玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)16.18-37.94-48.32-2.3595.971.450.73101.04110.070.72101.02107.930.60102.16112.120.46104.34128.220.2886.6733.336.83111.70211.1515.6742.66-320.00-489.19-381.6420.002214.293180.029.82-39.53-15.36
23Q3 (19)26.0725.58-5.51-57.31-221.42-1221.53-69.91-662.38-1259.37-70.61-668.34-1272.92-27.80-566.67-638.76-10.59-587.66-599.530.15-21.05-51.61-58.40-29100.0-625.18182.5534.143.3882.22-57.5-3.1618.15119.4120.2349.3129.8399.8
23Q2 (18)20.7611.08-11.02-17.8327.49-737.09-9.1762.56-789.47-9.1962.73-806.92-4.1750.3-602.41-1.5452.62-396.150.1935.71-17.39-0.2098.53-102.37136.094.38-22.64193.4891.46219.06-93.480-133.9937.98-17.6713.88
23Q1 (17)18.69-40.31-15.96-24.59-198.78-343.86-24.49-237.79-180.53-24.66-171.59-323.71-8.39-69.49-95.57-3.25-99.39-137.230.14-33.33-48.15-13.620-449.19130.38-11.91-30.39101.05-11.0759.16-0.00100.0-100.046.1330.9460.4
22Q4 (16)31.3113.4855.08-8.23-261.06-8.72-7.25-220.2312.44-9.08-250.83-24.55-4.95-195.93-11.24-1.63-176.89-5.160.21-32.26-12.50.00-100.0100.0148.01-16.18-6.6113.6433.8423.11-13.64-190.34-277.2735.2342.7527.92
22Q3 (15)27.5918.2638.645.11339.91155.246.03353.38174.546.02363.08174.415.16521.69200.982.12307.69218.440.3134.7829.1711.1231.75589.87176.590.3817.3884.91152.25-24.8415.09-94.51201.8924.68-26.0-25.26
22Q2 (14)23.334.9-4.89-2.1361.55-151.951.33115.23-66.071.30122.34-66.840.83119.35-75.940.52137.96-64.860.23-14.81-30.38.44440.328.76175.92-6.076.0-162.50-355.94-253.72275.00653.264912.533.3515.9633.77
22Q1 (13)22.2410.1514.17-5.5426.8235.88-8.73-5.4310.28-5.8220.1640.18-4.293.626.67-1.3711.6135.070.2712.512.5-2.48-11.2131.49187.2918.1914.5663.49-31.22-28.4336.51374.6223.3628.764.43-11.56
21Q4 (12)20.191.468.14-7.5718.16-444.09-8.28-2.35-444.74-7.299.89-376.47-4.4512.92-336.27-1.5513.41-675.00.240.0-14.29-2.231.76-134.2158.475.349.392.31-18.28163.467.69151.92-96.8727.54-16.63.77
21Q3 (11)19.90-18.87-4.28-9.25-325.6146.31-8.09-306.3850.82-8.09-306.3851.21-5.11-248.1231.87-1.79-220.9545.590.24-27.2714.29-2.27-129.2573.57150.44-9.3610.71112.966.867.83-14.81-159.26-211.1133.0232.45-5.85
21Q2 (10)24.5325.9238.514.10147.45108.643.92140.29108.833.92140.29108.833.45158.97132.521.48170.14128.140.3337.5175.07.76314.36130.94165.971.5270.17105.7119.17-1.08-5.71-150.6116.8324.93-23.340
21Q1 (9)19.484.3490.05-8.64-492.7383.28-9.73-540.1384.67-9.73-535.9584.67-5.85-473.5356.57-2.11-955.069.60.24-14.29118.18-3.62-155.5292.53163.4912.7683.7288.71160.999.2711.29-95.4-38.2432.5222.53-40.8
20Q4 (8)18.67-10.216.032.20112.77107.17-1.5290.76-102.94-1.5390.77-104.49-1.0286.4-111.23-0.2093.92-103.880.2833.33100.06.52175.9-89.8144.996.775.98-145.45-238.84-143.67245.455254.5553.726.54-24.320
