- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 24.15 | -12.82 | 1.43 | 1.38 | -8.0 | 5.34 | 1.5 | -18.48 | -6.83 | 0.87 | -5.43 | 26.09 | 5.71 | 5.52 | 3.86 | 6.21 | -6.49 | -8.14 | 3.60 | 8.47 | 24.31 | 2617 | 0.0 | 0.0 |
| 23Q3 (19) | 27.7 | 20.86 | -9.6 | 1.5 | 17.19 | 2.04 | 1.84 | 12.88 | 11.52 | 0.92 | 16.46 | 15.0 | 5.42 | -3.03 | 12.87 | 6.64 | -6.6 | 23.35 | 3.32 | -3.64 | 27.21 | 2617 | 0.0 | 2.99 |
| 23Q2 (18) | 22.92 | -12.18 | -15.17 | 1.28 | 0.0 | 0.0 | 1.63 | -4.12 | 11.64 | 0.79 | 9.72 | 0.0 | 5.58 | 13.87 | 17.89 | 7.11 | 9.19 | 31.62 | 3.45 | 24.95 | 17.89 | 2617 | 0.0 | 2.99 |
| 23Q1 (17) | 26.1 | 9.62 | -0.27 | 1.28 | -2.29 | 7.56 | 1.7 | 5.59 | 21.43 | 0.72 | 4.35 | -1.37 | 4.90 | -10.86 | 7.85 | 6.51 | -3.67 | 21.75 | 2.76 | -4.81 | -1.11 | 2617 | 0.0 | 2.99 |
| 22Q4 (16) | 23.81 | -22.29 | 12.58 | 1.31 | -10.88 | 19.09 | 1.61 | -2.42 | 35.29 | 0.69 | -13.75 | 1.47 | 5.50 | 14.68 | 5.79 | 6.76 | 25.57 | 20.18 | 2.90 | 10.99 | -9.87 | 2617 | 2.99 | 2.99 |
| 22Q3 (15) | 30.64 | 13.4 | 81.84 | 1.47 | 14.84 | 53.12 | 1.65 | 13.01 | 42.24 | 0.8 | 1.27 | 11.11 | 4.80 | 1.28 | -15.79 | 5.39 | -0.34 | -21.78 | 2.61 | -10.7 | -38.9 | 2541 | 0.0 | -7.26 |
| 22Q2 (14) | 27.02 | 3.25 | 35.51 | 1.28 | 7.56 | 21.9 | 1.46 | 4.29 | 14.96 | 0.79 | 8.22 | 11.27 | 4.74 | 4.18 | -10.04 | 5.40 | 1.01 | -15.16 | 2.92 | 4.81 | -17.89 | 2541 | 0.0 | -7.26 |
| 22Q1 (13) | 26.17 | 23.74 | 1.08 | 1.19 | 8.18 | -2.46 | 1.4 | 17.65 | -8.5 | 0.73 | 7.35 | -13.1 | 4.55 | -12.57 | -3.5 | 5.35 | -4.92 | -9.48 | 2.79 | -13.24 | -14.03 | 2541 | 0.0 | -7.26 |
| 21Q4 (12) | 21.15 | 25.52 | -6.7 | 1.1 | 14.58 | 0.0 | 1.19 | 2.59 | -11.19 | 0.68 | -5.56 | -17.07 | 5.20 | -8.71 | 7.19 | 5.63 | -18.27 | -4.81 | 3.22 | -24.76 | -11.11 | 2541 | -7.26 | -7.26 |
| 21Q3 (11) | 16.85 | -15.5 | -17.68 | 0.96 | -8.57 | -8.57 | 1.16 | -8.66 | -4.92 | 0.72 | 1.41 | -4.0 | 5.70 | 8.19 | 11.07 | 6.88 | 8.09 | 15.51 | 4.27 | 20.01 | 16.62 | 2740 | 0.0 | -9.81 |
| 21Q2 (10) | 19.94 | -22.98 | 35.55 | 1.05 | -13.93 | -11.02 | 1.27 | -16.99 | 4.96 | 0.71 | -15.48 | 24.56 | 5.27 | 11.75 | -34.36 | 6.37 | 7.78 | -22.57 | 3.56 | 9.75 | -8.11 | 2740 | 0.0 | -9.81 |
| 21Q1 (9) | 25.89 | 14.2 | -2.56 | 1.22 | 10.91 | -12.23 | 1.53 | 14.18 | -26.44 | 0.84 | 2.44 | -11.58 | 4.71 | -2.88 | -9.92 | 5.91 | -0.02 | -24.51 | 3.24 | -10.3 | -9.26 | 2740 | 0.0 | -9.69 |
| 20Q4 (8) | 22.67 | 10.75 | -10.54 | 1.1 | 4.76 | -29.94 | 1.34 | 9.84 | -29.1 | 0.82 | 9.33 | -30.51 | 4.85 | -5.4 | -21.68 | 5.91 | -0.82 | -20.75 | 3.62 | -1.28 | -22.32 | 2740 | -9.81 | -9.69 |
