玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.165.1712.0825.973.761.2924.92-14.10.6519.93-14.090.556.01-20.82-19.114.06-20.24-15.770.21-4.55-12.528.20-13.31-0.0444.91-7.36-8.03104.2720.60.26-4.27-131.52-24.4912.25-1.214.79
23Q3 (19)33.431.278.1525.033.4317.6829.017.2515.0323.20-0.2215.087.59-0.39-1.175.0910.179.460.2210.0-4.3532.534.4612.2148.48-6.17-24.3686.46-3.542.8713.5430.64-11.7112.40-4.98-29.98
23Q2 (18)33.0116.6817.1424.2017.0219.6827.0527.1113.5623.2542.7314.487.6238.29-0.914.6236.69-2.740.20-4.76-13.0431.1424.7612.751.67-37.17-27.8389.63-7.656.1310.37252.44-30.2713.056.27-0.61
23Q1 (17)28.29-9.8212.6620.68-19.3417.5721.28-14.051.5816.29-17.81-2.85.51-25.84-14.313.38-29.88-18.750.21-12.5-16.024.96-11.521.8482.2468.4247.8397.06-6.6715.932.94185.78-81.9312.285.053.11
22Q4 (16)31.371.4931.4825.6420.5565.9524.76-1.8254.4619.82-1.6956.317.43-3.2637.084.823.6636.540.244.35-14.2928.21-2.6945.1148.83-23.81-10.3104.0023.748.16-3.43-122.35-189.1411.69-33.99-10.9
22Q3 (15)30.919.6925.1921.275.1922.8125.225.8837.7420.16-0.7438.757.68-0.1344.914.65-2.1134.010.230.0-4.1728.994.9229.8364.09-10.4815.0684.05-0.49-11.3315.343.18194.4817.7134.8833.76
22Q2 (14)28.1812.2326.8820.2214.9547.3823.8213.772.7320.3121.1864.327.6919.696.174.7514.1875.280.23-8.04.5527.6312.7353.1671.5928.6936.3484.460.88-15.5414.86-8.69013.1310.24-3.24
22Q1 (13)25.115.249.9417.5913.8523.8720.9530.6942.3216.7632.1843.256.4318.6386.924.1617.8565.740.25-10.7119.0524.5126.0828.7355.632.1943.5283.72-12.93-13.5816.28323.26420.9311.91-9.22-14.56
21Q4 (12)23.86-3.36-1.4915.45-10.817.0516.03-12.4537.9512.68-12.7345.585.422.26108.463.531.7395.030.2816.6740.019.44-12.9414.2254.44-2.2653.8396.151.44-15.383.85-26.15128.2113.12-0.91-20.92
21Q3 (11)24.6911.17-16.7817.3226.24-20.6218.3132.78-13.5914.5317.56-14.075.3035.2-22.43.4728.04-21.850.249.09-7.6922.3323.78-13.2155.706.08-11.8594.79-5.21-8.145.210263.1913.24-2.439.24
21Q2 (10)22.21-2.768.9813.72-3.3826.3413.79-6.3223.3512.365.6437.493.9213.9549.622.717.9749.720.224.7610.018.04-5.253.852.5135.475.87100.003.232.780.00-100.0-100.013.57-2.65-19.23
21Q1 (9)22.84-5.7-13.1914.207.58-19.514.7226.68-23.5711.7034.33-23.833.4432.31-40.482.5138.67-34.290.215.0-12.519.0411.87-22.8538.769.52-17.3296.88-14.755.423.12122.92-61.4613.94-15.97-2.92
20Q4 (8)24.22-18.371.313.20-39.515.611.62-45.167.798.71-48.491.162.60-61.93-24.421.81-59.23-15.810.20-23.08-16.6717.02-33.852.4135.39-43.99-43.05113.6410.12-1.19-13.64-327.279.0916.5936.88-5.36
20Q3 (7)29.6745.5817.3721.82100.9229.7321.1989.5318.0516.9188.117.766.83160.69-4.744.44145.35.460.2630.0-10.3425.7348.0412.5563.1927.4-13.05103.196.0610.26-3.19-218.09-149.7912.12-27.8613.8
20Q2 (6)20.38-22.54-26.5910.86-38.44-39.2611.18-41.95-41.378.99-41.47-41.472.62-54.67-59.061.81-52.62-51.080.20-16.67-13.0417.38-29.58-30.4849.605.8-33.1897.305.883.682.70-66.67-56.0816.8016.9912.75
20Q1 (5)26.3110.0419.4817.6441.1229.819.2678.6635.1615.3678.434.625.7868.0231.363.8277.6746.920.240.09.0924.6848.511.6246.88-24.56-42.1291.89-20.09-3.638.11154.0574.3214.36-18.08-7.83
19Q4 (4)23.91-5.420.012.50-25.680.010.78-39.940.08.61-40.040.03.44-52.020.02.15-48.930.00.24-17.240.016.62-27.30.062.14-14.490.0115.0022.880.0-15.00-334.00.017.5364.60.0
19Q3 (3)25.28-8.930.016.82-5.930.017.95-5.870.014.36-6.510.07.1712.030.04.2113.780.00.2926.090.022.86-8.560.072.67-2.10.093.59-0.270.06.414.170.010.65-28.520.0
19Q2 (2)27.7626.070.017.8831.570.019.0733.820.015.3634.620.06.4045.450.03.7042.310.00.234.550.025.0013.070.074.23-8.360.093.85-1.580.06.1532.310.014.90-4.360.0
19Q1 (1)22.020.00.013.590.00.014.250.00.011.410.00.04.400.00.02.600.00.00.220.00.022.110.00.081.000.00.095.350.00.04.650.00.015.580.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)32.5012.0723.9912.423.515.6325.587.7520.667.124.93-11.1217.06-8.920.82-14.5829.246.9144.91-8.0393.754.456.25-38.00.03-8.1512.49-8.09
2022 (9)29.0023.4621.3439.663.32-13.0523.7449.9719.2949.8828.0558.8318.7352.90.962.1327.3538.2748.83-10.389.76-7.1210.08199.690.03-19.5613.591.19
2021 (8)23.49-7.8815.28-6.323.82-23.0415.83-2.412.870.4717.667.8112.257.080.946.8219.78-7.9654.4453.8396.64-4.143.3600.04-17.7813.43-9.13
2020 (7)25.502.716.316.674.96-9.3316.223.9112.812.416.38-22.711.44-12.740.88-13.7321.49-0.635.39-43.05100.812.63-0.4000.05-23.1414.782.35
2019 (6)24.832.5615.2912.685.4712.1115.617.3612.514.0821.19-7.2613.11-0.081.02-2.8621.627.7862.14-13.1598.225.282.22-66.840.07014.44-14.2
2018 (5)24.217.2213.572.574.88-9.7414.542.4712.02-0.9122.856.4313.1214.391.0514.1320.060.371.55-21.3793.300.116.70-1.490.00016.836.72
2017 (4)22.58-16.013.23-5.165.4118.7814.19-7.512.131.3421.47011.4700.92020.00-0.8491.00-1.3393.201.876.80-26.220.00015.770.7
2016 (3)26.88013.9504.56015.34011.9700.0000.0000.00020.17092.23091.4909.2200.00015.660

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