20Q3 (7)20.7917.39-5.76-17.2363.7139.67-16.4562.9335.36-16.5862.6435.44-7.5029.31-11.44-3.2937.45-1.230.2175.061.54-8.5965.7537.93135.8939.3336.45104.76-1.97-5.81-4.7630.6961.1135.070-26.75
20Q2 (6)17.7172.78-20.76-47.488.11-137.64-44.3830.06-95.42-44.3830.06-92.29-10.6121.23-57.42-5.2624.21-59.390.129.09-20.0-25.0848.25-108.3197.539.62.23106.8731.6421.81-6.87-137.58-156.020.00-100.0-100.0
20Q1 (5)10.25-36.3-65.12-51.67-68.42-70.92-63.45-222.73-112.35-63.45-286.07-110.52-13.47-248.35-83.02-6.94-234.5-77.950.11-21.43-21.43-48.46-175.78-184.3988.998.013.0881.18236.0-19.4818.28-88.552311.8354.93018.28
19Q4 (4)16.09-27.060.0-30.68-7.420.051.70303.140.034.10232.790.09.08234.920.05.16258.770.00.147.690.063.95562.070.082.39-17.270.0-59.69-153.670.0159.691404.170.00.00-100.00.0
19Q3 (3)22.06-1.30.0-28.56-42.940.0-25.45-12.070.0-25.68-11.270.0-6.730.150.0-3.251.520.00.13-13.330.0-13.84-14.950.099.594.390.0111.2226.770.0-12.24-199.840.047.8817.730.0
19Q2 (2)22.35-23.950.0-19.9833.910.0-22.7124.00.0-23.0823.420.0-6.748.420.0-3.3015.380.00.157.140.0-12.0429.340.095.4010.510.087.74-12.980.012.261583.960.040.67-12.420.0
19Q1 (1)29.390.00.0-30.230.00.0-29.880.00.0-30.140.00.0-7.360.00.0-3.900.00.00.140.00.0-17.040.00.086.330.00.0100.830.00.0-0.830.00.046.440.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)19.79-24.09-21.5205.2431.37-20.700-20.870-41.290-14.1400.72-29.41-11.860211.1542.66103.93-18.97-3.9301.17-37.4738.9730.29
2022 (9)26.0722.11-2.0803.99-0.14-1.630-1.290-3.340-0.3701.02-4.674.66676.67148.01-6.6128.2633.31-28.2601.8720.6129.912.75
2021 (8)21.3520.15-4.4804.00-40.39-4.670-4.450-11.980-3.9901.0755.070.600158.479.396.219.23.79-68.151.5522.7429.11-24.25
2020 (7)17.77-21.27-19.7906.70-25.54-22.450-22.480-32.240-14.4900.6916.95-12.370144.9975.9888.11-74.4311.8901.26-6.8238.43-15.24
2019 (6)22.57-6.85-27.0209.0019.67-7.820-12.140-12.710-6.1400.59-15.713.98082.3912.25344.53231.13-245.3101.3549.8645.3422.41
2018 (5)24.2312.49-20.5207.523.13-19.750-20.050-22.260-13.6800.7018.64-10.63073.4057.27104.0516.22-3.8100.90-15.4837.04-5.63
2017 (4)21.54-28.96-23.1707.29-1.35-25.860-31.400-25.690-18.5300.59-1.67-17.30046.6749.9789.52-21.1510.4801.07039.2512.63
2016 (3)30.32-0.23-11.4507.392.56-10.090-13.370-10.070-7.8500.601.69-1.54031.1239.3113.5457.04-13.5400.00034.854.09
2015 (2)30.3911.73-6.2807.213.76-8.670-8.880-6.430-5.1400.59-6.35-0.69022.34-8.1872.30-66.0427.7000.00033.4813.72
2014 (1)27.200-4.7206.95-2.1-2.230-3.040-2.390-1.8100.633.285.48024.334.33212.9076.83-112.9000.00029.444.32

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