- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 15.77 | -6.69 | -3.67 | 0.49 | -16.95 | -14.04 | 1.44 | -4.0 | -8.28 | 0.17 | -10.53 | -10.53 | 3.11 | -11.0 | -10.76 | 9.13 | 2.88 | -4.79 | 1.08 | -4.12 | -7.12 | 12708 | 10.39 | -6.21 |
| 23Q3 (19) | 16.9 | 13.04 | -10.39 | 0.59 | 7.27 | -15.71 | 1.5 | 7.14 | -3.23 | 0.19 | 0.0 | -5.0 | 3.49 | -5.1 | -5.94 | 8.88 | -5.22 | 8.0 | 1.12 | -11.54 | 6.02 | 11512 | 0.26 | -10.78 |
| 23Q2 (18) | 14.95 | -14.42 | -11.17 | 0.55 | 3.77 | -21.43 | 1.4 | -6.04 | -4.76 | 0.19 | 0.0 | 0.0 | 3.68 | 21.27 | -11.55 | 9.36 | 9.8 | 7.21 | 1.27 | 16.86 | 12.58 | 11482 | -5.15 | -10.3 |
| 23Q1 (17) | 17.47 | 6.72 | -24.83 | 0.53 | -7.02 | -41.11 | 1.49 | -5.1 | -4.49 | 0.19 | 0.0 | 0.0 | 3.03 | -12.87 | -21.66 | 8.53 | -11.07 | 27.06 | 1.09 | -6.3 | 33.03 | 12106 | -10.65 | -4.8 |
| 22Q4 (16) | 16.37 | -13.2 | 10.16 | 0.57 | -18.57 | -33.72 | 1.57 | 1.29 | 12.14 | 0.19 | -5.0 | 11.76 | 3.48 | -6.19 | -39.83 | 9.59 | 16.7 | 1.8 | 1.16 | 9.45 | 1.46 | 13549 | 5.01 | 3.03 |
| 22Q3 (15) | 18.86 | 12.06 | 14.1 | 0.7 | 0.0 | -39.66 | 1.55 | 5.44 | 15.67 | 0.2 | 5.26 | 5.26 | 3.71 | -10.76 | -47.11 | 8.22 | -5.91 | 1.38 | 1.06 | -6.07 | -7.74 | 12903 | 0.8 | 0.62 |
| 22Q2 (14) | 16.83 | -27.58 | 83.33 | 0.7 | -22.22 | 27.27 | 1.47 | -5.77 | 25.64 | 0.19 | 0.0 | 0.0 | 4.16 | 7.4 | -30.58 | 8.73 | 30.12 | -31.47 | 1.13 | 38.09 | -45.45 | 12801 | 0.67 | 4.25 |
| 22Q1 (13) | 23.24 | 56.39 | 36.47 | 0.9 | 4.65 | 45.16 | 1.56 | 11.43 | 9.86 | 0.19 | 11.76 | 0.0 | 3.87 | -33.08 | 6.37 | 6.71 | -28.75 | -19.5 | 0.82 | -28.54 | -26.72 | 12716 | -3.31 | 3.53 |
| 21Q4 (12) | 14.86 | -10.1 | 20.23 | 0.86 | -25.86 | 36.51 | 1.4 | 4.48 | 6.87 | 0.17 | -10.53 | -15.0 | 5.79 | -17.53 | 13.54 | 9.42 | 16.22 | -11.11 | 1.14 | -0.47 | -29.3 | 13151 | 2.55 | -1.38 |
| 21Q3 (11) | 16.53 | 80.07 | -2.19 | 1.16 | 110.91 | 73.13 | 1.34 | 14.53 | 7.2 | 0.19 | 0.0 | 5.56 | 7.02 | 17.13 | 77.01 | 8.11 | -36.4 | 9.6 | 1.15 | -44.46 | 7.92 | 12824 | 4.44 | -5.35 |
| 21Q2 (10) | 9.18 | -46.1 | -13.64 | 0.55 | -11.29 | -5.17 | 1.17 | -17.61 | -0.85 | 0.19 | 0.0 | 5.56 | 5.99 | 64.57 | 9.81 | 12.75 | 52.85 | 14.81 | 2.07 | 85.51 | 22.23 | 12279 | -0.02 | -17.21 |
| 21Q1 (9) | 17.03 | 37.78 | -14.03 | 0.62 | -1.59 | -24.39 | 1.42 | 8.4 | -7.79 | 0.19 | -5.0 | -9.52 | 3.64 | -28.57 | -12.05 | 8.34 | -21.33 | 7.26 | 1.12 | -31.05 | 5.25 | 12282 | -7.9 | -18.75 |
| 20Q4 (8) | 12.36 | -26.86 | -22.7 | 0.63 | -5.97 | 0.0 | 1.31 | 4.8 | -13.25 | 0.2 | 11.11 | -9.09 | 5.10 | 28.57 | 29.37 | 10.60 | 43.29 | 12.23 | 1.62 | 51.92 | 17.61 | 13335 | -1.58 | -11.78 |
