- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 76.74 | -3.18 | -9.96 | 10.86 | 19.6 | -2.78 | 3.06 | 14.18 | 25.41 | 0.47 | -9.62 | 0.0 | 14.15 | 23.53 | 7.98 | 3.99 | 17.93 | 39.28 | 0.61 | -6.65 | 11.06 | 2833 | 0.0 | 0.0 |
| 23Q3 (19) | 79.26 | 25.35 | 3.24 | 9.08 | 3.53 | -0.87 | 2.68 | 8.5 | 3.88 | 0.52 | 10.64 | 15.56 | 11.46 | -17.4 | -3.99 | 3.38 | -13.44 | 0.61 | 0.66 | -11.74 | 11.93 | 2833 | 0.0 | -19.24 |
| 23Q2 (18) | 63.23 | 7.53 | 5.52 | 8.77 | 15.09 | -3.41 | 2.47 | -1.98 | 5.11 | 0.47 | 20.51 | 11.9 | 13.87 | 7.03 | -8.47 | 3.91 | -8.85 | -0.4 | 0.74 | 12.07 | 6.05 | 2833 | 0.0 | -19.24 |
| 23Q1 (17) | 58.8 | -31.01 | -12.63 | 7.62 | -31.78 | -4.75 | 2.52 | 3.28 | 10.04 | 0.39 | -17.02 | 2.63 | 12.96 | -1.12 | 9.02 | 4.29 | 49.7 | 25.95 | 0.66 | 20.28 | 17.47 | 2833 | 0.0 | -19.24 |
| 22Q4 (16) | 85.23 | 11.02 | -14.44 | 11.17 | 21.94 | -7.69 | 2.44 | -5.43 | -6.15 | 0.47 | 4.44 | -2.08 | 13.11 | 9.84 | 7.9 | 2.86 | -14.81 | 9.69 | 0.55 | -5.92 | 14.45 | 2833 | -19.24 | -19.24 |
| 22Q3 (15) | 76.77 | 28.12 | -11.44 | 9.16 | 0.88 | -4.78 | 2.58 | 9.79 | -3.73 | 0.45 | 7.14 | -2.17 | 11.93 | -21.26 | 7.52 | 3.36 | -14.31 | 8.71 | 0.59 | -16.37 | 10.47 | 3508 | 0.0 | -6.6 |
| 22Q2 (14) | 59.92 | -10.97 | -19.11 | 9.08 | 13.5 | 15.67 | 2.35 | 2.62 | -2.49 | 0.42 | 10.53 | -6.67 | 15.15 | 27.48 | 43.0 | 3.92 | 15.26 | 20.55 | 0.70 | 24.14 | 15.39 | 3508 | 0.0 | -6.6 |
| 22Q1 (13) | 67.3 | -32.44 | -18.61 | 8.0 | -33.88 | -27.07 | 2.29 | -11.92 | -9.84 | 0.38 | -20.83 | -2.56 | 11.89 | -2.13 | -10.4 | 3.40 | 30.37 | 10.77 | 0.56 | 17.19 | 19.72 | 3508 | 0.0 | -6.6 |
| 21Q4 (12) | 99.62 | 14.92 | -2.73 | 12.1 | 25.78 | 0.58 | 2.6 | -2.99 | -31.03 | 0.48 | 4.35 | -11.11 | 12.15 | 9.45 | 3.41 | 2.61 | -15.58 | -29.1 | 0.48 | -9.2 | -8.61 | 3508 | -6.6 | -6.6 |
| 21Q3 (11) | 86.69 | 17.02 | -9.7 | 9.62 | 22.55 | -21.92 | 2.68 | 11.2 | -2.19 | 0.46 | 2.22 | 15.0 | 11.10 | 4.72 | -13.53 | 3.09 | -4.97 | 8.31 | 0.53 | -12.65 | 27.35 | 3756 | 0.0 | 2.57 |
| 21Q2 (10) | 74.08 | -10.41 | -6.85 | 7.85 | -28.44 | -16.04 | 2.41 | -5.12 | -3.21 | 0.45 | 15.38 | 21.62 | 10.60 | -20.12 | -9.87 | 3.25 | 5.91 | 3.91 | 0.61 | 28.8 | 30.57 | 3756 | 0.0 | 2.57 |
| 21Q1 (9) | 82.69 | -19.26 | 23.95 | 10.97 | -8.81 | 27.26 | 2.54 | -32.63 | 0.79 | 0.39 | -27.78 | 11.43 | 13.27 | 12.95 | 2.67 | 3.07 | -16.55 | -18.68 | 0.47 | -10.55 | -10.11 | 3756 | 0.0 | 4.19 |
| 20Q4 (8) | 102.42 | 6.69 | 3.86 | 12.03 | -2.35 | 0.67 | 3.77 | 37.59 | 27.8 | 0.54 | 35.0 | 50.0 | 11.75 | -8.47 | -3.08 | 3.68 | 28.97 | 23.04 | 0.53 | 26.54 | 44.42 | 3756 | 2.57 | 4.19 |
