玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)27.8412.7639.8312.2529.49142.575.82-55.57285.434.09-64.0452.71.09-69.3419.050.72-65.55260.00.15-16.670.012.92-33.3734.8674.78-0.76-8.31209.93190.86-37.02-109.93-495.0952.8913.27-14.99-3.21
23Q3 (19)24.693.4460.329.4622.54292.5313.103.868.3811.3637.790.283.5558.4862.842.0958.3368.550.1820.0-10.019.39-3.8235.9775.35-6.7-10.9472.1817.85132.1327.82-28.2-59.6215.61-10.9517.28
23Q2 (18)23.870.0850.317.72-20.17194.6612.6239.2990.358.2536.3639.122.2419.1510.891.3217.8618.920.15-11.76-16.6720.1627.1144.180.76-6.63-10.3361.25-42.6454.4138.75671.63-35.7717.5310.622.67
23Q1 (17)23.8519.7973.839.6791.49787.169.06500.067.166.05717.5744.741.88795.2432.391.12460.041.770.1713.330.015.8665.5522.4786.496.04-10.52106.78-67.97422.85-6.7897.09-108.5215.8515.6112.57
22Q4 (16)19.9129.2941.915.05109.543507.141.51-80.5979.760.74-87.6-22.110.21-90.37-19.230.20-83.870.00.15-25.07.149.58-32.82-6.1781.56-3.6-11.97333.33972.071900.0-233.33-438.62-380.013.713.0110.21
22Q3 (15)15.40-3.02119.062.41-8.02124.627.7817.35167.655.970.67161.552.187.92203.321.2411.71221.570.2011.1181.8214.261.932590.5784.61-6.05-9.7831.09-21.61-63.4468.9114.21360.9713.31-6.86-25.93
22Q2 (14)15.8815.74-26.552.62140.37-61.416.6322.32139.355.9341.87115.642.0242.25188.571.1140.51170.730.185.8838.4613.998.038.1190.06-6.83-6.6639.6694.22-83.8460.34-24.18141.4814.291.49-9.44
22Q1 (13)13.72-2.21-43.421.09678.57-89.465.42545.24-47.434.18340.0-47.091.42446.15-45.170.79295.0-42.340.1721.430.012.9526.84-28.3796.664.33-4.7320.4222.54-79.6579.58-4.5121347.1814.0813.18-7.19
21Q4 (12)14.0399.57-41.250.14101.43-98.550.84107.3-85.310.95109.79-77.050.26112.32-78.150.20119.61-70.590.1427.27-6.6710.211826.42-30.2692.65-1.2-2.3216.67-80.4-90.1183.33457.47221.7212.44-30.77-13.07
21Q3 (11)7.03-67.48-71.81-9.79-244.18-198.59-11.50-515.16-249.16-9.70-452.73-299.18-2.11-401.43-266.14-1.02-348.78-241.670.11-15.38-21.430.53-95.9-96.9993.78-2.81-1.2685.05-65.35-33.814.95110.28152.4917.9713.8824.97
21Q2 (10)21.62-10.8559.446.79-34.33208.992.77-73.13137.532.75-65.19151.40.70-72.97170.710.41-70.07189.130.13-23.5330.012.94-28.4392.2796.49-4.98.7245.45144.54190.81-145.45-38736.36-1032.6215.784.020
21Q1 (9)24.251.555.2110.347.2663.3510.3180.2465.497.9090.82103.082.59117.65105.561.37101.4785.140.1713.330.018.0823.527.77101.466.979.76100.37-40.42-1.42-0.3799.4579.415.176.010.2
20Q4 (8)23.88-4.25-7.339.64-2.9230.095.72-25.8113.044.14-14.9920.71.19-6.314.420.68-5.567.940.157.14-11.7614.64-16.7710.4194.85-0.1414.07168.4631.1214.7-68.46-140.38-46.0514.31-0.49-2.59
