玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)44.560.7-3.0538.9528.681.8338.19102.06-0.0834.64178.010.7622.653331.82171.268.112091.89167.660.231050.0155.5639.1822.861.48143.40-39.79-17.44101.92-36.161.92-1.9896.6701.20-72.35-32.96
23Q3 (19)44.25-3.87381.530.277.04533.0518.90-43.0-31.3512.46-57.27-48.380.66-45.45-25.00.37-13.9515.620.02100.0100.031.89-5.4810.5238.1818.2131.03159.6587.02727.19-59.65-507.6-147.554.34-18.27-15.23
23Q2 (18)46.03-3.58102.5128.28-23.42756.9733.16-9.05-43.2829.16-10.36-47.351.21-51.21-37.630.43-53.76-42.670.01-66.670.033.74-9.11-43.58201.4922.9915.285.37-15.631314.6314.631343.9-84.575.3166.98-1.12
23Q1 (17)47.743.87232.6836.93-3.452629.4536.46-4.6721.1732.53-5.384418.062.48-70.312300.00.93-69.319200.00.03-66.67200.037.12-3.86554.67163.83-5.6810.58101.181.18403.53-1.180-100.963.1877.65-31.02
22Q4 (16)45.96400.11132.4738.25647.216583.0538.2238.8315388.034.3842.421836.368.35848.8610537.53.03846.8810200.00.09800.0350.038.6133.789317.07173.69-4.4523.17100.00492.860.00.00-100.0100.01.79-65.04-71.13
22Q3 (15)9.19-59.57-61.16-6.99-311.82-142.3927.53-52.9165.8424.14-56.4143.60.88-54.64-83.820.32-57.33-85.650.010.0-92.3128.86-51.7471.07181.773.9334.41-25.45-521.82-125.62125.4532.319094.555.12-4.66524.39
22Q2 (14)22.7358.4-6.653.30326.03-78.9558.461216.67259.0955.387591.67235.841.949600.0-34.680.757400.0-38.520.010.0-85.7159.80954.67245.66174.9018.0511.596.03118.1-93.7394.83-22.412476.155.3716.49366.96
22Q1 (13)14.35-27.42-41.04-1.46-147.46-110.34.441876.0-68.560.72136.36-94.240.02125.0-97.560.01133.33-97.140.01-50.0-66.675.671282.93-62.8148.165.06-0.44-33.33-133.33-133.33122.22222.2204.61-25.6562.9
21Q4 (12)19.77-16.442.65-0.59-103.58-108.9-0.25-101.51-103.17-1.98-111.78-129.73-0.08-101.47-115.69-0.03-101.35-112.50.02-84.62-33.330.41-97.57-95.63141.024.274.98100.000.6618.52-100.00-15400.0-740.06.20656.179.19
21Q3 (11)23.66-2.8397.8316.495.17257.716.601.97371.5916.811.94398.815.4483.16491.32.2382.79418.60.1385.7118.1816.87-2.49276.56135.24-13.72-9.9399.353.14-24.690.65-82.24102.050.82-28.7-7.87
21Q2 (10)24.350.0427.5515.6810.58134.0316.2815.3206.5916.4931.81275.632.97262.2773.531.22248.57577.780.07133.33133.3317.3013.52129.75156.745.33-1.3496.32-3.68-25.913.680114.721.15-59.360
21Q1 (9)24.3426.3811.3414.18113.88409.6114.1278.96272.212.5187.84204.250.8260.78441.670.3545.83600.00.030.0200.015.2462.47618.37148.8110.784.89100.0018.5260.00.00-100.0-100.02.83-18.210
20Q4 (8)19.2661.0417.016.6343.82671.557.89124.157072.736.6697.63307.480.51-44.57440.00.24-44.19442.860.03-72.7350.09.38109.381030.12134.33-10.54-0.7284.38-36.04015.62148.9603.46288.76-31.89
