- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 71.26 | 9.82 | 0.11 | 1.8 | 119.51 | 23.29 | 0.53 | -11.67 | -17.19 | 0.27 | -6.9 | 3.85 | 2.53 | 99.89 | 23.15 | 0.74 | -19.56 | -17.28 | 0.38 | -15.22 | 3.73 | 1283 | 0.0 | 0.0 |
| 23Q3 (19) | 64.89 | -14.26 | -10.79 | 0.82 | -13.68 | -14.58 | 0.6 | -3.23 | 5.26 | 0.29 | 7.41 | 16.0 | 1.26 | 0.67 | -4.25 | 0.92 | 12.87 | 18.0 | 0.45 | 25.27 | 30.03 | 1283 | 0.0 | 0.0 |
| 23Q2 (18) | 75.68 | -10.82 | -2.26 | 0.95 | -26.36 | -25.2 | 0.62 | 3.33 | -1.59 | 0.27 | 3.85 | 28.57 | 1.26 | -17.42 | -23.47 | 0.82 | 15.87 | 0.69 | 0.36 | 16.44 | 31.54 | 1283 | 0.0 | 0.0 |
| 23Q1 (17) | 84.86 | 19.22 | 33.28 | 1.29 | -11.64 | -2.27 | 0.6 | -6.25 | -4.76 | 0.26 | 0.0 | 18.18 | 1.52 | -25.89 | -26.68 | 0.71 | -21.36 | -28.54 | 0.31 | -16.12 | -11.33 | 1283 | 0.0 | 0.0 |
| 22Q4 (16) | 71.18 | -2.14 | 6.94 | 1.46 | 52.08 | 1.39 | 0.64 | 12.28 | -1.54 | 0.26 | 4.0 | -7.14 | 2.05 | 55.42 | -5.19 | 0.90 | 14.74 | -7.93 | 0.37 | 6.28 | -13.17 | 1283 | 0.0 | 0.0 |
| 22Q3 (15) | 72.74 | -6.06 | 30.15 | 0.96 | -24.41 | -2.04 | 0.57 | -9.52 | 5.56 | 0.25 | 19.05 | 0.0 | 1.32 | -19.54 | -24.73 | 0.78 | -3.69 | -18.9 | 0.34 | 26.72 | -23.16 | 1283 | 0.0 | 0.0 |
| 22Q2 (14) | 77.43 | 21.61 | 26.33 | 1.27 | -3.79 | 28.28 | 0.63 | 0.0 | 10.53 | 0.21 | -4.55 | -34.38 | 1.64 | -20.89 | 1.54 | 0.81 | -17.77 | -12.51 | 0.27 | -21.51 | -48.05 | 1283 | 0.0 | 0.0 |
| 22Q1 (13) | 63.67 | -4.34 | 8.32 | 1.32 | -8.33 | 22.22 | 0.63 | -3.08 | 21.15 | 0.22 | -21.43 | -12.0 | 2.07 | -4.17 | 12.84 | 0.99 | 1.32 | 11.85 | 0.35 | -17.86 | -18.76 | 1283 | 0.0 | 0.0 |
| 21Q4 (12) | 66.56 | 19.09 | 31.7 | 1.44 | 46.94 | 61.8 | 0.65 | 20.37 | 22.64 | 0.28 | 12.0 | 21.74 | 2.16 | 23.38 | 22.86 | 0.98 | 1.07 | -6.88 | 0.42 | -5.95 | -7.56 | 1283 | 0.0 | 0.0 |
| 21Q3 (11) | 55.89 | -8.81 | 57.17 | 0.98 | -1.01 | 63.33 | 0.54 | -5.26 | 5.88 | 0.25 | -21.88 | -19.35 | 1.75 | 8.55 | 3.92 | 0.97 | 3.89 | -32.63 | 0.45 | -14.33 | -48.69 | 1283 | 0.0 | 0.0 |
| 21Q2 (10) | 61.29 | 4.27 | 197.67 | 0.99 | -8.33 | 86.79 | 0.57 | 9.62 | 32.56 | 0.32 | 28.0 | 6.67 | 1.62 | -12.09 | -37.25 | 0.93 | 5.13 | -55.47 | 0.52 | 22.76 | -64.17 | 1283 | 0.0 | -6.08 |
| 21Q1 (9) | 58.78 | 16.3 | 103.32 | 1.08 | 21.35 | 27.06 | 0.52 | -1.89 | 8.33 | 0.25 | 8.7 | -13.79 | 1.84 | 4.34 | -37.51 | 0.88 | -15.64 | -46.72 | 0.43 | -6.54 | -57.6 | 1283 | 0.0 | -6.49 |
| 20Q4 (8) | 50.54 | 42.13 | 53.94 | 0.89 | 48.33 | -6.32 | 0.53 | 3.92 | 17.78 | 0.23 | -25.81 | -8.0 | 1.76 | 4.37 | -39.14 | 1.05 | -26.88 | -23.49 | 0.46 | -47.8 | -40.24 | 1283 | 0.0 | -6.49 |
