- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 58.08 | -20.25 | -36.02 | 3.88 | -10.6 | -7.4 | 4.24 | -16.54 | -0.24 | 14.49 | -1.23 | -3.27 | 6.68 | 12.11 | 44.74 | 7.30 | 4.66 | 55.93 | 24.95 | 23.86 | 51.19 | 333 | 0.0 | 0.0 |
| 23Q3 (19) | 72.83 | -1.97 | -36.51 | 4.34 | 6.9 | -13.37 | 5.08 | 25.12 | -19.62 | 14.67 | 0.69 | -3.61 | 5.96 | 9.04 | 36.45 | 6.98 | 27.63 | 26.61 | 20.14 | 2.7 | 51.83 | 333 | 0.0 | 0.0 |
| 23Q2 (18) | 74.29 | 4.57 | -34.49 | 4.06 | -2.64 | -6.45 | 4.06 | 3.05 | -27.76 | 14.57 | 3.04 | -2.15 | 5.47 | -6.9 | 42.8 | 5.47 | -1.46 | 10.27 | 19.61 | -1.47 | 49.36 | 333 | 0.0 | 0.0 |
| 23Q1 (17) | 71.04 | -21.74 | -38.75 | 4.17 | -0.48 | -5.23 | 3.94 | -7.29 | -27.44 | 14.14 | -5.61 | 0.71 | 5.87 | 27.18 | 54.73 | 5.55 | 18.47 | 18.46 | 19.90 | 20.62 | 64.42 | 333 | 0.0 | 0.0 |
| 22Q4 (16) | 90.78 | -20.87 | -37.59 | 4.19 | -16.37 | -19.89 | 4.25 | -32.75 | -36.19 | 14.98 | -1.58 | -5.25 | 4.62 | 5.69 | 28.36 | 4.68 | -15.02 | 2.24 | 16.50 | 24.38 | 51.81 | 333 | 0.0 | 0.0 |
| 22Q3 (15) | 114.72 | 1.16 | -23.39 | 5.01 | 15.44 | 4.16 | 6.32 | 12.46 | -31.08 | 15.22 | 2.22 | -0.26 | 4.37 | 14.11 | 35.95 | 5.51 | 11.16 | -10.04 | 13.27 | 1.04 | 30.18 | 333 | 0.0 | 0.0 |
| 22Q2 (14) | 113.4 | -2.22 | -0.75 | 4.34 | -1.36 | 7.69 | 5.62 | 3.5 | 1.63 | 14.89 | 6.05 | 23.57 | 3.83 | 0.88 | 8.51 | 4.96 | 5.85 | 2.4 | 13.13 | 8.47 | 24.51 | 333 | 0.0 | 21.98 |
| 22Q1 (13) | 115.98 | -20.26 | 20.47 | 4.4 | -15.87 | 14.88 | 5.43 | -18.47 | 21.75 | 14.04 | -11.2 | 7.67 | 3.79 | 5.51 | -4.64 | 4.68 | 2.25 | 1.06 | 12.11 | 11.37 | -10.63 | 333 | 0.0 | 21.98 |
| 21Q4 (12) | 145.45 | -2.86 | 43.19 | 5.23 | 8.73 | 36.55 | 6.66 | -27.37 | 48.99 | 15.81 | 3.6 | 55.0 | 3.60 | 11.94 | -4.63 | 4.58 | -25.23 | 4.05 | 10.87 | 6.66 | 8.25 | 333 | 0.0 | 21.98 |
| 21Q3 (11) | 149.74 | 31.05 | 36.66 | 4.81 | 19.35 | 19.95 | 9.17 | 65.82 | 60.03 | 15.26 | 26.64 | 40.13 | 3.21 | -8.93 | -12.23 | 6.12 | 26.53 | 17.1 | 10.19 | -3.37 | 2.54 | 333 | 21.98 | 21.09 |
| 21Q2 (10) | 114.26 | 18.69 | 23.24 | 4.03 | 5.22 | 8.63 | 5.53 | 23.99 | 25.11 | 12.05 | -7.59 | 16.2 | 3.53 | -11.35 | -11.86 | 4.84 | 4.47 | 1.52 | 10.55 | -22.14 | -5.72 | 273 | 0.0 | 1.87 |
| 21Q1 (9) | 96.27 | -5.23 | 2.25 | 3.83 | 0.0 | 0.0 | 4.46 | -0.22 | 4.45 | 13.04 | 27.84 | 34.57 | 3.98 | 5.52 | -2.2 | 4.63 | 5.28 | 2.15 | 13.55 | 34.89 | 31.61 | 273 | 0.0 | 1.87 |
| 20Q4 (8) | 101.58 | -7.29 | 6.02 | 3.83 | -4.49 | -0.52 | 4.47 | -21.99 | 11.47 | 10.2 | -6.34 | 6.47 | 3.77 | 3.02 | -6.17 | 4.40 | -15.85 | 5.14 | 10.04 | 1.03 | 0.42 | 273 | -0.73 | 1.87 |
