玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.17-2.6-4.215.60-7.69-11.2115.99-8.631.0712.28-9.31-0.415.13-10.16-4.294.12-7.620.980.330.00.017.49-8.241.2224.15-5.77-17.4697.631.06-12.422.37-30.17121.4310.513.24-8.13
23Q3 (19)33.03-3.02-1.3416.90-6.42-2.6517.50-4.99-1.1913.54-3.01-1.025.710.04.24.464.459.580.336.4510.019.06-5.13-1.2425.63-19.91-26.7196.60-1.46-1.333.4073.2162.3410.18-3.14-5.21
23Q2 (18)34.061.64-3.0518.061.92-0.6618.424.190.2713.964.49-1.275.719.65.944.277.836.750.316.910.7120.093.88-0.5432.00-9.96-9.9498.04-1.96-0.641.96570.59120.5910.51-1.68-10.4
23Q1 (17)33.51-0.21-7.7117.720.85-8.9917.6811.76-9.4313.368.35-10.755.21-2.8-7.33.96-2.94-8.330.29-12.120.019.3411.92-9.535.5421.462.48100.00-10.290.0-0.4296.23-199.5810.69-6.56-9.64
22Q4 (16)33.580.3-7.6717.571.21-11.1315.82-10.67-19.4912.33-9.87-18.245.36-2.19-19.164.080.25-21.690.3310.0-2.9417.28-10.47-18.1429.26-16.3310.96111.4813.8610.69-11.07-628.93-1460.2511.446.52-1.46
22Q3 (15)33.48-4.7-4.5917.36-4.51-8.9717.71-3.59-7.0813.68-3.25-4.05.481.67-3.184.071.75-6.440.307.140.019.30-4.46-6.8134.97-1.5819.1597.91-0.77-2.092.09135.36010.74-8.44-2.1
22Q2 (14)35.13-3.25-3.2818.18-6.632.8318.37-5.893.8414.14-5.543.365.39-4.097.84.00-7.417.820.28-3.453.720.20-5.473.0635.532.4511.9898.67-1.33-1.330.89112.44011.73-0.85-6.61
22Q1 (13)36.31-0.16-2.3919.47-1.52-2.2119.52-0.66-3.3214.97-0.73-1.385.62-15.23-5.394.32-17.08-3.790.29-14.710.021.371.23-2.9534.6831.51-10.96100.00-0.71.270.42159.0-66.5311.831.890.77
21Q4 (12)36.373.650.019.773.673.9419.653.11.0815.085.823.436.6317.1411.625.2119.777.640.3413.333.0321.111.930.1926.37-10.15-3.19100.710.713.26-0.710-134.4711.615.833.66
21Q3 (11)35.09-3.39-3.4719.077.86-5.0819.067.74-7.3414.254.17-11.875.6613.2-17.854.3517.25-21.20.3011.11-11.7620.715.66-6.2529.35-7.554.47100.000.02.040.000-100.010.97-12.663.39
21Q2 (10)36.32-2.375.0917.68-11.25.6217.69-12.384.013.68-9.882.45.00-15.826.383.71-17.37-1.850.27-6.9-3.5719.60-10.993.8731.73-18.54-1.03100.001.271.780.00-100.0-100.012.566.980
21Q1 (9)37.202.282.7619.914.6816.9120.193.8613.5515.184.1211.785.940.043.834.49-7.2329.770.29-12.1216.022.024.519.8838.9542.99117.4898.751.253.271.25-39.25-71.4311.744.82-11.86
20Q4 (8)36.370.06-2.9919.02-5.333.7619.44-5.495.5414.58-9.836.045.94-13.7911.034.84-12.328.520.33-2.943.1321.07-4.624.0527.2443.3725.6597.53-0.48-1.992.06-14.27317.711.205.56-5.33
20Q3 (7)36.355.18-1.7620.0920.0113.3120.5720.9314.1516.1721.0315.256.8946.630.495.5246.0331.120.3421.4313.3322.0917.0611.2319.00-40.740.3298.00-0.26-0.382.4037.647.210.610-17.56
20Q2 (6)34.56-4.53-8.3816.74-1.7-8.3717.01-4.33-8.8413.36-1.62-9.054.7013.8-11.493.789.25-11.270.2812.0-3.4518.87-5.84-7.6832.0679.01-2.6198.262.750.41.74-60.13-18.460.00-100.0-100.0
20Q1 (5)36.20-3.44-0.7917.03-7.093.4617.78-3.470.8513.58-1.24-0.734.13-22.8-10.413.46-22.42-11.280.25-21.88-10.7120.04-1.042.3517.91-17.390.6795.62-3.92.984.38788.12-33.1813.3212.63.26
19Q4 (4)37.491.320.018.333.380.018.422.220.013.75-2.00.05.351.330.04.465.940.00.326.670.020.251.960.021.6814.470.099.511.160.00.49-69.790.011.83-8.080.0
19Q3 (3)37.00-1.910.017.73-2.960.018.02-3.430.014.03-4.490.05.28-0.560.04.21-1.170.00.303.450.019.86-2.840.018.94-42.470.098.370.520.01.63-23.780.012.871.10.0
19Q2 (2)37.723.370.018.2711.00.018.665.840.014.697.380.05.3115.180.04.269.230.00.293.570.020.444.390.032.9285.050.097.865.390.02.14-67.330.012.73-1.320.0
19Q1 (1)36.490.00.016.460.00.017.630.00.013.680.00.04.610.00.03.900.00.00.280.00.019.580.00.017.790.00.092.860.00.06.550.00.012.900.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.16-3.9717.01-6.021.49-4.117.35-2.1413.25-3.2120.62-1.116.34-0.181.233.3618.94-2.2724.15-17.4698.03-4.01.9700.08-1.9410.47-8.32
2022 (9)34.53-4.7218.10-5.581.55-1.4217.73-7.6613.69-6.1720.85-5.6616.37-6.41.190.019.38-7.1829.2610.96102.112.22-2.1100.08-27.5511.42-2.31
2021 (8)36.240.9219.174.31.58-6.819.201.8614.590.4122.105.2417.493.371.192.5920.881.1626.37-3.1999.892.50.21-91.730.12-21.3811.691.12
2020 (7)35.91-3.4418.383.671.69-2.918.853.6314.533.4921.003.516.920.241.16-3.3320.642.9927.2425.6597.450.022.55-0.590.155.1411.56-7.96
2019 (6)37.190.417.731.661.7449.8818.192.1314.044.3920.291.4516.880.91.20-3.2320.045.221.6810.9597.44-0.442.5628.950.14-22.4612.56-1.18
2018 (5)37.04-1.7517.44-3.961.166.7817.81-0.9513.45-3.8620.00-3.2416.73-2.391.241.6419.05-0.5719.54-1.2697.87-3.151.9900.18012.710.79
2017 (4)37.70-0.2418.166.141.0933.2117.985.5813.993.420.67-5.7917.14-2.891.22-5.4319.166.1519.79-8.89101.060.59-1.0600.00012.61-3.96
2016 (3)37.795.5917.1121.00.829.5717.0322.8713.5320.9121.94-0.3217.655.631.29-12.2418.0521.0621.72-25.39100.46-1.54-0.4600.00013.131.55
2015 (2)35.79-0.0614.146.080.758.2213.861.6911.197.622.01-10.8516.71-12.881.47-18.3314.911.4329.11-29.38102.044.46-2.0400.00012.93-7.71
2014 (1)35.81013.3300.6916.6213.63010.40024.69019.1801.8010.4314.70-23.0441.22113.0297.680.092.11-12.510.00014.0117.14

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