- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.95 | -18.72 | 26.6 | 0.21 | 10.53 | 0.0 | 0.49 | 11.36 | 0.0 | 0.27 | 8.0 | 12.5 | 4.24 | 35.98 | -21.01 | 9.90 | 37.01 | -21.01 | 5.45 | 32.87 | -11.14 | 998 | -2.92 | -3.76 |
| 23Q3 (19) | 6.09 | 29.85 | 6.84 | 0.19 | 18.75 | 5.56 | 0.44 | 4.76 | 0.0 | 0.25 | -3.85 | 4.17 | 3.12 | -8.55 | -1.2 | 7.22 | -19.32 | -6.4 | 4.11 | -25.95 | -2.5 | 1028 | -3.38 | -2.65 |
| 23Q2 (18) | 4.69 | 13.01 | -25.91 | 0.16 | -15.79 | 14.29 | 0.42 | -16.0 | 0.0 | 0.26 | -7.14 | 8.33 | 3.41 | -25.49 | 54.25 | 8.96 | -25.67 | 34.97 | 5.54 | -17.83 | 46.22 | 1064 | -3.36 | -2.3 |
| 23Q1 (17) | 4.15 | 6.14 | 14.96 | 0.19 | -9.52 | 0.0 | 0.5 | 2.04 | 13.64 | 0.28 | 16.67 | 16.67 | 4.58 | -14.76 | -13.01 | 12.05 | -3.86 | -1.15 | 6.75 | 9.92 | 1.49 | 1101 | 6.17 | -5.17 |
| 22Q4 (16) | 3.91 | -31.4 | 17.07 | 0.21 | 16.67 | 0.0 | 0.49 | 11.36 | 8.89 | 0.24 | 0.0 | 4.35 | 5.37 | 70.08 | -14.58 | 12.53 | 62.35 | -6.98 | 6.14 | 45.78 | -10.86 | 1037 | -1.8 | 18.11 |
| 22Q3 (15) | 5.7 | -9.95 | 19.0 | 0.18 | 28.57 | -10.0 | 0.44 | 4.76 | 4.76 | 0.24 | 0.0 | 14.29 | 3.16 | 42.78 | -24.37 | 7.72 | 16.34 | -11.96 | 4.21 | 11.05 | -3.96 | 1056 | -3.03 | 14.04 |
| 22Q2 (14) | 6.33 | 75.35 | 120.56 | 0.14 | -26.32 | -30.0 | 0.42 | -4.55 | 7.69 | 0.24 | 0.0 | 14.29 | 2.21 | -57.98 | -68.26 | 6.64 | -45.56 | -51.17 | 3.79 | -42.97 | -48.18 | 1089 | -6.2 | 11.92 |
| 22Q1 (13) | 3.61 | 8.08 | 16.08 | 0.19 | -9.52 | -13.64 | 0.44 | -2.22 | 12.82 | 0.24 | 4.35 | 41.18 | 5.26 | -16.29 | -25.6 | 12.19 | -9.54 | -2.81 | 6.65 | -3.46 | 21.62 | 1161 | 32.23 | 13.27 |
| 21Q4 (12) | 3.34 | -30.27 | 81.52 | 0.21 | 5.0 | -19.23 | 0.45 | 7.14 | 40.62 | 0.23 | 9.52 | 475.0 | 6.29 | 50.58 | -55.5 | 13.47 | 53.66 | -22.53 | 6.89 | 57.07 | 216.77 | 878 | -5.18 | -0.45 |
| 21Q3 (11) | 4.79 | 66.9 | 65.17 | 0.2 | 0.0 | -13.04 | 0.42 | 7.69 | 23.53 | 0.21 | 0.0 | -8.7 | 4.18 | -40.08 | -47.35 | 8.77 | -35.47 | -25.21 | 4.38 | -40.08 | -44.72 | 926 | -4.83 | 2.77 |
| 21Q2 (10) | 2.87 | -7.72 | -15.09 | 0.2 | -9.09 | 0.0 | 0.39 | 0.0 | 8.33 | 0.21 | 23.53 | 5.0 | 6.97 | -1.49 | 17.77 | 13.59 | 8.36 | 27.58 | 7.32 | 33.86 | 23.66 | 973 | -5.07 | 2.1 |
| 21Q1 (9) | 3.11 | 69.02 | 38.84 | 0.22 | -15.38 | 4.76 | 0.39 | 21.88 | 2.63 | 0.17 | 325.0 | 0.0 | 7.07 | -49.94 | -24.54 | 12.54 | -27.89 | -26.08 | 5.47 | 151.45 | -27.97 | 1025 | 16.21 | -1.06 |
| 20Q4 (8) | 1.84 | -36.55 | -36.11 | 0.26 | 13.04 | -7.14 | 0.32 | -5.88 | -27.27 | 0.04 | -82.61 | -76.47 | 14.13 | 78.17 | 45.34 | 17.39 | 48.34 | 13.83 | 2.17 | -72.59 | -63.17 | 882 | -2.11 | -13.02 |
