玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)27.89-36.31-33.3920.63-35.15-23.927.64-10.1716.7723.721.1927.1812.85135.78185.563.43145.0174.40.14180.0133.3328.88-14.788.82260.73-18.98-12.2774.61-27.78-34.9225.39866.54273.526.04-41.64-53.18
23Q3 (19)43.79-6.83-0.9531.81-9.61-3.930.77-19.2875.1323.44-13.06165.765.45-3.2226.351.40-6.67154.550.050.00.033.89-18.7559.33321.80-3.776.01103.3111.96-45.12-3.31-142.996.2510.3513.1124.85
23Q2 (18)47.0064.8519.1435.19608.0524.0838.12690.8753.426.96761.3477.255.631776.6788.291.50614.2961.290.05150.00.041.71241.0549.93334.4114.0215.7992.28-10.6-19.267.72339.36155.319.15-50.70.33
23Q1 (17)28.51-31.91-48.44.97-81.67-87.224.82-79.64-86.553.13-83.22-88.870.30-93.33-93.940.21-83.2-86.360.02-66.67-60.012.23-53.92-68.42293.30-1.3119.94103.23-9.95-4.99-3.2377.9662.6718.5643.8841.79
22Q4 (16)41.87-5.294.7527.11-18.1-9.3923.6734.72-9.018.65111.45-3.724.50169.46-50.061.25127.27-55.670.0620.0-53.8526.5424.78-6.19297.20-2.120.94114.63-39.1-0.28-14.6383.413.0712.9055.61116.08
22Q3 (15)44.2112.07-29.5633.1016.71-27.2817.57-29.3-58.148.82-42.01-72.371.67-44.15-77.280.55-40.86-73.040.050.0-16.6721.27-23.54-51.64303.565.1121.18188.2464.7173.84-88.24-532.01-938.978.29-9.1-38.73
22Q2 (14)39.45-28.6-24.428.36-27.08-21.4824.85-30.64-37.9515.21-45.89-49.492.99-39.6-64.020.93-39.61-58.110.050.0-28.5727.82-28.17-34.45288.8118.11-13.23114.295.1926.8-13.96-61.55-241.439.12-30.33-28.81
22Q1 (13)55.2538.23-13.6238.8929.98-23.0835.8337.75-27.7928.1145.12-27.764.95-45.06-62.041.54-45.39-63.510.05-61.54-54.5538.7336.9-25.3244.53-0.5-2.84108.64-5.496.65-8.6442.76-363.0713.09119.2612.07
21Q4 (12)39.97-36.31-25.9129.92-34.27-30.0626.01-38.03-46.8819.37-39.32-51.339.0122.59-50.92.8238.24-57.970.13116.67-23.5328.29-35.68-42.8245.75-1.941.12114.966.1731.44-15.10-77.77-219.045.97-55.88-37.22
21Q3 (11)62.7620.28-1.9445.5226.02-12.1241.974.79-7.6631.926.01-10.017.35-11.55-55.022.04-8.11-63.830.06-14.29-62.543.983.63-4.16250.51-24.7442.77108.2820.14-5.11-8.49-186.0338.9713.535.622.34
21Q2 (10)52.18-18.42-13.3236.12-28.561.4640.05-19.29-23.3230.11-22.62-29.98.31-36.27-42.892.22-47.39-54.790.07-36.36-36.3642.44-18.15-19.82332.8432.2457.9590.13-11.5232.129.87628.93-68.9412.819.670
21Q1 (9)63.9618.555.4950.5618.1928.3949.621.3515.1338.91-2.2416.4613.04-28.9439.614.22-37.1121.610.11-35.2910.051.854.8316.18251.6944.5336.24101.8716.4711.43-1.87-114.72-121.7411.6822.82-19.95
20Q4 (8)53.95-15.76.1642.78-17.4135.4748.967.7242.0839.8012.2144.3118.3512.333.076.7118.9731.570.176.25-10.5349.467.7844.24174.14-0.753.5687.46-23.36-4.2512.68191.1352.729.51-28.06-43.12
