玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)10.70-21.95-12.513.76-37.54-9.181.75-78.45-71.311.92-71.81-66.140.52-73.06-69.410.43-67.67-62.610.180.0-5.265.11-55.25-44.5246.47-8.92-15.83215.38190.77217.85-115.38-545.05-457.937.941.6610.12
23Q3 (19)13.7113.49-14.746.0284.66-21.318.1234.44-35.616.8134.85-32.571.9334.03-39.881.3329.13-32.830.18-5.26-5.2611.4223.86-25.751.02-7.81-21.4774.0737.722.0525.93-43.89-34.047.8121.09-14.08
23Q2 (18)12.08-2.97-49.813.26-38.72-77.936.0422.02-65.215.0540.28-63.111.4439.81-68.01.0335.53-65.080.190.0-9.529.2216.56-53.7155.3425.94-17.353.79-49.9-36.8546.21726.36211.96.45-7.46-35.31
23Q1 (17)12.451.8-39.685.3228.5-54.614.95-18.85-65.023.60-36.51-67.541.03-39.41-74.250.76-33.91-72.860.190.0-24.07.91-14.12-52.3843.94-20.411.27107.3858.4629.67-7.38-122.88-142.916.97-3.33-16.83
22Q4 (16)12.23-23.94-40.464.14-45.88-61.276.10-51.63625.865.67-43.8621.671.70-47.0431.781.15-41.9225.00.190.00.09.21-40.08309.3355.21-15.0218.1767.7611.65107.2732.24-17.99-96.887.21-20.68-28.9
22Q3 (15)16.08-33.19-32.497.65-48.21-45.6312.61-27.36-18.710.10-26.22-19.783.21-28.67-9.071.98-32.88-20.160.19-9.520.015.37-22.84-18.2464.97-2.9142.0760.69-28.75-33.0839.31165.33322.569.09-8.83-19.41
22Q2 (14)24.0716.62-1.5914.7726.022.3617.3622.6919.3913.6923.4420.44.5012.526.762.955.3617.060.21-16.0-4.5519.9219.9312.8666.9254.2355.0285.192.87-14.3414.81-13.821667.99.9718.973.96
22Q1 (13)20.640.49-13.6811.729.64-13.8914.151319.83-0.711.09137.980.454.00210.0817.992.80204.3518.140.2531.5819.0516.61638.22-5.5743.39-7.130.8682.81108.89-13.2917.19-98.33281.658.38-17.36-15.69
21Q4 (12)20.54-13.770.110.69-24.027.44-1.16-107.48-112.714.66-62.99-37.031.29-63.46-34.180.92-62.9-32.350.190.05.562.25-88.03-83.1646.722.16-3.81-932.00-1127.59-955.921032.0010994.011710.010.14-10.11-12.06
21Q3 (11)23.82-2.6214.6814.07-2.4931.6215.516.6740.1112.5910.7350.783.53-0.5644.672.48-1.5948.50.19-13.64-5.018.806.5222.6445.735.93-8.5490.70-8.79-6.119.301010.08173.2611.2817.626.52
21Q2 (10)24.462.342.8714.436.0271.9914.542.0472.4811.372.9985.783.554.72106.42.526.33111.760.224.7615.7917.650.3439.7543.170.35-10.7799.444.130.020.84-81.444.139.59-3.520
21Q1 (9)23.9116.5291.2813.6136.78177.7614.2556.08163.411.0449.19181.633.3972.96166.932.3774.26166.290.2116.670.017.5931.6688.7343.02-11.43-19.7795.50-12.35.374.50150.68-51.959.94-13.790
20Q4 (8)20.52-1.2105.29.95-6.92407.659.13-17.52361.117.40-11.38393.331.96-19.67317.021.36-18.56325.00.18-10.0-10.013.36-12.85131.5448.57-2.86-13.19108.8912.738.89-8.89-361.11011.538.880