| 20Q3 (7) | 2.9 | -14.2 | -24.48 | 0.23 | 15.0 | 0.0 | 0.34 | -5.56 | -19.05 | 0.23 | 15.0 | 27.78 | 7.93 | 34.03 | 32.41 | 11.72 | 10.08 | 7.19 | 7.93 | 34.03 | 69.2 | 901 | -5.46 | -17.03 |
| 20Q2 (6) | 3.38 | 50.89 | -28.24 | 0.2 | -4.76 | -16.67 | 0.36 | -5.26 | -16.28 | 0.2 | 17.65 | 17.65 | 5.92 | -36.88 | 16.12 | 10.65 | -37.22 | 16.66 | 5.92 | -22.03 | 63.94 | 953 | -8.01 | -23.7 |
| 20Q1 (5) | 2.24 | -22.22 | -24.07 | 0.21 | -25.0 | 0.0 | 0.38 | -13.64 | -7.32 | 0.17 | 0.0 | 6.25 | 9.38 | -3.57 | 31.7 | 16.96 | 11.04 | 22.06 | 7.59 | 28.57 | 39.93 | 1036 | 2.17 | -20.37 |
| 19Q4 (4) | 2.88 | -25.0 | 0.0 | 0.28 | 21.74 | 0.0 | 0.44 | 4.76 | 0.0 | 0.17 | -5.56 | 0.0 | 9.72 | 62.32 | 0.0 | 15.28 | 39.68 | 0.0 | 5.90 | 25.93 | 0.0 | 1014 | -6.63 | 0.0 |
| 19Q3 (3) | 3.84 | -18.47 | 0.0 | 0.23 | -4.17 | 0.0 | 0.42 | -2.33 | 0.0 | 0.18 | 5.88 | 0.0 | 5.99 | 17.55 | 0.0 | 10.94 | 19.8 | 0.0 | 4.69 | 29.87 | 0.0 | 1086 | -13.05 | 0.0 |
| 19Q2 (2) | 4.71 | 59.66 | 0.0 | 0.24 | 14.29 | 0.0 | 0.43 | 4.88 | 0.0 | 0.17 | 6.25 | 0.0 | 5.10 | -28.42 | 0.0 | 9.13 | -34.31 | 0.0 | 3.61 | -33.45 | 0.0 | 1249 | -4.0 | 0.0 |
| 19Q1 (1) | 2.95 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.41 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 7.12 | 0.0 | 0.0 | 13.90 | 0.0 | 0.0 | 5.42 | 0.0 | 0.0 | 1301 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.88 | 1.64 | 0.75 | 4.17 | 1.85 | 3.35 | 1.06 | 10.42 | 3.77 | 2.49 | 9.31 | 1.69 | 5.33 | 8.64 | 998 | -3.76 |
| 2022 (9) | 19.56 | 38.63 | 0.72 | -12.2 | 1.79 | 8.48 | 0.96 | 17.07 | 3.68 | -36.66 | 9.15 | -21.74 | 4.91 | -15.55 | 1037 | 18.11 |
| 2021 (8) | 14.11 | 36.2 | 0.82 | -8.89 | 1.65 | 17.02 | 0.82 | 30.16 | 5.81 | -33.1 | 11.69 | -14.08 | 5.81 | -4.43 | 878 | -0.45 |
| 2020 (7) | 10.36 | -27.96 | 0.9 | -6.25 | 1.41 | -17.54 | 0.63 | -7.35 | 8.69 | 30.13 | 13.61 | 14.45 | 6.08 | 28.6 | 882 | -13.02 |
| 2019 (6) | 14.38 | -3.23 | 0.96 | 9.09 | 1.71 | 3.64 | 0.68 | 6.25 | 6.68 | 12.73 | 11.89 | 7.1 | 4.73 | 9.8 | 1014 | -2.78 |
| 2018 (5) | 14.86 | -5.05 | 0.88 | 31.34 | 1.65 | -5.17 | 0.64 | 14.29 | 5.92 | 38.33 | 11.10 | -0.13 | 4.31 | 20.36 | 1043 | -2.89 |
| 2017 (4) | 15.65 | 3.44 | 0.67 | -27.96 | 1.74 | -3.87 | 0.56 | -1.75 | 4.28 | -30.35 | 11.12 | -7.06 | 3.58 | -5.02 | 1074 | -9.37 |
| 2016 (3) | 15.13 | -23.39 | 0.93 | 27.4 | 1.81 | -6.22 | 0.57 | 1.79 | 6.15 | 66.3 | 11.96 | 22.42 | 3.77 | 32.87 | 1185 | -6.25 |
| 2015 (2) | 19.75 | -14.61 | 0.73 | -42.06 | 1.93 | 6.63 | 0.56 | 47.37 | 3.70 | -32.15 | 9.77 | 24.88 | 2.84 | 72.59 | 1264 | -16.24 |
| 2014 (1) | 23.13 | 19.04 | 1.26 | -19.75 | 1.81 | 21.48 | 0.38 | 40.74 | 5.45 | 0 | 7.83 | 0 | 1.64 | 0 | 1509 | 38.19 |
