- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 56.12 | 54.01 | 110.58 | 2.55 | 18.6 | 8.97 | 1.89 | 26.0 | 90.91 | 0.82 | 43.86 | 95.24 | 4.54 | -22.99 | -48.25 | 3.37 | -18.19 | -9.34 | 1.46 | -6.59 | -7.29 | 0 | 0 | 0 |
| 23Q3 (19) | 36.44 | 17.43 | 121.52 | 2.15 | 4.88 | 10.26 | 1.5 | 78.57 | 154.24 | 0.57 | 46.15 | 50.0 | 5.90 | -10.69 | -50.23 | 4.12 | 52.06 | 14.77 | 1.56 | 24.46 | -32.29 | 0 | 0 | 0 |
| 23Q2 (18) | 31.03 | 101.36 | 51.74 | 2.05 | 62.7 | 42.36 | 0.84 | 42.37 | 33.33 | 0.39 | 5.41 | 11.43 | 6.61 | -19.2 | -6.18 | 2.71 | -29.3 | -12.13 | 1.26 | -47.65 | -26.56 | 0 | 0 | 0 |
| 23Q1 (17) | 15.41 | -42.18 | 10.47 | 1.26 | -46.15 | -34.72 | 0.59 | -40.4 | 28.26 | 0.37 | -11.9 | 8.82 | 8.18 | -6.88 | -40.9 | 3.83 | 3.07 | 16.11 | 2.40 | 52.35 | -1.49 | 0 | 0 | 0 |
| 22Q4 (16) | 26.65 | 62.01 | -12.99 | 2.34 | 20.0 | -8.59 | 0.99 | 67.8 | 62.3 | 0.42 | 10.53 | 5.0 | 8.78 | -25.93 | 5.06 | 3.71 | 3.57 | 86.53 | 1.58 | -31.78 | 20.68 | 0 | 0 | 0 |
| 22Q3 (15) | 16.45 | -19.56 | -17.0 | 1.95 | 35.42 | 111.96 | 0.59 | -6.35 | 15.69 | 0.38 | 8.57 | 18.75 | 11.85 | 68.34 | 155.38 | 3.59 | 16.42 | 39.39 | 2.31 | 34.97 | 43.08 | 0 | 0 | 0 |
| 22Q2 (14) | 20.45 | 46.59 | -14.04 | 1.44 | -25.39 | -20.0 | 0.63 | 36.96 | -7.35 | 0.35 | 2.94 | 16.67 | 7.04 | -49.1 | -6.93 | 3.08 | -6.57 | 7.78 | 1.71 | -29.78 | 35.72 | 0 | 0 | 0 |
| 22Q1 (13) | 13.95 | -54.46 | -12.59 | 1.93 | -24.61 | 51.97 | 0.46 | -24.59 | 6.98 | 0.34 | -15.0 | 30.77 | 13.84 | 65.54 | 73.87 | 3.30 | 65.58 | 22.39 | 2.44 | 86.63 | 49.61 | 0 | 0 | 0 |
| 21Q4 (12) | 30.63 | 54.54 | 17.54 | 2.56 | 178.26 | 80.28 | 0.61 | 19.61 | 15.09 | 0.4 | 25.0 | 33.33 | 8.36 | 80.06 | 53.38 | 1.99 | -22.6 | -2.08 | 1.31 | -19.12 | 13.44 | 0 | 0 | -100.0 |
| 21Q3 (11) | 19.82 | -16.69 | -16.76 | 0.92 | -48.89 | -29.23 | 0.51 | -25.0 | 4.08 | 0.32 | 6.67 | 14.29 | 4.64 | -38.65 | -14.98 | 2.57 | -9.98 | 25.03 | 1.61 | 28.03 | 37.29 | 0 | 0 | -100.0 |
| 21Q2 (10) | 23.79 | 49.06 | 31.58 | 1.8 | 41.73 | 63.64 | 0.68 | 58.14 | 65.85 | 0.3 | 15.38 | -11.76 | 7.57 | -4.92 | 24.36 | 2.86 | 6.09 | 26.05 | 1.26 | -22.59 | -32.94 | 0 | 0 | -100.0 |
| 21Q1 (9) | 15.96 | -38.76 | -4.83 | 1.27 | -10.56 | -28.65 | 0.43 | -18.87 | 16.22 | 0.26 | -13.33 | -25.71 | 7.96 | 46.03 | -25.03 | 2.69 | 32.48 | 22.11 | 1.63 | 41.51 | -21.94 | 0 | -100.0 | -100.0 |
| 20Q4 (8) | 26.06 | 9.45 | -14.78 | 1.42 | 9.23 | 10.94 | 0.53 | 8.16 | 10.42 | 0.3 | 7.14 | -49.15 | 5.45 | -0.2 | 30.18 | 2.03 | -1.18 | 29.57 | 1.15 | -2.11 | -40.33 | 637 | 0.0 | 0.0 |