20Q3 (7)64.006.3113.9851.8045.5125.5845.45-12.9817.0535.47-17.4215.1616.3412.371.465.6414.8735.90.1645.4523.0845.89-13.314.61175.46-16.745.41114.1267.287.33-13.92-143.79-120.1313.2209.44
20Q2 (6)60.20-0.7112.5435.60-9.645.4252.2321.18-22.8542.9528.55-31.714.5555.7831.24.9141.5-19.90.1110.010.052.9318.6-23.18210.7314.07107.6868.22-25.3889.2531.78270.25-50.310.00-100.0-100.0
20Q1 (5)60.6319.3-4.8539.3824.716.1743.1025.0730.833.4121.1428.959.34-32.27173.93.47-31.9663.680.10-47.3725.044.6330.1531.85184.749.86178.7391.420.07-11.358.583.36374.6814.59-12.74-36.37
19Q4 (4)50.82-9.490.031.58-23.440.034.46-11.250.027.58-10.450.013.7944.70.05.1022.890.00.1946.150.034.29-14.360.0168.161.030.091.35-14.080.08.30231.360.016.7238.410.0
19Q3 (3)56.154.970.041.2568.50.038.83-42.640.030.80-51.020.09.53-14.070.04.15-32.30.00.1330.00.040.04-41.890.0166.4564.040.0106.32194.960.0-6.32-109.890.012.08-47.680.0
19Q2 (2)53.49-16.050.024.48-27.790.067.70105.460.062.88142.690.011.09225.220.06.13189.150.00.1025.00.068.90103.550.0101.4753.090.036.05-65.050.063.952146.510.023.090.70.0
19Q1 (1)63.720.00.033.900.00.032.950.00.025.910.00.03.410.00.02.120.00.00.080.00.033.850.00.066.280.00.0103.120.00.0-3.120.00.022.930.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.60-22.7524.20-22.910.19-34.3428.2611.8322.5327.523.1666.986.6658.950.2728.5730.818.56260.73-12.2785.67-31.0514.3300.05-11.38.52-22.33
2022 (9)44.79-12.3831.39-17.440.2944.0325.27-30.2117.67-35.8213.87-61.954.19-65.170.21-48.7828.38-26.19297.2020.94124.2418.33-24.2400.06-24.310.9712.86
2021 (8)51.12-13.4338.02-12.840.20-30.3336.21-24.0727.53-27.9136.45-34.012.03-41.170.41-22.6438.45-20.49245.7541.12105.0014.76-5.0000.07127.489.72-27.52
2020 (7)59.059.2743.6230.990.2969.6847.6918.438.1914.3855.2356.4120.4528.130.5312.7748.3618.62174.143.5691.4910.688.56-50.610.0359.2913.41-21.81
2019 (6)54.04-8.3433.30-16.770.17040.28-3.6133.39-18.0235.316.3915.96-27.420.47-12.9640.77-3.02168.16153.8382.66-13.6817.34309.110.02017.153.19
2018 (5)58.9638.640.0154.780.00041.7964.7240.7369.7133.19114.2721.99102.490.5420.042.0463.266.2588.4295.76-6.114.2400.00016.6220.35
2017 (4)42.5438.5725.85302.020.00025.37518.7824.00952.6315.491583.710.861177.650.4587.525.76344.9135.16-36.56102.00-36.69-2.0000.00013.81-12.93
2016 (3)30.7015.56.43-50.690.0004.10-63.392.28-76.850.92-88.90.85-82.290.24-41.465.79-57.5255.42-34.65161.1138.29-55.5600.00015.8678.0
2015 (2)26.58-15.7813.04-33.970.11101.8511.20-41.189.85-48.278.29-79.064.80-72.960.41-54.4413.63-31.4484.80-34.26116.5012.05-16.5000.0008.9138.57
2014 (1)31.56019.7500.05-52.8419.04019.04039.58017.7500.90-10.8919.88-49.54128.99-2.77103.982.46-3.6900.0006.43-27.75

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