玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)28.51-4.433.7119.01-4.911.8214.09-47.0514.9311.29-48.1618.13.23-46.725.192.16-43.937.580.185.8820.016.82-43.029.9353.22-9.2-34.54135.5980.79-2.82-35.59-242.379.979.47-3.479.48
23Q3 (19)29.83-2.0730.2619.99-1.9667.726.616.9116.6621.7815.320.076.0615.8743.63.8519.9454.00.176.2530.7729.526.812.7158.61-10.15-14.1275.00-8.043.5725.0035.29-47.669.81-1.01-8.23
23Q2 (18)30.464.4231.4620.395.3256.9724.8930.1139.5218.8923.3832.755.2330.4232.073.2135.4443.30.166.676.6727.6425.1233.4665.23-7.8-19.3981.52-19.711.1718.481319.57-30.719.915.096.44
23Q1 (17)29.176.1135.4219.3613.8889.819.1356.0429.7815.3160.1530.194.0155.4325.312.3750.9630.940.150.00.022.0944.3823.7570.75-12.98-18.25101.52-27.2547.66-1.5296.17-104.859.439.02-5.61
22Q4 (16)27.4920.0461.817.0042.6290.5812.26-46.2565.99.56-47.374.132.58-38.8667.531.57-37.272.530.1515.380.015.30-41.5845.9981.3019.12-2.52139.53167.1116.28-39.53-182.78-97.678.65-19.0817.05
22Q3 (15)22.90-1.176.3111.92-8.242.2322.8127.86116.018.1427.48113.924.226.5783.482.5011.6192.310.13-13.33-7.1426.1926.46103.1868.25-15.66-23.7352.24-28.77-52.047.7679.1641.2910.6914.8227.26
22Q2 (14)23.177.579.1412.9927.3525.0217.8421.03232.8414.2321.0233.263.9623.75235.592.2423.76211.110.150.00.020.7116.02195.4480.92-6.49-6.1973.336.67-62.2226.67-14.67128.339.31-6.81-1.38
22Q1 (13)21.5426.784.1610.2014.35-2.0214.7499.4647.711.76114.2148.33.20107.7970.211.8198.958.770.150.015.3817.8570.3248.8786.543.768.1268.75-42.71-33.7131.25256.25943.759.9935.184.06
21Q4 (12)16.99-21.12-20.428.92-23.5-23.567.39-30.0210.135.49-35.26-1.441.54-33.0414.070.91-30.05.810.157.147.1410.48-18.718.8283.40-6.7911.84120.0010.27-32.5-20.00-126.6772.317.39-12.02-20.62
21Q3 (11)21.541.462.7211.6612.2210.8410.5697.0160.248.4898.5972.362.3094.92101.751.3080.5673.330.14-6.670.012.8983.8850.5889.483.7323.27108.82-43.94-31.48-8.8290.6285.08.40-11.02-9.68
21Q2 (10)21.232.6610.6910.39-0.1939.095.36-46.2981.694.27-46.1587.281.18-37.23174.420.72-36.84125.00.1515.3825.07.01-41.5333.2786.267.7737.2194.1287.18-27.21-94.12-2441.1837.259.44-1.670
21Q1 (9)20.68-3.1421.5810.41-10.899.819.9848.7317.557.9342.37322.131.8839.26380.61.1432.56400.00.13-7.148.3311.9935.9411.5380.047.3436.17103.70-41.6769.7-3.7094.87-109.529.603.11-10.78
20Q4 (8)21.351.8112.3111.6710.9339.266.711.82-3.875.5713.212.21.3518.427.140.8614.67-2.270.140.0-6.678.823.041.6174.572.7343.93177.7811.9353.54-72.22-22.78-243.069.310.110.98
20Q3 (7)20.979.339.3310.5240.8315.226.59123.39162.554.92115.79446.671.14165.12418.180.75134.38294.740.1416.67-12.58.5662.7495.4372.5915.4637.79158.82-40.44-55.53-58.8260.7877.129.3004.03
20Q2 (6)19.1812.762.357.4743.38-24.772.95-65.25-66.012.28163.87-68.250.43164.18-74.710.32184.21-73.110.120.0-25.05.26-51.07-50.4762.876.9620.58266.67336.36137.04-150.00-485.71-1100.00.00-100.0-100.0
20Q1 (5)17.01-10.52-14.095.21-37.83-27.348.4921.63-39.36-3.57-165.5-130.49-0.67-153.17-126.59-0.38-143.18-121.590.12-20.0-20.010.7523.85-33.3558.7813.4522.4861.11-47.2218.8338.89284.72-19.9310.7616.75.59
19Q4 (4)19.01-0.890.08.38-8.210.06.98178.090.05.45505.560.01.26472.730.00.88363.160.00.15-6.250.08.6898.170.051.81-1.650.0115.79-67.580.0-21.0591.810.09.223.130.0
19Q3 (3)19.182.350.09.13-8.060.02.51-71.080.00.90-87.470.00.22-87.060.00.19-84.030.00.160.00.04.38-58.760.052.681.040.0357.14217.460.0-257.14-1957.140.08.94-4.080.0
19Q2 (2)18.74-5.350.09.9338.490.08.68-38.00.07.18-38.680.01.70-32.540.01.19-32.390.00.166.670.010.62-34.160.052.148.650.0112.50118.750.0-12.50-125.740.09.32-8.540.0
19Q1 (1)19.800.00.07.170.00.014.000.00.011.710.00.02.520.00.01.760.00.00.150.00.016.130.00.047.990.00.051.430.00.048.570.00.010.190.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.4723.4619.6749.72.10-8.4221.0526.216.7226.2818.0931.6611.2442.820.6514.0423.9020.9553.22-34.5493.4619.06.54-68.850.044.939.650.42
2022 (9)23.8719.1113.1427.332.2941.0816.68102.1813.24104.3213.74100.297.8789.640.57-3.3919.7687.4881.30-2.5278.54-36.9221.0000.04-8.569.6111.1
2021 (8)20.041.2110.3214.921.623.058.2532.06.48147.336.86214.684.15161.010.5915.6910.5425.6383.4011.84124.51-13.13-25.4900.0508.65-13.07
2020 (7)19.803.298.983.341.5711.236.25-20.992.62-57.672.18-61.821.59-60.450.51-17.748.39-14.4874.5743.93143.3330.87-43.3300.0009.955.85
2019 (6)19.1721.338.6947.541.4215.137.9127.176.1923.315.7113.974.029.840.62-10.149.8125.6151.817.94109.5216.06-9.5200.0009.405.86
2018 (5)15.800.575.898.871.23-20.346.22-9.595.02-74.185.01-13.473.66-9.410.696.157.81-11.9548.0012.4694.3719.645.63-73.330.0008.88-11.99
2017 (4)15.71-14.765.41-23.71.54-71.586.889.3819.44300.825.794.894.0412.220.651.568.87-28.742.68-30.6678.87-29.8921.1300.00010.09-24.53
2016 (3)18.43-0.277.0905.43-1.916.2904.8505.5203.6000.641.5912.44169.8561.55-15.77112.5050.0-12.5000.00013.373.4
2015 (2)18.48-5.57-1.6705.5428.71-2.170-2.820-3.130-1.2300.63-17.114.61-44.0573.07-6.6175.00-15.3820.8352.780.00012.9317.12
2014 (1)19.5702.8104.30-0.023.2201.9402.5601.8000.76-11.638.24-60.7678.2410.688.64774.2813.64-84.830.00011.04-1.43

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