- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.36 | -95.08 | -96.52 | 0.03 | -40.0 | -72.73 | 1.0 | 2100.0 | 900.0 | 0.05 | 66.67 | -64.29 | 8.33 | 1118.33 | 682.58 | 277.78 | 40711.11 | 28594.44 | 13.89 | 3284.26 | 924.8 | 652 | 1.88 | 1.88 |
| 23Q3 (19) | 7.31 | -30.84 | -22.65 | 0.05 | -54.55 | -58.33 | -0.05 | -131.25 | -133.33 | 0.03 | -80.0 | -76.92 | 0.68 | -34.27 | -46.14 | -0.68 | -145.19 | -143.09 | 0.41 | -71.08 | -70.17 | 640 | 0.0 | 16.15 |
| 23Q2 (18) | 10.57 | 6.98 | 17.05 | 0.11 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.15 | 25.0 | 7.14 | 1.04 | -6.53 | -14.57 | 1.51 | -6.53 | -14.57 | 1.42 | 16.84 | -8.47 | 640 | 0.0 | 16.15 |
| 23Q1 (17) | 9.88 | -4.36 | 37.6 | 0.11 | 0.0 | -26.67 | 0.16 | 60.0 | 23.08 | 0.12 | -14.29 | 20.0 | 1.11 | 4.55 | -46.71 | 1.62 | 67.29 | -10.56 | 1.21 | -10.38 | -12.79 | 640 | 0.0 | 16.15 |
| 22Q4 (16) | 10.33 | 9.31 | 39.41 | 0.11 | -8.33 | -15.38 | 0.1 | -33.33 | -28.57 | 0.14 | 7.69 | 7.69 | 1.06 | -16.14 | -39.3 | 0.97 | -39.01 | -48.76 | 1.36 | -1.48 | -22.75 | 640 | 16.15 | 16.15 |
| 22Q3 (15) | 9.45 | 4.65 | 33.47 | 0.12 | 9.09 | -7.69 | 0.15 | -6.25 | 25.0 | 0.13 | -7.14 | 44.44 | 1.27 | 4.24 | -30.84 | 1.59 | -10.42 | -6.35 | 1.38 | -11.27 | 8.22 | 551 | 0.0 | 4.75 |
| 22Q2 (14) | 9.03 | 25.77 | 43.79 | 0.11 | -26.67 | 37.5 | 0.16 | 23.08 | 60.0 | 0.14 | 40.0 | -12.5 | 1.22 | -41.69 | -4.37 | 1.77 | -2.14 | 11.27 | 1.55 | 11.32 | -39.15 | 551 | 0.0 | 4.75 |
| 22Q1 (13) | 7.18 | -3.1 | 34.96 | 0.15 | 15.38 | 87.5 | 0.13 | -7.14 | 18.18 | 0.1 | -23.08 | 11.11 | 2.09 | 19.08 | 38.93 | 1.81 | -4.17 | -12.43 | 1.39 | -20.61 | -17.67 | 551 | 0.0 | 4.75 |
| 21Q4 (12) | 7.41 | 4.66 | 44.44 | 0.13 | 0.0 | 85.71 | 0.14 | 16.67 | 40.0 | 0.13 | 44.44 | -31.58 | 1.75 | -4.45 | 28.57 | 1.89 | 11.47 | -3.08 | 1.75 | 38.01 | -52.63 | 551 | 4.75 | 4.75 |
| 21Q3 (11) | 7.08 | 12.74 | 65.81 | 0.13 | 62.5 | 85.71 | 0.12 | 20.0 | 50.0 | 0.09 | -43.75 | 28.57 | 1.84 | 44.14 | 12.01 | 1.69 | 6.44 | -9.53 | 1.27 | -50.11 | -22.46 | 526 | 0.0 | 8.23 |
| 21Q2 (10) | 6.28 | 18.05 | 163.87 | 0.08 | 0.0 | 60.0 | 0.1 | -9.09 | 11.11 | 0.16 | 77.78 | 166.67 | 1.27 | -15.29 | -39.36 | 1.59 | -22.99 | -57.89 | 2.55 | 50.6 | 1.06 | 526 | 0.0 | 8.23 |
| 21Q1 (9) | 5.32 | 3.7 | 30.39 | 0.08 | 14.29 | 14.29 | 0.11 | 10.0 | -15.38 | 0.09 | -52.63 | 50.0 | 1.50 | 10.2 | -12.35 | 2.07 | 6.07 | -35.11 | 1.69 | -54.32 | 15.04 | 526 | 0.0 | 8.23 |
| 20Q4 (8) | 5.13 | 20.14 | 8.92 | 0.07 | 0.0 | 0.0 | 0.1 | 25.0 | -16.67 | 0.19 | 171.43 | 216.67 | 1.36 | -16.76 | -8.19 | 1.95 | 4.04 | -23.49 | 3.70 | 125.93 | 190.74 | 526 | 8.23 | 8.23 |
