- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.32 | 6.07 | 2.15 | 0.14 | 0.0 | 0.0 | 0.29 | 31.82 | 31.82 | 0.06 | 0.0 | 0.0 | 4.22 | -5.72 | -2.11 | 8.73 | 24.27 | 29.04 | 1.81 | -5.72 | -2.11 | 247 | 0.0 | 0.0 |
| 23Q3 (19) | 3.13 | 28.81 | -5.72 | 0.14 | 16.67 | -6.67 | 0.22 | 0.0 | 4.76 | 0.06 | 0.0 | 0.0 | 4.47 | -9.42 | -1.0 | 7.03 | -22.36 | 11.12 | 1.92 | -22.36 | 6.07 | 247 | 0.0 | -1.59 |
| 23Q2 (18) | 2.43 | -23.82 | -34.85 | 0.12 | -7.69 | 0.0 | 0.22 | -4.35 | -4.35 | 0.06 | 0.0 | -14.29 | 4.94 | 21.18 | 53.5 | 9.05 | 25.57 | 46.82 | 2.47 | 31.28 | 31.57 | 247 | 0.0 | -1.59 |
| 23Q1 (17) | 3.19 | -1.85 | -23.5 | 0.13 | -7.14 | -13.33 | 0.23 | 4.55 | -8.0 | 0.06 | 0.0 | -25.0 | 4.08 | -5.4 | 13.29 | 7.21 | 6.51 | 20.26 | 1.88 | 1.88 | -1.96 | 247 | 0.0 | -1.59 |
| 22Q4 (16) | 3.25 | -2.11 | -11.2 | 0.14 | -6.67 | -6.67 | 0.22 | 4.76 | -15.38 | 0.06 | 0.0 | 0.0 | 4.31 | -4.66 | 5.11 | 6.77 | 7.02 | -4.71 | 1.85 | 2.15 | 12.62 | 247 | -1.59 | -1.59 |
| 22Q3 (15) | 3.32 | -10.99 | -7.52 | 0.15 | 25.0 | 7.14 | 0.21 | -8.7 | -12.5 | 0.06 | -14.29 | -14.29 | 4.52 | 40.44 | 15.86 | 6.33 | 2.58 | -5.38 | 1.81 | -3.7 | -7.31 | 251 | 0.0 | -2.71 |
| 22Q2 (14) | 3.73 | -10.55 | -1.06 | 0.12 | -20.0 | -14.29 | 0.23 | -8.0 | -30.3 | 0.07 | -12.5 | 0.0 | 3.22 | -10.56 | -13.37 | 6.17 | 2.85 | -29.56 | 1.88 | -2.18 | 1.07 | 251 | 0.0 | -2.71 |
| 22Q1 (13) | 4.17 | 13.93 | 11.5 | 0.15 | 0.0 | -6.25 | 0.25 | -3.85 | -13.79 | 0.08 | 33.33 | 14.29 | 3.60 | -12.23 | -15.92 | 6.00 | -15.61 | -22.68 | 1.92 | 17.03 | 2.5 | 251 | 0.0 | -2.71 |
| 21Q4 (12) | 3.66 | 1.95 | -9.41 | 0.15 | 7.14 | -11.76 | 0.26 | 8.33 | -18.75 | 0.06 | -14.29 | -33.33 | 4.10 | 5.09 | -2.6 | 7.10 | 6.26 | -10.31 | 1.64 | -15.93 | -26.41 | 251 | -2.71 | -2.71 |
| 21Q3 (11) | 3.59 | -4.77 | 7.81 | 0.14 | 0.0 | -6.67 | 0.24 | -27.27 | -4.0 | 0.07 | 0.0 | 0.0 | 3.90 | 5.01 | -13.43 | 6.69 | -23.63 | -10.95 | 1.95 | 5.01 | -7.24 | 258 | 0.0 | 2.79 |
| 21Q2 (10) | 3.77 | 0.8 | 41.73 | 0.14 | -12.5 | -6.67 | 0.33 | 13.79 | 43.48 | 0.07 | 0.0 | -12.5 | 3.71 | -13.2 | -34.15 | 8.75 | 12.89 | 1.23 | 1.86 | -0.8 | -38.26 | 258 | 0.0 | -8.83 |
| 21Q1 (9) | 3.74 | -7.43 | -1.06 | 0.16 | -5.88 | 14.29 | 0.29 | -9.38 | -6.45 | 0.07 | -22.22 | 0.0 | 4.28 | 1.67 | 15.51 | 7.75 | -2.11 | -5.45 | 1.87 | -15.98 | 1.07 | 258 | 0.0 | -8.83 |
| 20Q4 (8) | 4.04 | 21.32 | -1.7 | 0.17 | 13.33 | -5.56 | 0.32 | 28.0 | 10.34 | 0.09 | 28.57 | 12.5 | 4.21 | -6.58 | -3.92 | 7.92 | 5.5 | 12.26 | 2.23 | 5.98 | 14.45 | 258 | 2.79 | -8.83 |