20Q3 (7)11.96-37.35-8.914.61-31.19195.843.52-33.71-96.883.37-23.23-96.50.92170.59-68.060.43138.89-65.870.11266.671000.04.48-40.5-96.07150.15-5.4921.39131.911.473265.96-31.91-27.66-130.640.890-86.68
20Q2 (6)19.09-12.671391.416.70246.29135.665.31164.76130.224.39136.58121.30.34241.67157.630.18357.14166.670.03200.0200.07.53356.12145.8158.8711.9819.08130.00108.025.19-25.00-150.0-225.00.000-100.0
20Q1 (5)21.8632.8141.03-4.58-294.83-64.16-8.20-7554.55-465.52-12.00-273.83-262.54-0.24-60.0-140.0-0.070.0-40.00.01-50.00.0-2.94-454.22-374.19141.874.8634.2362.500-68.7550.000150.00.00-100.0-100.0
19Q4 (4)16.4625.360.0-1.1675.880.00.11-99.90.0-3.21-103.330.0-0.15-105.210.0-0.07-105.560.00.02100.00.00.83-99.270.0135.309.390.00.00100.00.00.00-100.00.05.08-23.950.0
19Q3 (3)13.13925.780.0-4.8174.40.0112.79741.950.096.28567.150.02.88588.140.01.26566.670.00.010.00.0114.09793.980.0123.69-7.290.0-4.17-104.010.0104.171454.170.06.6847.790.0
19Q2 (2)1.28-91.740.0-18.79-573.480.0-17.57-1111.720.0-20.61-522.660.0-0.59-490.00.0-0.27-440.00.00.010.00.0-16.44-2551.610.0133.4126.230.0103.85-48.080.0-7.6992.310.04.52-4.240.0
19Q1 (1)15.500.00.0-2.790.00.0-1.450.00.0-3.310.00.0-0.100.00.0-0.050.00.00.010.00.0-0.620.00.0105.690.00.0200.000.00.0-100.000.00.04.720.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)44.8921.6937.7743.120.10-68.1236.692.2632.922.3326.04140.2210.50147.640.31138.4638.344.9143.40-17.44102.9239.88-2.9200.0189.091.75-36.36
2022 (9)36.8955.9226.3978.310.3047.6435.88138.4132.17115.4710.8419.514.249.00.13-50.036.55133.55173.6923.1773.57-25.2726.431423.880.01-14.852.7582.12
2021 (8)23.6658.0514.80200.810.20-24.5615.05267.9714.93334.019.07525.523.89392.410.2644.4415.65179.46141.024.9898.46-18.551.7300.0101.51-21.76
2020 (7)14.9721.414.9200.27-68.84.09-79.743.44-76.181.45-25.640.79-11.240.18200.05.60-73.48134.33-0.72120.880-19.7800.0001.93-63.03
2019 (6)12.33-57.73-6.0200.8635.7820.1934.1514.4412.91.95-12.160.89-22.610.06-33.3321.1233.93135.3032.96-30.000130.001746.00.0005.2252.63
2018 (5)29.1710.0313.94-20.160.63210.1615.05-18.3812.79-33.212.22-78.431.15-77.00.09-65.3815.77-15.8101.7621.2392.96-1.967.0431.130.0003.42129.53
2017 (4)26.5137.7117.4617.890.20262.4718.4446.3519.1584.4910.29-4.375.0017.650.26-35.018.7343.7583.94-35.994.81-19.285.3700.0001.4958.51
2016 (3)19.25-51.2514.81-49.780.06-40.5612.60-57.2210.38-61.1710.76-12.314.255.460.40166.6713.03-56.04130.96-32.04117.4617.27-17.4600.0000.94-61.32
2015 (2)39.49-8.5729.49-7.550.10-30.8329.45-11.5126.73-6.2412.2729.164.0319.580.1525.029.64-11.58192.70-12.42100.164.47-0.1600.0002.432.1
2014 (1)43.19031.9000.14174.5233.28028.5109.5003.3700.12-65.7133.52-4.99220.0349.0895.88-3.784.121054.640.0002.3895.08

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