- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 281.0 | -0.84 | -7.81 | 17.64 | 15.52 | 27.92 | 7.07 | 12.22 | 2.46 | 0.35 | 0.0 | -22.22 | 6.28 | 16.5 | 38.76 | 2.52 | 13.17 | 11.15 | 0.12 | 0.85 | -15.63 | 0 | 0 | 0 |
| 23Q3 (19) | 283.38 | 2.68 | -6.04 | 15.27 | 3.88 | -1.17 | 6.3 | -8.43 | 4.48 | 0.35 | -5.41 | -2.78 | 5.39 | 1.16 | 5.19 | 2.22 | -10.82 | 11.2 | 0.12 | -7.88 | 3.48 | 0 | 0 | 0 |
| 23Q2 (18) | 275.98 | 1.94 | 1.9 | 14.7 | -3.54 | 10.53 | 6.88 | 19.03 | 1.78 | 0.37 | -9.76 | 5.71 | 5.33 | -5.38 | 8.47 | 2.49 | 16.77 | -0.12 | 0.13 | -11.47 | 3.75 | 0 | 0 | 0 |
| 23Q1 (17) | 270.73 | -11.18 | 5.87 | 15.24 | 10.51 | 12.72 | 5.78 | -16.23 | 8.04 | 0.41 | -8.89 | 13.89 | 5.63 | 24.43 | 6.47 | 2.13 | -5.69 | 2.05 | 0.15 | 2.58 | 7.57 | 0 | 0 | 0 |
| 22Q4 (16) | 304.81 | 1.06 | 18.8 | 13.79 | -10.74 | -1.99 | 6.9 | 14.43 | 44.96 | 0.45 | 25.0 | 18.42 | 4.52 | -11.68 | -17.5 | 2.26 | 13.23 | 22.02 | 0.15 | 23.69 | -0.32 | 0 | 0 | 0 |
| 22Q3 (15) | 301.61 | 11.36 | 15.89 | 15.45 | 16.17 | 10.12 | 6.03 | -10.8 | -16.02 | 0.36 | 2.86 | -2.7 | 5.12 | 4.31 | -4.98 | 2.00 | -19.9 | -27.53 | 0.12 | -7.64 | -16.05 | 0 | 0 | 0 |
| 22Q2 (14) | 270.84 | 5.91 | -0.12 | 13.3 | -1.63 | -17.44 | 6.76 | 26.36 | 78.36 | 0.35 | -2.78 | 20.69 | 4.91 | -7.12 | -17.34 | 2.50 | 19.3 | 78.58 | 0.13 | -8.21 | 20.84 | 0 | 0 | 0 |
| 22Q1 (13) | 255.72 | -0.34 | 12.96 | 13.52 | -3.91 | 10.19 | 5.35 | 12.39 | -31.76 | 0.36 | -5.26 | 5.88 | 5.29 | -3.59 | -2.45 | 2.09 | 12.77 | -39.59 | 0.14 | -4.94 | -6.27 | 0 | 0 | 0 |
| 21Q4 (12) | 256.58 | -1.41 | 9.66 | 14.07 | 0.29 | -0.92 | 4.76 | -33.7 | -42.37 | 0.38 | 2.7 | -40.62 | 5.48 | 1.72 | -9.64 | 1.86 | -32.76 | -47.45 | 0.15 | 4.17 | -45.85 | 0 | 0 | 0 |
| 21Q3 (11) | 260.25 | -4.03 | 25.31 | 14.03 | -12.91 | -5.97 | 7.18 | 89.45 | 32.72 | 0.37 | 27.59 | -5.13 | 5.39 | -9.26 | -24.96 | 2.76 | 97.39 | 5.91 | 0.14 | 32.94 | -24.29 | 0 | 0 | 0 |
| 21Q2 (10) | 271.17 | 19.79 | 41.6 | 16.11 | 31.3 | 26.35 | 3.79 | -51.66 | -23.28 | 0.29 | -14.71 | 26.09 | 5.94 | 9.61 | -10.77 | 1.40 | -59.64 | -45.82 | 0.11 | -28.79 | -10.95 | 0 | 0 | 0 |
| 21Q1 (9) | 226.38 | -3.25 | 23.49 | 12.27 | -13.59 | -3.69 | 7.84 | -5.08 | 48.48 | 0.34 | -46.88 | -22.73 | 5.42 | -10.69 | -22.01 | 3.46 | -1.9 | 20.24 | 0.15 | -45.09 | -37.43 | 0 | 0 | 0 |
| 20Q4 (8) | 233.98 | 12.66 | 11.43 | 14.2 | -4.83 | 8.98 | 8.26 | 52.68 | 49.64 | 0.64 | 64.1 | -5.88 | 6.07 | -15.52 | -2.2 | 3.53 | 35.53 | 34.28 | 0.27 | 45.66 | -15.54 | 0 | 0 | 0 |
