- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.89 | 4.43 | 19.47 | 0.11 | 0.0 | 10.0 | 0.48 | 4.35 | 17.07 | 0.34 | -8.11 | -10.53 | 1.87 | -4.24 | -7.93 | 8.15 | -0.08 | -2.01 | 5.77 | -12.01 | -25.11 | 957 | 0.0 | 0.0 |
| 23Q3 (19) | 5.64 | -4.57 | -2.08 | 0.11 | 0.0 | 0.0 | 0.46 | -2.13 | 4.55 | 0.37 | -5.13 | 2.78 | 1.95 | 4.79 | 2.13 | 8.16 | 2.56 | 6.77 | 6.56 | -0.59 | 4.96 | 957 | 0.0 | -2.15 |
| 23Q2 (18) | 5.91 | 13.0 | -11.39 | 0.11 | 0.0 | 0.0 | 0.47 | 14.63 | 30.56 | 0.39 | 2.63 | 18.18 | 1.86 | -11.51 | 12.86 | 7.95 | 1.44 | 47.34 | 6.60 | -9.18 | 33.38 | 957 | 0.0 | -2.15 |
| 23Q1 (17) | 5.23 | 6.09 | -23.43 | 0.11 | 10.0 | 0.0 | 0.41 | 0.0 | -10.87 | 0.38 | 0.0 | 11.76 | 2.10 | 3.69 | 30.59 | 7.84 | -5.74 | 16.4 | 7.27 | -5.74 | 45.96 | 957 | 0.0 | -2.15 |
| 22Q4 (16) | 4.93 | -14.41 | -33.47 | 0.1 | -9.09 | -9.09 | 0.41 | -6.82 | -54.44 | 0.38 | 5.56 | 8.57 | 2.03 | 6.21 | 36.64 | 8.32 | 8.87 | -31.53 | 7.71 | 23.33 | 63.19 | 957 | -2.15 | -2.15 |
| 22Q3 (15) | 5.76 | -13.64 | -30.77 | 0.11 | 0.0 | 10.0 | 0.44 | 22.22 | -13.73 | 0.36 | 9.09 | 16.13 | 1.91 | 15.8 | 58.89 | 7.64 | 41.53 | 24.62 | 6.25 | 26.33 | 67.74 | 978 | 0.0 | 3.82 |
| 22Q2 (14) | 6.67 | -2.34 | -19.74 | 0.11 | 0.0 | 10.0 | 0.36 | -21.74 | -21.74 | 0.33 | -2.94 | 3.12 | 1.65 | 2.4 | 37.05 | 5.40 | -19.86 | -2.5 | 4.95 | -0.61 | 28.48 | 978 | 0.0 | 3.82 |
| 22Q1 (13) | 6.83 | -7.83 | -10.01 | 0.11 | 0.0 | 10.0 | 0.46 | -48.89 | 2.22 | 0.34 | -2.86 | -2.86 | 1.61 | 8.49 | 22.24 | 6.73 | -44.55 | 13.6 | 4.98 | 5.39 | 7.95 | 978 | 0.0 | 3.82 |
| 21Q4 (12) | 7.41 | -10.94 | 14.71 | 0.11 | 10.0 | 57.14 | 0.9 | 76.47 | 60.71 | 0.35 | 12.9 | 12.9 | 1.48 | 23.51 | 37.0 | 12.15 | 98.14 | 40.11 | 4.72 | 26.77 | -1.57 | 978 | 3.82 | 3.82 |
| 21Q3 (11) | 8.32 | 0.12 | 28.2 | 0.1 | 0.0 | 0.0 | 0.51 | 10.87 | 27.5 | 0.31 | -3.12 | -11.43 | 1.20 | -0.12 | -22.0 | 6.13 | 10.74 | -0.54 | 3.73 | -3.24 | -30.91 | 942 | 0.0 | -6.27 |
| 21Q2 (10) | 8.31 | 9.49 | 29.44 | 0.1 | 0.0 | 0.0 | 0.46 | 2.22 | -28.12 | 0.32 | -8.57 | 3.23 | 1.20 | -8.66 | -22.74 | 5.54 | -6.63 | -44.47 | 3.85 | -16.49 | -20.25 | 942 | 0.0 | -6.27 |
| 21Q1 (9) | 7.59 | 17.49 | 54.27 | 0.1 | 42.86 | 0.0 | 0.45 | -19.64 | 25.0 | 0.35 | 12.9 | 12.9 | 1.32 | 21.59 | -35.18 | 5.93 | -31.61 | -18.97 | 4.61 | -3.91 | -26.81 | 942 | 0.0 | -9.34 |
| 20Q4 (8) | 6.46 | -0.46 | 5.04 | 0.07 | -30.0 | -36.36 | 0.56 | 40.0 | 27.27 | 0.31 | -11.43 | -13.89 | 1.08 | -29.67 | -39.42 | 8.67 | 40.65 | 21.17 | 4.80 | -11.02 | -18.02 | 942 | -6.27 | -9.34 |
