- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.72 | 6.07 | -16.9 | 0.66 | 50.0 | 15.79 | 0.43 | -27.12 | -39.44 | 0.3 | 7.14 | 25.0 | 13.98 | 41.42 | 39.34 | 9.11 | -31.29 | -27.12 | 6.36 | 1.01 | 50.42 | 786 | 0.0 | 0.0 |
| 23Q3 (19) | 4.45 | -24.19 | -25.83 | 0.44 | -18.52 | -15.38 | 0.59 | -13.24 | -9.23 | 0.28 | 27.27 | 40.0 | 9.89 | 7.48 | 14.09 | 13.26 | 14.45 | 22.39 | 6.29 | 67.89 | 88.76 | 786 | 0.0 | -4.96 |
| 23Q2 (18) | 5.87 | -3.93 | -21.52 | 0.54 | -5.26 | -18.18 | 0.68 | -2.86 | -2.86 | 0.22 | 15.79 | 29.41 | 9.20 | -1.39 | 4.26 | 11.58 | 1.11 | 23.79 | 3.75 | 20.52 | 64.91 | 786 | 0.0 | -4.96 |
| 23Q1 (17) | 6.11 | 7.57 | -14.43 | 0.57 | 0.0 | -9.52 | 0.7 | -1.41 | 1.45 | 0.19 | -20.83 | 35.71 | 9.33 | -7.04 | 5.73 | 11.46 | -8.35 | 18.55 | 3.11 | -26.4 | 58.59 | 786 | 0.0 | -4.96 |
| 22Q4 (16) | 5.68 | -5.33 | -5.96 | 0.57 | 9.62 | 21.28 | 0.71 | 9.23 | -12.35 | 0.24 | 20.0 | 71.43 | 10.04 | 15.79 | 28.96 | 12.50 | 15.38 | -6.79 | 4.23 | 26.76 | 82.29 | 786 | -4.96 | -4.96 |
| 22Q3 (15) | 6.0 | -19.79 | 12.36 | 0.52 | -21.21 | 13.04 | 0.65 | -7.14 | 4.84 | 0.2 | 17.65 | 33.33 | 8.67 | -1.78 | 0.61 | 10.83 | 15.76 | -6.69 | 3.33 | 46.67 | 18.67 | 827 | 0.0 | -17.05 |
| 22Q2 (14) | 7.48 | 4.76 | -2.73 | 0.66 | 4.76 | 6.45 | 0.7 | 1.45 | -5.41 | 0.17 | 21.43 | 41.67 | 8.82 | 0.0 | 9.44 | 9.36 | -3.16 | -2.75 | 2.27 | 15.91 | 45.64 | 827 | 0.0 | -17.05 |
| 22Q1 (13) | 7.14 | 18.21 | 0.99 | 0.63 | 34.04 | 10.53 | 0.69 | -14.81 | 1.47 | 0.14 | 0.0 | 7.69 | 8.82 | 13.39 | 9.44 | 9.66 | -27.94 | 0.48 | 1.96 | -15.41 | 6.64 | 827 | 0.0 | -17.05 |
| 21Q4 (12) | 6.04 | 13.11 | 6.71 | 0.47 | 2.17 | 51.61 | 0.81 | 30.65 | -16.49 | 0.14 | -6.67 | 0.0 | 7.78 | -9.67 | 42.07 | 13.41 | 15.5 | -21.75 | 2.32 | -17.48 | -6.29 | 827 | -17.05 | -17.05 |
| 21Q3 (11) | 5.34 | -30.56 | -9.64 | 0.46 | -25.81 | -8.0 | 0.62 | -16.22 | -12.68 | 0.15 | 25.0 | 36.36 | 8.61 | 6.84 | 1.82 | 11.61 | 20.65 | -3.35 | 2.81 | 80.01 | 50.92 | 997 | 0.0 | -3.58 |
| 21Q2 (10) | 7.69 | 8.77 | 32.59 | 0.62 | 8.77 | 16.98 | 0.74 | 8.82 | 48.0 | 0.12 | -7.69 | -33.33 | 8.06 | 0.0 | -11.77 | 9.62 | 0.05 | 11.63 | 1.56 | -15.13 | -49.72 | 997 | 0.0 | -3.58 |
| 21Q1 (9) | 7.07 | 24.91 | 15.71 | 0.57 | 83.87 | 7.55 | 0.68 | -29.9 | -6.85 | 0.13 | -7.14 | -13.33 | 8.06 | 47.2 | -7.06 | 9.62 | -43.88 | -19.5 | 1.84 | -25.66 | -25.1 | 997 | 0.0 | -18.48 |
| 20Q4 (8) | 5.66 | -4.23 | -7.52 | 0.31 | -38.0 | -24.39 | 0.97 | 36.62 | 21.25 | 0.14 | 27.27 | -26.32 | 5.48 | -35.26 | -18.25 | 17.14 | 42.65 | 31.1 | 2.47 | 32.89 | -20.33 | 997 | -3.58 | -18.48 |
