- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q3 (20) | 0.02 | -33.33 | -71.43 | 0 | 0 | -100.0 | 0.12 | 100.0 | -14.29 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 600.00 | 200.0 | 200.0 | 0.00 | 0 | 0 | 456 | 0.0 | 0.0 |
| 23Q2 (19) | 0.03 | 0.0 | -50.0 | 0 | 0 | -100.0 | 0.06 | -68.42 | -60.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 200.00 | -68.42 | -20.0 | 0.00 | 0 | 0 | 456 | 0.0 | 0.0 |
| 23Q1 (18) | 0.03 | -25.0 | -50.0 | 0 | 0 | -100.0 | 0.19 | 26.67 | 46.15 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 633.33 | 68.89 | 192.31 | 0.00 | 0 | 0 | 456 | 0.0 | 0.0 |
| 22Q4 (17) | 0.04 | -42.86 | -73.33 | 0 | -100.0 | -100.0 | 0.15 | 7.14 | 25.0 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 375.00 | 87.5 | 368.75 | 0.00 | 0 | 0 | 456 | 0.0 | 0.0 |
| 22Q3 (16) | 0.07 | 16.67 | -50.0 | 0.02 | 100.0 | 0.0 | 0.14 | -6.67 | 16.67 | 0 | 0 | 0 | 28.57 | 71.43 | 100.0 | 200.00 | -20.0 | 133.33 | 0.00 | 0 | 0 | 456 | 0.0 | 0.0 |
| 22Q2 (15) | 0.06 | 0.0 | -77.78 | 0.01 | 0.0 | -88.89 | 0.15 | 15.38 | 7.14 | 0 | 0 | 0 | 16.67 | 0.0 | -50.0 | 250.00 | 15.38 | 382.14 | 0.00 | 0 | 0 | 456 | 0.0 | 0.0 |
| 22Q1 (14) | 0.06 | -60.0 | -96.08 | 0.01 | 0.0 | -92.86 | 0.13 | 8.33 | -23.53 | 0 | 0 | 0 | 16.67 | 150.0 | 82.14 | 216.67 | 170.83 | 1850.0 | 0.00 | 0 | 0 | 456 | 0.0 | 0.0 |
| 21Q4 (13) | 0.15 | 7.14 | -84.04 | 0.01 | -50.0 | -95.24 | 0.12 | 0.0 | -63.64 | 0 | 0 | 0 | 6.67 | -53.33 | -70.16 | 80.00 | -6.67 | 127.88 | 0.00 | 0 | 0 | 456 | 0.0 | 0.0 |
| 21Q3 (12) | 0.14 | -48.15 | -90.0 | 0.02 | -77.78 | -90.0 | 0.12 | -14.29 | -29.41 | 0 | 0 | 0 | 14.29 | -57.14 | 0.0 | 85.71 | 65.31 | 605.88 | 0.00 | 0 | 0 | 456 | 0.0 | 0.0 |
| 21Q2 (11) | 0.27 | -82.35 | -61.43 | 0.09 | -35.71 | -50.0 | 0.14 | -17.65 | -30.0 | 0 | 0 | 0 | 33.33 | 264.29 | 29.63 | 51.85 | 366.67 | 81.48 | 0.00 | 0 | 0 | 456 | 0.0 | 0.0 |
| 21Q1 (10) | 1.53 | 62.77 | -8.38 | 0.14 | -33.33 | -33.33 | 0.17 | -48.48 | -19.05 | 0 | 0 | 0 | 9.15 | -59.04 | -27.23 | 11.11 | -68.35 | -11.64 | 0.00 | 0 | 0 | 456 | 0.0 | 23.24 |
| 20Q4 (9) | 0.94 | -32.86 | -51.55 | 0.21 | 5.0 | -22.22 | 0.33 | 94.12 | 83.33 | 0 | 0 | 0 | 22.34 | 56.38 | 60.52 | 35.11 | 189.11 | 278.37 | 0.00 | 0 | 0 | 456 | 0.0 | 23.24 |
| 20Q3 (8) | 1.4 | 100.0 | 1.45 | 0.2 | 11.11 | -25.93 | 0.17 | -15.0 | -19.05 | 0 | 0 | 0 | 14.29 | -44.44 | -26.98 | 12.14 | -57.5 | -20.2 | 0.00 | 0 | 0 | 456 | 0.0 | 23.24 |
| 20Q2 (7) | 0.7 | -58.08 | -66.18 | 0.18 | -14.29 | -21.74 | 0.2 | -4.76 | -9.09 | 0 | 0 | -100.0 | 25.71 | 104.49 | 131.43 | 28.57 | 127.21 | 168.83 | 0.00 | 0 | -100.0 | 456 | 23.24 | 23.24 |
