- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.87 | 2.06 | 4.13 | 3.33 | 22.88 | 28.08 | 0.61 | -28.24 | -51.2 | 0.39 | 14.71 | 50.0 | 22.39 | 20.4 | 23.0 | 4.10 | -29.68 | -53.14 | 2.62 | 12.39 | 44.05 | 2749 | 0.0 | 0.0 |
| 23Q3 (19) | 14.57 | -59.65 | -25.17 | 2.71 | -51.95 | 18.86 | 0.85 | -4.49 | 10.39 | 0.34 | 13.33 | 21.43 | 18.60 | 19.09 | 58.83 | 5.83 | 136.7 | 47.51 | 2.33 | 180.88 | 62.27 | 2749 | 0.0 | -17.47 |
| 23Q2 (18) | 36.11 | 95.61 | -7.81 | 5.64 | 136.97 | 44.62 | 0.89 | 17.11 | -7.29 | 0.3 | -6.25 | 7.14 | 15.62 | 21.15 | 56.87 | 2.46 | -40.13 | 0.56 | 0.83 | -52.07 | 16.22 | 2749 | 0.0 | -17.47 |
| 23Q1 (17) | 18.46 | 29.27 | -4.3 | 2.38 | -8.46 | -11.19 | 0.76 | -39.2 | -35.59 | 0.32 | 23.08 | 18.52 | 12.89 | -29.19 | -7.2 | 4.12 | -52.97 | -32.7 | 1.73 | -4.79 | 23.85 | 2749 | 0.0 | -17.47 |
| 22Q4 (16) | 14.28 | -26.66 | -16.05 | 2.6 | 14.04 | 67.74 | 1.25 | 62.34 | 127.27 | 0.26 | -7.14 | -3.7 | 18.21 | 55.48 | 99.81 | 8.75 | 121.34 | 170.72 | 1.82 | 26.61 | 14.71 | 2749 | -17.47 | -17.47 |
| 22Q3 (15) | 19.47 | -50.29 | -4.75 | 2.28 | -41.54 | 3.17 | 0.77 | -19.79 | -2.53 | 0.28 | 0.0 | -3.45 | 11.71 | 17.61 | 8.31 | 3.95 | 61.36 | 2.32 | 1.44 | 101.18 | 1.36 | 3331 | 0.0 | -19.99 |
| 22Q2 (14) | 39.17 | 103.06 | 1.27 | 3.9 | 45.52 | -2.01 | 0.96 | -18.64 | 15.66 | 0.28 | 3.7 | -15.15 | 9.96 | -28.33 | -3.24 | 2.45 | -59.93 | 14.22 | 0.71 | -48.93 | -16.21 | 3331 | 0.0 | -19.99 |
| 22Q1 (13) | 19.29 | 13.4 | -24.17 | 2.68 | 72.9 | 1.52 | 1.18 | 114.55 | 73.53 | 0.27 | 0.0 | -10.0 | 13.89 | 52.47 | 33.88 | 6.12 | 89.19 | 128.85 | 1.40 | -11.82 | 18.69 | 3331 | 0.0 | -19.99 |
| 21Q4 (12) | 17.01 | -16.78 | -10.38 | 1.55 | -29.86 | -6.06 | 0.55 | -30.38 | -23.61 | 0.27 | -6.9 | 8.0 | 9.11 | -15.72 | 4.82 | 3.23 | -16.34 | -14.76 | 1.59 | 11.88 | 20.51 | 3331 | -19.99 | -19.99 |
| 21Q3 (11) | 20.44 | -47.16 | 16.2 | 2.21 | -44.47 | 12.76 | 0.79 | -4.82 | 3.95 | 0.29 | -12.12 | 7.41 | 10.81 | 5.08 | -2.97 | 3.86 | 80.12 | -10.55 | 1.42 | 66.3 | -7.57 | 4163 | 0.0 | -8.42 |
| 21Q2 (10) | 38.68 | 52.04 | 3.45 | 3.98 | 50.76 | 22.09 | 0.83 | 22.06 | -22.43 | 0.33 | 10.0 | 26.92 | 10.29 | -0.85 | 18.01 | 2.15 | -19.72 | -25.02 | 0.85 | -27.65 | 22.69 | 4163 | 0.0 | -8.42 |
| 21Q1 (9) | 25.44 | 34.04 | 40.4 | 2.64 | 60.0 | 25.12 | 0.68 | -5.56 | -21.84 | 0.3 | 20.0 | 3.45 | 10.38 | 19.37 | -10.88 | 2.67 | -29.54 | -44.33 | 1.18 | -10.47 | -26.32 | 4163 | 0.0 | -32.28 |
| 20Q4 (8) | 18.98 | 7.9 | -2.37 | 1.65 | -15.82 | -43.3 | 0.72 | -5.26 | -20.0 | 0.25 | -7.41 | -30.56 | 8.69 | -21.98 | -41.92 | 3.79 | -12.2 | -18.06 | 1.32 | -14.19 | -28.87 | 4163 | -8.42 | -32.28 |
