- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.46 | -0.18 | 8.76 | 0.33 | -23.26 | 37.5 | 0.3 | -3.23 | 76.47 | 0.24 | 60.0 | 26.32 | 6.04 | -23.12 | 26.42 | 5.49 | -3.05 | 62.25 | 4.40 | 60.29 | 16.14 | 453 | 0.0 | 0.0 |
| 23Q3 (19) | 5.47 | 12.55 | 6.63 | 0.43 | 13.16 | 7.5 | 0.31 | 10.71 | -6.06 | 0.15 | -6.25 | -11.76 | 7.86 | 0.54 | 0.82 | 5.67 | -1.63 | -11.9 | 2.74 | -16.7 | -17.25 | 453 | 0.0 | -11.7 |
| 23Q2 (18) | 4.86 | 2.75 | -1.62 | 0.38 | 18.75 | 15.15 | 0.28 | 12.0 | -44.0 | 0.16 | 6.67 | -5.88 | 7.82 | 15.57 | 17.05 | 5.76 | 9.0 | -43.08 | 3.29 | 3.81 | -4.33 | 453 | 0.0 | -11.7 |
| 23Q1 (17) | 4.73 | -5.78 | -7.62 | 0.32 | 33.33 | 10.34 | 0.25 | 47.06 | -30.56 | 0.15 | -21.05 | -11.76 | 6.77 | 41.51 | 19.44 | 5.29 | 56.08 | -24.83 | 3.17 | -16.21 | -4.49 | 453 | 0.0 | -11.7 |
| 22Q4 (16) | 5.02 | -2.14 | 5.91 | 0.24 | -40.0 | 0.0 | 0.17 | -48.48 | -34.62 | 0.19 | 11.76 | 58.33 | 4.78 | -38.69 | -5.58 | 3.39 | -47.36 | -38.26 | 3.78 | 14.21 | 49.5 | 453 | -11.7 | -11.7 |
| 22Q3 (15) | 5.13 | 3.85 | 11.04 | 0.4 | 21.21 | 60.0 | 0.33 | -34.0 | 13.79 | 0.17 | 0.0 | 54.55 | 7.80 | 16.72 | 44.09 | 6.43 | -36.44 | 2.48 | 3.31 | -3.7 | 39.18 | 513 | 0.0 | -10.47 |
| 22Q2 (14) | 4.94 | -3.52 | 6.24 | 0.33 | 13.79 | 13.79 | 0.5 | 38.89 | 85.19 | 0.17 | 0.0 | 88.89 | 6.68 | 17.94 | 7.11 | 10.12 | 43.95 | 74.31 | 3.44 | 3.64 | 77.8 | 513 | 0.0 | -10.47 |
| 22Q1 (13) | 5.12 | 8.02 | -0.97 | 0.29 | 20.83 | -17.14 | 0.36 | 38.46 | 9.09 | 0.17 | 41.67 | 183.33 | 5.66 | 11.87 | -16.33 | 7.03 | 28.19 | 10.16 | 3.32 | 31.15 | 186.1 | 513 | 0.0 | -10.47 |
| 21Q4 (12) | 4.74 | 2.6 | -19.8 | 0.24 | -4.0 | -31.43 | 0.26 | -10.34 | -10.34 | 0.12 | 9.09 | 50.0 | 5.06 | -6.43 | -14.5 | 5.49 | -12.61 | 11.79 | 2.53 | 6.33 | 87.03 | 513 | -10.47 | -10.47 |
| 21Q3 (11) | 4.62 | -0.65 | -24.01 | 0.25 | -13.79 | -21.88 | 0.29 | 7.41 | -25.64 | 0.11 | 22.22 | 37.5 | 5.41 | -13.23 | 2.81 | 6.28 | 8.1 | -2.14 | 2.38 | 23.02 | 80.95 | 573 | 0.0 | -9.05 |
| 21Q2 (10) | 4.65 | -10.06 | 10.19 | 0.29 | -17.14 | 16.0 | 0.27 | -18.18 | -10.0 | 0.09 | 50.0 | 28.57 | 6.24 | -7.88 | 5.27 | 5.81 | -9.03 | -18.32 | 1.94 | 66.77 | 16.68 | 573 | 0.0 | -9.05 |
| 21Q1 (9) | 5.17 | -12.52 | 3.4 | 0.35 | 0.0 | 0.0 | 0.33 | 13.79 | 13.79 | 0.06 | -25.0 | -33.33 | 6.77 | 14.31 | -3.29 | 6.38 | 30.08 | 10.05 | 1.16 | -14.26 | -35.53 | 573 | 0.0 | -38.39 |
| 20Q4 (8) | 5.91 | -2.8 | -18.37 | 0.35 | 9.38 | -10.26 | 0.29 | -25.64 | -12.12 | 0.08 | 0.0 | 0.0 | 5.92 | 12.52 | 9.94 | 4.91 | -23.5 | 7.66 | 1.35 | 2.88 | 22.5 | 573 | -9.05 | -38.39 |