| 20Q3 (7) | 6.49 | 1.09 | 12.09 | 0.1 | 0.0 | -9.09 | 0.4 | -37.5 | 5.26 | 0.35 | 12.9 | -2.78 | 1.54 | -1.08 | -18.9 | 6.16 | -38.17 | -6.09 | 5.39 | 11.69 | -13.26 | 1005 | 0.0 | -3.27 |
| 20Q2 (6) | 6.42 | 30.49 | -15.53 | 0.1 | 0.0 | -28.57 | 0.64 | 77.78 | 0.0 | 0.31 | 0.0 | -13.89 | 1.56 | -23.36 | -15.44 | 9.97 | 36.24 | 18.38 | 4.83 | -23.36 | 1.94 | 1005 | -3.27 | -3.27 |
| 20Q1 (5) | 4.92 | -20.0 | -13.07 | 0.1 | -9.09 | -9.09 | 0.36 | -18.18 | -29.41 | 0.31 | -13.89 | -16.22 | 2.03 | 13.64 | 4.58 | 7.32 | 2.27 | -18.79 | 6.30 | 7.64 | -3.61 | 1039 | 0.0 | 0.0 |
| 19Q4 (4) | 6.15 | 6.22 | 0.0 | 0.11 | 0.0 | 0.0 | 0.44 | 15.79 | 0.0 | 0.36 | 0.0 | 0.0 | 1.79 | -5.85 | 0.0 | 7.15 | 9.01 | 0.0 | 5.85 | -5.85 | 0.0 | 1039 | 0.0 | 0.0 |
| 19Q3 (3) | 5.79 | -23.82 | 0.0 | 0.11 | -21.43 | 0.0 | 0.38 | -40.62 | 0.0 | 0.36 | 0.0 | 0.0 | 1.90 | 3.13 | 0.0 | 6.56 | -22.06 | 0.0 | 6.22 | 31.26 | 0.0 | 1039 | 0.0 | 0.0 |
| 19Q2 (2) | 7.6 | 34.28 | 0.0 | 0.14 | 27.27 | 0.0 | 0.64 | 25.49 | 0.0 | 0.36 | -2.7 | 0.0 | 1.84 | -5.22 | 0.0 | 8.42 | -6.54 | 0.0 | 4.74 | -27.54 | 0.0 | 1039 | 0.0 | 0.0 |
| 19Q1 (1) | 5.66 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 1.94 | 0.0 | 0.0 | 9.01 | 0.0 | 0.0 | 6.54 | 0.0 | 0.0 | 1039 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 22.68 | -6.28 | 0.45 | 7.14 | 1.81 | 9.04 | 1.48 | 4.23 | 1.98 | 14.32 | 7.98 | 16.34 | 6.53 | 11.21 | 957 | 0.0 |
| 2022 (9) | 24.2 | -23.49 | 0.42 | 2.44 | 1.66 | -28.45 | 1.42 | 6.77 | 1.74 | 33.89 | 6.86 | -6.48 | 5.87 | 39.55 | 957 | -2.15 |
| 2021 (8) | 31.63 | 30.22 | 0.41 | 10.81 | 2.32 | 18.37 | 1.33 | 3.91 | 1.30 | -14.9 | 7.33 | -9.1 | 4.20 | -20.21 | 978 | 3.82 |
| 2020 (7) | 24.29 | -3.61 | 0.37 | -21.28 | 1.96 | -0.51 | 1.28 | -11.72 | 1.52 | -18.33 | 8.07 | 3.22 | 5.27 | -8.42 | 942 | -6.27 |
| 2019 (6) | 25.2 | -16.78 | 0.47 | -11.32 | 1.97 | -24.52 | 1.45 | 9.02 | 1.87 | 6.56 | 7.82 | -9.31 | 5.75 | 31.0 | 1005 | -3.27 |
| 2018 (5) | 30.28 | -3.1 | 0.53 | -24.29 | 2.61 | 24.88 | 1.33 | 4.72 | 1.75 | -21.86 | 8.62 | 28.88 | 4.39 | 8.08 | 1039 | -13.27 |
| 2017 (4) | 31.25 | 0.03 | 0.7 | 2.94 | 2.09 | 11.17 | 1.27 | 11.4 | 2.24 | 2.91 | 6.69 | 11.13 | 4.06 | 11.37 | 1198 | 30.22 |
| 2016 (3) | 31.24 | -12.25 | 0.68 | -18.07 | 1.88 | -16.81 | 1.14 | -0.87 | 2.18 | -6.64 | 6.02 | -5.2 | 3.65 | 12.97 | 920 | -19.01 |
| 2015 (2) | 35.6 | -25.86 | 0.83 | -1.19 | 2.26 | -0.88 | 1.15 | 7.48 | 2.33 | 33.28 | 6.35 | 33.7 | 3.23 | 44.97 | 1136 | -4.78 |
| 2014 (1) | 48.02 | 15.96 | 0.84 | -6.67 | 2.28 | -44.93 | 1.07 | -11.57 | 1.75 | 0 | 4.75 | 0 | 2.23 | 0 | 1193 | -24.87 |