| 20Q3 (7) | 96.0 | 20.71 | 20.05 | 12.32 | 31.76 | 17.45 | 2.74 | 10.04 | 4.18 | 0.4 | 8.11 | -2.44 | 12.83 | 9.16 | -2.17 | 2.85 | -8.84 | -13.21 | 0.42 | -10.44 | -18.73 | 3662 | 0.0 | 1.58 |
| 20Q2 (6) | 79.53 | 19.22 | 31.02 | 9.35 | 8.47 | 15.43 | 2.49 | -1.19 | -0.8 | 0.37 | 5.71 | 0.0 | 11.76 | -9.02 | -11.9 | 3.13 | -17.12 | -24.28 | 0.47 | -11.33 | -23.68 | 3662 | 1.58 | 1.58 |
| 20Q1 (5) | 66.71 | -32.35 | -9.08 | 8.62 | -27.87 | -5.59 | 2.52 | -14.58 | -6.67 | 0.35 | -2.78 | -2.78 | 12.92 | 6.63 | 3.84 | 3.78 | 26.27 | 2.65 | 0.52 | 43.71 | 6.93 | 3605 | 0.0 | 0.0 |
| 19Q4 (4) | 98.61 | 23.31 | 0.0 | 11.95 | 13.92 | 0.0 | 2.95 | 12.17 | 0.0 | 0.36 | -12.2 | 0.0 | 12.12 | -7.62 | 0.0 | 2.99 | -9.04 | 0.0 | 0.37 | -28.79 | 0.0 | 3605 | 0.0 | 0.0 |
| 19Q3 (3) | 79.97 | 31.75 | 0.0 | 10.49 | 29.51 | 0.0 | 2.63 | 4.78 | 0.0 | 0.41 | 10.81 | 0.0 | 13.12 | -1.7 | 0.0 | 3.29 | -20.47 | 0.0 | 0.51 | -15.89 | 0.0 | 3605 | 0.0 | 0.0 |
| 19Q2 (2) | 60.7 | -17.27 | 0.0 | 8.1 | -11.28 | 0.0 | 2.51 | -7.04 | 0.0 | 0.37 | 2.78 | 0.0 | 13.34 | 7.24 | 0.0 | 4.14 | 12.37 | 0.0 | 0.61 | 24.23 | 0.0 | 3605 | 0.0 | 0.0 |
| 19Q1 (1) | 73.37 | 0.0 | 0.0 | 9.13 | 0.0 | 0.0 | 2.7 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 12.44 | 0.0 | 0.0 | 3.68 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 3605 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 278.04 | -3.87 | 36.32 | -2.91 | 10.72 | 11.09 | 1.84 | 6.98 | 13.06 | 0.99 | 3.86 | 15.56 | 0.66 | 11.28 | 2833 | 0.0 |
| 2022 (9) | 289.23 | -15.69 | 37.41 | -7.72 | 9.65 | -5.67 | 1.72 | -3.37 | 12.93 | 9.46 | 3.34 | 11.89 | 0.59 | 14.62 | 2833 | -19.24 |
| 2021 (8) | 343.07 | -0.46 | 40.54 | -4.21 | 10.23 | -11.2 | 1.78 | 7.23 | 11.82 | -3.76 | 2.98 | -10.79 | 0.52 | 7.73 | 3508 | -6.6 |
| 2020 (7) | 344.66 | 10.23 | 42.32 | 6.68 | 11.52 | 6.77 | 1.66 | 12.16 | 12.28 | -3.22 | 3.34 | -3.15 | 0.48 | 1.75 | 3756 | 2.57 |
| 2019 (6) | 312.66 | 14.36 | 39.67 | -1.07 | 10.79 | 17.16 | 1.48 | -11.9 | 12.69 | -13.49 | 3.45 | 2.45 | 0.47 | -22.96 | 3662 | 1.58 |
| 2018 (5) | 273.41 | 3.26 | 40.1 | 9.15 | 9.21 | 10.3 | 1.68 | 73.2 | 14.67 | 5.7 | 3.37 | 6.82 | 0.61 | 67.73 | 3605 | 0.42 |
| 2017 (4) | 264.78 | -2.2 | 36.74 | -10.76 | 8.35 | 12.99 | 0.97 | -29.71 | 13.88 | -8.75 | 3.15 | 15.53 | 0.37 | -28.13 | 3590 | 9.45 |
| 2016 (3) | 270.74 | 6.11 | 41.17 | 3.76 | 7.39 | 8.04 | 1.38 | 35.29 | 15.21 | -2.22 | 2.73 | 1.82 | 0.51 | 27.5 | 3280 | 17.56 |
| 2015 (2) | 255.15 | 17.04 | 39.68 | 25.57 | 6.84 | 35.71 | 1.02 | 0.99 | 15.55 | 7.29 | 2.68 | 15.95 | 0.40 | -13.71 | 2790 | 1.01 |
| 2014 (1) | 218.0 | 6.97 | 31.6 | 1.71 | 5.04 | 9.8 | 1.01 | 8.6 | 14.50 | 0 | 2.31 | 0 | 0.46 | 0 | 2762 | 23.08 |