| 20Q3 (7) | 207.69 | 8.45 | 5.94 | 14.92 | 17.02 | 3.68 | 5.41 | 9.51 | -8.61 | 0.39 | 69.57 | -4.88 | 7.18 | 7.9 | -2.13 | 2.60 | 0.98 | -13.74 | 0.19 | 56.36 | -10.21 | 0 | 0 | 0 |
| 20Q2 (6) | 191.51 | 4.47 | 0.88 | 12.75 | 0.08 | -7.34 | 4.94 | -6.44 | -14.24 | 0.23 | -47.73 | -11.54 | 6.66 | -4.2 | -8.15 | 2.58 | -10.44 | -14.98 | 0.12 | -49.96 | -12.31 | 0 | 0 | 0 |
| 20Q1 (5) | 183.32 | -12.69 | 0.8 | 12.74 | -2.23 | -3.34 | 5.28 | -4.35 | -12.15 | 0.44 | -35.29 | 37.5 | 6.95 | 11.99 | -4.11 | 2.88 | 9.56 | -12.85 | 0.24 | -25.89 | 36.4 | 0 | 0 | 0 |
| 19Q4 (4) | 209.97 | 7.11 | 0.0 | 13.03 | -9.45 | 0.0 | 5.52 | -6.76 | 0.0 | 0.68 | 65.85 | 0.0 | 6.21 | -15.46 | 0.0 | 2.63 | -12.94 | 0.0 | 0.32 | 54.85 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 196.04 | 3.27 | 0.0 | 14.39 | 4.58 | 0.0 | 5.92 | 2.78 | 0.0 | 0.41 | 57.69 | 0.0 | 7.34 | 1.27 | 0.0 | 3.02 | -0.47 | 0.0 | 0.21 | 52.71 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 189.84 | 4.39 | 0.0 | 13.76 | 4.4 | 0.0 | 5.76 | -4.16 | 0.0 | 0.26 | -18.75 | 0.0 | 7.25 | 0.01 | 0.0 | 3.03 | -8.19 | 0.0 | 0.14 | -22.17 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 181.86 | 0.0 | 0.0 | 13.18 | 0.0 | 0.0 | 6.01 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 7.25 | 0.0 | 0.0 | 3.30 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1111.09 | -1.93 | 62.85 | 12.11 | 26.04 | 4.04 | 1.47 | -3.29 | 5.66 | 14.32 | 2.34 | 6.08 | 0.13 | -1.39 | 0 | 0 |
| 2022 (9) | 1132.97 | 11.69 | 56.06 | -0.74 | 25.03 | 6.24 | 1.52 | 10.14 | 4.95 | -11.13 | 2.21 | -4.88 | 0.13 | -1.38 | 0 | 0 |
| 2021 (8) | 1014.38 | 24.23 | 56.48 | 3.42 | 23.56 | -1.38 | 1.38 | -18.34 | 5.57 | -16.75 | 2.32 | -20.62 | 0.14 | -34.27 | 0 | 0 |
| 2020 (7) | 816.51 | 4.99 | 54.61 | 0.48 | 23.89 | 2.93 | 1.69 | 1.81 | 6.69 | -4.3 | 2.93 | -1.96 | 0.21 | -3.03 | 0 | 0 |
| 2019 (6) | 777.7 | 7.35 | 54.35 | -2.88 | 23.21 | 13.27 | 1.66 | 277.27 | 6.99 | -9.53 | 2.98 | 5.52 | 0.21 | 251.43 | 0 | 0 |
| 2018 (5) | 724.43 | -4.59 | 55.96 | 13.51 | 20.49 | -4.79 | 0.44 | -67.88 | 7.72 | 18.97 | 2.83 | -0.2 | 0.06 | -66.34 | 0 | 0 |
| 2017 (4) | 759.31 | 0.18 | 49.3 | 3.57 | 21.52 | -6.92 | 1.37 | 22.32 | 6.49 | 3.39 | 2.83 | -7.09 | 0.18 | 22.1 | 0 | 0 |
| 2016 (3) | 757.96 | -3.14 | 47.6 | 8.8 | 23.12 | -3.02 | 1.12 | 7.69 | 6.28 | 12.33 | 3.05 | 0.12 | 0.15 | 11.18 | 21308 | 0.0 |
| 2015 (2) | 782.52 | -14.7 | 43.75 | -4.12 | 23.84 | 10.32 | 1.04 | -16.8 | 5.59 | 12.41 | 3.05 | 29.34 | 0.13 | -2.46 | 21308 | 0.0 |
| 2014 (1) | 917.41 | 1.4 | 45.63 | 0.18 | 21.61 | 0.0 | 1.25 | 26.26 | 4.97 | 0 | 2.36 | 0 | 0.14 | 0 | 21308 | 0.0 |