| 20Q3 (7) | 16.9 | 58.98 | -23.11 | 0.67 | 15.52 | -10.67 | 1.25 | 5.93 | -25.15 | 0.18 | 0.0 | -21.74 | 3.96 | -27.34 | 16.19 | 7.40 | -33.37 | -2.65 | 1.07 | -37.1 | 1.79 | 13549 | -8.64 | -5.61 |
| 20Q2 (6) | 10.63 | -46.34 | -39.15 | 0.58 | -29.27 | -14.71 | 1.18 | -23.38 | -23.87 | 0.18 | -14.29 | -18.18 | 5.46 | 31.82 | 40.18 | 11.10 | 42.79 | 25.12 | 1.69 | 59.74 | 34.47 | 14831 | -1.89 | -0.58 |
| 20Q1 (5) | 19.81 | 23.89 | -6.42 | 0.82 | 30.16 | 36.67 | 1.54 | 1.99 | -4.94 | 0.21 | -4.55 | -4.55 | 4.14 | 5.06 | 46.05 | 7.77 | -17.68 | 1.59 | 1.06 | -22.95 | 2.01 | 15116 | 0.0 | 4.57 |
| 19Q4 (4) | 15.99 | -27.25 | 0.0 | 0.63 | -16.0 | 0.0 | 1.51 | -9.58 | 0.0 | 0.22 | -4.35 | 0.0 | 3.94 | 15.47 | 0.0 | 9.44 | 24.29 | 0.0 | 1.38 | 31.48 | 0.0 | 15116 | 5.31 | 0.0 |
| 19Q3 (3) | 21.98 | 25.82 | 0.0 | 0.75 | 10.29 | 0.0 | 1.67 | 7.74 | 0.0 | 0.23 | 4.55 | 0.0 | 3.41 | -12.34 | 0.0 | 7.60 | -14.37 | 0.0 | 1.05 | -16.91 | 0.0 | 14354 | -3.78 | 0.0 |
| 19Q2 (2) | 17.47 | -17.48 | 0.0 | 0.68 | 13.33 | 0.0 | 1.55 | -4.32 | 0.0 | 0.22 | 0.0 | 0.0 | 3.89 | 37.34 | 0.0 | 8.87 | 15.94 | 0.0 | 1.26 | 21.18 | 0.0 | 14918 | 3.2 | 0.0 |
| 19Q1 (1) | 21.17 | 0.0 | 0.0 | 0.6 | 0.0 | 0.0 | 1.62 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 2.83 | 0.0 | 0.0 | 7.65 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 14456 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 65.08 | -13.57 | 2.17 | -24.39 | 5.83 | -5.2 | 0.75 | -1.32 | 3.33 | -12.52 | 8.96 | 9.68 | 1.15 | 14.18 | 12708 | -6.21 |
| 2022 (9) | 75.3 | 30.71 | 2.87 | -10.03 | 6.15 | 15.38 | 0.76 | 4.11 | 3.81 | -31.17 | 8.17 | -11.72 | 1.01 | -20.35 | 13549 | 3.03 |
| 2021 (8) | 57.61 | -3.52 | 3.19 | 18.15 | 5.33 | 0.95 | 0.73 | -5.19 | 5.54 | 22.45 | 9.25 | 4.63 | 1.27 | -1.74 | 13151 | -1.38 |
| 2020 (7) | 59.71 | -22.06 | 2.7 | 1.5 | 5.28 | -16.85 | 0.77 | -14.44 | 4.52 | 30.23 | 8.84 | 6.68 | 1.29 | 9.77 | 13335 | -11.78 |
| 2019 (6) | 76.61 | -7.99 | 2.66 | -29.63 | 6.35 | 8.73 | 0.9 | -10.89 | 3.47 | -23.52 | 8.29 | 18.17 | 1.17 | -3.16 | 15116 | 47.79 |
| 2018 (5) | 83.26 | -0.04 | 3.78 | 11.5 | 5.84 | -0.51 | 1.01 | -3.81 | 4.54 | 11.54 | 7.01 | -0.48 | 1.21 | -3.77 | 10228 | -35.16 |
| 2017 (4) | 83.29 | -10.76 | 3.39 | -26.78 | 5.87 | -11.99 | 1.05 | 2.94 | 4.07 | -17.96 | 7.05 | -1.39 | 1.26 | 15.35 | 15773 | 2.17 |
| 2016 (3) | 93.33 | -2.42 | 4.63 | -57.41 | 6.67 | -6.84 | 1.02 | 25.93 | 4.96 | -56.35 | 7.15 | -4.54 | 1.09 | 29.04 | 15438 | -8.65 |
| 2015 (2) | 95.64 | 4.67 | 10.87 | -22.74 | 7.16 | 7.19 | 0.81 | -3.57 | 11.37 | -26.19 | 7.49 | 2.4 | 0.85 | -7.88 | 16900 | 32.97 |
| 2014 (1) | 91.37 | -2.11 | 14.07 | -16.1 | 6.68 | 12.65 | 0.84 | 7.69 | 15.40 | 0 | 7.31 | 0 | 0.92 | 0 | 12710 | -4.92 |