| 20Q3 (7) | 20.47 | 39.16 | -25.46 | 1.05 | -11.02 | -34.38 | 1.22 | 0.83 | -24.22 | 0.75 | 31.58 | -36.97 | 5.13 | -36.06 | -11.97 | 5.96 | -27.54 | 1.65 | 3.66 | -5.45 | -15.45 | 3038 | 0.0 | 0.13 |
| 20Q2 (6) | 14.71 | -44.64 | -37.75 | 1.18 | -15.11 | -28.48 | 1.21 | -41.83 | -19.33 | 0.57 | -40.0 | -48.65 | 8.02 | 53.34 | 14.88 | 8.23 | 5.08 | 29.58 | 3.87 | 8.38 | -17.51 | 3038 | 0.13 | 0.13 |
| 20Q1 (5) | 26.57 | 4.85 | 1.1 | 1.39 | -11.46 | -6.08 | 2.08 | 10.05 | 50.72 | 0.95 | -19.49 | -5.0 | 5.23 | -15.56 | -7.11 | 7.83 | 4.96 | 49.08 | 3.58 | -23.22 | -6.04 | 3034 | 0.0 | 0.0 |
| 19Q4 (4) | 25.34 | -7.72 | 0.0 | 1.57 | -1.88 | 0.0 | 1.89 | 17.39 | 0.0 | 1.18 | -0.84 | 0.0 | 6.20 | 6.33 | 0.0 | 7.46 | 27.21 | 0.0 | 4.66 | 7.46 | 0.0 | 3034 | 0.0 | 0.0 |
| 19Q3 (3) | 27.46 | 16.21 | 0.0 | 1.6 | -3.03 | 0.0 | 1.61 | 7.33 | 0.0 | 1.19 | 7.21 | 0.0 | 5.83 | -16.56 | 0.0 | 5.86 | -7.64 | 0.0 | 4.33 | -7.75 | 0.0 | 3034 | 0.0 | 0.0 |
| 19Q2 (2) | 23.63 | -10.08 | 0.0 | 1.65 | 11.49 | 0.0 | 1.5 | 8.7 | 0.0 | 1.11 | 11.0 | 0.0 | 6.98 | 23.99 | 0.0 | 6.35 | 20.89 | 0.0 | 4.70 | 23.45 | 0.0 | 3034 | 0.0 | 0.0 |
| 19Q1 (1) | 26.28 | 0.0 | 0.0 | 1.48 | 0.0 | 0.0 | 1.38 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 5.63 | 0.0 | 0.0 | 5.25 | 0.0 | 0.0 | 3.81 | 0.0 | 0.0 | 3034 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 100.87 | -6.28 | 5.44 | 3.62 | 6.67 | 8.99 | 3.3 | 9.63 | 5.39 | 10.56 | 6.61 | 16.29 | 3.27 | 16.98 | 2617 | 0.0 |
| 2022 (9) | 107.63 | 28.38 | 5.25 | 21.53 | 6.12 | 18.6 | 3.01 | 2.38 | 4.88 | -5.33 | 5.69 | -7.61 | 2.80 | -20.25 | 2617 | 2.99 |
| 2021 (8) | 83.84 | -0.69 | 4.32 | -15.13 | 5.16 | -5.84 | 2.94 | -4.85 | 5.15 | -14.54 | 6.15 | -5.19 | 3.51 | -4.2 | 2541 | -7.26 |
| 2020 (7) | 84.42 | -17.81 | 5.09 | -20.72 | 5.48 | -12.32 | 3.09 | -31.03 | 6.03 | -3.54 | 6.49 | 6.68 | 3.66 | -16.08 | 2740 | -9.81 |
| 2019 (6) | 102.71 | 8.21 | 6.42 | 3.05 | 6.25 | 23.03 | 4.48 | 8.47 | 6.25 | -4.77 | 6.09 | 13.7 | 4.36 | 0.25 | 3038 | 0.13 |
| 2018 (5) | 94.92 | -3.68 | 6.23 | -3.41 | 5.08 | -13.46 | 4.13 | -4.4 | 6.56 | 0.28 | 5.35 | -10.15 | 4.35 | -0.74 | 3034 | -2.82 |
| 2017 (4) | 98.55 | -10.78 | 6.45 | 2.06 | 5.87 | -9.41 | 4.32 | 6.14 | 6.54 | 14.39 | 5.96 | 1.53 | 4.38 | 18.97 | 3122 | -3.58 |
| 2016 (3) | 110.46 | -2.05 | 6.32 | -4.53 | 6.48 | -0.31 | 4.07 | 4.63 | 5.72 | -2.54 | 5.87 | 1.78 | 3.68 | 6.82 | 3238 | -1.85 |
| 2015 (2) | 112.77 | 0.77 | 6.62 | 14.93 | 6.5 | 0.15 | 3.89 | -0.51 | 5.87 | 14.05 | 5.76 | -0.61 | 3.45 | -1.27 | 3299 | -1.23 |
| 2014 (1) | 111.91 | 6.7 | 5.76 | 3.6 | 6.49 | 5.53 | 3.91 | 1.03 | 5.15 | 0 | 5.80 | 0 | 3.49 | 0 | 3340 | 2.36 |
