-70.0334.971.14-67.0532.560.249.090.010.67-46.2755.3184.37-8.43-13.3579.44476.38-18.8220.56-76.11861.2111.17-12.46-16.58
23Q3 (19)18.95-4.18.472.36-70.54-68.7417.05-9.3172.7514.99-4.8392.186.444.0439.73.466.7931.060.2210.0-33.3319.86-9.0772.2592.14-2.7222.2713.78-67.59-81.9786.0649.74265.1412.7663.5968.34
23Q2 (18)19.76-14.727.338.01-5.54-7.8318.8074.8811.9715.75100.8913.976.19106.33-40.423.24100.0-47.910.205.26-55.5621.8458.8423.1194.72-7.2813.5242.52-45.99-17.7757.48173.7719.037.80-41.75-4.76
23Q1 (17)23.1718.033.358.4895.39-29.3310.75142.66-16.217.84144.24-15.793.00109.79-65.521.6288.37-70.710.19-20.83-67.813.75100.151.25102.164.9288.078.73-19.55-15.9120.99881.49225.1613.390.042.75
22Q4 (16)19.6312.36-11.344.34-42.52-65.064.43-55.12-65.343.21-58.85-67.91.43-68.98-87.680.86-67.42-87.750.24-27.27-65.716.87-40.42-49.1597.3729.2155.5997.8628.040.72.14-90.92-24.0613.3976.6550.79
22Q3 (15)17.47-5.11-31.977.55-13.12-47.799.87-41.22-7.847.80-43.567.734.61-55.63-52.132.64-57.56-53.680.33-26.67-57.6911.53-35.011.3275.36-9.686.4376.4347.8-43.3623.57-51.19167.447.58-7.45-30.2
22Q2 (14)18.41-17.89-16.398.69-27.58-22.4116.7930.87-29.6613.8248.44-35.9610.3919.43-63.686.2212.48-60.10.45-23.73-37.517.7430.63-28.583.4453.5520.2851.71-44.7610.2248.29647.9-9.048.19-12.69-11.36
22Q1 (13)22.421.2624.012.00-3.3857.2712.830.3950.769.31-6.937.728.70-25.06-19.825.53-21.239.940.59-15.71-18.0613.580.5237.7354.34-13.17-51.6493.62-3.674.466.46129.21-37.799.385.637.08
21Q4 (12)22.14-13.7947.3112.42-14.11178.4812.7819.33156.6310.0038.12138.6611.6120.5671.247.0223.16137.970.70-10.264.4813.5118.72107.5362.58-11.62-53.1497.18-27.998.382.82108.06-72.738.88-18.23-19.13
21Q3 (11)25.6816.6246.3214.4629.11156.3810.71-55.13102.087.24-66.4563.439.63-66.3444.815.70-63.44105.780.788.3330.011.38-54.1360.5170.812.08-52.14134.95187.6526.94-34.95-165.84-453.8210.8617.5323.13
21Q2 (10)22.0221.7934.1911.2046.7998.2323.87180.49323.9821.58219.23382.7728.61163.69312.8415.59209.94426.690.720.014.2924.81151.62216.4569.37-38.26-54.3946.91-47.65-53.0953.09411.4509.245.480
21Q1 (9)18.0820.299.387.6371.08370.998.5170.88521.176.7661.34695.2910.8560.031161.635.0370.51906.00.727.4671.439.8651.46104.99112.36-15.87-18.2789.62-0.05-23.4910.380.47160.558.76-20.22-27.12
20Q4 (8)15.03-14.36-14.554.46-20.9258.164.98-6.04142.934.19-5.42179.336.781.95291.912.956.5231.460.6711.6736.736.51-8.1832.05133.56-9.73-2.4889.67-15.65-34.8810.33263.7127.410.9824.490
20Q3 (7)17.556.95-2.285.64-0.1893.815.30-5.8640.964.43-0.8950.176.65-4.0497.332.77-6.4275.320.60-4.7622.457.09-9.574.73147.96-2.7110.16106.316.3137.95-6.310-127.518.820-23.1
20Q2 (6)16.41-0.73-10.435.65248.77104.715.63310.9563.194.47425.8865.566.93705.81139.792.96492.0111.430.6350.031.257.8462.9920.43152.0810.6216.65100.00-14.6324.36-0.00100.0-100.00.00-100.0-100.0
20Q1 (5)16.53-6.03-6.611.62-42.55-18.181.37-33.17-19.880.85-43.33-38.410.86-50.29-35.820.50-43.82-34.210.42-14.29-6.674.81-2.43-9.07137.480.3818.78117.14-14.931.06-17.1454.53-7.7612.020-1.72
19Q4 (4)17.59-2.060.02.82-3.090.02.05-45.480.01.50-49.150.01.73-48.660.00.89-43.670.00.490.00.04.93-27.180.0136.961.970.0137.7078.690.0-37.70-264.390.00.00-100.00.0
19Q3 (3)17.96-1.970.02.915.430.03.768.990.02.959.260.03.3716.610.01.5812.860.00.492.080.06.773.990.0134.313.020.077.06-4.160.022.9417.090.011.47-5.520.0
19Q2 (2)18.323.50.02.7639.390.03.45101.750.02.7095.650.02.89115.670.01.4084.210.00.486.670.06.5123.060.0130.3712.640.080.41-30.620.019.59223.120.012.14-0.740.0
19Q1 (1)17.700.00.01.980.00.01.710.00.01.380.00.01.340.00.00.760.00.00.450.00.05.290.00.0115.740.00.0115.910.00.0-15.910.00.012.230.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)19.950.556.18-31.262.0499.713.5312.010.5913.1417.24-37.319.52-38.970.85-48.1716.3922.9684.37-13.3545.70-38.6154.30112.273.254.7211.3122.01
2022 (9)19.84-11.988.99-25.081.0247.7412.08-12.919.36-15.9827.50-53.7315.60-53.11.64-44.5913.33-9.4497.3755.5974.45-13.9725.5890.253.10-7.619.27-2.93
2021 (8)22.5438.4512.00161.440.69-58.2813.87200.2211.14196.2859.44204.9833.26279.252.9634.5514.72119.3762.58-53.1486.53-12.8413.451785.043.35-57.729.55-4.88
2020 (7)16.28-9.04.5973.861.66-35.734.6267.393.7675.719.49110.028.7787.392.2013.996.7114.12133.56-2.4899.293.970.71-84.167.93-24.910.04-14.55
2019 (6)17.895.112.64-19.022.58661.952.76-21.812.14-32.79.28-36.184.68-34.451.93-9.815.8839.34136.9623.4295.503.374.50-40.910.56-10.0211.759.0
2018 (5)17.02-6.793.26-13.30.34-13.123.535.063.1832.514.5437.437.1429.352.141.424.221.2110.97-4.6692.38-17.417.62011.74010.78-15.85
2017 (4)18.26-0.813.7689.90.39-13.833.3644.212.4093.5510.58119.055.5285.232.113.434.1728.31116.4014.36111.8631.57-11.8600.00012.81-13.56
2016 (3)18.41-4.511.98-38.320.4518.832.33-42.891.24-60.264.83-62.932.98-58.442.04-8.933.25-30.7101.7826.485.028.1914.54-32.10.00014.8229.66
2015 (2)19.2813.083.2138.960.38-0.074.0844.683.1247.1713.038.587.1719.12.24-17.344.6935.9480.52-14.4878.59-4.321.4119.720.00011.434.29
2014 (1)17.0502.3100.38-12.072.8202.12012.0006.0202.710.743.4526.8494.15-26.5882.12-19.3617.8800.00010.962.33

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