| 20Q3 (7) | 4.27 | 79.41 | -8.17 | 0.07 | 40.0 | -12.5 | 0.08 | -11.11 | -38.46 | 0.07 | 16.67 | 16.67 | 1.64 | -21.97 | -4.71 | 1.87 | -50.46 | -32.99 | 1.64 | -34.97 | 27.05 | 486 | 0.0 | 13.55 |
| 20Q2 (6) | 2.38 | -41.67 | -48.15 | 0.05 | -28.57 | -28.57 | 0.09 | -30.77 | -25.0 | 0.06 | 0.0 | -14.29 | 2.10 | 22.45 | 37.76 | 3.78 | 18.68 | 44.64 | 2.52 | 71.43 | 65.31 | 486 | 0.0 | 13.55 |
| 20Q1 (5) | 4.08 | -13.38 | -2.39 | 0.07 | 0.0 | 0.0 | 0.13 | 8.33 | 0.0 | 0.06 | 0.0 | -33.33 | 1.72 | 15.44 | 2.45 | 3.19 | 25.06 | 2.45 | 1.47 | 15.44 | -31.7 | 486 | 0.0 | 13.55 |
| 19Q4 (4) | 4.71 | 1.29 | 0.0 | 0.07 | -12.5 | 0.0 | 0.12 | -7.69 | 0.0 | 0.06 | 0.0 | 0.0 | 1.49 | -13.61 | 0.0 | 2.55 | -8.87 | 0.0 | 1.27 | -1.27 | 0.0 | 486 | 13.55 | 0.0 |
| 19Q3 (3) | 4.65 | 1.31 | 0.0 | 0.08 | 14.29 | 0.0 | 0.13 | 8.33 | 0.0 | 0.06 | -14.29 | 0.0 | 1.72 | 12.81 | 0.0 | 2.80 | 6.94 | 0.0 | 1.29 | -15.39 | 0.0 | 428 | 0.0 | 0.0 |
| 19Q2 (2) | 4.59 | 9.81 | 0.0 | 0.07 | 0.0 | 0.0 | 0.12 | -7.69 | 0.0 | 0.07 | -22.22 | 0.0 | 1.53 | -8.93 | 0.0 | 2.61 | -15.94 | 0.0 | 1.53 | -29.17 | 0.0 | 428 | 0.0 | 0.0 |
| 19Q1 (1) | 4.18 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 1.67 | 0.0 | 0.0 | 3.11 | 0.0 | 0.0 | 2.15 | 0.0 | 0.0 | 428 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 28.12 | -21.85 | 0.29 | -40.82 | 1.27 | 135.19 | 0.34 | -33.33 | 1.03 | -24.27 | 4.52 | 200.92 | 1.21 | -14.7 | 652 | 1.88 |
| 2022 (9) | 35.98 | 37.96 | 0.49 | 19.51 | 0.54 | 17.39 | 0.51 | 8.51 | 1.36 | -13.37 | 1.50 | -14.91 | 1.42 | -21.35 | 640 | 16.15 |
| 2021 (8) | 26.08 | 64.34 | 0.41 | 57.69 | 0.46 | 12.2 | 0.47 | 23.68 | 1.57 | -4.04 | 1.76 | -31.73 | 1.80 | -24.74 | 551 | 4.75 |
| 2020 (7) | 15.87 | -12.47 | 0.26 | -10.34 | 0.41 | -18.0 | 0.38 | 31.03 | 1.64 | 2.42 | 2.58 | -6.32 | 2.39 | 49.69 | 526 | 8.23 |
| 2019 (6) | 18.13 | 14.67 | 0.29 | -14.71 | 0.5 | 16.28 | 0.29 | 70.59 | 1.60 | -25.62 | 2.76 | 1.4 | 1.60 | 48.76 | 486 | 13.55 |
| 2018 (5) | 15.81 | 7.04 | 0.34 | 21.43 | 0.43 | 4.88 | 0.17 | -10.53 | 2.15 | 13.44 | 2.72 | -2.02 | 1.08 | -16.41 | 428 | 4.9 |
| 2017 (4) | 14.77 | 7.97 | 0.28 | -22.22 | 0.41 | -8.89 | 0.19 | 46.15 | 1.90 | -27.96 | 2.78 | -15.61 | 1.29 | 35.37 | 408 | -0.73 |
| 2016 (3) | 13.68 | 7.38 | 0.36 | 24.14 | 0.45 | 2.27 | 0.13 | -27.78 | 2.63 | 15.61 | 3.29 | -4.75 | 0.95 | -32.74 | 411 | -2.14 |
| 2015 (2) | 12.74 | 16.13 | 0.29 | 0.0 | 0.44 | -2.22 | 0.18 | -5.26 | 2.28 | -13.89 | 3.45 | -15.81 | 1.41 | -18.43 | 420 | 13.51 |
| 2014 (1) | 10.97 | -10.23 | 0.29 | 7.41 | 0.45 | 12.5 | 0.19 | -13.64 | 2.64 | 0 | 4.10 | 0 | 1.73 | 0 | 370 | -6.33 |