| 20Q3 (7) | 6.08 | 44.08 | -4.1 | 0.32 | 28.0 | -13.51 | 0.39 | 30.0 | 2.63 | 0.08 | 14.29 | 0.0 | 5.26 | -11.16 | -9.82 | 6.41 | -9.77 | 7.02 | 1.32 | -20.68 | 4.28 | 630 | 0.0 | -32.26 |
| 20Q2 (6) | 4.22 | -15.6 | -35.57 | 0.25 | -28.57 | -34.21 | 0.3 | 3.45 | -16.67 | 0.07 | -22.22 | -12.5 | 5.92 | -15.37 | 2.11 | 7.11 | 22.57 | 29.34 | 1.66 | -7.85 | 35.81 | 630 | -32.26 | -32.26 |
| 20Q1 (5) | 5.0 | -30.94 | -22.12 | 0.35 | -10.26 | -5.41 | 0.29 | -12.12 | -3.33 | 0.09 | 12.5 | -10.0 | 7.00 | 29.95 | 21.46 | 5.80 | 27.25 | 24.12 | 1.80 | 62.9 | 15.56 | 930 | 0.0 | 0.0 |
| 19Q4 (4) | 7.24 | 14.2 | 0.0 | 0.39 | 5.41 | 0.0 | 0.33 | -13.16 | 0.0 | 0.08 | 0.0 | 0.0 | 5.39 | -7.7 | 0.0 | 4.56 | -23.95 | 0.0 | 1.10 | -12.43 | 0.0 | 930 | 0.0 | 0.0 |
| 19Q3 (3) | 6.34 | -3.21 | 0.0 | 0.37 | -2.63 | 0.0 | 0.38 | 5.56 | 0.0 | 0.08 | 0.0 | 0.0 | 5.84 | 0.59 | 0.0 | 5.99 | 9.05 | 0.0 | 1.26 | 3.31 | 0.0 | 930 | 0.0 | 0.0 |
| 19Q2 (2) | 6.55 | 2.02 | 0.0 | 0.38 | 2.7 | 0.0 | 0.36 | 20.0 | 0.0 | 0.08 | -20.0 | 0.0 | 5.80 | 0.66 | 0.0 | 5.50 | 17.62 | 0.0 | 1.22 | -21.59 | 0.0 | 930 | 0.0 | 0.0 |
| 19Q1 (1) | 6.42 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 5.76 | 0.0 | 0.0 | 4.67 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 930 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.51 | 1.48 | 1.46 | 15.87 | 1.13 | -16.91 | 0.7 | -1.41 | 7.12 | 14.18 | 5.51 | -18.13 | 3.41 | -2.85 | 453 | 0.0 |
| 2022 (9) | 20.21 | 5.37 | 1.26 | 11.5 | 1.36 | 17.24 | 0.71 | 86.84 | 6.23 | 5.82 | 6.73 | 11.27 | 3.51 | 77.32 | 453 | -11.7 |
| 2021 (8) | 19.18 | -9.57 | 1.13 | -11.72 | 1.16 | -9.38 | 0.38 | 22.58 | 5.89 | -2.38 | 6.05 | 0.22 | 1.98 | 35.55 | 513 | -10.47 |
| 2020 (7) | 21.21 | -20.11 | 1.28 | -15.79 | 1.28 | -7.25 | 0.31 | -8.82 | 6.03 | 5.41 | 6.03 | 16.11 | 1.46 | 14.13 | 573 | -9.05 |
| 2019 (6) | 26.55 | -7.01 | 1.52 | -12.64 | 1.38 | 2.22 | 0.34 | -12.82 | 5.73 | -6.06 | 5.20 | 9.92 | 1.28 | -6.25 | 630 | -32.26 |
| 2018 (5) | 28.55 | 0.63 | 1.74 | 14.47 | 1.35 | -27.03 | 0.39 | 14.71 | 6.09 | 13.75 | 4.73 | -27.49 | 1.37 | 13.98 | 930 | 8.77 |
| 2017 (4) | 28.37 | 14.63 | 1.52 | 4.83 | 1.85 | 44.53 | 0.34 | 36.0 | 5.36 | -8.55 | 6.52 | 26.09 | 1.20 | 18.65 | 855 | -4.79 |
| 2016 (3) | 24.75 | 14.9 | 1.45 | 2.84 | 1.28 | 26.73 | 0.25 | -32.43 | 5.86 | -10.5 | 5.17 | 10.3 | 1.01 | -41.2 | 898 | 192.51 |
| 2015 (2) | 21.54 | 49.58 | 1.41 | 33.02 | 1.01 | 158.97 | 0.37 | 32.14 | 6.55 | -11.07 | 4.69 | 73.13 | 1.72 | -11.66 | 307 | 0.0 |
| 2014 (1) | 14.4 | 17.74 | 1.06 | 0.0 | 0.39 | 0.0 | 0.28 | -12.5 | 7.36 | 0 | 2.71 | 0 | 1.94 | 0 | 307 | -2.23 |