| 20Q3 (7) | 23.81 | 31.69 | 69.71 | 1.3 | 18.18 | 28.71 | 0.49 | 19.51 | 48.48 | 0.28 | -17.65 | 3.7 | 5.46 | -10.26 | -24.16 | 2.06 | -9.25 | -12.51 | 1.18 | -37.47 | -38.89 | 637 | 0.0 | 0.0 |
| 20Q2 (6) | 18.08 | 7.81 | 21.92 | 1.1 | -38.2 | -16.67 | 0.41 | 10.81 | -24.07 | 0.34 | -2.86 | -5.56 | 6.08 | -42.68 | -31.65 | 2.27 | 2.78 | -37.72 | 1.88 | -9.9 | -22.53 | 637 | 0.0 | 0.0 |
| 20Q1 (5) | 16.77 | -45.16 | 36.12 | 1.78 | 39.06 | 56.14 | 0.37 | -22.92 | -5.13 | 0.35 | -40.68 | 45.83 | 10.61 | 153.58 | 14.71 | 2.21 | 40.56 | -30.3 | 2.09 | 8.17 | 7.14 | 637 | 0.0 | 0.0 |
| 19Q4 (4) | 30.58 | 117.96 | 0.0 | 1.28 | 26.73 | 0.0 | 0.48 | 45.45 | 0.0 | 0.59 | 118.52 | 0.0 | 4.19 | -41.86 | 0.0 | 1.57 | -33.27 | 0.0 | 1.93 | 0.26 | 0.0 | 637 | 0.0 | 0.0 |
| 19Q3 (3) | 14.03 | -5.39 | 0.0 | 1.01 | -23.48 | 0.0 | 0.33 | -38.89 | 0.0 | 0.27 | -25.0 | 0.0 | 7.20 | -19.12 | 0.0 | 2.35 | -35.4 | 0.0 | 1.92 | -20.72 | 0.0 | 637 | 0.0 | 0.0 |
| 19Q2 (2) | 14.83 | 20.37 | 0.0 | 1.32 | 15.79 | 0.0 | 0.54 | 38.46 | 0.0 | 0.36 | 50.0 | 0.0 | 8.90 | -3.81 | 0.0 | 3.64 | 15.03 | 0.0 | 2.43 | 24.61 | 0.0 | 637 | 0.0 | 0.0 |
| 19Q1 (1) | 12.32 | 0.0 | 0.0 | 1.14 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 9.25 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 1.95 | 0.0 | 0.0 | 637 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 139.0 | 79.33 | 8.01 | 4.43 | 4.81 | 80.15 | 2.14 | 44.59 | 5.76 | -41.77 | 3.46 | 0.46 | 1.54 | -19.37 | 0 | 0 |
| 2022 (9) | 77.51 | -14.07 | 7.67 | 17.1 | 2.67 | 19.73 | 1.48 | 15.62 | 9.90 | 36.27 | 3.44 | 39.33 | 1.91 | 34.56 | 0 | 0 |
| 2021 (8) | 90.2 | 6.47 | 6.55 | 16.76 | 2.23 | 23.89 | 1.28 | 0.79 | 7.26 | 9.66 | 2.47 | 16.36 | 1.42 | -5.34 | 0 | 0 |
| 2020 (7) | 84.72 | 18.04 | 5.61 | 18.11 | 1.8 | 3.45 | 1.27 | -13.61 | 6.62 | 0.05 | 2.12 | -12.36 | 1.50 | -26.81 | 637 | 0.0 |
| 2019 (6) | 71.77 | 19.68 | 4.75 | 23.06 | 1.74 | 37.01 | 1.47 | 50.0 | 6.62 | 2.82 | 2.42 | 14.48 | 2.05 | 25.34 | 637 | 0.0 |
| 2018 (5) | 59.97 | 2.16 | 3.86 | 5.75 | 1.27 | 10.43 | 0.98 | -2.97 | 6.44 | 3.51 | 2.12 | 8.1 | 1.63 | -5.03 | 637 | 0.0 |
| 2017 (4) | 58.7 | 2.51 | 3.65 | -21.17 | 1.15 | -16.67 | 1.01 | -1.94 | 6.22 | -23.1 | 1.96 | -18.71 | 1.72 | -4.35 | 637 | 0.0 |
| 2016 (3) | 57.26 | 0.19 | 4.63 | 0.22 | 1.38 | 8.66 | 1.03 | -5.5 | 8.09 | 0.02 | 2.41 | 8.45 | 1.80 | -5.69 | 637 | 0.0 |
| 2015 (2) | 57.15 | 11.56 | 4.62 | 4.29 | 1.27 | 7.63 | 1.09 | 19.78 | 8.08 | -6.51 | 2.22 | -3.52 | 1.91 | 7.37 | 637 | -15.29 |
| 2014 (1) | 51.23 | 15.12 | 4.43 | 14.18 | 1.18 | 15.69 | 0.91 | 1.11 | 8.65 | 0 | 2.30 | 0 | 1.78 | 0 | 752 | 0.0 |