| 20Q3 (7) | 3.33 | 25.19 | -11.9 | 0.15 | 0.0 | -6.25 | 0.25 | 8.7 | 0.0 | 0.07 | -12.5 | -12.5 | 4.50 | -20.12 | 6.42 | 7.51 | -13.17 | 13.51 | 2.10 | -30.11 | -0.68 | 251 | -11.31 | -11.31 |
| 20Q2 (6) | 2.66 | -29.63 | -36.67 | 0.15 | 7.14 | -11.76 | 0.23 | -25.81 | -25.81 | 0.08 | 14.29 | 0.0 | 5.64 | 52.26 | 39.32 | 8.65 | 5.43 | 17.15 | 3.01 | 62.41 | 57.89 | 283 | 0.0 | 0.0 |
| 20Q1 (5) | 3.78 | -8.03 | -6.67 | 0.14 | -22.22 | -17.65 | 0.31 | 6.9 | 3.33 | 0.07 | -12.5 | -12.5 | 3.70 | -15.43 | -11.76 | 8.20 | 16.23 | 10.71 | 1.85 | -4.86 | -6.25 | 283 | 0.0 | 0.0 |
| 19Q4 (4) | 4.11 | 8.73 | 0.0 | 0.18 | 12.5 | 0.0 | 0.29 | 16.0 | 0.0 | 0.08 | 0.0 | 0.0 | 4.38 | 3.47 | 0.0 | 7.06 | 6.69 | 0.0 | 1.95 | -8.03 | 0.0 | 283 | 0.0 | 0.0 |
| 19Q3 (3) | 3.78 | -10.0 | 0.0 | 0.16 | -5.88 | 0.0 | 0.25 | -19.35 | 0.0 | 0.08 | 0.0 | 0.0 | 4.23 | 4.58 | 0.0 | 6.61 | -10.39 | 0.0 | 2.12 | 11.11 | 0.0 | 283 | 0.0 | 0.0 |
| 19Q2 (2) | 4.2 | 3.7 | 0.0 | 0.17 | 0.0 | 0.0 | 0.31 | 3.33 | 0.0 | 0.08 | 0.0 | 0.0 | 4.05 | -3.57 | 0.0 | 7.38 | -0.36 | 0.0 | 1.90 | -3.57 | 0.0 | 283 | 0.0 | 0.0 |
| 19Q1 (1) | 4.05 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 4.20 | 0.0 | 0.0 | 7.41 | 0.0 | 0.0 | 1.98 | 0.0 | 0.0 | 283 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.07 | -16.64 | 0.53 | -7.02 | 0.96 | 5.49 | 0.24 | -11.11 | 4.39 | 11.55 | 7.95 | 26.56 | 1.99 | 6.64 | 247 | 0.0 |
| 2022 (9) | 14.48 | -1.9 | 0.57 | -3.39 | 0.91 | -18.75 | 0.27 | 0.0 | 3.94 | -1.52 | 6.28 | -17.18 | 1.86 | 1.93 | 247 | -1.59 |
| 2021 (8) | 14.76 | 6.88 | 0.59 | -3.28 | 1.12 | 1.82 | 0.27 | -12.9 | 4.00 | -9.5 | 7.59 | -4.74 | 1.83 | -18.51 | 251 | -2.71 |
| 2020 (7) | 13.81 | -14.44 | 0.61 | -10.29 | 1.1 | -4.35 | 0.31 | -3.12 | 4.42 | 4.84 | 7.97 | 11.79 | 2.24 | 13.22 | 258 | 2.79 |
| 2019 (6) | 16.14 | -15.89 | 0.68 | -12.82 | 1.15 | 4.55 | 0.32 | -17.95 | 4.21 | 3.65 | 7.13 | 24.3 | 1.98 | -2.44 | 251 | -11.31 |
| 2018 (5) | 19.19 | -9.48 | 0.78 | -12.36 | 1.1 | -14.06 | 0.39 | 0.0 | 4.06 | -3.18 | 5.73 | -5.06 | 2.03 | 10.47 | 283 | -23.51 |
| 2017 (4) | 21.2 | 10.94 | 0.89 | -11.88 | 1.28 | -26.44 | 0.39 | -7.14 | 4.20 | -20.57 | 6.04 | -33.69 | 1.84 | -16.3 | 370 | 0.82 |
| 2016 (3) | 19.11 | -16.55 | 1.01 | -17.21 | 1.74 | 2.96 | 0.42 | -23.64 | 5.29 | -0.79 | 9.11 | 23.38 | 2.20 | -8.49 | 367 | -3.42 |
| 2015 (2) | 22.9 | -7.29 | 1.22 | 12.96 | 1.69 | 11.18 | 0.55 | -8.33 | 5.33 | 21.84 | 7.38 | 19.92 | 2.40 | -1.13 | 380 | -7.09 |
| 2014 (1) | 24.7 | 2.53 | 1.08 | 2.86 | 1.52 | -2.56 | 0.6 | -4.76 | 4.37 | 0 | 6.15 | 0 | 2.43 | 0 | 409 | 16.52 |
