- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.37 | 10.86 | 9.06 | 1.56 | 21.88 | 9.86 | 0.3 | 20.0 | 15.38 | 0 | 0 | 0 | 46.29 | 9.94 | 0.73 | 8.90 | 8.25 | 5.8 | 0.00 | 0 | 0 | 197 | 0.0 | 0.0 |
| 23Q3 (19) | 3.04 | -3.49 | -1.3 | 1.28 | -4.48 | -0.78 | 0.25 | 0.0 | 8.7 | 0 | 0 | 0 | 42.11 | -1.02 | 0.53 | 8.22 | 3.62 | 10.13 | 0.00 | 0 | 0 | 197 | 0.0 | -7.94 |
| 23Q2 (18) | 3.15 | -8.7 | 8.62 | 1.34 | -2.19 | 19.64 | 0.25 | 4.17 | 0.0 | 0 | 0 | 0 | 42.54 | 7.13 | 10.15 | 7.94 | 14.09 | -7.94 | 0.00 | 0 | 0 | 197 | 0.0 | -7.94 |
| 23Q1 (17) | 3.45 | 11.65 | 2.07 | 1.37 | -3.52 | 0.0 | 0.24 | -7.69 | 0.0 | 0 | 0 | 0 | 39.71 | -13.59 | -2.03 | 6.96 | -17.32 | -2.03 | 0.00 | 0 | 0 | 197 | 0.0 | -7.94 |
| 22Q4 (16) | 3.09 | 0.32 | -6.36 | 1.42 | 10.08 | -10.13 | 0.26 | 13.04 | -13.33 | 0 | 0 | 0 | 45.95 | 9.72 | -4.02 | 8.41 | 12.68 | -7.44 | 0.00 | 0 | 0 | 197 | -7.94 | -7.94 |
| 22Q3 (15) | 3.08 | 6.21 | -9.41 | 1.29 | 15.18 | -8.51 | 0.23 | -8.0 | 0.0 | 0 | 0 | 0 | 41.88 | 8.45 | 0.99 | 7.47 | -13.38 | 10.39 | 0.00 | 0 | 0 | 214 | 0.0 | 0.0 |
| 22Q2 (14) | 2.9 | -14.2 | -6.75 | 1.12 | -18.25 | -11.81 | 0.25 | 4.17 | 0.0 | 0 | 0 | 0 | 38.62 | -4.72 | -5.42 | 8.62 | 21.41 | 7.24 | 0.00 | 0 | 0 | 214 | 0.0 | 0.0 |
| 22Q1 (13) | 3.38 | 2.42 | 9.39 | 1.37 | -13.29 | 19.13 | 0.24 | -20.0 | 4.35 | 0 | 0 | 0 | 40.53 | -15.34 | 8.91 | 7.10 | -21.89 | -4.61 | 0.00 | 0 | 0 | 214 | 0.0 | 0.0 |
| 21Q4 (12) | 3.3 | -2.94 | 22.22 | 1.58 | 12.06 | 44.95 | 0.3 | 30.43 | 0.0 | 0 | 0 | 0 | 47.88 | 15.45 | 18.6 | 9.09 | 34.39 | -18.18 | 0.00 | 0 | 0 | 214 | 0.0 | 0.0 |
| 21Q3 (11) | 3.4 | 9.32 | 16.44 | 1.41 | 11.02 | 28.18 | 0.23 | -8.0 | -8.0 | 0 | 0 | 0 | 41.47 | 1.55 | 10.09 | 6.76 | -15.85 | -20.99 | 0.00 | 0 | 0 | 214 | 0.0 | -6.96 |
| 21Q2 (10) | 3.11 | 0.65 | 30.13 | 1.27 | 10.43 | 38.04 | 0.25 | 8.7 | 0.0 | 0 | 0 | 0 | 40.84 | 9.72 | 6.08 | 8.04 | 8.0 | -23.15 | 0.00 | 0 | 0 | 214 | 0.0 | -6.96 |
| 21Q1 (9) | 3.09 | 14.44 | 16.6 | 1.15 | 5.5 | 26.37 | 0.23 | -23.33 | -4.17 | 0 | 0 | 0 | 37.22 | -7.81 | 8.38 | 7.44 | -33.01 | -17.81 | 0.00 | 0 | 0 | 214 | 0.0 | -6.96 |
| 20Q4 (8) | 2.7 | -7.53 | 9.31 | 1.09 | -0.91 | 12.37 | 0.3 | 20.0 | 7.14 | 0 | 0 | 0 | 40.37 | 7.16 | 2.8 | 11.11 | 29.78 | -1.98 | 0.00 | 0 | 0 | 214 | -6.96 | -11.2 |