20Q3 (7)24.9483.927.319.93259.3936.787.71204.47-0.264.87191.03-6.351.27228.28-25.730.72256.52-28.710.1440.0-22.2217.59161.3716.4194.987.016.23128.4852.2236.87-28.48-282.61-564.4614.38011.56
20Q2 (6)13.56-41.17-41.32-6.23-198.42-217.11-7.38-218.46-218.46-5.35-237.53-226.18-0.99-178.57-182.5-0.46-162.16-163.010.10-41.18-37.56.73-52.44-54.0388.77-3.9713.2784.40-17.1-1.5315.60957.84.210.00-100.0-100.0
20Q1 (5)23.05-10.5514.286.33-14.5720.346.2323.127.043.8913.411.571.2621.154.130.7417.46-1.330.170.0-5.5614.156.715.3692.4411.1721.47101.82-30.6812.89-1.8296.12-118.5515.143.0612.23
19Q4 (4)25.7710.890.07.412.070.05.06-34.540.03.43-34.040.01.04-39.180.00.63-37.620.00.17-5.560.013.26-12.240.083.151.750.0146.8856.470.0-46.88-864.420.014.6913.960.0
19Q3 (3)23.240.560.07.2636.470.07.7324.080.05.2022.640.01.7142.50.01.0138.360.00.1812.50.015.113.210.081.724.270.093.879.510.06.13-59.030.012.89-20.530.0
19Q2 (2)23.1114.580.05.321.140.06.237.040.04.2410.70.01.20-0.830.00.73-2.670.00.16-11.110.014.649.010.078.372.980.085.71-4.970.014.9752.650.016.2220.240.0
19Q1 (1)20.170.00.05.260.00.05.820.00.03.830.00.01.210.00.00.750.00.00.180.00.013.430.00.076.100.00.090.200.00.09.800.00.013.490.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.0455.439.79258.616.07-9.4310.2084.457.5472.548.7349.745.2854.390.65-8.4517.1133.1574.78-8.3195.9294.784.08-91.960.4218.5915.5512.44
2022 (9)16.11-8.362.73-4.886.70-24.715.53216.04.37216.675.83291.283.42232.040.7126.7912.8513.4281.56-11.9749.24-70.1750.7600.35-19.2413.83-8.95
2021 (8)17.58-20.382.87-51.368.90-1.941.75-57.111.38-46.511.49-44.811.03-38.690.561.8211.33-17.9692.65-2.32165.0714.02-65.0700.434.0815.192.5
2020 (7)22.08-4.215.90-6.949.0722.34.08-34.622.58-38.422.70-48.281.68-46.330.55-20.2913.81-2.294.8514.07144.7742.54-44.7700.42-8.4914.824.0
2019 (6)23.0513.496.3458.17.42-3.936.2454.464.1931.355.2243.013.1336.680.694.5514.1216.1283.158.35101.562.36-1.5600.4669.7514.254.7
2018 (5)20.31-31.064.01-68.17.7215.314.04-65.323.19-65.13.65-65.02.29-63.480.66-1.4912.16-34.9776.746.8599.22-8.070.7800.27013.61-8.47
2017 (4)29.46-0.112.57-11.66.7012.2611.65-16.499.14-18.8310.43-27.166.27-27.760.67-10.6718.70-7.5271.821.15107.935.87-7.9300.00014.879.66
2016 (3)29.499.2614.2219.45.97-0.0313.9514.6311.2615.2514.325.768.685.60.75-8.5420.229.2471.007.32101.954.22-1.9500.00013.565.36
2015 (2)26.999.811.9117.575.9712.2512.1715.579.7712.6913.543.28.226.480.82-4.6518.5113.9166.16-9.7397.821.612.18-41.50.00012.878.24
2014 (1)24.58010.1305.321.210.5308.67013.1207.7200.86-1.1516.255.1173.29-6.8796.263.33.74-45.150.00011.89-3.49

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