| 20Q1 (6) | 1.67 | -13.92 | 9.87 | 0.21 | -22.22 | -34.38 | 0.21 | 16.67 | -36.36 | 0 | 0 | -100.0 | 12.57 | -9.65 | -40.27 | 12.57 | 35.53 | -42.08 | 0.00 | 0 | -100.0 | 370 | 0.0 | 0.0 |
| 19Q4 (5) | 1.94 | 40.58 | 15.48 | 0.27 | 0.0 | -51.79 | 0.18 | -14.29 | 200.0 | 0 | 0 | -100.0 | 13.92 | -28.87 | -58.25 | 9.28 | -39.03 | 159.79 | 0.00 | 0 | -100.0 | 370 | 0.0 | 24.16 |
| 19Q3 (4) | 1.38 | -33.33 | 0.0 | 0.27 | 17.39 | 0.0 | 0.21 | -4.55 | 0.0 | 0 | -100.0 | 0.0 | 19.57 | 76.09 | 0.0 | 15.22 | 43.18 | 0.0 | 0.00 | -100.0 | 0.0 | 370 | 0.0 | 0.0 |
| 19Q2 (3) | 2.07 | 36.18 | 0.0 | 0.23 | -28.12 | 0.0 | 0.22 | -33.33 | 0.0 | 0.01 | 0.0 | 0.0 | 11.11 | -47.22 | 0.0 | 10.63 | -51.05 | 0.0 | 0.48 | -26.57 | 0.0 | 370 | 0.0 | 0.0 |
| 19Q1 (2) | 1.52 | -9.52 | 0.0 | 0.32 | -42.86 | 0.0 | 0.33 | 450.0 | 0.0 | 0.01 | 0.0 | 0.0 | 21.05 | -36.84 | 0.0 | 21.71 | 507.89 | 0.0 | 0.66 | 10.53 | 0.0 | 370 | 24.16 | 0.0 |
| 18Q4 (1) | 1.68 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 33.33 | 0.0 | 0.0 | 3.57 | 0.0 | 0.0 | 0.60 | 0.0 | 0.0 | 298 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022 (10) | 0.23 | -89.05 | 0.05 | -80.77 | 0.57 | 3.64 | 0 | 0 | 21.74 | 75.59 | 247.83 | 846.25 | 0.00 | 0 | 456 | 0.0 |
| 2021 (9) | 2.1 | -57.06 | 0.26 | -67.5 | 0.55 | -38.89 | 0 | 0 | 12.38 | -24.32 | 26.19 | 42.3 | 0.00 | 0 | 456 | 0.0 |
| 2020 (8) | 4.89 | -31.22 | 0.8 | -25.93 | 0.9 | -4.26 | 0 | 0 | 16.36 | 7.7 | 18.40 | 39.21 | 0.00 | 0 | 456 | 0.0 |
| 2019 (7) | 7.11 | -40.15 | 1.08 | -47.57 | 0.94 | -2.08 | 0.01 | -88.89 | 15.19 | -12.4 | 13.22 | 63.61 | 0.14 | -81.43 | 456 | 23.24 |
| 2018 (6) | 11.88 | 51.34 | 2.06 | 108.08 | 0.96 | -4.95 | 0.09 | -55.0 | 17.34 | 37.49 | 8.08 | -37.19 | 0.76 | -70.27 | 370 | 39.62 |
| 2017 (5) | 7.85 | 27.85 | 0.99 | 54.69 | 1.01 | -2.88 | 0.2 | -23.08 | 12.61 | 20.99 | 12.87 | -24.04 | 2.55 | -39.83 | 265 | -11.07 |
| 2016 (4) | 6.14 | 28.45 | 0.64 | 146.15 | 1.04 | -34.59 | 0.26 | 85.71 | 10.42 | 91.63 | 16.94 | -49.08 | 4.23 | 44.58 | 298 | 2.41 |
| 2015 (3) | 4.78 | 37.75 | 0.26 | 73.33 | 1.59 | -1.24 | 0.14 | 0.0 | 5.44 | 25.83 | 33.26 | -28.31 | 2.93 | -27.41 | 291 | -54.6 |
| 2014 (2) | 3.47 | -32.75 | 0.15 | 36.36 | 1.61 | -16.15 | 0.14 | -58.82 | 4.32 | 102.78 | 46.40 | 24.69 | 4.03 | -38.77 | 641 | -6.7 |
| 2013 (1) | 5.16 | -38.13 | 0.11 | -60.71 | 1.92 | -17.24 | 0.34 | -45.16 | 2.13 | 0 | 37.21 | 0 | 6.59 | 0 | 687 | -69.67 |