| 20Q3 (7) | 2.92 | 22.18 | 12.74 | 1.1 | 19.57 | 19.57 | 0.25 | 0.0 | -3.85 | 0 | 0 | 0 | 37.67 | -2.14 | 6.05 | 8.56 | -18.15 | -14.71 | 0.00 | 0 | 0 | 230 | 0.0 | -4.56 |
| 20Q2 (6) | 2.39 | -9.81 | -14.64 | 0.92 | 1.1 | -12.38 | 0.25 | 4.17 | -3.85 | 0 | 0 | 0 | 38.49 | 12.1 | 2.65 | 10.46 | 15.5 | 12.65 | 0.00 | 0 | 0 | 230 | 0.0 | -4.56 |
| 20Q1 (5) | 2.65 | 7.29 | -15.87 | 0.91 | -6.19 | -22.22 | 0.24 | -14.29 | -7.69 | 0 | 0 | 0 | 34.34 | -12.56 | -7.55 | 9.06 | -20.11 | 9.72 | 0.00 | 0 | 0 | 230 | -4.56 | -4.56 |
| 19Q4 (4) | 2.47 | -4.63 | 0.0 | 0.97 | 5.43 | 0.0 | 0.28 | 7.69 | 0.0 | 0 | 0 | 0.0 | 39.27 | 10.56 | 0.0 | 11.34 | 12.92 | 0.0 | 0.00 | 0 | 0.0 | 241 | 0.0 | 0.0 |
| 19Q3 (3) | 2.59 | -7.5 | 0.0 | 0.92 | -12.38 | 0.0 | 0.26 | 0.0 | 0.0 | 0 | 0 | 0.0 | 35.52 | -5.28 | 0.0 | 10.04 | 8.11 | 0.0 | 0.00 | 0 | 0.0 | 241 | 0.0 | 0.0 |
| 19Q2 (2) | 2.8 | -11.11 | 0.0 | 1.05 | -10.26 | 0.0 | 0.26 | 0.0 | 0.0 | 0 | 0 | 0.0 | 37.50 | 0.96 | 0.0 | 9.29 | 12.5 | 0.0 | 0.00 | 0 | 0.0 | 241 | 0.0 | 0.0 |
| 19Q1 (1) | 3.15 | 0.0 | 0.0 | 1.17 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 37.14 | 0.0 | 0.0 | 8.25 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 241 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.01 | 4.5 | 5.55 | 6.73 | 1.04 | 6.12 | 0 | 0 | 42.66 | 2.14 | 7.99 | 1.55 | 0.00 | 0 | 197 | 0.0 |
| 2022 (9) | 12.45 | -3.41 | 5.2 | -3.88 | 0.98 | -2.97 | 0 | 0 | 41.77 | -0.48 | 7.87 | 0.46 | 0.00 | 0 | 197 | -7.94 |
| 2021 (8) | 12.89 | 21.03 | 5.41 | 34.58 | 1.01 | -2.88 | 0 | 0 | 41.97 | 11.19 | 7.84 | -19.76 | 0.00 | 0 | 214 | 0.0 |
| 2020 (7) | 10.65 | -3.27 | 4.02 | -2.19 | 1.04 | -1.89 | 0 | 0 | 37.75 | 1.12 | 9.77 | 1.43 | 0.00 | 0 | 214 | -6.96 |
| 2019 (6) | 11.01 | -1.96 | 4.11 | 3.53 | 1.06 | -3.64 | 0 | 0 | 37.33 | 5.6 | 9.63 | -1.71 | 0.00 | 0 | 230 | -4.56 |
| 2018 (5) | 11.23 | -28.7 | 3.97 | -1.0 | 1.1 | -5.98 | 0 | 0 | 35.35 | 38.85 | 9.80 | 31.86 | 0.00 | 0 | 241 | -2.82 |
| 2017 (4) | 15.75 | 9.15 | 4.01 | 6.93 | 1.17 | 0.0 | 0 | 0 | 25.46 | -2.03 | 7.43 | -8.38 | 0.00 | 0 | 248 | -1.59 |
| 2016 (3) | 14.43 | 5.41 | 3.75 | -4.82 | 1.17 | -5.65 | 0 | 0 | 25.99 | -9.7 | 8.11 | -10.48 | 0.00 | 0 | 252 | -5.26 |
| 2015 (2) | 13.69 | 11.03 | 3.94 | 8.84 | 1.24 | -1.59 | 0 | 0 | 28.78 | -1.97 | 9.06 | -11.36 | 0.00 | 0 | 266 | 1.53 |
| 2014 (1) | 12.33 | -18.45 | 3.62 | 2.84 | 1.26 | 17.76 | 0 | 0 | 29.36 | 0 | 10.22 | 0 | 0.00 | 0 | 262 | 1.95 |