| 20Q3 (7) | 5.91 | 1.9 | -6.04 | 0.5 | -5.66 | -9.09 | 0.71 | 42.0 | 1.43 | 0.11 | -38.89 | -26.67 | 8.46 | -7.42 | -3.25 | 12.01 | 39.36 | 7.95 | 1.86 | -40.03 | -21.95 | 1034 | 0.0 | -15.45 |
| 20Q2 (6) | 5.8 | -5.07 | -28.04 | 0.53 | 0.0 | -25.35 | 0.5 | -31.51 | -34.21 | 0.18 | 20.0 | 0.0 | 9.14 | 5.34 | 3.73 | 8.62 | -27.85 | -8.58 | 3.10 | 26.41 | 38.97 | 1034 | -15.45 | -15.45 |
| 20Q1 (5) | 6.11 | -0.16 | -23.82 | 0.53 | 29.27 | -20.9 | 0.73 | -8.75 | -6.41 | 0.15 | -21.05 | 0.0 | 8.67 | 29.48 | 3.83 | 11.95 | -8.6 | 22.85 | 2.45 | -20.92 | 31.26 | 1223 | 0.0 | 0.0 |
| 19Q4 (4) | 6.12 | -2.7 | 0.0 | 0.41 | -25.45 | 0.0 | 0.8 | 14.29 | 0.0 | 0.19 | 26.67 | 0.0 | 6.70 | -23.38 | 0.0 | 13.07 | 17.46 | 0.0 | 3.10 | 30.19 | 0.0 | 1223 | 0.0 | 0.0 |
| 19Q3 (3) | 6.29 | -21.96 | 0.0 | 0.55 | -22.54 | 0.0 | 0.7 | -7.89 | 0.0 | 0.15 | -16.67 | 0.0 | 8.74 | -0.74 | 0.0 | 11.13 | 18.02 | 0.0 | 2.38 | 6.78 | 0.0 | 1223 | 0.0 | 0.0 |
| 19Q2 (2) | 8.06 | 0.5 | 0.0 | 0.71 | 5.97 | 0.0 | 0.76 | -2.56 | 0.0 | 0.18 | 20.0 | 0.0 | 8.81 | 5.44 | 0.0 | 9.43 | -3.05 | 0.0 | 2.23 | 19.4 | 0.0 | 1223 | 0.0 | 0.0 |
| 19Q1 (1) | 8.02 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 0.78 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 8.35 | 0.0 | 0.0 | 9.73 | 0.0 | 0.0 | 1.87 | 0.0 | 0.0 | 1223 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.15 | -19.58 | 2.19 | -7.59 | 2.39 | -12.77 | 0.99 | 32.0 | 10.35 | 14.91 | 11.30 | 8.47 | 4.68 | 64.14 | 786 | 0.0 |
| 2022 (9) | 26.3 | 0.65 | 2.37 | 11.79 | 2.74 | -3.52 | 0.75 | 38.89 | 9.01 | 11.07 | 10.42 | -4.14 | 2.85 | 37.99 | 786 | -4.96 |
| 2021 (8) | 26.13 | 11.29 | 2.12 | 13.98 | 2.84 | -2.41 | 0.54 | -6.9 | 8.11 | 2.42 | 10.87 | -12.3 | 2.07 | -16.34 | 827 | -17.05 |
| 2020 (7) | 23.48 | -17.59 | 1.86 | -20.17 | 2.91 | -4.59 | 0.58 | -14.71 | 7.92 | -3.14 | 12.39 | 15.77 | 2.47 | 3.49 | 997 | -3.58 |
| 2019 (6) | 28.49 | -11.11 | 2.33 | -19.38 | 3.05 | -1.93 | 0.68 | -4.23 | 8.18 | -9.3 | 10.71 | 10.33 | 2.39 | 7.74 | 1034 | -15.45 |
| 2018 (5) | 32.05 | -1.51 | 2.89 | 5.47 | 3.11 | 0.65 | 0.71 | 0.0 | 9.02 | 7.09 | 9.70 | 2.19 | 2.22 | 1.53 | 1223 | -6.85 |
| 2017 (4) | 32.54 | -7.84 | 2.74 | -6.48 | 3.09 | -15.34 | 0.71 | 24.56 | 8.42 | 1.48 | 9.50 | -8.14 | 2.18 | 35.16 | 1313 | -1.94 |
| 2016 (3) | 35.31 | -8.45 | 2.93 | 2.81 | 3.65 | -4.95 | 0.57 | 46.15 | 8.30 | 12.3 | 10.34 | 3.83 | 1.61 | 59.65 | 1339 | 0.0 |
| 2015 (2) | 38.57 | -6.86 | 2.85 | 14.46 | 3.84 | 12.94 | 0.39 | 875.0 | 7.39 | 22.89 | 9.96 | 21.26 | 1.01 | 946.79 | 1339 | 12.81 |
| 2014 (1) | 41.41 | 4.6 | 2.49 | 18.57 | 3.4 | 10.03 | 0.04 | 33.33 | 6.01 | 0 | 8.21 | 0 | 0.10 | 0 | 1187 | -14.17 |