20Q3 (7)20.7721.3284.9510.6927.41207.1811.0731.32227.518.3536.44277.832.4441.86243.661.6740.34227.450.205.26-4.7615.3321.38122.550.003.35-15.6796.60-2.84-6.943.40485.53234.4710.59041.01
20Q2 (6)17.1236.9655.358.3971.22131.138.4355.82132.876.1256.12168.421.7235.43160.611.1933.71147.920.19-9.520.012.6335.5271.3748.38-9.77-13.0599.429.7-0.580.58-93.800.000-100.0
20Q1 (5)12.5025.0-5.594.90150.0-0.615.41173.2314.623.92161.338.591.27170.2132.290.89178.1328.990.215.023.539.3261.537.553.62-4.16-3.3290.62-9.38-13.049.380322.660.000-100.0
19Q4 (4)10.00-10.950.01.96-43.680.01.98-41.420.01.50-32.130.00.47-33.80.00.32-37.250.00.20-4.760.05.77-16.260.055.95-5.630.0100.00-3.660.00.00100.00.00.00-100.00.0
19Q3 (3)11.231.910.03.48-4.130.03.38-6.630.02.21-3.070.00.717.580.00.516.250.00.2110.530.06.89-6.510.059.296.560.0103.803.80.0-2.5300.07.513.160.0
19Q2 (2)11.02-16.770.03.63-26.370.03.62-23.310.02.28-36.840.00.66-31.250.00.48-30.430.00.1911.760.07.37-14.990.055.640.320.0100.00-4.040.0-0.00100.00.07.28-13.640.0
19Q1 (1)13.240.00.04.930.00.04.720.00.03.610.00.00.960.00.00.690.00.00.170.00.08.670.00.055.460.00.0104.210.00.0-4.210.00.08.430.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)12.25-33.534.60-52.722.6812.975.25-58.634.37-57.284.90-62.743.54-60.270.74-12.948.45-45.0946.47-15.8387.6814.3512.53-46.30.778.587.27-16.15
2022 (9)18.43-20.79.73-26.572.37-21.4312.6915.5710.232.413.1510.048.918.00.854.9415.398.055.2118.1776.68-36.4723.3200.71-13.598.67-15.17
2021 (8)23.2432.513.2558.493.02-20.6410.9830.569.9957.0811.9563.258.2564.670.816.5814.2513.4646.72-3.81120.6921.37-20.6900.82-6.0210.226.68
2020 (7)17.5454.958.36142.323.8111.678.41148.826.36169.497.32159.575.01145.590.76-2.5612.5676.1648.57-13.1999.44-2.520.7000.870.729.5824.74
2019 (6)11.32-11.913.45-31.413.4163.583.38-36.822.36-40.72.82-44.712.04-44.860.78-13.337.13-6.5555.9510.66102.018.22-2.0100.87-1.417.688.78
2018 (5)12.85-31.585.03-48.32.08-5.565.35-42.723.98-47.145.10-41.113.70-42.370.907.147.63-34.6750.5644.0594.26-9.485.9300.88-4.597.06-19.68
2017 (4)18.78-11.879.73-20.052.21-17.719.34-27.887.53-28.358.66-30.666.42-28.110.841.211.68-26.5935.10-7.75104.1410.72-4.1400.9208.79-5.38
2016 (3)21.3132.3612.1746.12.681.5312.9544.8510.5141.6412.4919.758.9325.950.83-10.7515.9133.8138.05-21.0194.050.985.95-13.270.0009.2919.26
2015 (2)16.1091.98.33338.422.6411.268.94288.77.42305.4610.43235.377.09205.60.93-15.4511.89136.3848.17-13.8493.1412.666.86-60.420.0007.7969.35
2014 (1)8.3901.9002.371.462.3001.8303.1102.3201.10-5.985.03-18.8755.915.082.68-7.517.3263.160.0004.607.23

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