- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.88 | 77.78 | 13.34 | 0.36 | -38.98 | 33.33 | 0.46 | -20.69 | -14.81 | 1.05 | -4.55 | -13.22 | 5.23 | -65.68 | 17.64 | 6.69 | -55.39 | -24.84 | 15.26 | -46.31 | -23.44 | 705 | 0.0 | 0.0 |
| 23Q3 (19) | 3.87 | -22.75 | -55.62 | 0.59 | 180.95 | 18.0 | 0.58 | 5.45 | 45.0 | 1.1 | -1.79 | 1.85 | 15.25 | 263.71 | 165.88 | 14.99 | 36.52 | 226.72 | 28.42 | 27.15 | 129.5 | 705 | 0.0 | -1.81 |
| 23Q2 (18) | 5.01 | 28.79 | -20.22 | 0.21 | -12.5 | -46.15 | 0.55 | 12.24 | 37.5 | 1.12 | 31.76 | 27.27 | 4.19 | -32.06 | -32.5 | 10.98 | -12.85 | 72.36 | 22.36 | 2.31 | 59.54 | 705 | 0.0 | -1.81 |
| 23Q1 (17) | 3.89 | -35.91 | -46.34 | 0.24 | -11.11 | -52.0 | 0.49 | -9.26 | -12.5 | 0.85 | -29.75 | 0.0 | 6.17 | 38.7 | -10.54 | 12.60 | 41.59 | 63.08 | 21.85 | 9.62 | 86.38 | 705 | 0.0 | -1.81 |
| 22Q4 (16) | 6.07 | -30.39 | -3.5 | 0.27 | -46.0 | -43.75 | 0.54 | 35.0 | 42.11 | 1.21 | 12.04 | 27.37 | 4.45 | -22.43 | -41.71 | 8.90 | 93.94 | 47.26 | 19.93 | 60.95 | 31.98 | 705 | -1.81 | -1.81 |
| 22Q3 (15) | 8.72 | 38.85 | 31.72 | 0.5 | 28.21 | 25.0 | 0.4 | 0.0 | -4.76 | 1.08 | 22.73 | 3.85 | 5.73 | -7.67 | -5.1 | 4.59 | -27.98 | -27.7 | 12.39 | -11.61 | -21.16 | 718 | 0.0 | -8.88 |
| 22Q2 (14) | 6.28 | -13.38 | -30.38 | 0.39 | -22.0 | -2.5 | 0.4 | -28.57 | -11.11 | 0.88 | 3.53 | -11.11 | 6.21 | -9.95 | 40.04 | 6.37 | -17.54 | 27.67 | 14.01 | 19.52 | 27.67 | 718 | 0.0 | -8.88 |
| 22Q1 (13) | 7.25 | 15.26 | 13.99 | 0.5 | 4.17 | 47.06 | 0.56 | 47.37 | 33.33 | 0.85 | -10.53 | -17.48 | 6.90 | -9.63 | 29.01 | 7.72 | 27.85 | 16.97 | 11.72 | -22.37 | -27.61 | 718 | 0.0 | -8.88 |
| 21Q4 (12) | 6.29 | -4.98 | -14.54 | 0.48 | 20.0 | 50.0 | 0.38 | -9.52 | 11.76 | 0.95 | -8.65 | -6.86 | 7.63 | 26.3 | 75.52 | 6.04 | -4.78 | 30.78 | 15.10 | -3.86 | 8.98 | 718 | -8.88 | -8.88 |
| 21Q3 (11) | 6.62 | -26.61 | 29.3 | 0.4 | 0.0 | 29.03 | 0.42 | -6.67 | -6.67 | 1.04 | 5.05 | -7.96 | 6.04 | 36.25 | -0.2 | 6.34 | 27.17 | -27.81 | 15.71 | 43.14 | -28.82 | 788 | 0.0 | -3.67 |
| 21Q2 (10) | 9.02 | 41.82 | 205.76 | 0.4 | 17.65 | 14.29 | 0.45 | 7.14 | -2.17 | 0.99 | -3.88 | -10.81 | 4.43 | -17.05 | -62.62 | 4.99 | -24.45 | -68.01 | 10.98 | -32.23 | -70.83 | 788 | 0.0 | -3.67 |
| 21Q1 (9) | 6.36 | -13.59 | 117.06 | 0.34 | 6.25 | 13.33 | 0.42 | 23.53 | -2.33 | 1.03 | 0.98 | -2.83 | 5.35 | 22.96 | -47.79 | 6.60 | 42.95 | -55.0 | 16.19 | 16.86 | -55.23 | 788 | 0.0 | -15.27 |
| 20Q4 (8) | 7.36 | 43.75 | 93.68 | 0.32 | 3.23 | -23.81 | 0.34 | -24.44 | 13.33 | 1.02 | -9.73 | -8.93 | 4.35 | -28.19 | -60.66 | 4.62 | -47.44 | -41.49 | 13.86 | -37.21 | -52.98 | 788 | -3.67 | -15.27 |