| 20Q3 (7) | 17.59 | -52.96 | -5.89 | 1.96 | -39.88 | 2.08 | 0.76 | -28.97 | -39.2 | 0.27 | 3.85 | -20.59 | 11.14 | 27.8 | 8.47 | 4.32 | 50.98 | -35.4 | 1.53 | 120.74 | -15.62 | 4546 | 0.0 | -26.05 |
| 20Q2 (6) | 37.39 | 106.35 | -4.37 | 3.26 | 54.5 | -10.44 | 1.07 | 22.99 | -9.32 | 0.26 | -10.34 | -31.58 | 8.72 | -25.12 | -6.34 | 2.86 | -40.4 | -5.17 | 0.70 | -56.55 | -28.45 | 4546 | -26.05 | -26.05 |
| 20Q1 (5) | 18.12 | -6.79 | -25.12 | 2.11 | -27.49 | -13.17 | 0.87 | -3.33 | -9.38 | 0.29 | -19.44 | -25.64 | 11.64 | -22.21 | 15.97 | 4.80 | 3.71 | 21.03 | 1.60 | -13.58 | -0.69 | 6147 | 0.0 | 0.0 |
| 19Q4 (4) | 19.44 | 4.01 | 0.0 | 2.91 | 51.56 | 0.0 | 0.9 | -28.0 | 0.0 | 0.36 | 5.88 | 0.0 | 14.97 | 45.72 | 0.0 | 4.63 | -30.78 | 0.0 | 1.85 | 1.8 | 0.0 | 6147 | 0.0 | 0.0 |
| 19Q3 (3) | 18.69 | -52.2 | 0.0 | 1.92 | -47.25 | 0.0 | 1.25 | 5.93 | 0.0 | 0.34 | -10.53 | 0.0 | 10.27 | 10.35 | 0.0 | 6.69 | 121.61 | 0.0 | 1.82 | 87.18 | 0.0 | 6147 | 0.0 | 0.0 |
| 19Q2 (2) | 39.1 | 61.57 | 0.0 | 3.64 | 49.79 | 0.0 | 1.18 | 22.92 | 0.0 | 0.38 | -2.56 | 0.0 | 9.31 | -7.29 | 0.0 | 3.02 | -23.92 | 0.0 | 0.97 | -39.69 | 0.0 | 6147 | 0.0 | 0.0 |
| 19Q1 (1) | 24.2 | 0.0 | 0.0 | 2.43 | 0.0 | 0.0 | 0.96 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 10.04 | 0.0 | 0.0 | 3.97 | 0.0 | 0.0 | 1.61 | 0.0 | 0.0 | 6147 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 84.02 | -8.88 | 14.06 | 22.58 | 3.11 | -25.42 | 1.35 | 23.85 | 16.73 | 34.53 | 3.70 | -18.15 | 1.61 | 35.93 | 2749 | 0.0 |
| 2022 (9) | 92.21 | -9.22 | 11.47 | 10.61 | 4.17 | 46.32 | 1.09 | -9.17 | 12.44 | 21.84 | 4.52 | 61.17 | 1.18 | 0.05 | 2749 | -17.47 |
| 2021 (8) | 101.57 | 10.32 | 10.37 | 15.48 | 2.85 | -16.91 | 1.2 | 11.11 | 10.21 | 4.68 | 2.81 | -24.68 | 1.18 | 0.72 | 3331 | -19.99 |
| 2020 (7) | 92.07 | -9.23 | 8.98 | -17.69 | 3.43 | -20.05 | 1.08 | -26.03 | 9.75 | -9.32 | 3.73 | -11.92 | 1.17 | -18.51 | 4163 | -8.42 |
| 2019 (6) | 101.43 | -4.45 | 10.91 | -5.95 | 4.29 | 0.47 | 1.46 | -9.32 | 10.76 | -1.57 | 4.23 | 5.14 | 1.44 | -5.1 | 4546 | -26.05 |
| 2018 (5) | 106.15 | 5.9 | 11.6 | -3.41 | 4.27 | 2.4 | 1.61 | -1.83 | 10.93 | -8.79 | 4.02 | -3.3 | 1.52 | -7.3 | 6147 | 0.21 |
| 2017 (4) | 100.24 | -9.14 | 12.01 | -7.33 | 4.17 | -15.76 | 1.64 | 3.14 | 11.98 | 1.99 | 4.16 | -7.29 | 1.64 | 13.52 | 6134 | -7.45 |
| 2016 (3) | 110.32 | 0.58 | 12.96 | -13.6 | 4.95 | 3.34 | 1.59 | -0.62 | 11.75 | -14.1 | 4.49 | 2.74 | 1.44 | -1.2 | 6628 | -9.74 |
| 2015 (2) | 109.68 | -9.49 | 15.0 | -10.34 | 4.79 | -10.8 | 1.6 | -22.33 | 13.68 | -0.94 | 4.37 | -1.45 | 1.46 | -14.19 | 7343 | -10.7 |
| 2014 (1) | 121.18 | -6.66 | 16.73 | 11.46 | 5.37 | 11.41 | 2.06 | 0.98 | 13.81 | 0 | 4.43 | 0 | 1.70 | 0 | 8223 | 4.04 |