| 20Q3 (7) | 109.57 | 18.19 | -7.97 | 4.01 | 8.09 | -1.96 | 5.73 | 29.64 | 30.82 | 10.89 | 5.01 | 14.75 | 3.66 | -8.55 | 6.54 | 5.23 | 9.69 | 42.15 | 9.94 | -11.14 | 24.69 | 275 | 2.61 | 2.61 |
| 20Q2 (6) | 92.71 | -1.53 | 23.96 | 3.71 | -3.13 | -4.38 | 4.42 | 3.51 | 49.32 | 10.37 | 7.02 | 22.58 | 4.00 | -1.63 | -22.86 | 4.77 | 5.12 | 20.46 | 11.19 | 8.68 | -1.12 | 268 | 0.0 | 0.0 |
| 20Q1 (5) | 94.15 | -1.73 | 56.16 | 3.83 | -0.52 | 13.99 | 4.27 | 6.48 | 39.54 | 9.69 | 1.15 | 20.67 | 4.07 | 1.23 | -27.01 | 4.54 | 8.36 | -10.64 | 10.29 | 2.93 | -22.73 | 268 | 0.0 | 0.0 |
| 19Q4 (4) | 95.81 | -19.53 | 0.0 | 3.85 | -5.87 | 0.0 | 4.01 | -8.45 | 0.0 | 9.58 | 0.95 | 0.0 | 4.02 | 16.97 | 0.0 | 4.19 | 13.77 | 0.0 | 10.00 | 25.45 | 0.0 | 268 | 0.0 | 0.0 |
| 19Q3 (3) | 119.06 | 59.19 | 0.0 | 4.09 | 5.41 | 0.0 | 4.38 | 47.97 | 0.0 | 9.49 | 12.17 | 0.0 | 3.44 | -33.78 | 0.0 | 3.68 | -7.05 | 0.0 | 7.97 | -29.53 | 0.0 | 268 | 0.0 | 0.0 |
| 19Q2 (2) | 74.79 | 24.05 | 0.0 | 3.88 | 15.48 | 0.0 | 2.96 | -3.27 | 0.0 | 8.46 | 5.35 | 0.0 | 5.19 | -6.91 | 0.0 | 3.96 | -22.02 | 0.0 | 11.31 | -15.07 | 0.0 | 268 | 0.0 | 0.0 |
| 19Q1 (1) | 60.29 | 0.0 | 0.0 | 3.36 | 0.0 | 0.0 | 3.06 | 0.0 | 0.0 | 8.03 | 0.0 | 0.0 | 5.57 | 0.0 | 0.0 | 5.08 | 0.0 | 0.0 | 13.32 | 0.0 | 0.0 | 268 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 276.24 | -36.48 | 16.45 | -8.31 | 17.32 | -19.89 | 57.86 | -2.15 | 5.95 | 44.35 | 6.27 | 26.11 | 20.95 | 54.04 | 333 | 0.0 |
| 2022 (9) | 434.87 | -14.01 | 17.94 | 0.28 | 21.62 | -16.23 | 59.13 | 5.29 | 4.13 | 16.62 | 4.97 | -2.58 | 13.60 | 22.44 | 333 | 0.0 |
| 2021 (8) | 505.73 | 27.06 | 17.89 | 16.24 | 25.81 | 36.71 | 56.16 | 36.44 | 3.54 | -8.52 | 5.10 | 7.59 | 11.10 | 7.38 | 333 | 0.0 |
| 2020 (7) | 398.01 | 13.73 | 15.39 | 1.32 | 18.88 | 30.93 | 41.16 | 15.75 | 3.87 | -10.92 | 4.74 | 15.12 | 10.34 | 1.77 | 333 | 0.0 |
| 2019 (6) | 349.95 | -5.3 | 15.19 | 8.42 | 14.42 | -17.93 | 35.56 | -16.53 | 4.34 | 14.49 | 4.12 | -13.34 | 10.16 | -11.86 | 333 | 0.0 |
| 2018 (5) | 369.53 | 8.06 | 14.01 | 10.14 | 17.57 | 11.56 | 42.6 | 5.6 | 3.79 | 1.93 | 4.75 | 3.24 | 11.53 | -2.27 | 333 | 0.0 |
| 2017 (4) | 341.97 | 41.75 | 12.72 | 21.72 | 15.75 | 23.72 | 40.34 | 4.08 | 3.72 | -14.13 | 4.61 | -12.72 | 11.80 | -26.58 | 333 | 0.0 |
| 2016 (3) | 241.25 | 15.28 | 10.45 | 1.36 | 12.73 | -16.14 | 38.76 | -21.95 | 4.33 | -12.07 | 5.28 | -27.25 | 16.07 | -32.29 | 333 | -92.86 |
| 2015 (2) | 209.28 | -6.63 | 10.31 | -7.28 | 15.18 | -8.72 | 49.66 | -22.83 | 4.93 | -0.7 | 7.25 | -2.24 | 23.73 | -17.35 | 4662 | -8.21 |
| 2014 (1) | 224.14 | 0.95 | 11.12 | 1.46 | 16.63 | -5.4 | 64.35 | 18.01 | 4.96 | 0 | 7.42 | 0 | 28.71 | 0 | 5079 | -6.55 |