| 20Q3 (7) | 5.12 | 73.56 | 33.68 | 0.31 | -11.43 | 0.0 | 0.45 | -2.17 | -13.46 | 1.13 | 1.8 | -4.24 | 6.05 | -48.97 | -25.2 | 8.79 | -43.64 | -35.27 | 22.07 | -41.34 | -28.37 | 818 | 0.0 | -12.04 |
| 20Q2 (6) | 2.95 | 0.68 | -36.56 | 0.35 | 16.67 | -14.63 | 0.46 | 6.98 | -9.8 | 1.11 | 4.72 | -2.63 | 11.86 | 15.88 | 34.56 | 15.59 | 6.25 | 42.17 | 37.63 | 4.01 | 53.48 | 818 | -12.04 | -12.04 |
| 20Q1 (5) | 2.93 | -22.89 | -27.65 | 0.3 | -28.57 | -18.92 | 0.43 | 43.33 | -30.65 | 1.06 | -5.36 | -11.67 | 10.24 | -7.36 | 12.07 | 14.68 | 85.89 | -4.13 | 36.18 | 22.75 | 22.1 | 930 | 0.0 | 0.0 |
| 19Q4 (4) | 3.8 | -0.78 | 0.0 | 0.42 | 35.48 | 0.0 | 0.3 | -42.31 | 0.0 | 1.12 | -5.08 | 0.0 | 11.05 | 36.55 | 0.0 | 7.89 | -41.85 | 0.0 | 29.47 | -4.34 | 0.0 | 930 | 0.0 | 0.0 |
| 19Q3 (3) | 3.83 | -17.63 | 0.0 | 0.31 | -24.39 | 0.0 | 0.52 | 1.96 | 0.0 | 1.18 | 3.51 | 0.0 | 8.09 | -8.2 | 0.0 | 13.58 | 23.79 | 0.0 | 30.81 | 25.67 | 0.0 | 930 | 0.0 | 0.0 |
| 19Q2 (2) | 4.65 | 14.81 | 0.0 | 0.41 | 10.81 | 0.0 | 0.51 | -17.74 | 0.0 | 1.14 | -5.0 | 0.0 | 8.82 | -3.49 | 0.0 | 10.97 | -28.36 | 0.0 | 24.52 | -17.26 | 0.0 | 930 | 0.0 | 0.0 |
| 19Q1 (1) | 4.05 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 1.2 | 0.0 | 0.0 | 9.14 | 0.0 | 0.0 | 15.31 | 0.0 | 0.0 | 29.63 | 0.0 | 0.0 | 930 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.65 | -30.61 | 1.4 | -15.66 | 2.07 | 8.95 | 4.11 | 2.24 | 7.12 | 21.55 | 10.53 | 57.02 | 20.92 | 47.35 | 705 | 0.0 |
| 2022 (9) | 28.32 | 0.14 | 1.66 | 2.47 | 1.9 | 13.77 | 4.02 | 0.0 | 5.86 | 2.32 | 6.71 | 13.61 | 14.19 | -0.14 | 705 | -1.81 |
| 2021 (8) | 28.28 | 54.11 | 1.62 | 25.58 | 1.67 | -0.6 | 4.02 | -7.16 | 5.73 | -18.51 | 5.91 | -35.5 | 14.21 | -39.76 | 718 | -8.88 |
| 2020 (7) | 18.35 | 12.37 | 1.29 | -14.57 | 1.68 | -13.85 | 4.33 | -6.68 | 7.03 | -23.97 | 9.16 | -23.33 | 23.60 | -16.95 | 788 | -3.67 |
| 2019 (6) | 16.33 | -23.23 | 1.51 | -12.72 | 1.95 | -8.02 | 4.64 | -9.02 | 9.25 | 13.69 | 11.94 | 19.81 | 28.41 | 18.5 | 818 | -12.04 |
| 2018 (5) | 21.27 | 4.83 | 1.73 | 6.13 | 2.12 | -12.76 | 5.1 | 1.8 | 8.13 | 1.24 | 9.97 | -16.78 | 23.98 | -2.89 | 930 | -9.88 |
| 2017 (4) | 20.29 | -10.7 | 1.63 | -14.66 | 2.43 | 2.1 | 5.01 | -3.47 | 8.03 | -4.44 | 11.98 | 14.33 | 24.69 | 8.09 | 1032 | -5.06 |
| 2016 (3) | 22.72 | -7.45 | 1.91 | 20.13 | 2.38 | -1.24 | 5.19 | 3.59 | 8.41 | 29.8 | 10.48 | 6.71 | 22.84 | 11.94 | 1087 | -10.53 |
| 2015 (2) | 24.55 | -12.07 | 1.59 | -12.64 | 2.41 | 6.17 | 5.01 | 3.73 | 6.48 | -0.65 | 9.82 | 20.74 | 20.41 | 17.97 | 1215 | -5.08 |
| 2014 (1) | 27.92 | -0.92 | 1.82 | 15.19 | 2.27 | -22.53 | 4.83 | -2.03 | 6.52 | 0 | 8.13 | 0 | 17.30 | 0 | 1280 | 22.84 |