| 20Q3 (7) | 35.56 | 72.71 | 0.48 | 0.6 | 13.21 | -37.5 | 0.51 | 18.6 | 4.08 | 0.31 | 3.33 | -16.22 | 1.69 | -34.45 | -37.8 | 1.43 | -31.33 | 3.58 | 0.87 | -40.17 | -16.62 | 1283 | -6.08 | -5.87 |
| 20Q2 (6) | 20.59 | -28.78 | -47.65 | 0.53 | -37.65 | -44.79 | 0.43 | -10.42 | -8.51 | 0.3 | 3.45 | 3.45 | 2.57 | -12.45 | 5.46 | 2.09 | 25.78 | 74.76 | 1.46 | 45.25 | 97.6 | 1366 | -0.44 | 0.37 |
| 20Q1 (5) | 28.91 | -11.94 | -24.42 | 0.85 | -10.53 | -7.61 | 0.48 | 6.67 | -5.88 | 0.29 | 16.0 | 11.54 | 2.94 | 1.61 | 22.24 | 1.66 | 21.13 | 24.52 | 1.00 | 31.73 | 47.57 | 1372 | 0.0 | 2.08 |
| 19Q4 (4) | 32.83 | -7.23 | 0.0 | 0.95 | -1.04 | 0.0 | 0.45 | -8.16 | 0.0 | 0.25 | -32.43 | 0.0 | 2.89 | 6.67 | 0.0 | 1.37 | -1.0 | 0.0 | 0.76 | -27.16 | 0.0 | 1372 | 0.66 | 0.0 |
| 19Q3 (3) | 35.39 | -10.02 | 0.0 | 0.96 | 0.0 | 0.0 | 0.49 | 4.26 | 0.0 | 0.37 | 27.59 | 0.0 | 2.71 | 11.13 | 0.0 | 1.38 | 15.86 | 0.0 | 1.05 | 41.79 | 0.0 | 1363 | 0.15 | 0.0 |
| 19Q2 (2) | 39.33 | 2.82 | 0.0 | 0.96 | 4.35 | 0.0 | 0.47 | -7.84 | 0.0 | 0.29 | 11.54 | 0.0 | 2.44 | 1.48 | 0.0 | 1.20 | -10.37 | 0.0 | 0.74 | 8.48 | 0.0 | 1361 | 1.26 | 0.0 |
| 19Q1 (1) | 38.25 | 0.0 | 0.0 | 0.92 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 2.41 | 0.0 | 0.0 | 1.33 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 1344 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 296.7 | 4.1 | 4.85 | -3.39 | 2.35 | -5.24 | 1.1 | 15.79 | 1.63 | -7.19 | 0.79 | -8.98 | 0.37 | 11.23 | 1283 | 0.0 |
| 2022 (9) | 285.01 | 17.52 | 5.02 | 12.05 | 2.48 | 8.77 | 0.95 | -13.64 | 1.76 | -4.65 | 0.87 | -7.44 | 0.33 | -26.51 | 1283 | 0.0 |
| 2021 (8) | 242.52 | 78.86 | 4.48 | 56.1 | 2.28 | 16.33 | 1.1 | -1.79 | 1.85 | -12.73 | 0.94 | -34.96 | 0.45 | -45.09 | 1283 | 0.0 |
| 2020 (7) | 135.59 | -7.0 | 2.87 | -24.47 | 1.96 | 2.08 | 1.12 | -3.45 | 2.12 | -18.79 | 1.45 | 9.76 | 0.83 | 3.82 | 1283 | -6.49 |
| 2019 (6) | 145.79 | -17.16 | 3.8 | -0.26 | 1.92 | -6.8 | 1.16 | 2.65 | 2.61 | 20.4 | 1.32 | 12.51 | 0.80 | 23.92 | 1372 | 2.93 |
| 2018 (5) | 175.99 | 6.07 | 3.81 | -1.8 | 2.06 | 1.98 | 1.13 | -4.24 | 2.16 | -7.42 | 1.17 | -3.86 | 0.64 | -9.72 | 1333 | -1.48 |
| 2017 (4) | 165.92 | 16.17 | 3.88 | 4.86 | 2.02 | 9.19 | 1.18 | 6.31 | 2.34 | -9.73 | 1.22 | -6.01 | 0.71 | -8.49 | 1353 | 3.44 |
| 2016 (3) | 142.83 | -14.38 | 3.7 | -2.63 | 1.85 | 14.2 | 1.11 | 26.14 | 2.59 | 13.72 | 1.30 | 33.38 | 0.78 | 47.32 | 1308 | 10.85 |
| 2015 (2) | 166.82 | -25.4 | 3.8 | -12.44 | 1.62 | -4.71 | 0.88 | -8.33 | 2.28 | 17.38 | 0.97 | 27.75 | 0.53 | 22.88 | 1180 | 10.07 |
| 2014 (1) | 223.63 | -15.62 | 4.34 | 7.43 | 1.7 | 0.59 | 0.96 | -3.03 | 1.94 | 0 | 0.76 | 0 | 0.43 | 0 | 1072 | -3.42 |
